Search results for:

CEAI 1001

Type

course

Duration

30h

*VID* *KEYB* Artificial Intelligence (AI) is expected to continue to permeate various industries in years to come. In fact, according to a 2020 PWC study, 86 per cent of companies surveyed said that AI will become a “mainstream technology” at their organization by 2021. From the narrow AI applications embedded in your phone to Artificial General Intelligence (AGI), you will learn to distinguish the subtleties of AI systems. Additionally, you will be able to characterize the types of existing models behind the applications, and analyze the human, data, and technological resources necessary to develop such systems. Last, but certainly not least, this course teaches you the limitations and ethical issues, including biases, that can exist in AI applications and how to detect them. Throughout your studies, you will have an opportunity to see AI in action through use cases that showcase the adoption of AI in several industries. Your challenge will be to explore how you can use AI to help solve problems in your everyday life and in your organization through case studies and other projects. This will help you better understand AI and evaluate the impacts of AI on your daily life. In this course, you won't just learn the basics of AI but actively participate in learning all the different facets that make up AI. This is an online, synchronous course. *CNT* This course is a great way to help you: • Examine AI use cases in different contexts • Identify AI readiness • Examine the possibilities and limitations of AI • Determine the requirements and criteria for a successful AI project • Describe the pitfalls of AI *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Leaders with financial, operational, or technological responsibilities who are interested in adopting AI • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI initiatives more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone who wants to learn the fundamentals of AI

FONDEMENTS DE L'IA

CEAI 1001F

Type

course

Durée

30h

*VID* *KEYB* L'intelligence artificielle (IA) continuera à se diffuser dans divers secteurs au cours des années à venir. En fait, selon une étude réalisée par PwC en 2020, 86 % des entreprises interrogées ont déclaré que l'IA deviendrait une « technologie courante » au sein de leur organisation. Qu'il s'agisse d’applications mobiles ou de l'intelligence artificielle générale (IAG), vous apprendrez à distinguer les subtilités des systèmes d'IA. En outre, vous serez en mesure de caractériser les types de modèles existants derrière les applications et d'analyser les ressources humaines, les données et les technologies nécessaires pour développer de tels systèmes. Ce cours vous enseigne les limites et les problèmes éthiques, y compris les biais, qui peuvent exister dans les applications d'IA et comment les détecter. Tout au long de vos études, vous aurez l'occasion de voir l'IA en action grâce à des cas d'utilisation qui illustrent l'adoption de l'IA dans plusieurs industries. Votre défi sera d'explorer comment vous pouvez utiliser l'IA pour aider à résoudre des problèmes dans votre vie quotidienne et dans votre organisation à travers des études de cas et d'autres projets. Cela vous aidera à mieux comprendre l'IA et à évaluer son impact sur votre vie quotidienne. Dans ce cours, vous n'apprendrez pas seulement les bases de l'IA, mais vous participerez activement à l'apprentissage de toutes les différentes facettes qui composent l'IA. Il s'agit d'un cours en ligne, synchrone. *CNT* Ce cours est un excellent moyen de vous aider à : • Examiner les cas d'utilisation de l'IA dans différents contextes • Identifier l'état de préparation à l'IA • Examiner les possibilités et les limites de l'IA • Déterminer les exigences et les critères d'un projet d'IA réussi • Décrire les pièges de l'IA *APP* Ce cours entièrement en ligne utilise une approche par projets qui se concentre sur l'acquisition de compétences pratiques dans le monde réel en matière d'IA. Vous apprendrez directement auprès de professionnels de l'industrie et recevrez un retour d'information individualisé. Vous aurez l'occasion d'aller au-delà de la théorie de l'IA en participant activement à des missions visant à utiliser l'IA pour résoudre des problèmes. *WHO* • Les passionnés de technologie qui souhaitent ajouter l'IA à leur ensemble de compétences. • Les dirigeants exerçant des responsabilités financières, opérationnelles ou technologiques et qui souhaitent adopter l'IA. • Les gestionnaires qui souhaitent mieux soutenir leurs employés techniques en matière d'IA ou qui peuvent être impliqués dans des projets d'IA. • Les employés de différents secteurs qui veulent apprendre comment les solutions d'IA peuvent aider à résoudre des problèmes ou qui veulent contribuer de manière plus significative aux initiatives d'IA de leur organisation. • Les étudiants qui souhaitent se préparer à travailler dans le domaine de l'IA ou explorer l'IA en tant que carrière potentielle. • Toute personne souhaitant apprendre les principes fondamentaux de l'IA.

RESPONSIBLE AI

CEAI 1002

Type

course

Duration

30h

*VID* *KEYB* As AI systems continue to become more prevalent in daily life, it’s crucial to also understand the negative effects AI can have on society in the form of unfair outcomes, privacy intrusions, and more. Therefore, it’s imperative that you understand how to deploy AI systems that are ethical, safe and inclusive. This course will teach you how to identify ethical issues in AI systems, create and execute roadmaps, and engage with relevant multidisciplinary stakeholders to address those issues. Our action-oriented approach is designed to offer you practical advice and the confidence to implement ethical and responsible changes to your AI systems. To help develop your skills in responsible AI, this course references publicly discussed cases involving unethical behaviour. It also touches on AI systems you likely interact with every day where ethical issues exist. In addition to learning the basics of responsible AI, this course will help you become a more informed citizen in an AI-driven world by working on real deliverables. This is an online, synchronous course. *CNT* This course is a great way to help you: • Identify potential ethical issues that might arise in the design, development, and deployment of AI systems • Create roadmaps to minimize negative societal impacts and maximize humane outcomes from AI systems • Assemble the most relevant internal and external stakeholders to address potential ethical issues • Engage a team of multidisciplinary domain experts to gather feedback on ethical issues • Execute ethical issues addressal roadmap while meeting business and functional requirements of the project *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Tech enthusiasts who want to add AI to their skillset • Venture capitalists or investors looking to understand ethical issues in AI before investing in AI technologies • Leaders with financial, operational, or technological responsibilities who are interested in adopting AI • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI initiatives more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone working for the government who participates in policy decisions that may be affected by or related to data and AI • Anyone who wants to learn the fundamentals of AI or is responsible for selecting and procuring AI systems

L’IA RESPONSABLE

CEAI 1002F

Type

course

Durée

30h

*VID* *KEYB* Alors que les systèmes d'IA continuent à se répandre dans la vie quotidienne, il est essentiel de comprendre les effets négatifs que l'IA peut avoir sur la société, sous la forme de décisions biaisées, d'intrusions dans la vie privée et bien plus encore. Il est donc impératif que vous compreniez comment déployer des systèmes d'IA qui soient éthiques, sûrs et inclusifs. Ce cours vous apprendra à identifier les questions éthiques dans les systèmes d'IA, à créer et à exécuter des feuilles de route, et à vous engager avec des partenaires multidisciplinaires pertinents pour aborder ces questions. Notre approche orientée vers l'action est conçue pour vous offrir des conseils pratiques et la confiance nécessaire pour mettre en œuvre des changements éthiques et responsables dans vos systèmes d'IA. Pour vous aider à développer vos compétences en matière d'IA responsable, ce cours fait référence à des cas discutés publiquement impliquant des comportements contraires à l'éthique. Il aborde également les systèmes d'IA avec lesquels vous interagissez probablement tous les jours et qui posent des problèmes éthiques. En plus d'apprendre les bases de l'IA responsable, ce cours vous aidera à devenir un citoyen plus informé dans un monde piloté par l'IA en travaillant sur des livrables réels. Il s'agit d'un cours en ligne, synchrone. *CNT* Ce cours est un excellent moyen de vous aider à : • Identifier les problèmes éthiques potentiels qui pourraient survenir lors de la conception, du développement et du déploiement des systèmes d'IA • Créer des feuilles de route pour minimiser les impacts sociétaux négatifs et maximiser les résultats des systèmes d'IA • Rassembler les partenaires internes et externes les plus pertinents pour aborder les questions éthiques potentielles • Engager une équipe d'experts pluridisciplinaires pour recueillir des informations sur les questions éthiques • Exécuter la feuille de route relative aux questions éthiques tout en respectant les exigences commerciales et fonctionnelles du projet *APP* Ce cours entièrement en ligne utilise une approche par projets qui se concentre sur l'acquisition de compétences pratiques dans le monde réel en matière d'IA. Vous apprendrez directement auprès de professionnels de l'industrie et recevrez un retour d'information individualisé. Vous aurez l'occasion d'aller au-delà de la théorie de l'IA en participant activement à des missions visant à utiliser l'IA pour résoudre des problèmes. *WHO* • Les passionnés de technologie qui souhaitent ajouter l'IA à leur palette de compétences • Les investisseurs en capital-risque qui souhaitent comprendre les questions éthiques liées à l'IA avant d'investir dans des technologies d'IA • Les dirigeants ayant des responsabilités financières, opérationnelles ou technologiques qui sont intéressés par l'adoption de l'IA • Les gestionnaires qui souhaitent mieux soutenir leurs employés techniques en matière d'IA ou qui peuvent être impliqués dans des projets d'IA • Les employés de différents secteurs qui veulent apprendre comment les solutions d'IA peuvent aider à résoudre des problèmes ou qui veulent contribuer de manière plus significative aux initiatives d'IA de leur organisation. • Les étudiants qui souhaitent se préparer à travailler dans le domaine de l'IA ou explorer l'IA en tant que carrière potentielle • Toute personne travaillant pour le gouvernement et participant à des décisions politiques pouvant être affectées par ou liées aux données et à l'IA • Toute personne qui souhaite apprendre les principes fondamentaux de l'IA ou qui e

UNDERSTANDING AI DATA

CEAI 1003

Type

course

Duration

30h

*VID* *KEYB* Artificial Intelligence (AI) doesn’t exist without data. In 2006, British mathematician Clive Humby said, “Data is the new oil.” And data is the fuel that powers AI. However, having data is not enough, you need good data. But how can you identify quality data in the AI world? This course provides the answer. The first part of the course will help you identify good data, spot potential biases, and interpret graphs and other visualizations from data. The second part of the course will focus on the practical aspects of data for AI projects. This section will help you assess data requirements for AI projects, differentiate between various storage methods, and identify data sources. Upon completion of the course, you will grasp the single most important aspect of AI—data. To help you develop data skills for AI, you will be exposed to case studies and other projects that resemble data-related situations AI professionals face daily. During these exercises, you will examine the different steps of the data lifecycle to help you assess data quality and the requirements for various AI projects. The assignments will position you as the domain expert and client on an AI project and teach you how to work alongside a data scientist. Are you up for the challenge? This is an online, synchronous course. We recommend taking the AI Foundations (CEAI 1001) and Responsible AI (CEAI 1002) before taking this course. *CNT* This course is a great way to help you: • Explain the importance of "good" data in AI projects • Describe the different types of data used in AI projects • Identify the different techniques used to handle and store data in AI • Assess what is required to carry out an AI project *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Tech enthusiasts who want to add AI to their skill set • Leaders with financial, operational, or technological responsibilities who are interested in adopting AI • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI initiatives more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone who wants to learn the fundamentals of AI

COMPRENDRE LES DONNÉES DE L’IA

CEAI 1003F

Type

course

Durée

30h

*VID* *KEYB* En 2006, le mathématicien britannique Clive Humby déclarait : « Les données sont le nouveau pétrole ». Et les données sont le carburant qui alimente l'IA. Cependant, il ne suffit pas d'avoir des données, il faut des données de qualité. Mais comment identifier des données de qualité dans le monde de l'IA ? Ce cours apporte la réponse. La première partie du cours vous aidera à identifier les bonnes données, à repérer les biais potentiels et à interpréter les graphiques et autres visualisations à partir des données. La deuxième partie du cours se concentre sur les aspects pratiques des données pour les projets d'IA. Cette section vous aidera à évaluer les besoins en données pour les projets d'IA, à différencier les diverses méthodes de stockage et à identifier les sources de données. À l'issue de ce cours, vous aurez compris l'aspect le plus important de l'IA : les données. Pour vous aider à développer des compétences en matière de données pour l'IA, vous ferez face à des études de cas et à d'autres projets qui ressemblent à des situations liées aux données auxquelles les professionnels de l'IA sont confrontés quotidiennement. Au cours de ces exercices, vous examinerez les différentes étapes du cycle de vie des données pour vous aider à évaluer la qualité des données et les exigences de divers projets d'IA. Les missions vous positionneront en tant qu'expert du domaine et client d'un projet d'IA et vous apprendront à travailler aux côtés d'un scientifique des données. Êtes-vous prêt à relever le défi ? Il s'agit d'un cours en ligne, synchrone. Nous recommandons de suivre les cours Fondements de l'IA (CEAI 1001F) et L’IA responsable (CEAI 1002F) avant de suivre ce cours. *CNT* Ce cours est un excellent moyen de vous aider à : • Expliquer l'importance de « bonnes » données dans les projets d'IA • Décrire les différents types de données utilisés dans les projets d'IA • Identifier les différentes techniques utilisées pour traiter et stocker les données dans l'IA • Évaluer ce qui est nécessaire pour mener à bien un projet d'IA *APP* Ce cours entièrement en ligne utilise une approche par projets qui se concentre sur l'acquisition de compétences pratiques dans le monde réel en matière d'IA. Vous apprendrez directement auprès de professionnels de l'industrie et recevrez un retour d'information individualisé. Vous aurez l'occasion d'aller au-delà de la théorie de l'IA en participant activement à des missions visant à utiliser l'IA pour résoudre des problèmes. *WHO* • Les passionnés de technologie qui souhaitent ajouter l'IA à leur palette de compétences • Les dirigeants ayant des responsabilités financières, opérationnelles ou technologiques qui sont intéressés par l'adoption de l'IA • Les gestionnaires qui souhaitent mieux soutenir leurs employés techniques en matière d'IA ou qui peuvent être impliqués dans des projets d'IA • Les employés de différents secteurs qui veulent apprendre comment les solutions d'IA peuvent aider à résoudre des problèmes ou qui veulent contribuer de manière plus significative aux initiatives d'IA de leur organisation. • Les étudiants qui souhaitent se préparer à travailler dans le domaine de l'IA ou explorer l'IA en tant que carrière potentielle • Toute personne qui souhaite apprendre les principes fondamentaux de l'IA ou qui est responsable de la sélection et de l'acquisition de systèmes d'IA

WORKING WITH AI

CEAI 1004

Type

course

Duration

30h

*VID* *KEYB* What does the day-to-day of an AI professional look like? In this course, you will experience the typical AI workflow by participating in an AI project. From the problem definition stage to model training and evaluation, you will wear the hat of a data scientist and develop an end-to-end machine learning project using a user-friendly no-code software. This process will help you understand the risks and limitations of AI models and teach you how to mitigate them. Finally, you will learn about state-of-the-art AI applications and how they are used in the industry. This course focuses on experiential learning. You will explore how to use a no-code software, train a model, improve training data through feature engineering, and test the performance of your model. This is an online, synchronous course. We recommend taking the AI Foundations (CEAI 1001) and Responsible AI (CEAI 1002) before taking this course. *CNT* This course is a great way to help you: • Manipulate data for an AI project • Communicate with data in an easy-to-understand visual format • Manage a simple end-to-end AI project using a no-code software • Explore emerging techniques in machine learning and AI *APP* This fully online course employs a project-based approach that focuses on the acquisition of practical real-world skills in AI. You will learn directly from industry professionals and receive individualized feedback. You will have the opportunity to go beyond AI theory by actively participating in assignments aimed at using AI for problem-solving. *WHO* • Tech enthusiasts who want to add AI to their skillset • Managers who want to better support their technical AI employees or who may be involved in AI projects • Employees in different industries who want to learn how AI solutions can help solve problems or want to contribute to their organization’s AI projects more meaningfully • Students who want to prepare themselves for an AI workforce or explore AI as a potential career path • Anyone who wants to begin experimenting with AI

TRAVAILLER AVEC L'IA

CEAI 1004F

Type

course

Durée

30h

*VID* *KEYB* À quoi ressemble le quotidien d'un professionnel de l'IA ? Dans ce cours, vous ferez l'expérience du flux de travail typique de l'IA en participant à un projet d'IA. De la définition du problème à l'entraînement et à l'évaluation du modèle, vous porterez la casquette d'un scientifique des données et développerez un projet d'apprentissage automatique à l'aide d'un logiciel convivial sans code. Ce processus vous aidera à comprendre les risques et les limites des modèles d'IA et vous apprendra à les atténuer. Enfin, vous découvrirez les applications d'IA les plus récentes et la manière dont elles sont utilisées dans l'industrie. Ce cours met l'accent sur l'apprentissage par l'expérience. Vous apprendrez à utiliser un logiciel sans code, à entraîner un modèle, à améliorer les données d'entraînement grâce à l'ingénierie des caractéristiques et à tester les performances de votre modèle. Il s'agit d'un cours en ligne, synchrone. Nous recommandons de suivre les cours Fondements de l'IA (CEAI 1001F) et L’IA responsable (CEAI 1002F) avant de suivre ce cours. *CNT* Ce cours est un excellent moyen de vous aider à : • Manipuler des données dans le cadre d'un projet d'intelligence artificielle • Communiquer à l'aide de données dans un format visuel facile à comprendre • Gérer un projet d'IA simple de bout en bout à l'aide d'un logiciel sans code • Engager une équipe d'experts pluridisciplinaires pour recueillir des informations sur les questions éthiques • Explorer les techniques émergentes en matière d'apprentissage automatique et d'IA *APP* Ce cours entièrement en ligne utilise une approche par projets qui se concentre sur l'acquisition de compétences pratiques dans le monde réel en matière d'IA. Vous apprendrez directement auprès de professionnels de l'industrie et recevrez un retour d'information individualisé. Vous aurez l'occasion d'aller au-delà de la théorie de l'IA en participant activement à des missions visant à utiliser l'IA pour résoudre des problèmes. *WHO* • Les passionnés de technologie qui souhaitent ajouter l'IA à leur palette de compétences • Les gestionnaires qui souhaitent mieux soutenir leurs employés techniques en IA ou qui peuvent être impliqués dans des projets d'IA • Les employés de différents secteurs qui veulent apprendre comment les solutions d'IA peuvent aider à résoudre des problèmes ou qui veulent contribuer de manière plus significative aux projets d'IA de leur organisation. • Les étudiants qui souhaitent se préparer à travailler dans le domaine de l'IA ou explorer l'IA en tant que carrière potentielle • Toute personne souhaitant commencer à expérimenter l'IA

WORKING WITH GENERATIVE AI

CEAI 1005

Type

course

Duration

30h

*VID* *KEYB* Generative AI is redefining what efficiency means in the workplace. It speeds up routine tasks, frees up time, and makes learning faster. But turning that pace into consistently high-quality work takes skill, support, and a stronger relationship with AI. Our Working with Generative AI course helps you move past quick wins to actually make AI a reliable part of your daily workflow. In it, you’ll learn generative AI tools, discover when each one shines, and develop the instincts to use them effortlessly for faster and higher-quality work. Generative AI is changing how career success is achieved. When you learn how to use it confidently, creatively, and responsibly, you’ll find new ways to keep your career growing and secure. *CNT* • Apply a variety of GenAI tools to get more done, free up time and produce higher-quality work. • Put advanced prompting skills and other communication techniques into practice to get the most out of your GenAI interactions. • Identify new opportunities to solve problems creatively with GenAI. • Understand how to use GenAI responsibly by recognizing risks, limits and potentials biases. • Build confidence using GenAI by learning how it works and the history behind its emergence. *APP* Through expert guidance and interactive, collaborative sessions, you'll practice using Generative AI tools in real work scenarios. This hands-on approach encourages experimentation and reflection so you can apply AI skills responsibly and thoughtfully. *WHO* This course is designed for professionals who: • Want to use AI to its fullest to work faster, produce higher-quality deliverables, and make smarter decisions with confidence. • Are eager to explore new tools to advance their AI knowledge. • Are determined to adapt and keep their skills current as AI transforms the workplace. • Are seeking an AI community to connect with for continuous learning and growth. • Aspire to lead GenAI initiatives responsibly within their organization.

INTRO TO PYTHON

CEBD 1100

Type

course

Duration

30h

INTRO TO BIG DATA BUSINESS CASES

CEBD 1150

Type

course

Duration

30h

*VID* *KEYB* You're interested in Big Data software systems and technology, clearly, or you wouldn't be reading this. But if you're more interested in harnessing those tools to achieve specific business objectives, this course is for you. It will start with an overview of the most and least successful big data projects in all industries, helping you understand the dos and don’ts that make a data science project successful. You'll also have the chance to imagine and design your own project. In the second part of the course, you'll learn how to identify, collect, and transform data from internal and external sources. So, are you in? Knowledge of Excel and SQL are crucial for you to be successful in this course. If you do not have knowledge in these areas, we strongly recommend that you take Intro to Data Analysis with Excel (CEBD 1300) and Intro to SQL (CEWP 215). Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Understand the business issues solved by Big Data; • Build a data pipeline to help you feed your Big Data project; • Understand the Dos and Don'ts that make a data science project successful; • Imagine and design your own data science project; • Work on structured and unstructured data from social networks using an ETL tool. *APP* This course employs student-centered learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of Big Data. • Students who want to work in Big Data / Data Science for a large- or medium-sized company. • Students who want to create their own startup in Data Science / Big Data. • Employees in the business-intelligence field who want to upgrade their skills or broaden their horizons. • Employees or students who want to become Data Scientists.

BIG DATA ANALYTICS FOR BUSINESS

CEBD 1151

Type

course

Duration

30h

*VID* *KEYB* Every day we have to take decisions based on limited resources. Limits on money, assets, technology, materials and specially time. In this course you will learn how companies, governments and organizations are taking data-driven decisions to better manage their resources and improve many aspects their business and our lives. Here you will learn how to identify the different challenges in Big Data and how to use Data Analytics to solve them. From regression, to classification, clustering, recommendation systems and natural language processing. You will see how businesses are leveraging analytics and machine learning to solve these problems and how you can apply in your own use cases. Knowledge of Excel and/or SQL is highly recommended. If you do not have knowledge in these areas, we strongly recommend that you take Intro to Data Analysis with Excel (CEBD 1300) and Intro to SQL (CEWP 215). Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* • Understand the challenges in big data analytics; • Understand the big data analytics project life cycle; • Identify business opportunities with data analytics and machine learning; • Build a data driven solution on real world datasets. *APP* This course employs project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll be taught by an industry pro using state-of-the-art technologies and software. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* Individuals who want to improve the performance of their organization by harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors.

PROGRAMMING FOR DATA ANALYTICS

CEBD 1160

Type

course

Duration

30h

*VID* *KEYB* Reader, let me introduce you to Big Data. Big Data, meet Reader. Actually, there's a bit more to it than that. Big Data systems involve a wide range of technologies that can only be understood when you master the underlying technical concepts. And that's why you need this course. Here, you'll learn about the basic technologies required to develop Big Data analytics solutions and deploy them at scale. You'll spend some time with the concept of virtualization and you'll have an overview of programming techniques for big data analytics. Once you've finished this course, you can take a moment to congratulate yourself before you dive into even bigger data on the path to completing your certificate. Knowledge in Excel, SQL, Python and/or R and statistics and probability are crucial for you to be successful in this course. If you do not have knowledge in these areas, we strongly recommend that you take Intro to data Analysis with Excel (CEBD 1300), Intro to SQL (CEWP 215), Intro to R (CEBD 1200) and/or Intro to Python (CEBD 1100). Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Gain a practical understanding of the challenges in Big Data analytics; • Understand the main elements of computer architectures; • Acquire basic proficiency with the Linux operating system to deploy and run Big Data systems; • Learn basic programming skills to develop Big Data analytics solutions. *APP* This course employs student-centered learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Individuals who want to improve the performance of their organization by harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors.

INTRO TO R

CEBD 1200

Type

course

Duration

30h

*VID* *KEYB* So, you’re new to programming. Or maybe you’re a novice user of another programming language. Either way, you’ve come to the right place. In this course, you’ll acquire the skills and competencies to write simple programs in R, covering core language concepts (variables, loops, etc.). There are currently over 2 million people worldwide performing data analytics using R and you can be one of them! Ready to start? You will be required to do 5-10 hours of work per week outside of class time. If you have little or no prior knowledge, you might need extra time to gain familiarity with the concepts. But don’t worry. You’ve got this! *CNT* This course is a great way to help you: • Configure a functional R environment to program in R efficiently • Manipulate basic data structures in R • Use R to implement a variety of data-related functions commonly used in the workplace • Write R programs using simple control constructs *APP* This course employs student-centered learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who is interested in working in the IT stream of Big Data • Individuals who want to improve the performance of their organization by harnessing Big Data • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students of geography, biology, psychology, humanities or any other field with massive amounts of data • IT professionals who want to transition to Big Data from more traditional sectors • People who are new to programming or are novice users of Python or another programming language • People who are genuinely interested in Data Science and Analytics and would like to better understand what they can do with R

BIG DATA VISUALIZATION AND STORYTELLING

CEBD 1251

Type

course

Duration

30h

*VID* *KEYB* Awesome. You learned how to collect and store Big Data. Now comes the fun part: mining that data for gold and then spinning that gold into compelling business stories that captivate and convince. In this course, you'll use sophisticated data-visualization tools to understand data and share information with others. You'll also learn how to manage a Big Data science project from beginning to end, and that's exactly what they'll want you to be doing in your next job. Props to you! Knowledge of Excel and/or SQL is highly recommended. If you do not have knowledge in these areas, we strongly recommend that you take Intro to Data Analysis with Excel (CEBD 1300) and Intro to SQL (CEWP 215). Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior *CNT* This course is a great way to help you: • Learn how to transform data into insights; • Translate business needs into data analysis and visualize it with best-in-class graphics; • Assemble graphics, maps and numbers into stunning stories; • Learn how to manage a Big Data project. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the very latest software like data transformation tools, NoSQL and Hadoop, Data Visualization and Data Storytelling tools. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEBD 1250 and want to continue their studies. • Anyone who wants to learn the fundamentals of Big Data. • Students who want to work in Big Data / Data Science for a large- or medium-sized company. • Students who want to create their own startup in Data Science / Big Data. • Employees in the business-intelligence field who want to upgrade their skills or broaden their horizons. • Employees or students who want to become Data Scientists. Your Instructor Mingmei Pang, Catherine, M.Sc Senior Business Intelligence Lead at Electronic Arts (EA) Big Data Instructor at Concordia Continuing Education www.linkedin.com/in/catherinempang mingmei.pang@concordia.ca cce@concordia.ca

MACHINE LEARNING

CEBD 1260

Type

course

Duration

30h

*VID* *KEYB* Get ready to delve into the core concepts and implementation of Machine Learning. What does that mean exactly? Well, based on practical examples from well-known systems like Netflix, YouTube or Twitter, your instructor will describe some fascinating Big Data problems, introduce the standard algorithms used to address them, and present libraries used to implement those algorithms. You'll cover topics like mining of frequent item sets, clustering, stream analysis, similarity search, machine learning and recommendation systems. Knowledge in Excel, SQL, Python and/or R and statistics and probability are crucial for you to be successful in this course. If you do not have knowledge in these areas, we strongly recommend that you take Intro to data Analysis with Excel (CEBD 1300), Intro to SQL (CEWP 215), Intro to R (CEBD 1200) and/or Intro to Python (CEBD 1100). Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Understand the broad classes of methods used to address big data challenges; • Learn the main algorithms to implement those methods; • Apply those algorithms on realistic problems using existing software libraries. *APP* This course employs student-centered learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEBD 1160 and want to continue their studies. • Individuals who want to improve the performance of their organization by better harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors.

BIG DATA INFRASTRUCTURE

CEBD 1261

Type

course

Duration

30h

*VID* *KEYB* So, you had your introduction to Big Data, then you learned all about analytics. Now it's time to look at the systems you'll need to manage all that data and make sense of it. In this course, you'll review the state-of-the-art infrastructures used for high-performance storage and processing of data. You'll study distributed systems like Hadoop, NoSQL database systems like Mongo DB, as well as clusters and clouds, like Amazon EC2 and Microsoft Azure. You'll also use programming models like Hadoop MapReduce and Apache Spark to leverage those systems. If technical talk like that gets your heart racing, this is definitely the course for you. Knowledge in Excel, SQL, Python and/or R and statistics and probability are crucial for you to be successful in this course. If you do not have knowledge in these areas, we strongly recommend that you take Intro to data Analysis with Excel (CEBD 1300), Intro to SQL (CEWP 215), Intro to R for data Sciences (CEBD 1200) and/or Intro to Python and Data Analysis (CEBD 1100). Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Understand the core infrastructure concepts to deploy Big Data applications at scale; • Acquire practical expertise with those concepts using state-of-the-art cloud systems; • Deploy the analytics solutions reviewed in CEBD 1260, at scale, on those cloud systems. *APP* This course employs project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll be taught by an industry pro using state-of-the-art technologies and software. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEBD 1260 and want to continue their studies. • Individuals who want to improve the performance of their organization by better harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors.

Intro to Data Analysis with Excel

CEBD 1300

Type

course

Duration

30h

*VID* *KEYB* Success in business and science means making smart decisions. And those require the kind of information you can only get from sophisticated data analysis. It’s a growing field with huge opportunities. And it all starts right here. This course is where you’ll begin your journey in Big Data Business, learning everything you need to know to analyze, communicate and manage complex information using Microsoft Excel and its advanced analytics modules, visualization tools and external data sources. From there, you’ll move on to real-world business applications and more. But one step at a time. If you’re ready to begin, we’re ready for you! If you’re new to Big Data or only have the basics but want to take the Big Data Business Stream, we strongly recommend you start with this course. Seriously. IMPORTANT NOTE You will be required to do 5-10 hours of work per week outside of class time. If you have little or no prior knowledge, you might need extra time to gain familiarity with the concepts. But don’t worry. You’ve got this! *CNT* This course is a great way to help you: • Analyze, communicate and manage complex information using Microsoft Excel; • Use advanced analytics to extract information from diverse types of data sources; • Create data aggregations and dynamic visualizations for data analytics projects; • Work collaboratively in multidisciplinary teams and present advanced analytics projects clearly and efficiently; • Draw valuable insights from raw data for business purposes. *APP* This course employs student-centered, project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to follow the Business stream in the Big Data program. • Individuals who want to improve the performance of their organization using data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • IT professionals who want to transition to data analytics from more traditional sectors. *ADD* There are a couple of easy yet crucial specifications needed to function in class: 1. Computer / laptop equipped with Windows 10 and Microsoft Excel (2019, English) 2. Processor - 1.6 Ghz, 2-core processor 3. Memory (RAM) - 4 GB (for Windows 64 bit) or 2 GB (Windows 32 bit) 4. Hard Disk Space - 4 GB available disk space 5. BYOD - Students need to request 1) Concordia email 2) free Excel license via Microsoft 6. As a benefit of being a Concordia student you can access the entire Microsoft Suite using the following link: https://www.concordia.ca/it/services/office-365-education.html

BUSINESS ACUMEN

CEBU 1150

Type

course

Duration

30h

*VID* *KEYB* One component of job satisfaction is confidence in your ability to execute work responsibilities. But what happens when the responsibilities of your current role or the one you're chasing require fundamental business skills you have yet to formally learn? Designed with you in mind, this course provides insight into each aspect of business operations to complement your current skill set. With newfound confidence, you’ll now be able to participate in strategic discussions and position yourself for greater opportunities in the business world. *CNT* This course is a great way to help you: • Explain the dynamics of a given business including its value chain, the industry in which the business operates, the business' overall strategic positioning and its revenue model • Evaluate the factors contributing to business success within an industry and the mechanisms through which companies create value and generate profits • Discuss basic financial concepts such as revenues, margins, fixed and variable costs, overheads, and cash flow • Explain the core activities and functions that are common across different companies and industries in both demand and supply • Analyze financial performance using key ratios and manage performance at organizational and business unit level • Evaluate the Environmental, Social and Governance implications of business and decision making *APP* As in the workplace, teamwork is key here. In addition to engaging in individual assignments and activities, you can also expect to collaborate with classmates to discuss real-world subjects presented by business experts. In this course, learning will be conducted through a live, online classroom (Zoom). *WHO* • Students who want an introduction to the essentials of business. • Students who want to pursue a career in any type of business. • Budding entrepreneurs who want to get off on the right foot. • Anyone who wants to learn more about organizational structures. • Foreign business students who want to improve their North American business vocabulary and understanding.

BUSINESS ACCOUNTING AND FINANCIAL ANALYSIS

CEBU 1170

Type

course

Duration

30h

BUSINESS LAW

CEBU 1180

Type

course

Duration

30h

*VID* *KEYB* Before you sign on the dotted line, you might want to read the contract. And before you do that, you might want to take this course. In it, you'll learn about the general and emerging legal principles that apply to business in Québec and Canada. You'll develop your ability to identify and analyze those legal issues that are pertinent to your day-to-day business transactions and relationships. In short, you'll learn how to stay on the right side of the law. By the way, if you're looking for fine print, you won't find any here. *CNT* This course is a great way to help you: • Identify and produce a binding and enforceable contract; • Employ the relevant articles of the Civil Code of Québec as they apply to specific business scenarios; • Determine the most suitable form of business ownership for a new or existing enterprise; • Develop legally acceptable employment conditions in the workplace. *APP* Your classes will consist of lectures and dynamic discussions on emerging legal topics presented by an experience business lawyer. You'll be strongly encouraged to participate, share your point of view and make your case. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Students who want an introduction to the essentials of business law. • Students who want to pursue a career or studies in any type of business. • Budding entrepreneurs who want to understand business law and reduce their liability. • HR employees and business owners who want to understand the law in the context of the workplace. • Banking or engineering employees who want to move up through the ranks. • Young students considering law school and looking for a stepping-stone. • Anyone who might have to enter into a business contract. • Anyone who wants to learn more about organizational structures. • Foreign business students who want to learn the basics of Québec Civil code as it relates to business.

AUTOCAD I

CECD 219

Type

course

Duration

30h

AUTOCAD II

CECD 329

Type

course

Duration

30h

SOLIDWORKS I

CECD 459

Type

course

Duration

30h

*VID* *KEYB* If you're interested in 3D and computer-aided design, you obviously have great spatial awareness and a keen desire to get down to work. This course is a great place to start. You'll familiarize yourself with the parametric design philosophy (don't worry, it's cooler than it sounds) of SolidWorks, including sketching, part modeling, assembly and detailing, as well as geometric and dimensional constraints. You'll work hands-on with the latest equipment to develop professional skills and techniques using SolidWorks features and concepts. At the end of the course, you'll be ready to tackle new design challenges, like gaining proficiency in SolidWorks Level II, one of the world's most popular CAD/MCAD programs. *CNT* This course is a great way to help you: • Familiarize yourself with the parametric design philosophy of SolidWorks; • Understand the basic principles of parametric modeling, including geometric and dimensional constraints; • Learn basic techniques for creating and modeling CAD geometry; • Produce models and drawings required for manufacturing; • Develop professional-level skills and techniques. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from an experienced pro who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the very latest software. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to understand the fundamentals of parametric modeling. • Students who want to learn AutoCAD and SolidWorks. • Students who want to pursue a job in modeling, 3D modeling, 3D printing, any type of engineering, architecture, drafting, manufacturing or other related fields. • Engineering undergraduates and graduate students in Industrial and mechanical specializations. • CEGEP students who want to prepare for undergraduate degrees and employment. • Professional and technical staff and engineers who want to update their design techniques and skills.

SOLIDWORKS II

CECD 559

Type

course

Duration

30h

*VID* *KEYB* You successfully completed the first SolidWorks course. Solid work, props to you. Now it's time to get really serious, with SolidWorks Level II, one of the world's most popular CAD/MCAD programs. In this course, you'll develop intermediate professional skills and techniques and progress to more advanced model-creation features. Among others, you'll learn the following SolidWorks concepts: 3D solid, surface and sheet-metal modeling, design for plastic, welded structures, project design procedures, multi-part modeling and assemblies, interface checking, and, as if that weren't enough, simulation and design studies techniques. In short, it's a great way to model yourself for your future career. *CNT* This course is a great way to help you: • Perfect your SolidWorks skills; • Create and model CAD geometry using advanced techniques; • Analyze models and assemblies for real-world applications; • Produce models and drawings required for manufacturing; • Develop professional-level skills and techniques. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from an experienced pro who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the very latest software. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CECD 459 and want to continue their studies. • Anyone who wants to understand the fundamentals of 3D modeling. • Students who want to learn AutoCAD and SolidWorks. • Students who want to pursue a job in modeling, 3D modeling, 3D printing, any type of engineering, architecture, drafting, manufacturing, designers, draftspersons, machinists and woodworkers or other related fields. • Engineering undergraduates and graduate students in Industrial and mechanical specializations. • CEGEP students who want to prepare for undergraduate degrees and employment.

DATA: THE KEY TO TRULY STRATEGIC COMMUNICATIONS

CECM 200

Type

course

Duration

30h

*VID* *KEYB* This course is essential for understanding the difference between tactical campaign plans and strategic communication plans, and how to apply data insights to each stage of the communication planning process. As a manager or advisor in communications, PR or marketing, these concepts are essential to the success of your organization and your career. Led by a seasoned industry professional, you’ll apply standards-based methods to develop an organization-level or department-level communication strategy aligned to measurable business outcomes that demonstrate the impact of effective communication on business performance. *CNT* This course is a great way to help you: • Develop a strategic communication plan aligned to business outcomes that demonstrates measurable impact; • Apply ethical considerations to all aspects of the communications planning process; • Create a key messaging architecture aligned to target audiences; • Formulate an implementation plan to deliver on strategic communication objectives; • Design a measurement framework to demonstrate the potential impact of the plan on business results; • Write an evidence-based pitch to justify the budget and resources needed for the plan and pitch it for management buy-in using facts and figures in appropriate business language. *APP* This course is project-based, meaning you’ll practice hands-on strategic thinking and planning skills using your own business cases. You’ll also engage in practical and critical thinking to reflect and project yourself into your current or future work environment. Your teacher will use case studies, group discussions, team presentations and introspection questionnaires to apply your learning to real-world experiences. Most importantly, you’ll be challenged to apply data insights to all aspects of your work. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Early-career public relations or communication specialists who want to step up to a strategic role as managers or advisers. • Individuals at any level in the profession looking to refresh or upgrade their skills in applying data literacy to strategic communication planning. • Individuals in marketing, advocacy or public affairs who want to apply professional communication best practices to improve the effectiveness of their work.

ENGAGING AND LEADING EMPLOYEES THROUGH CHANGE

CECM 300

Type

course

Duration

30h

*VID* *KEYB* In today’s rapidly transforming business landscape, there is only one thing that is constant: Change. As a manager or advisor in communications, PR or marketing, you know that helping employees navigate, adapt to, and embrace constant workplace disruption is a daunting task. But you also know that it’s strategically vital to maintaining a adaptive culture that leads to success. This course will show you how to develop a change management plan to align employees around change using a consultative and participative approach that will have a positive change within your organization and on your career. *CNT* This course is a great way to help you: • Develop an employee engagement plan to implement a change program. • Adopt a participatory and consultative approach to build credibility as a trusted advisor to management. • Apply storytelling techniques to foster trust and alignment around change. • Identify and address the company's cultural barriers to implementing change. • Employ strategies to engage senior leaders in the change process. *APP* This course is project-based, with a focus on cooperative peer learning. Working in study support groups, you’ll practice strategic thinking and communication planning skills hands-on using your own business case for employee engagement around change. You’ll be challenged to have an agile approach when it comes to change management using various leadership styles. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Early-career public relations or communication specialists who want to step up to a strategic role as managers or advisers. • Individuals at any level in the profession looking to refresh or upgrade their skills in applying data literacy to strategic communication planning. • Individuals in marketing, advocacy or public affairs who want to apply professional communication best practices to improve the effectiveness of their work.

MAKING DECISIONS WITH CUSTOMER INSIGHTS

CECM 400

Type

course

Duration

20h

CYBERSECURITY THREATS AND VULNERABILITIES

CECR 2001

Type

course

Duration

30h

MENACES ET VULNÉRABILITÉS EN CYBERSÉCURITÉ

CECR 2001F

Type

course

Durée

30h

*VID* *KEYB* Vous ne le savez peut-être pas, mais vous ou votre entreprise êtes menacés en ce moment même. Ne paniquez pas! Dans ce cours sur les menaces et les vulnérabilités en matière de cybersécurité, vous apprendrez exactement ce qu'il faut faire. Animé par un professionnel reconnu de la cybersécurité, ce cours vous apprendra à identifier les menaces et les vulnérabilités en matière de cybersécurité pour différents types d'organisations et à élaborer des plans de cybersécurité complets pour chacune d'entre elles. *CNT* Ce cours est un excellent moyen de vous aider à : • Reconnaître les principaux types de menaces et de vulnérabilités en matière de cybersécurité • Identifier les différents types d'organisations qui sont les plus vulnérables à ces menaces et vulnérabilités • Rédiger des plans de cybersécurité pour diverses organisations • Présenter efficacement les plans de mise en œuvre de la cybersécurité • Décrire comment surveiller en permanence la position d'une organisation en matière de cybersécurité *APP* Dans ce cours en ligne, vous bénéficierez de démonstrations, d'études de cas et d'un apprentissage basé sur des problèmes, dirigés par des experts du secteur. Vous apprendrez également par le biais de conversations entre pairs et de tâches pratiques facilement applicables aux petites et moyennes entreprises. *WHO* • Les professionnels non techniques exerçant des responsabilités sur des données confidentielles et sensibles importantes et qui souhaitent minimiser les risques liés à la gestion et à la sécurité de l'information de leur organisation. • Les employés occupant une fonction non technique qui travaillent avec des professionnels de la cybersécurité et qui doivent maîtriser leur jargon. • Les dirigeants, les cadres supérieurs et le personnel technique qui souhaitent renforcer la cybersécurité au sein de leur organisation. • Les employés qui souhaitent élargir leurs compétences afin d'accéder à de nouvelles opportunités de carrière • Les étudiants et autres personnes qui souhaitent mieux comprendre la cybersécurité pour des raisons personnelles ou professionnelles.

CYBERSECURITY AWARENESS FOR BUSINESS AND EMPLOYEES

CECR 2002

Type

course

Duration

30h

*VID* *KEYB* Awesome. You’ve learned how to identify the main cybersecurity threats facing you and your organization. Now it’s time for an overarching strategy to help prevent those threats in the first place. Led by a recognized cybersecurity pro, this is the second of three specialized courses in our accelerated Certificate in Cybersecurity Proficiency program. Here, you’ll learn to develop and implement an overall cybersecurity strategy. You’ll also gain the knowledge and skills you need to develop an effective cybersecurity posture for your organization. Let’s do it. *CNT* This is a great way to help you: • Describe the basics of cybersecurity; • Describe different types of cyber threats that businesses face; • Communicate methods to protect businesses from cyber-attacks; • Advocate for the importance of cybersecurity for businesses; • Communicate using cybersecurity terminology, when speaking to technical professionals; • Communicate cybersecurity in business terms to upper management; • List areas of an organization to consider when developing a cybersecurity strategy. *APP* In this online course, you’ll benefit from demonstrations, case-studies, and problem-based learning led by industry experts. You’ll also learn through peer conversations and through practical tasks that are readily applicable to small- and medium-sized businesses. *WHO* • Non-technical professionals with responsibilities over significant confidential, sensitive data who want to minimize their organization’s information-management and security risks. • Employees in a non-technical role who work with cybersecurity professionals and need to be proficient in their jargon. • Executives, senior managers, and technical staff who want to bolster cybersecurity within their organizations. • Employees who want to broaden their skills to access new career opportunities. • Students or other individuals who want to increase their understanding of cybersecurity for personal or professional reasons.

SENSIBILISATION A LA CYBERSECURITE DES ENTREPRISES ET DES EMPLOYE.E.S

CECR 2002F

Type

course

Durée

30h

*VID* *KEYB* Vous avez appris à identifier les principales menaces de cybersécurité qui pèsent sur vous et votre organisation. Il est maintenant temps d'élaborer une stratégie globale pour prévenir ces menaces. Dirigé par un professionnel reconnu de la cybersécurité, ce cours est le deuxième des trois cours spécialisés de notre programme accéléré de certificat de compétence en cybersécurité. Vous apprendrez à développer et à mettre en œuvre une stratégie globale de cybersécurité. Vous acquerrez également les connaissances et les compétences nécessaires pour mettre en place un dispositif de cybersécurité efficace pour votre organisation. *CNT* Ce cours est un excellent moyen de vous aider à : • Décrire les fondements de la cybersécurité • Décrire les différents types de cybermenaces auxquelles les entreprises sont confrontées • Communiquer des méthodes pour protéger les entreprises contre les cyber-attaques • Plaider en faveur de l'importance de la cybersécurité pour les entreprises • Communiquer en utilisant la terminologie de la cybersécurité, lorsque vous vous adressez à des professionnels techniques • Communiquer sur la cybersécurité en termes commerciaux aux gestionnaires • Lister les domaines d'une organisation à prendre en compte lors de l'élaboration d'une stratégie de cybersécurité *APP* Dans ce cours en ligne, vous bénéficierez de démonstrations, d'études de cas et d'un apprentissage basé sur des problèmes, dirigés par des experts du secteur. Vous apprendrez également par le biais de conversations entre pairs et de tâches pratiques facilement applicables aux petites et moyennes entreprises. *WHO* • Les professionnels non techniques exerçant des responsabilités sur des données confidentielles et sensibles importantes et qui souhaitent minimiser les risques liés à la gestion et à la sécurité de l'information de leur organisation. • Les employés occupant une fonction non technique qui travaillent avec des professionnels de la cybersécurité et qui doivent maîtriser leur jargon. • Les dirigeants, les cadres supérieurs et le personnel technique qui souhaitent renforcer la cybersécurité au sein de leur organisation. • Les employés qui souhaitent élargir leurs compétences afin d'accéder à de nouvelles opportunités de carrière. • Les étudiants et autres personnes qui souhaitent mieux comprendre la cybersécurité pour des raisons personnelles ou professionnelles.

CYBERSECURITY SOLUTIONS

CECR 2003

Type

course

Duration

30h

SOLUTIONS EN CYBERSÉCURITÉ

CECR 2003F

Type

course

Durée

30h

*VID* *KEYB* Voici le troisième des trois cours de notre programme de pointe et accéléré de certificat de compétence en cybersécurité. Si vous en faites partie, cela signifie que vous avez suivi avec succès les deux premiers cours et que vous avez acquis une solide connaissance du jeu. Félicitations. Il est maintenant temps de compléter ces connaissances en apprenant quelques stratégies clés pour atténuer les menaces et les vulnérabilités auxquelles votre organisation pourrait être confrontée à l'avenir. Vous acquerrez également les compétences et les connaissances nécessaires pour élaborer et mettre en œuvre des solutions de cybersécurité efficaces afin d'assurer la sécurité de votre organisation dans le présent. *CNT* Ce cours est un excellent moyen de vous aider à : • Indiquer comment réagir rapidement et efficacement à d'éventuels incidents de cybersécurité • Faire correspondre les stratégies appropriées pour atténuer les différentes menaces cybernétiques • Choisir des solutions de cybersécurité efficaces, réalisables et viables • Vous préparer à rester au courant des dernières menaces et vulnérabilités en matière de cybersécurité *APP* Dans ce cours en ligne, vous bénéficierez de démonstrations, d'études de cas et d'un apprentissage basé sur des problèmes, dirigés par des experts du secteur. Vous apprendrez également par le biais de conversations entre pairs et de tâches pratiques facilement applicables aux petites et moyennes entreprises. *WHO* • Les professionnels non techniques exerçant des responsabilités sur des données confidentielles et sensibles importantes et qui souhaitent minimiser les risques liés à la gestion et à la sécurité de l'information de leur organisation. • Les employés occupant une fonction non technique qui travaillent avec des professionnels de la cybersécurité et qui doivent maîtriser leur jargon. • Les dirigeants, les cadres supérieurs et le personnel technique qui souhaitent renforcer la cybersécurité au sein de leur organisation. • Les employés qui souhaitent élargir leurs compétences afin d'accéder à de nouvelles opportunités de carrière. • Les étudiants et autres personnes qui souhaitent mieux comprendre la cybersécurité pour des raisons personnelles ou professionnelles.

VISUAL DESIGN & BRANDING

CEDP 100

Type

course

Duration

40h

*VID* *KEYB* Graphic design has immense power to persuade. Logos, posters, print ads, websites, no matter what the medium, if the graphics aren't spot on you won't hit your target market. And that's the name of the game. In this course, you'll get acquainted with the fundamentals of graphic communication and design. You’ll learn about layout, typography, colour, and visual identity. You’ll also dig a little deeper and learn about branding strategies and acquiring some of the practical tools you’ll need to work in advertising and communications. Project-based sessions will teach you techniques to help visualize and develop your ideas and explore the power of branding and corporate identity applied through diverse media. All work will be computer-based and will cover an exciting array of graphic applications. *CNT* This course is a great way to help you: • Understand the fundamentals of graphic communication, design, and branding strategies • Apply the appropriate work method adapted to media strategy and proper target audience • Understand the power of color, type and image applied to a specific medium • Apply design content with a clear understanding of technical media specifications • Design visual elements to serve a specific message • Create visual identities • Design graphics for diverse media and advertising materials • Prepare a design brief and contract • Develop a critical thinking method and apply it to visual communication. • Create portfolio worthy projects. *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

ADOBE ILLUSTRATOR

CEDP 200

Type

course

Duration

40h

*VID* *KEYB* It's pretty obvious: clip art doesn't cut it anymore. If you want to work in advertising, website design, graphic arts or any number of visually creative fields, you have to know Adobe Illustrator. You'll learn how to use the latest drawing tools, professional colour and type controls to experiment freely and render your ideas quickly and intuitively using the most powerful computers and the most recent versions of Adobe's software. This is also your chance to learn some more advanced tools and techniques to create illustrations, text effects, and line art. You’ll even dive into more detailed features like gradient meshes, live trace, live colour and advanced drawing techniques – all taught by an experienced graphic design professional. By the end of this course, you will really develop your creative flair using Adobe Illustrator. *CNT* This course is a great way to help you: • Learn the basic and more advanced features of Adobe Illustrator • Familiarize yourself with industry-standard digital drawing tools and techniques, type and colour controls • Develop your skill at creating illustrations, text effects and line art • Increase your ability to express yourself creatively in a digital medium • Create portfolio worthy illustrated work. • Create corporate identities, logos and icons. *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

WEB DESIGN

CEDP 300

Type

course

Duration

40h

*VID* *KEYB* It's not enough for a website to work. It has to flow properly and look great, too. In this course, you’ll learn basic and advanced concepts of website design and you’ll have plenty of opportunities to use those concepts to create compelling websites of your own. First, you'll learn how to code in HTML, which is awesomely geeky. Then you'll move on to code-editing features and learn how to style your pages using CSS. Finally, you'll learn some more advanced concepts of web-page design, including cascading style sheets, Java script, CSS3, jQuery and layout design for the web. When you successfully complete this course, and we're confident you will, you'll be ready to get out there and wow the web world. *CNT* This course is a great way to help you: • Create basic websites • Learn how to create web pages in HTML, CSS, HTML5 and FTP • Gain a solid knowledge of code view • Learn the basics of HTML5, CSS3, and Java script • Become familiar with animation, web fonts and advanced form elements • Use media queries to create websites for desktop and mobile platforms • Become familiar with online portfolio design and structure. • Manage online files with the FTP protocol. *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

ADOBE INDESIGN

CEDP 350

Type

course

Duration

40h

*VID* *KEYB* In this course you learn to apply the fundamentals of graphic design to create a document with numerous pages and differing layouts with Adobe InDesign. The smooth integration of Illustrator, Photoshop, and Acrobat enables you to create professional-quality page layouts. You’ll apply what you learned in concrete projects to produce a variety of documents like magazine layouts, pamphlets, brochures, annual reports and more. You’ll also dive into the digital world to create publications for mobile devices like smart phones and tablets by adding interactivity, using screen-size reflow, adding audio and video, as well as designing eBooks and interactive pdf solutions for web clients. By the end of this course, you’ll have a solid preparation for your future employment in the fast-paced world of graphic arts or advertising. *CNT* This course is a great way to help you: • Learn how to integrate text, graphics, design, and page layout techniques to produce professional quality documents • Prepare complex multiple-page documents using style sheets • Understand how to work with layers to produce print documents including pamphlets, brochures, and magazine layouts • Use advanced typographic options • Learn basic pre-press notions to apply through the InDesign interface • Understand the different formats, screen sizes and requirements for mobile devices • Convert print publications to digital formats • Add interactivity to e-publications *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

INTRO TO UX/UI

CEDP 410

Type

course

Duration

40h

*VID* *KEYB* Ever had trouble navigating a website? Felt lost as you moved from section to section and just left the site out of frustration? We all have. Chances are, the designers of those sites didn't have much experience with User Experience and User Interface Design, also known as GUI. In this course, you'll be introduced to the basics of GUI and User Experience (UX). You'll be preparing interface designs for website creation and mock-ups and for mobile interfaces. You'll also examine screen-based image optimization and page layout techniques in detail. So, hopefully, people navigate your sites with smiles on their faces. *CNT* This course is a great way to help you: • Create graphic user interfaces • Optimize graphics for web publication • Understand and apply user experience design • Prepare UX designs for websites, tablets, phones, watches and TVs *APP* In this course, you will learn directly from industry professionals who will share the latest industry insights and challenge you with real-world problems. More excitingly, you’ll learn through hands-on projects using the very latest software. Did we mention that your projects will be transferred into ready-to-go portfolio pieces? This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

FRENCH COMMUNICATION – ELEMENTARY 1

CEFR 150

Type

course

Duration

40h

FRENCH COMMUNICATION – ELEMENTARY 2

CEFR 250

Type

course

Duration

40h

FRENCH COMMUNICATION – INTERMEDIATE 1

CEFR 350

Type

course

Duration

40h

FRENCH COMMUNICATION – INTERMEDIATE 2

CEFR 450

Type

course

Duration

40h

FRENCH COMMUNICATION – INTERMEDIATE 3

CEFR 550

Type

course

Duration

40h

HUMAN RESOURCES ESSENTIALS

CEHR 1150

Type

course

Duration

30h

*VID* *KEYB* If you're passionate about developing and uplifting workforce talent, this course is your stepping stone to a fulfilling career in human resources. Explore the critical components of the HR profession, including recruitment, selection, training, performance management, and rewards. From the initial planning to navigating the legal landscape, we'll guide you through every step of the employment journey. These foundations will help you develop a framework for human resource management (HRM) that you can reply on to further your growth as an effective human resource professional. *CNT* This course is a great way to help you: • Plan human resources activities in-line with business objectives and within the context of the organization. • Discuss the legal framework of Human Resources Management (HRM) in Canada (e.g. employment equity, discrimination, harassment, ethics, etc). • Assist employees and managers in employee relations. • Promote employee well-being, health, and safety. • Apply a structured process to human resource management activities from planning to termination (recruitment, selection, training, performance management, rewards), within the legal framework. *APP* This online synchronous course employs an active learning approach centred on engaging discussions and hands-on learning activities. Through interactive sessions led by HR experts, you will explore real-world challenges and discuss innovative solutions and strategies, drawing insights from other students and professionals working across various industries and company scales. To maximize your learning experience, we encourage you to actively participate in classroom discussions to inspire a rich exchange of ideas and perspectives. *WHO* • Human resource professionals or administrative employees with experience working in a small, medium, or large organization. • HR professionals looking to position themselves for greater leadership roles and advancement in the field. • Individuals working in the HR field without a formal education in HR who would like to gain formal skills and knowledge. • Individuals from other domains looking to change careers. • Employers or employees looking to better understand human resources management. • Students aspiring to become human resources professionals. • Anyone looking to experience personal growth through hands-on learning.

LABOUR AND EMPLOYMENT LAW

CEHR 1240

Type

course

Duration

30h

*VID* *KEYB* This course will introduce you to the principal laws that govern workplaces in Quebec and Canada. You'll learn about the nuances of employment contracts, how to resolve disputes and grievances, and the legal regulations and obligations that shape employer-employee relationships. This knowledge will support you to create a safe and secure non-discriminatory workplace while protecting privacy and ensuring legal compliance. We recommend taking: Human Resources Essentials (CEHR 1150), or equivalent, before taking this course. *CNT* This course is a great way to help you: • Apply the general principles of labour and employment law to everyday human resources practices. • Analyze important elements covered within offers of employment, employment contracts and termination letters. • Adapt human resources policies and procedures to comply with Quebec labour and employment law (e.g. employment contracts, hiring, minimum working conditions, termination). • Use appropriate HR policies and procedures (e.g. workplace safety, psychological harassment, non-discrimination, privacy) to settle disputes and grievances. • Consult reliable legal resources and/or lawyers on HR topics (e.g. language laws, unionized workplaces, pay equity). *APP* This online synchronous course employs an active learning approach centred on engaging discussions and hands-on learning activities. Through interactive sessions led by HR experts, you will explore real-world challenges and discuss innovative solutions and strategies, drawing insights from other students and professionals working across various industries and company scales. To maximize your learning experience, we encourage you to actively participate in classroom discussions to inspire a rich exchange of ideas and perspectives. *WHO* • Human resource professionals or administrative employees with experience working in a small, medium, or large organization. • HR professionals looking to position themselves for greater leadership roles and advancement in the field. • Individuals working in the HR field without a formal education in HR who would like to gain formal skills and knowledge in labour and employment law. • Individuals from other domains looking to change careers. • Employers or employees looking to better understand labour and employment law. • Students who have completed CEHR 1150 and want to continue their studies. • Students aspiring to become human resources professionals. • Anyone looking to experience personal growth through hands-on learning.

RECRUITMENT AND SELECTION

CEHR 1250

Type

course

Duration

30h

*VID* *KEYB* 34 people applied for the job but only one will get it. Aside from the obvious factors like experience, what criteria do you use to select the best candidates?  This course addresses that burning question by equipping you with the knowledge and skills to oversee recruitment and selection processes. You'll learn how to locate qualified candidates, analyze internal and external factors that influence hiring, develop strategies for attracting talent, and implement efficient selection methods. With this knowledge, you'll be able to identify and secure the perfect candidates for your organization. *CNT* This course is a great way to help you: • Analyze internal and external factors (e.g.: legal, economic, cultural) that impact the recruitment and selection process of candidates.  • Perform a job analysis of present and future needs in order to develop job descriptions and job specifications.  • Develop a recruitment strategy that includes traditional and innovative sourcing techniques to acquire and maintain a diverse candidate pool.  • Design a selection process to ensure the required qualifications are evaluated and the most appropriate candidate is offered the position.  *APP* This online synchronous program employs an active learning approach centred on engaging discussions and hands-on learning activities. Through interactive sessions led by HR experts, you will explore real-world challenges and discuss innovative solutions and strategies, drawing insights from other students and professionals working across various industries and company scales. To maximize your learning experience, we encourage you to actively participate in classroom discussions to inspire a rich exchange of ideas and perspectives. *WHO* • Human resource professionals or administrative employees with experience working in a small, medium, or large organization. • HR professionals looking to position themselves for greater leadership roles and advancement in the field or become specialists in recruitment and selection. • Individuals working in the HR field without a formal education in HR who would like to gain formal skills and knowledge in recruitment and selection. • Individuals from other domains looking to change careers. • Students who have completed CEHR 1150 and want to continue their studies. • Students aspiring to become human resources professionals. • Anyone looking to experience personal growth through hands-on learning.

COMPENSATION AND BENEFITS

CEHR 1350

Type

course

Duration

30h

*VID* *KEYB* Compensation and benefits aren't just perks; they're pivotal drivers of employee satisfaction. In the workplace, HR professionals play a key role in optimizing pay and benefits programs to bolster employee satisfaction, motivation, and retention. In this course, you'll delve into this strategic process by creating a total rewards strategy that aligns with organizational goals. You'll learn how to establish compensation values for various levels of employees, determine direct and indirect pay plans, and design total rewards structures that help attract and engage employees. *CNT* This course is a great way to help you: • Formulate a total reward strategy (compensation and benefits) that aligns with organizational goals and strategy. • Determine compensation values for different categories of employees, compliant with legal requirements and ensuring market competitiveness and internal equity. • Design a total rewards structure that helps to attract, motivate and engage employees. • Adapt a total rewards structure taking into consideration the internal and external context. *APP* This online synchronous course employs an active learning approach centred on engaging discussions and hands-on learning activities. Through interactive sessions led by HR experts, you will explore real-world challenges and discuss innovative solutions and strategies, drawing insights from other students and professionals working across various industries and company scales. To maximize your learning experience, we encourage you to actively participate in classroom discussions to inspire a rich exchange of ideas and perspectives. *WHO* • Human resource professionals or administrative employees with experience working in a small, medium, or large organization. • HR professionals looking to position themselves for greater leadership roles and advancement in the field or become specialists in compensation and benefits. • Individuals working in the HR field without a formal education in HR who would like to gain formal skills and knowledge in compensation and benefits. • Individuals from other domains looking to change careers. • Employers or employees looking to better understand compensation and benefits. • Students who have completed CEHR 1150 and want to continue their studies. • Students aspiring to become human resources professionals. • Anyone looking to experience personal growth through hands-on learning.

EQUITY, DIVERSITY, AND INCLUSION FOR HR PROFESSIONALS

CEHR 1450

Type

course

Duration

30h

*VID* *KEYB* Equity, diversity, and inclusion (EDI) in the workplace is a growing area of focus for every organization. This course will help you understand the importance of adopting an EDI lens to your HR practice through enhancing the employee experience, organizational culture, innovation, employee engagement and belonging. You will leave with skills that promote self-awareness, and the ability to promote a healthy and inclusive workplace culture. We recommend completing Human Resources Essentials (CEHR 1150) or its equivalent before taking this course. *CNT* This course is a great way to help you: • Evaluate how your identity, lived experiences, and biases, influence your role as an HR professional. • Identify ways to incorporate EDI within the employee lifecycle to build a culture of inclusion and belonging. • Review policies and procedures to incorporate an EDI lens that support goals of inclusion and belonging. • Use measures to make data-driven decisions that support EDI efforts in the workplace. • Develop a strong business case for the value of EDI in your organization. *APP* This online synchronous course employs an active learning approach centred on engaging discussions and hands-on learning activities. Through interactive sessions led by EDI and HR experts, you will explore real-world challenges and discuss innovative solutions and strategies, drawing insights from other students and professionals working across various industries and company scales. To maximize your learning experience, we encourage you to actively participate in classroom discussions to inspire a rich exchange of ideas and perspectives. *WHO* • Human resource professionals, leaders or administrative employees with experience working in a small, medium, or large organization • HR professionals looking to position themselves for greater leadership roles and advancement in the field. • Individuals working in the HR field without a formal education in HR who would like to gain formal skills and knowledge. • Individuals from other domains looking to change careers. • Employers or employees looking to better understand equity, diversity and inclusion and its importance in HR practice. • Students who have completed CEHR 1150 and want to continue their studies. • Students aspiring to become human resources professionals. • Anyone looking to experience personal growth through hands-on learning.

HR DATA ANALYTICS AND TECHNOLOGY

CEHR 1550

Type

course

Duration

30h

*VID* *KEYB* Technology and data are becoming an increasingly important part of the day-to-day work of HR professionals. These tools are pivotal to improving HR processes and decision-making. In this course, you will learn how to leverage and interpret data and metrics, provide data-based recommendations, and apply data-driven approaches within HR. These skills will allow you to effectively contribute to the digital evolution of HR practices. We recommend completing Human Resources Essentials (CEHR 1150) or its equivalent before taking this course. *CNT* This course is a great way to help you: • Describe the importance of data and technology in organizations and its relevance to the HR function. • Evaluate HR technologies based on their functionalities and potential impact on HR processes. • Identify common HR metrics and how they can be used to make data-driven decisions. • Provide actionable recommendations based on HR data to address specific business challenges. • Communicate data and insights to a non-expert audience. • Apply change management principles to the implementation of HR technology and analytics. *APP* This online synchronous course employs an active learning approach centred on engaging discussions and hands-on learning activities. Through interactive sessions led by HR experts, you will explore real-world challenges and discuss innovative solutions and strategies, drawing insights from other students and professionals working across various industries and company scales. To maximize your learning experience, we encourage you to actively participate in classroom discussions to inspire a rich exchange of ideas and perspectives. *WHO* • HR professionals or administrative employees with experience working in a small, medium, or large organization. • Individuals working in the HR field without a formal education in HR who would like to gain formal skills and knowledge. • Students who are aspiring to become HR professionals. • HR professionals looking to position themselves for greater leadership roles and advancement in the field. • Students or HR professionals seeking an introduction into HR technology and analytics. • Individuals seeking a hands-on learning experience and practical knowledge in HR technology and analytics. • Employers or employees looking to better understand how to incorporate HR technology and data into their workplace.

BASIC EDITING PRACTICES

CEJN 110

Type

course

Duration

30h

INTRO TO CREATIVE WRITING

CEJN 116

Type

course

Duration

30h

WRITING FOR CHILDREN

CEJN 118

Type

course

Duration

30h

WRITING A NOVELLA

CEJN 120

Type

course

Duration

30h

CREATIVE NON-FICTION

CEJN 122

Type

course

Duration

30h

TRAVEL WRITING

CEJN 126

Type

course

Duration

30h

WRITING YOUR MEMOIR

CEJN 134

Type

course

Duration

30h

SCREENWRITING

CEJN 136

Type

course

Duration

30h

INTRO TO BLOGGING

CEJN 144

Type

course

Duration

30h

*VID* *KEYB* Let's be clear, just because you can say anything you like on Facebook doesn't mean you should. The same goes for blogging. There's a lot more to it than just posting whatever comes to mind. And this course will prove that point. If you want to demystify the world of blogging, start a blog, build a network and/or improve the quality of your blog, this is the course for you. You'll examine how blogging differs from traditional writing. You'll learn how to identify a potential audience and choose the right words to generate traffic, hits and advertising to your site. You'll also develop your own personal or professional blog and publish a series of posts to practice the fundamentals of writing for the web. Limber up your fingers and your mind; it's blogging time! *CNT* This course is a great way to help you: • Identify and discuss approaches to online vs. print writing; • Learn how to build an audience; • Employ writing techniques and approaches for blogging; • Explore a variety of writing techniques for social media posts; • Create your own blog; • Learn how to generate hits and advertising to your blog; • Manage and adhere to deadlines. *APP* This course is all about writing, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions and assignments. Enthusiastic participation and effort are the keys to enjoyment and success in this program. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to develop their creativity. • Anyone who wants to use blogging to build a network. • Anyone who wants to learn how to write social media posts and blogs for personal or business reasons. • Copywriters who want to broaden their professional horizons. • People who are interested in learning a new genre of writing. • Professionals who want to share their work, ideas and research with an on-line community. • Anyone who wants to generate more traffic to their websites.

Refining Management Reflexes

CELD 1100

Type

course

Duration

30h

*VID* *KEYB* What’s the difference between leadership and management? Not quite sure? Don’t worry, when you’ve finished this course, you’ll have a great grasp of both. Here, you’ll learn the art of influencing your team members as well as directing them through effective planning, organization and control. You’ll learn best practices for creating a high performing team built on diversity and inclusivity. You’ll gain experience delegating effectively, managing small projects and assessing personal and organizational time-management practices. With this course and a little hard work on your part, the skills you need to become a better leader and manager will soon become second nature. *CNT* This course is a great way to help you: • Learn to manage teams built on diversity and inclusivity to create better synergy; • Practise managing small projects effectively; • Delegate tasks and responsibilities effectively using an approach which encourages collaboration; • Foster a collaborative workplace; • Work towards creating team synergy in diverse work environments and teams; • Manage time and priorities efficiently. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want greater experience refining their management reflexes. • Mid-level managers and other business professionals who want to broaden their management skills. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Communicating with Emotional Intelligence

CELD 1200

Type

course

Duration

30h

*VID* *KEYB* When you think of the word communication, think about communion, or ‘connecting’ with others… it’s one of the most important keys to your success in business. So, if you’re looking for new ways to improve your communication skills and develop your emotional intelligence, this is the course for you. In it, you’ll explore your personal communication style and measure your EQ (emotional quotient). More importantly, you’ll learn to apply appropriate communication skills and tools in different situations to effectively lead and inspire your team members and better manage change within your organization. Feeling inspired? *CNT* This course is a great way to help you: • Evaluate your EQ and identify your personal leadership strengths and development areas; • Apply appropriate communication techniques (active listening, inspiring communication, difficult conversations, etc.) within various professional contexts; • Use effective communication (top-to-bottom and bottom-up) techniques to resolve conflict; • Select appropriate communication channels for a suitable and professional response; • Conduct effective meetings that help build the team as a whole to better achieve team objectives. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to become more effective communicators. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Hiring & Developing Talent

CELD 1300

Type

course

Duration

30h

*VID* *KEYB* Let’s face it: as a manager, you’re only as good as your team. The good news is that with the right knowledge, skills and experience, you can build your dream team from the ground up by recruiting, hiring and developing the right people. And this course is the place to start. In it, you’ll learn how to hire and integrate the right employees, conduct performance reviews, provide feedback effectively and use coaching techniques to help your team members reach their full potential. Your employees are the raw material, the essence of your organization. It’s up to you to choose the right ones and shape them to your vision of success. Want to learn how? *CNT* This course is a great way to help you: • Understand the responsibilities of the manager and the HR department with regard to recruitment and hiring; • Learn the impact of hiring mistakes on the manager and the organization; • Better understand the purpose of a resumé and the impact of social media on ethics and the information it can provide; • Develop specific interviewing skills; • Learn how to conduct and create reports on performance reviews; • Learn about the various types of feedback and practice giving them effectively; • Gain understanding of coaching styles and learn about various coaching techniques. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want greater knowledge and experience in hiring and developing talent within their organizations. • Mid-level managers and other business professionals who want to broaden their team-building skills. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Influencing with Integrity & Impact

CELD 1400

Type

course

Duration

30h

*VID* *KEYB* Being a leader means a lot more than just getting people to do what you want. It means acting with integrity, demonstrating competence, gaining trust, building relationships and empowering others to be their best—vital skills you’ll gain in this course. Here, you’ll explore the traits of influential leaders and identify concrete ways to strengthen your own impact. You’ll identify the power you have and learn how to use it positively to achieve desired goals. You’ll also develop vital strategic-thinking, networking and negotiating skills in preparation for your new role as an effective leader and manager. Ready to start? *CNT* This course is a great way to help you: • Recognize your personal leadership style and understand how you use influence and power; • Describe the traits necessary to demonstrate leadership with influence and integrity; • Develop your networking abilities to strengthen business relationships; • Practice appropriate negotiation techniques when working with your teams or employees; • Prepare a plan to incorporate strategic thinking into your workplace or studies. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to learn how to influence with integrity and impact. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

Innovation and Problem Solving

CELD 1500

Type

course

Duration

30h

*VID* *KEYB* In today’s rapidly changing business world, you’ve got two choices: innovate or die. Chances are, you’d choose the first option, but before you can make it happen, you have to create a specific type of culture within your organization—one that fosters critical thinking, creativity, problem solving and innovation. In this course, you’ll learn how to do all four. You’ll gain experience with critical thinking and hone your ability to look at problems from different angles. You’ll also acquire practical problem-solving methods, brainstorming techniques and decision-making tools. And with those skills in hand, you’ll be the type of leader and manager that today’s businesses so desperately need. *CNT* This course is a great way to help you: • Create a working environment that promotes critical thinking and fosters innovation; • Analyze complex problems with your team using appropriate problem-solving processes; • Apply idea-generation strategies and facilitation skills to encourage participation during your team meetings; • Establish a structured process for identifying and acting upon opportunities for continuous improvement. *APP* Students will engage in practical and critical thinking courses allowing them to reflect and project themselves in their current or future work environment. Teachers will use many pedagogical techniques such as case studies, group discussions, team presentations, introspection questionnaires to apply learning to real-world experiences. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students and business professionals who want to become better innovators and problem-solvers. • Mid-level managers and other business professionals who want to broaden their skills to open up new career horizons. • New and lower-level managers who want to move into a higher management role. • Recent business grads who want to enter the workforce or business professionals seeking a promotion. • Newcomers to Canada who want a certificate or diploma from a respected Canadian institution.

SEARCH ENGINE MARKETING

CEMK 175

Type

course

Duration

30h

*VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

INTRO TO MARKETING

CEMK 1150

Type

course

Duration

30h

*VID* *KEYB* The advent of the internet has given marketers new tools, new media, but it hasn't changed the fundamentals. And those are exactly what you'll learn in this introductory course. Are you in? Say yes, if you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning. Say yes, if you'd like to lay the foundation for continued studies in marketing. You see, that's what marketing is all about: getting consumers to say yes. *CNT* This course is a great way to help you: • Develop and implement a marketing plan; • Respond to changing and evolving business-related situations with appropriate marketing strategies; • Narrowly define a desired target market; • Effectively position an organization's offer; • Develop marketing communication skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. This course is designed with a combination of online live synchronous learning where the instructor and the students meet in a virtual classroom (Zoom) at the same time, and asynchronous work guided by the instructor and completed by students in their own time. *WHO* • Anyone who wants to learn the essentials of marketing and online marketing. • Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas. • Entrepreneurs who want to market their products or services. • Students moving onward to an academic path in marketing. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own marketing and communications.

Start Up Your Online Business

CENT 1200

Type

course

Duration

30h

*VID* *KEYB* So, you want to have an online business? Well, before you start, stop and consider what it takes to be successful in that super-competitive space. Think about the knowledge, understanding and skills you’ll need to make it happen. Then ask yourself where you can acquire those skills. The answer, as you might have guessed, is right here. In this short, 10-class course, you’ll get the opportunity to validate your business idea through professional market research. You’ll learn how to develop a focused market offer using one of the many e-business platforms available. Then, as you develop your fledgling e-business, you’ll receive precious feedback and coaching to help you create the best market offer possible. Note: This is the first course in the Digital Entrepreneurship Diploma pathway. *CNT* This course is a great way to help you: • Identify a market opportunity through primary and secondary research and understand the business environment for your chosen product or service; • Develop a marketing plan: identify products or services, determine pricing, build a distribution plan, and choose appropriate promotional techniques; • Chart a competitive position within the market; • Design a business model and determine the economics of the business; • Choose an appropriate form of business (partnership, corporation, etc.); • Build an operations plan; • Apply basic techniques of project management and inventory control. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone who wants to know what it takes to start a successful e-commerce business, add an online store to an existing business, set up an e-service business or create a content site. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Any employee who wants to broaden their career horizons.

Accounting and Financial Management

CENT 1400

Type

course

Duration

20h

*VID* *KEYB* When it comes to running a business, you are 100% accountable for the counting and the accounting. That’s more than just word play. It’s a fact. Sound financial management is the cornerstone of business. Which is reason enough to consider this course. In it, you’ll learn the basics of accounting principles and statements, journal entry processing and the preparation and interpretation of income statements and balance sheets. You’ll learn the importance of managing cash (something we should all know), financial reporting, tax processing and employee payroll. Finally, you’ll be exposed to possible sources of funding for your enterprise. In short, you’ll learn everything that counts. *CNT* This course is a great way to help you: • Analyze business transactions; • Record financial transactions employing journal entries; • Prepare financial statements and perform bank reconciliations; • Analyze financial statements for business decisions like investing for growth; • Choose an appropriate form of business (partnership, corporation, etc.); • Create financial reports for a business plan; • Identify an online accounting solution for your business; • Identify appropriate financing options for your small business. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone interested in learning the basics of bookkeeping and financial management. • Self-employed workers and small-businesses owners who want to take better control of their finances. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Business employees who want to broaden their financial horizons. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Sales, Networking and Business Development

CENT 1600

Type

course

Duration

20h

*VID* *KEYB* BizDev. It's more than just a buzzword. In fact, it could be the key to your success as an entrepreneur. But you have to do more than just understand what it means. You have to master it. Thankfully, this course will show you how. In ten short classes, you’ll learn the fundamentals of sales, networking and business development (BD) in a practical, hands-on manner. You’ll develop your skills in identifying potential clients, targeting them, dealing with them face-to- face, over the phone or on social media and managing your business relationships with them. You’ll also get valuable opportunities to practice your presentation skills and receive feedback from your instructor and your peers. In short, you’ll go a long way towards developing your BizDev skills. *CNT* This course is a great way to help you: • Define your competitive advantage to market your products or businesses; • Develop a compelling business sales pitch; • Prepare convincing sales presentations; • Build a plan to establish relationships with targeted customers; • Identify target customers using appropriate venues; • Network with potential clients in an efficient and systematic manner; • Respond to a request for proposal and negotiate an agreement; • Maintain a pipeline for potential business in order to ensure revenues over the short and long term. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Self-employed workers and small-businesses owners who want to learn how to generate more business. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Marketing and sales employees who want to improve their business-development skills and/or broaden their career horizons. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Optimizing Business Operations

CENT 1800

Type

course

Duration

20h

*VID* *KEYB* Entrepreneurs are often driven by ideas; but businesses are driven by processes. This course will help you blend the two to optimize the management of daily operations to increase your chances for success. In it, you'll gain a foundational understanding of operational management including defining optimal processes, managing capacity to meet demand, the principals of LEAN operations and total quality management, the basics of project management and risk management and a better understanding of how the operations of your new businesses will evolve over time. Sound like a good idea? *CNT* This course is a great way to help you: • Analyze and optimize business processes; • Design operational processes; • Forecast demand and plan capacity; • Improve operations by becoming LEAN and focusing on total quality; • Manage projects, identify risks and build contingency plans; • Estimate profitability and perform financial planning for operations; • Identify appropriate financing options for your small business. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students pursuing a Diploma in Entrepreneurship. • Anyone who is thinking of starting a business or simply wants to learn how to better manage business operations. • Anyone who has tried to start their own business only to realize they need professional education and guidance. • Self-employed workers and small-businesses owners who want to improve operational efficiency. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

INTRO TO ADOBE PHOTOSHOP

CEPH 219

Type

course

Duration

40h

ADOBE PHOTOSHOP - PERFECTING YOUR SKILLS

CEPH 419

Type

course

Duration

40h

EFFECTIVE PUBLIC SPEAKING

CEPR 115

Type

course

Duration

20h

*VID* *KEYB* Your hands are clammy, you're sweating, you're breathing heavily and your heart rate is through the roof. Either you just ran a 20k race or you're about to give a speech in front of 100 people. It's true: public speaking can be daunting, but this course will help you overcome your fears and hone your skills. You'll learn how to develop and organize your ideas and prepare your support material. You'll practice rehearsing properly to make your presentation as effective as possible. And you'll try different types of speaking to get the feedback, practice and confidence you need to succeed. You see! Your pulse is back to normal already. *This course is a combination of on-campus classes and online synchronous classes. *CNT* This course is a great way to help you: • Create and present a speech on how to inform and convince; • Understand how to use the power of storytelling to develop compelling presentations; • Demonstrate effective evaluation and constructive criticism; • Understand and integrate the steps required to deliver a clearly organized speech; • Learn the techniques to create and deliver an effective sales pitch; • Learn how to integrate research into a speech and how to properly use visual aids. *APP* This course brings PR to life through active learning to simulate interconnected, real-world cases, assignments, discussions with the instructor and peers . *WHO* • Students exploring studies and/or careers in media, advertising or public relations. • C-suite executives who need to lead teams and have them buy into the company's direction. • Managers who want to better communicate with their departments. • Researchers who need to present their research to their peers and the public. • Anyone who wants to improve their ability to present with ease and conviction. • Entrepreneurs who need to sell their ideas and passion to raise venture capital. • Corporate employees who want to climb the corporate ladder into management. • Second language speakers of English who want to brush up on their speaking skills.

SOCIAL MEDIA - NETWORKS AND CONCEPTS

CEPR 125

Type

course

Duration

30h

*VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

SOCIAL MEDIA - STRATEGIES & ROI

CEPR 225

Type

course

Duration

30h

*VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Dealing with Difficult Personalities

CEPS 1011EO

Type

workshop

Duration

*VID* *KEYB* Difficult personalities. You know the type. You've probably got a few in mind. And you know the kind of conflict they can create at work. But what makes a problematic personality? What coping strategies are most effective in dealing with them? Kathryn Peterson knows. She's an expert who will teach you how to define difficult personalities and employ strategies to increase your effectiveness, comfort and confidence when dealing with people who are... well, let's just say... difficult. *CNT* This workshop will empower you to: • Identify various types of difficult personalities and learn what characterizes them; • Determine specific behaviours that trigger reactions; • Learn strategies to encourage proactive responses and shut down reactive ones; • Establish potential challenges and consequences related to difficult personalities; • Create an action plan to protect employees and the organization. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Upper management • Client service representatives • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Kathryn will make it easy for you to deal with people who aren't.

Develop a Healthy Relationship with Stress

CEPS 1012EO

Type

workshop

Duration

*VID* *KEYB* Feeling stressed out? Join the club. Stress is an unavoidable condition in our lives. Some people harness it to motivate themselves. Others let it destroy them. Then there's Kathryn Peterson. She manages stress positively and effectively and so can you. In this workshop, you'll learn to identify the thin line that differentiates healthy from unhealthy stress. You'll also develop stress-management techniques that help you reclaim your balance so you can thrive both personally and professionally. Manage your stress and you can manage the rest. *CNT* This workshop will empower you to: • Understand the physiological and biological aspects of stress, the universal triggers, types of stress, and chronic stress stages; • Identify tense situations and recognize unhealthy stress signals; • Develop mechanisms to thrive and reclaim balance in your life; • Implement immediate and long-term stress-management techniques. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Professionals working in stressful environments • Individuals wanting to go beyond the usual rhetoric on stress • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Let Kathryn guide you along the path to effective stress management.

Building your Coaching and Mentoring Skills

CEPS 1024EO

Type

workshop

Duration

*VID* *KEYB* The pace of change in the workplace is frenzied and it's accelerating daily. Managers are responsible for ever-greater numbers of employees. So how do you make the most of your limited human resources? With coaching and mentoring. These collaborative processes are effective ways of developing your staff's skills and abilities, boosting performance and effectively dealing with issues before they become performance problems. In this workshop, you will discover your personal coaching style, build your effectiveness as a coach and practice specific feedback and coaching skills to help you and your colleagues succeed immediately in your daily work tasks. *CNT* This workshop will empower you to: • Gain a better understanding of effective mentoring and coaching skills and the fundamental differences between them; • Understand how those two disciplines can build trust and collaborative relationships in your workplace; • Improve awareness of your own coaching style; • Build your skills in giving constructive and positive feedback; • Work with an effective coaching model. *APP* This workshop is based on an optimized practical approach that mixes theory with group discussions. In order to maximize engagement and knowledge transfer, it is highly recommended that participants keep their cameras on during the workshop. *WHO* • Managers who want to give more effective feedback to employees • Individuals who are interested in better understanding themselves as coaches/mentors We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Virginie_Aubin.png|Virginie Aubin] Virginie Aubin, LLB, Certified Disciplined Agile Senior Scrum Master (DASSM) A lawyer and member of the Québec Bar, Virginie Aubin is also keenly passionate about helping team members become more efficient through coaching, mentoring and training. With 10 years of experience in a wide variety of fields, Virginie has gained a wealth of knowledge and experience in Lean-Agile training, facilitation, negotiation, change management and information technology. Over the years, she has trained executives, leaders and team members on Lean-Agile values, principles and methodologies and she’s ready to train you.

Maximize Your Influential Power

CEPS 1029EO

Type

workshop

Duration

*VID* *KEYB* Do you have the impact you need at work? Do you know how to develop something as intangible as influence? In this workshop, you will develop your power to persuade, your ability to negotiate and your capacity to build allies, all of which will increase your influence. That is the essence of leadership. Whatever the role you play in your organization, Sophie Lemieux will help you come out of this workshop with concrete skills to position yourself, express your opinion strategically and rally people so you can build better business relationships and increase your overall success. *CNT* This workshop will empower you to: • Explore the concepts of personality, behaviour and power; • Identify and understand political games and the role of different actors in your workplace; • Learn to position yourself to gain credibility and practice addressing your point of view to build commitment; • Assess your strengths and weaknesses and understand emotional intelligence concepts; • Develop concrete strategies to increase your influence in hierarchical relationships and other business relationships; • Discover ways to redefine an objective to positively rally people around. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs or freelancers wanting to increase their positive impact with their business relationships. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C. Adm). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 20 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Simply put, Sophie will help you amp up your game.

Powerful and Synergistic Teamwork

CEPS 1030EO

Type

workshop

Duration

*VID* *KEYB* You know the old cliché: There's no I in TEAM. As professionals, we often have to work in teams to achieve our goals. And intuitively, we understand that the team is greater than the sum of the players. So our organizational objectives are more likely to be achieved. But there's a flip side to that: team synergy is complex and success relies on meeting certain key conditions. In this powerful workshop, Sophie Lemieux will give you background knowledge on team dynamics and provide you with successful strategies to navigate colleagues, achieve better results and exceed expectations. Go, Team! *CNT* This workshop will empower you to: • Explore Tuckman’s stages of team development; • Learn to assimilate the process of creating synergistic teams; • Develop team-management skills; • Understand the role and unique contributions of an effective team manager; • Practice easily achievable team building methods for the workplace. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Managers. • Project managers. • Entrepreneurs who want to make an impact in their professional environment. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C.Adm.). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 20 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Join Sophie's team for this workshop and discover the meaning of synergy.

Social and Emotional Intelligence for Success

CEPS 1032EO

Type

workshop

Duration

*VID* *KEYB* Diplomas, skills and experience will get you hired. But if you really want to set yourself apart and thrive in today's highly competitive workplace, you need something more: emotional and social intelligence. Kathryn Peterson can help you achieve them both. In this workshop, Kathryn will show you how controlling your emotions and reading social signals will have a significant impact on the climate of your organization and on your overall performance and productivity. She'll teach you simple, practical, effective ways to navigate the turbulent waters of workplace relationships and further your professional success. *CNT* This workshop will empower you to: • Understand the theoretical and practical elements that constitute emotional and social intelligence; • Learn about the impact of emotional and social intelligence, stress management, behavioural changes, communication processes and interpersonal relations; • Acquire strategies to increase emotional and social intelligence; • Establish an emotional and social intelligence action plan. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees seeking professional growth and success; • Individuals struggling with their own emotions or those of their colleagues; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Take part in this workshop with Kathryn and stimulate your professional life.

Building Resilience

CEPS 1038EO

Type

workshop

Duration

*VID* *KEYB* Change and adversity are unavoidable. What counts is how you deal with them. Some people summon their strength and move on. Others have trouble bouncing back. The difference between the two is resilience, an ability to recover quickly from difficult situations. Kathryn Peterson is particularly well versed in the subject. Her workshop will provide background into resilience research and offer you a path that helps you draw on your strengths and acquire the tools you need to build resilience in your workplace. Ready? *CNT* This workshop will empower you to: • Understand the concept of resilience and its importance in the workplace; • Identify the aspects that can promote resilience and take personal inventory of them; • Learn the four key components of resilience; • Develop a personalized action plan to develop the skills that build resilience. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees facing important challenges or experiencing high levels of stress, whether work-related or not. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson
Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Want to build resilience? This is the workshop for you.

Transitioning from Team Member to Team Leader

CEPS 1073EO

Type

workshop

Duration

12h

*VID* *KEYB* If it were easy to be an effective manager or supervisor, bookstores would have an awful lot of empty shelves. The truth is, it's an acquired skill, something you learn from the experiences of seasoned professionals like Kathryn Peterson and Sophie Lemieux. In their workshop, you'll learn the conceptual and personal abilities you need to influence and lead individual employees and teams. You'll improve your self-awareness, active listening, communication and assertiveness—four vital keys to success. Most of all, you'll leave the workshop with greater enthusiasm and the confidence you need to improve your performance as a supervisor. Ready for the challenge? *CNT* This workshop will empower you to: • Develop your managerial skills; • Learn concrete methodology to boost performance and motivation in your teams; • Acquire the skill set and plans of action you need to become a better supervisor; • Practice self-awareness and active listening. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees who want to further their careers. • Entrepreneurs who want to better manage employees. • Managers who want to improve their skills. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. Management Consultant and President of Solem Management, Sophie is a member of the Chartered Administrators of Quebec. She holds an MBA, as well as C.M.C. (Certified Management Consultant) and an RCCTM (Registered Corporate CoachTM ) titles. She has more than 20 years of experience in management (coaching, management of multidisciplinary teams, project management, training and business development). Her leadership style is focused on positivism, dynamism, active listening, healthy stress management and adaptability. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others.

Integrated Project Management

CEPS 1079EO

Type

workshop

Duration

12h

*VID* *KEYB* The biggest project is like the longest journey: they both start with a single step. In this case, that step involves taking our project-management workshop. Our two-day, active-learning experience with Benoit Lamontagne will have you working in teams to manage case-study projects. Along the way, you'll gain the tools, methods and processes you need to manage the planning, execution, control and completion of projects of virtually any size. Ready to take your first step towards more effective project management? Right this way... *CNT* This workshop will empower you to: • Understand the steps involved in the project-management process; • Gain experience with transition criteria throughout the project-management process steps; • Implement the proper tools for project costing, planning, execution control and closure; • Learn budget-status follow-up techniques for project management. *APP* This workshop employs a variety of learning strategies based on theory, interaction, discussion, practice and concrete action-planning. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Junior to intermediate-level project managers and team leaders who want to learn the skills to work more effectively. • Employees who want to improve their ability to work in teams and broaden their career perspectives. • Entrepreneurs who want to better manage their projects and team members. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne, Eng., C.Adm., MBA Benoit is an electrical engineer by training and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.). He has worked in the aerospace industry in the field of avionics product development for more than 13 years. Over the years, he has developed a strong expertise in project management and management of organizational transformations. As a management consultant, Benoît uses his expertise to help his clients achieve their professional and organizational goals. He stands out by his professionalism, leadership, authenticity and high ethical values.

Improve Your Time Management

CEPS 1081EO

Type

workshop

Duration

*VID* *KEYB* Sorry, but you can't add an infinite number of hours to your work day. What you can do is use the hours you have more effectively. And that's exactly what you'll learn to do in this workshop led by management professional Sophie Lemieux. With her help, you'll gain practical skills and solutions that will help you analyze your goals, priorities and interruptions. You'll also develop workable strategies to manage your time as efficiently as possible. Sound like something you should add to your to-do list? Quick. Time's ticking... *CNT* This workshop will empower you to: • Develop a concrete, personalized time-management methodology; • Learn how to manage interruptions, priorities and emergencies; • Hone your time-management reflexes and adapt them to the realities of the workplace. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises to help develop your skills. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees seeking professional growth and success. • Managers, entrepreneurs and self-employed professionals who want to who want to improve their efficiency in the workplace. • Anyone who wants to improve their ability to deal with multiple priorities. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec. She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM), all of which make her one of the strongest Management consultants in Québec. She has over 20 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development.

Strategic Planning for Impact

CEPS 1084EO

Type

workshop

Duration

*VID* *KEYB* Just winging it, eh? Good luck with that! Proper strategic planning is the key to success in the realization of just about any project. But what if you could go one step further to create a plan that really has impact? You can. Just sign up for this workshop with industry pro Nancy Lahaie! You'll learn the essentials of analyzing and strategizing like identifying your ideal customers and market drivers; how to integrate design thinking effectively to tackle strategic issues; and how to measure, adjust and improve. If you want to maximize the impact of your strategic plans, we've got a plan: enroll in this workshop. *CNT* This workshop will empower you to: • Familiarize yourself with the steps involved in the strategic-planning process with a design thinking approach; • Understand the information required to build a thorough situational analysis; • Build strategies and an execution plan aligned with achievable KPIs (key performance indicators); • Measure marketing activities to maximize the budget and improve efforts. *APP* This online workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Managers and employees who want to broaden their career horizons through professional growth. • Entrepreneurs who want to build stronger, more sustainable companies. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as small & medium enterprises (SMEs). She's an experienced consultant who has helped companies maximize their commercial potential and she can help you maximize yours too.

Introduction to Google Analytics 4

CEPS 1085EO

Type

workshop

Duration

*VID* *KEYB* Great-looking site. So why is nobody visiting? Well, there's an easy way to find out and it starts with signing up for this intensive Google Analytics workshop with expert marketer and teacher, Tarek Riman. In it, you'll learn the fundamentals of this vital tool, one of the most in-demand job skills in the next 10 years. Read and analyze data, customize reports based on specific business and marketing needs, develop and optimize marketing campaigns... these are just a few of the hands-on skills you'll gain. Ready to up your marketing game? Google Analytics 4 is the way! *CNT* This workshop will empower you to: • Learn how to navigate, create, customize and use Google Analytics for companies, clients, start-ups and personal projects; • Manage and optimize search, social and digital marketing campaigns more effectively and efficiently using Google Analytics; • Get an overview of Google Analytics 4, what you need to know and how to get started; • Use Google Analytics effectively as a tool to aid in your business and marketing decision-making. *APP* This workshop is based on an optimized practical approach that mixes active learning and theory with real-world applications, hands-on exercises and group activities. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who wants to understand how Google Analytics works. • Anyone who wants to improve the effectiveness of and drive more traffic to a website. • Marketers, PR professionals, entrepreneurs, business-owners and others who want to make concrete use of Google Analytics. • Website design students or others who want to improve their marketability or job-search prospects. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2025.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to th

Introduction to SEO

CEPS 1098EO

Type

workshop

Duration

*VID* *KEYB* There are over 200 million active websites out there and they’re all vying for attention. But here’s a more daunting fact: if you don’t master SEO, your website is the proverbial needle in a haystack. Impossible to find. But not to fear. In this intensive workshop lead by digital pro Tarek Riman, you’ll learn all the basics you need to maximize your reach on the web, like the role of SEO in the marketing mix, SEO stats and terms, what makes good SEO and more. You’ll also familiarize yourself with key concepts like crawling, indexing and ranking factors. It’s easy, if you want to unleash the potential of your website, this is where you should start. *CNT* This training will enable you to: • Learn the HOWs and WHYs of implementing SEO strategies; • Discuss SEO as part of a business goal and the consumer journey; • Understand the ranking factors for SEO; • Perform an SEO audit and create recommendations based on the audit; • Recognize how web pages are crawled, indexed and ranked by search engines. *APP* This online workshop is based on fundamental theories, case studies and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of SEO. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone working in a startup that’s trying to stand out on the web; • Entrepreneurs and self-employed workers who want their websites to make it to the top of searches quickly and economically; • Marketers, marketing managers, media professionals, advertising executives, content writers and web pros who want to promote websites more efficiently and/or broaden their knowledge of search; • Anyone who wants to learn how to use SEO to build stronger organizations; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2025.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and w

Introduction to SEM

CEPS 1099EO

Type

workshop

Duration

*VID* *KEYB* SEO is all about organic search. SEM, on the other hand, stands for search engine marketing, which includes SEO but goes a lot deeper into marketing strategies and campaigns. And what better person to learn about it from than Tarek Riman. A renowned industry author and marketing professor, Tarek will guide you through Google AdWords, Google Ads Support and Bing Ads Support. He’ll teach you the basics of SEM and landing pages and show you how to conceive and implement effective SEM-based marketing campaigns to get your website and business the kind of exposure they deserve. Bottom line: you won’t get this kind of learning on a YouTube tutorial. Tarek is the real deal. *CNT* This training will enable you to: • Understand how paid search works as part of the marketing mix; • Grasp the structure of PPC & display campaigns; • Research keywords and write effective ad and landing-page copy; • Implement an ad campaign and digital marketing strategies to increase web traffic and brand awareness; • Measure and assess the performance of an SEM campaign; • Optimize an SEM campaign based on data and analytics. *APP* This online workshop is based on an optimized practical approach. It mixes pedagogical strategies such as active learning, case studies, experiential learning and real-life exercises. In short, you’ll learn by doing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone working in a start-up that wants to take its place in the web world. • Entrepreneurs and self-employed workers who want their websites to make it to the top of searches quickly. • Marketers, marketing managers, media professionals, advertising executives, content writers and web pros who want to promote websites more efficiently and/or broaden their knowledge of search engine marketing. • Anyone who wants to learn how to use SEM to build stronger organizations. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or remotely. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2025.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated

Effective Presentation Skills

CEPS 1100EO

Type

workshop

Duration

*VID* *KEYB* All eyes are on you. This is it: your big chance to keep them captivated and make your point. Are you up to it? Not yet? Well, if you take this workshop you will be. In this intensive, richly rewarding training, you’ll learn the best practices in structuring a presentation, engaging your audience and holding their attention, injecting humour, storytelling, dealing with nerves and stress, controlling your body language and much more. It’s simple: if you want to feel more in control in front of an audience no matter what you have to say, this is the place to start. Feeling ready now? *CNT* This training will enable you to: • Unlock your unique style as a presenter and communicator and use it to maximize your professional presence and help you reach your goals; • Integrate best practices in presentations and avoid distracting habits; • Learn how to structure content according to objectives, audience and content (OAC framework). *APP* This online workshop is based on an optimized practical approach. It mixes pedagogical strategies like active learning, self-assessment activities, demonstrations and individual exercises. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who has to present their work or ideas and wants to improve their skills. That means you. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or remotely. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Join Kathryn in this one-day workshop and let her guide you along the path to effective presenting.

Making Sense of Blockchain Technology

CEPS 1102EO

Type

workshop

Duration

*VID* *KEYB* If you’ve seen the explainers, but you still can’t wrap your head around blockchain technology, don’t worry. It’s a hard subject to master. But this one-day workshop with industry pro Adrian Gonzalez Sanchez will make it all seem a lot easier. In it, you’ll learn the fundamentals, implications and opportunities related to blockchain technologies in business applications. You’ll also gain a pragmatic overview that will help you understand and define the potential of blockchain tech in your own area of expertise. Unblock the secrets of blockchains by registering for this fascinating workshop today. *CNT* This training will enable you to: • Analyze blockchain technology fundamentals and differences; • Apply blockchain technologies to various business scenarios; • Integrate blockchain as part of your business strategy; • Predict the hard (ROI) and soft benefits of blockchain for business; • Identify the most important blockchains and their regulatory status. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Almost anyone could benefit greatly from this workshop: C-Suite executives, IT directors, managers, consultants, business developers, business professionals, product owners, project managers, entrepreneurs, technology lovers, students, etc; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act) 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a Senior Cloud, Data & AI Specialist at Microsoft, as well as the industry lead at the Spanish Observatory of Ethical AI (OdiseIA). He was a senior consultant and product owner in AI and data science with CGI Canada and IVADO Labs, head of customer success for Peritus.ai Canada, and has been a consultant to other data-driven companies in Europe and Latin America. Adrian has a wealth of hands-on experience in the fields of artificial intelligence, ethics and responsible AI, big data and cloud-enabled systems, data-driven corporate strategy, national AI strategies and regulations, telecommunications, and the Internet of Things. He is a frequent university lecturer and collaborates with 2U / GetSmarter as a tutor and learning facilitator for MIT Sloan's AI and Blockchain and Harvard VPAL's Fintech Executive Training courses.

Managing Difficult Situations in the Workplace

CEPS 1103EO

Type

workshop

Duration

*VID* *KEYB* Ever look back on a conversation and say to yourself, “That’s not the outcome I was hoping for.”? Well, you’re in luck. With this intensive workshop presented by leading management expert Kathryn Peterson that shouldn’t happen again. Here, you’ll learn how to prepare for, conduct and follow up on difficult conversations; provide complete and responsive feedback; manage yourself during tense situations; practice resonant leadership and non-verbal communications and much more. In short, you’ll acquire the skills you need to handle even the most difficult conversations with greater ease and success. *CNT* This training will enable you to: • Initiate and lead difficult conversations with success; • Adapt your leadership style to each employee's situation and level of development; • Deal effectively with certain types of emotionally charged situations. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who works in a management position and wants to improve their communication skills; • Small business owners who want to improve their ability to deal effectively on a human level; • Employees who want to move up in their company; • Anyone who wants to learn how to effectively manage difficult conversations; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Join Kathryn in this workshop and let her fill you in on her secrets to successfully manage difficult situations.

Creating Human Connection While Working from Home

CEPS 1105EO

Type

workshop

Duration

*VID* *KEYB* As more organizations move to work-from-home models, issues of connection, communication and collaboration are factors to consider. Individuals and teams may feel distant, silos may start to form, and overall morale may drop. Feeling nervous? Please don’t! This presents a powerful opportunity to form new pathways of connection strengthen leadership and transition our office cultures into something better and stronger. In this workshop, you will be guided by certified coach Melissa Dawn to start showing up more consciously (but remotely), taking a holistic and authentic approach to leading others, creating more human connection, and embracing distance-working as a powerful tool for connection. You will develop strategies to be intentionally aware of your impact, tune into your higher self, work on your physical, mental and emotional well-being and ensure the people around you are doing so too. Now more than ever, connection matters. *CNT* This training will enable you to: • Design a personal leadership style that allows you to handle whatever comes up confidently; • Understand why and how to prioritize connection over getting things done as a means of fueling motivation and engagement for higher productivity; • Design communication strategies to empower real conversations that get to the core of what is going on and use them as platforms to move forward; • Create a strong sense of togetherness and shared purpose within your team, or organization. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who wants to maximize their ability to work remotely; • Individuals who want to seek an opportunity to better balance their personal and professional lives; • Managers who wants to improve their managerial and coaching skills; • Business owners who want to improve their ability to deal effectively with employees working remotely; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Melissa_Dawn.jpg|Melissa Dawn] Melissa Dawn, Founder, CEO of Your Life Melissa is a renowned speaker, author and coach certified by the International Coaches Federation as a Certified Professional Co-Active Coach (CPCC); a Professional Certified Coach (PCC); and a Certified Team Performance Coach (CTPC). She holds a B.Comm. degree, is a regular contributor to the Huffington Post, Thrive Global and Entrepreneur; and is regularly featured on leading podcasts, radio and television programs. She is the author of the bestselling book, I Attract What I Am, and was recently named one of Hubsp

Conflict Management

CEPS 1109EO

Type

workshop

Duration

*VID* *KEYB* Conflict occurs every day in the workplace. Amidst this conflict, real (sometimes deep!) improvement can be made to the work performed by a team. Sometimes, conflict will appear to be resolved but will resurface every now and then, a little bit like recurring back pain. Other conflict unfortunately escalates to the point where usual tasks cannot be performed efficiently. Everybody reacts differently towards conflict. Knowing oneself and managing relationships are at the very core of our ability to manage conflict. Although there is no single methodology to resolve conflict, this online training will allow you to better understand how to act when conflict is detected. You can also count on Benoit Lamontagne’s expertise to provide you with the best possible tools to implement long-lasting, efficient and effective processes. *CNT* This training will enable you to: • Build awareness for the different types of conflict that can arise in a workplace; • Discover how to prevent unproductive conflict at work; • Learn the behavior to adopt when a conflict escalates; • Understand what skills must be developed in order to better manage conflict. *APP* This online workshop is based on co-active learning, theoretical information, real-world examples and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive through conflict management. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone, because let’s be honest, conflict can arise in many situations; • Employees facing conflictual situations with peers or with superiors; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne
Ing., Adm.A., Candidat MBA, Candidat C.M.C. Benoit is an electrical engineer and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.) who has worked in the aerospace industry, in the field of avionics product development, for over 13 years. During that time, Benoît developed an expertise in project management, continuous improvement and leading organizational transformations.

Exploring Data Integration and ETL

CEPS 1111EO

Type

workshop

Duration

*VID* *KEYB* Today, data is a powerful asset for any organization. Data is literally everywhere and it is growing exponentially: 500 million tweets or 294 billion emails per day, 65 billion messages on WhatsApp, etc. This high volume, combined with the variety of sources (i.e., structured, unstructured, etc.) and the velocity or pace of the data generation brings multiple opportunities for value creation. You won’t be surprised to learn it also brings about some challenges such as data collection, storage, analysis and most importantly, integration. A properly designed data integration process is THE key step to combine different data sources by adapting their format, fields and the way they are consumed. For this to happen, ETL (Extract, Transform and Load) tools are a simple and scalable solution. During this workshop, expert Adrian Gonzalez-Sanchez will provide you with a proper understanding of the data-driven value creation process, the main data integration techniques and tools, and how to design a solid and scalable ETL workflow. Intrigued? We’d be surprised if you weren’t. *CNT* This training will enable you to: • Understand the different types of data and their potential value; • Explore data integration techniques and choose those that are the best fit for your data sources; • Explain traditional issues and challenges of data exploration, and the role of the ETL tools to solve them; • Present the most important ETL tools, their subscription models and advantages. *APP* This business-oriented workshop is based on fundamental theories and industry case studies taken from large data-driven companies. In short, you’ll learn by reading, thinking and doing. Case readings and AV material are drawn from current topics and recent news/events. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Project managers; • Product owners; • Team leaders; • Data-oriented professionals; • Consultants; • Data strategists; • Business analysts; • Business professionals in technology-oriented projects; • IT professionals; • Students; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a frequent university lecturer with a wealth of hands-on experience in the fields of big data and artificial intelligence. Over the years, he’s had extensive experience with leading data-centric companies like Dhatim, Geoblink and others and

Creating Value with Machine Learning

CEPS 1114EO

Type

workshop

Duration

*VID* *KEYB* Expectation versus reality! This is one of the key aspects for organizations around the world to succeed during the ideation, launch and implementation of their new Artificial Intelligence initiatives. Will adequate machine learning and deep learning be easily achievable? Unfortunately, no. Gartner predicts that 85% of AI projects will fail by 2022. Is there a solution? Yes! This workshop is a realistic and pragmatic discussion on how to approach your next AI-based project, to properly roadmap your implementation and to plan required resources. Concretely, this workshop is an accelerated immersion: you will learn about the key aspects of both machine learning and deep learning, and their current industry applications. *CNT* This training will enable you to: • Identify the different kinds of AI technologies and available tools to create realistic, short-term value; • Understand the technical differences between machine learning and deep learning technologies; • Find the fit between an organization’s strategic goals and the potential value generated by AI projects; • Define a framework to approach the ideation and launch phases of future AI projects. *APP* This business-oriented workshop is based on fundamental theories and industry case studies taken from large data-driven companies. In short, you’ll learn by reading, thinking and doing. Case readings and AV material are drawn from current topics and recent news/events. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Data-oriented professionals; • Consultants; • Data strategists; • Business analysts; • Business professionals in technology-oriented projects; • IT professionals; • Students; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act) 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a Senior Cloud, Data & AI Specialist at Microsoft, as well as the industry lead at the Spanish Observatory of Ethical AI (OdiseIA). He was a senior consultant and product owner in AI and data science with CGI Canada and IVADO Labs, head of customer success for Peritus.ai Canada, and has been a consultant to other data-driven companies in Europe and Latin America. Adrian has a wealth of hands-on experience in the fields of artificial intelligence, ethics and responsible AI, big data and cloud-enabled systems, data-driven corporate strategy, national AI strategies and regulations, telecommunications, and the Interne

Communication in Leadership

CEPS 1115EO

Type

workshop

Duration

*VID* *KEYB* One of leadership’s key success factors is communication. But what makes a good communicator? How do you effectively engage and inspire people, promote innovative ideas, or even deal with difficult situations? In this workshop, we will look at how to effectively construct communications and how you can elevate your leadership through strong communication. Furthermore, we will dive into communication leadership styles and help you identify your own. *CNT* This training will enable you to: • Understand the critical elements required to be an effective communicator; • Assess your communication and leadership style; • Use communication to highlight your leadership qualities; • Strengthen and enhance your communication skills; • Discover your strengths and areas of improvement in your communication habits. *APP* This online workshop is based on an approach that mixes active learning, group discussion and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who’s interested to develop a new behavioural skill; • Anyone looking to increase the quality of their communications; • Managers and business owners who wants to improve their managerial and coaching skills; • Managers and business owners looking to support and mobilize their teams both personally and professionally; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as small & medium enterprises (SMEs). She's an experienced consultant who that has helped companies maximize their commercial potential and she can help you elevate your brand experience.

Introduction to Digital Marketing

CEPS 1118EO

Type

workshop

Duration

*VID* *KEYB* If you ever felt like exploring the fundamental aspects of the digital marketing ecosystem, discover how the marketing world shifted from traditional to digital and to get an introduction to the major channels that make up the digital marketing strategies for a lot of successful businesses, by all means, register for this workshop! Hosted by seasoned expert Tarek Riman, this online workshop is the perfect opportunity to get an overview of analytics, data, research, trends, consumer journeys, personas and build on that through digital marketing tactics and strategies. *CNT* This training will enable you to: • Understand the importance of digital marketing for any sized business; • Get introduced to the different channels of digital marketing; • Define the roles of trends and data in digital marketing; • Discover core digital marketing tools such as SEO and SEM. *APP* This business-oriented workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of digital marketing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees working in marketing, communications and e-commerce; • Data specialists; • Team leads; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2025.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance,

Introduction to Big Data

CEPS 1119EO

Type

workshop

Duration

*VID* *KEYB* When properly combined and implemented, Big Data and AI Technologies can generate new business opportunities, reduce costs and/or increase efficiencies. In their own specific ways, they each brought to the world news ways of making business decisions and thinking outside the box. A good understanding of these technologies is necessary to start your innovation initiatives. If you would like to get an efficient and pragmatic overview of how Big Data and AI Technologies can benefit your organization, for both technical and business professionals, don’t wait any longer and join Adrian Gonzalez Sanchez in this online workshop. *CNT* This training will enable you to: • Learn the fundamentals of Big Data technologies; • Understand the state-of-the-art AI techniques and ecosystem in Montreal; • Discuss the best available tools, for different data activities such as analysis, integration, storage, AI, etc.; • Explore how Big Data and AI work together, in addition to specific industry cases for different industries. *APP* This business-oriented workshop is based on fundamental theories and industry case studies taken from large data-driven companies. In short, you’ll learn by reading, thinking and doing. Case readings and AV material are drawn from current topics and recent news/events. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Data-oriented professionals; • Consultants; • Data strategists; • Business analysts; • Business professionals in technology-oriented projects; • IT professionals; • Students; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a Senior Cloud, Data & AI Specialist at Microsoft, as well as the industry lead at the Spanish Observatory of Ethical AI (OdiseIA). He was a senior consultant and product owner in AI and data science with CGI Canada and IVADO Labs, head of customer success for Peritus.ai Canada, and has been a consultant to other data-driven companies in Europe and Latin America. Adrian has a wealth of hands-on experience in the fields of artificial intelligence, ethics and responsible AI, big data and cloud-enabled systems, data-driven corporate strategy, national AI strategies and regulations, telecommunications, and the Internet of Things. He is a frequent university lecturer and collaborates with 2U / GetSmarter as a tutor and learning facilitator for MIT Sl

Internet of Things and 5G Mobile Communications

CEPS 1121EO

Type

workshop

Duration

*VID* *KEYB* Geeks and experts from all over the world would agree that 5G is the foundation for realizing the full potential of Internet of Things aka IoT. The combination of the 5th generation of mobile technologies (5G) and Internet of Things is one of the most promising disruptions and a source of new business opportunities. During this workshop, you will get an accelerated overview of the most important factors for 5G and IoT: technical capabilities, existing initiatives, envisioned deployments and market opportunities. Hurry up and register: the industry is already working to develop a new global standard. *CNT* This training will enable you to: • Explore the fundamentals of 5G and IoT, in comparison with previous 3G and 4G technologies; • Compare existing IoT technologies around the world in terms of market presence and technical architecture; • Analyze existing industry cases and discuss potential implementation ideas based on 5G capabilities; • Understand the potential of both technologies when combined with artificial intelligence and data science. *APP* This business-oriented workshop is based on fundamental theories and industry case studies taken from large data-driven companies. In short, you’ll learn by reading, thinking and doing. Case readings and AV material are drawn from current topics and recent news/events. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Data-oriented professionals; • Curious human beings • Data strategists; • Business analysts; • Business professionals in technology-oriented projects; • IT professionals; • Students; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a Senior Cloud, Data & AI Specialist at Microsoft, as well as the industry lead at the Spanish Observatory of Ethical AI (OdiseIA). He was a senior consultant and product owner in AI and data science with CGI Canada and IVADO Labs, head of customer success for Peritus.ai Canada, and has been a consultant to other data-driven companies in Europe and Latin America. Adrian has a wealth of hands-on experience in the fields of artificial intelligence, ethics and responsible AI, big data and cloud-enabled systems, data-driven corporate strategy, national AI strategies and regulations, telecommunications, and the Internet of Things. He is a frequent university lecturer and collaborates with 2U / GetSmarte

Maximize Your Social Media Strategies

CEPS 1123EO

Type

workshop

Duration

*VID* *KEYB* This workshop provides an introduction to the exciting world of Social Media Marketing. Industry expert Tarek Riman will provide you with a snapshot of the major social channels, their benefits, their respective strengths and weaknesses, the consumer journey and the role they can play in the overall Social Media Marketing Strategy. This workshop will also introduce ways to capitalize on Publishing, Targeting, Automation and Cross-posting. A key part of this workshop will be working towards setting up and optimizing a social media editorial calendar across several marketing channels, taking into account consumer journeys, timing, seasonality, trends, best practices, hashtags and more. *CNT* This workshop will empower you to: • Understand the importance of Social Media Marketing for any size business; • Grasp the difference between Owned vs Free channels; • Learn how to capitalize on Publishing, Targeting and Cross-posting; • Learn how to implement, optimize and set up a Social Media Editorial calendar; • Understand the strengths and weaknesses of a Platform strategy. *APP* This business-oriented workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of social media marketing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees working in marketing and communications; • Business owners and managers; • Team leads; • Anyone who is looking to step up their social media game; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2025.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "T

Exploring Legal and Ethical Aspects of AI

CEPS 1124EO

Type

workshop

Duration

*VID* *KEYB* Data is the new gold mine. The more people interact with each other, be it through Facebook and Twitter, or platforms like Amazon, the more data is generated, collected and exploited. Unlike gold, the regulations around data are much more obscure. Does the data generated belong to those who produce them, or those who collect them? What about the ethics of using these data for commercial purposes? Some of these questions regarding the legal and ethical aspect of utilizing data have emerged given the significant commercialization of data in recent years. Another angle of AI research and commercialization that must be seriously considered is the ethical use of data. Companies that spearhead AI development, such as Google and Microsoft, recognize the importance of these implications and have incorporated new ethics roles into their organizations. As Montreal is an international leader of Ethical AI initiatives and development of talent, it is more important now than ever for industry professionals to be aware of international legal regulations, ethical aspects of AI, and data privacy associated with both public and private, current and future data-related initiatives. *CNT* This training will enable you to: • Analyze international data protection laws in the US, Canada, Europe and China; • Evaluate and analyze the role of ethical and legal implications associated with the boom of international AI initiatives and the development of ethical principles in AI; • Understand the importance of evaluating ethical and legal impact as a result of AI technologies when developing an AI-oriented business strategy; • Discuss existing industry cases such as Facebook, Cambridge Analytica, Amazon, etc. *APP* This business-oriented workshop is based on fundamental theories and industry case studies taken from large data-driven companies. In short, you’ll learn by reading, analyzing, and discussing. Case readings and AV material are drawn from current topics and recent news/events. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Data-oriented professionals; • Consultants; • Data strategists; • Business analysts; • Business professionals in technology-oriented projects; • IT professionals; • Students; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act) 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a Senior Cloud, Data & AI Specialist at Microsoft, as well as

AI Implementation Strategies

CEPS 1126EO

Type

workshop

Duration

*VID* *KEYB* Defining an AI strategy is different from creating a traditional business strategy. This workshop aims to guide you through the process of creating a winning and targeted AI strategy. Sounds good? Read on… We know that Artificial Intelligence is changing the way we do business across all fields. There are many opportunities for automation with regards to the customer experience and varied product offerings. Aside from the major technological advantages of AI, we can also see important positive financial implications of AI. Join expert Adrian Gonzalez Sanchez and dive into the exciting world of AI strategizing! *CNT* This training will enable you to: • Define a pragmatic approach to implementing a winning AI corporate strategy; • Discuss realistic AI implementations and requirements based on different organizational maturity levels; • Adapt the AI strategy to specific industries and companies; • Understand AI and its ecosystem, and how industry leaders are taking steps to drive unfair advantage from it. *APP* This business-oriented workshop is based on fundamental theories and industry case studies taken from large data-driven companies. In short, you’ll learn by reading, analyzing and doing. Case readings and AV material are drawn from current topics and recent news/events. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Team leaders; • Data-oriented professionals; • Consultants; • Data strategists; • Business analysts; • Business professionals in technology-oriented projects; • IT professionals; • Students; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act) 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Adrian_Gonzalez_Sanchez_photo.jpg|Adrian Gonzales Sanchez] Adrian Gonzalez Sanchez, M.Sc. (Mobile Communications), M.B.A. | Telematics Engineer, Senior Consultant on Artificial Intelligence and Blockchain Technology, Certified Scrum Product Owner® (CSPO) Adrian Gonzalez Sanchez is a Senior Cloud, Data & AI Specialist at Microsoft, as well as the industry lead at the Spanish Observatory of Ethical AI (OdiseIA). He was a senior consultant and product owner in AI and data science with CGI Canada and IVADO Labs, head of customer success for Peritus.ai Canada, and has been a consultant to other data-driven companies in Europe and Latin America. Adrian has a wealth of hands-on experience in the fields of artificial intelligence, ethics and responsible AI, big data and cloud-enabled systems, data-driven corporate strategy, national AI strategies and regulations, telecommunications, and the Internet of Things. He is a frequent university lecturer and collaborates with 2U / GetSmarter as a tutor and learning facilitator

Introduction to Agile Marketing

CEPS 1128EO

Type

workshop

Duration

*VID* *KEYB* Agility. It’s the ability to move quickly, easily and in the highly competitive world of marketing, effectively. In this workshop, led by marketing professional Thomas Hormaza, you’ll learn the basics of Agile Marketing, gaining greater understanding and experience creating real value for your colleagues and customers by throwing off the shackles of old-school practices and focusing on new ways of thinking, working and sharing to better meet customer needs. If you’re ready to up your marketing game, this is the place to start. *CNT* This workshop will empower you to: • Gain better responsiveness in the way you think, work and share; • Enhance your focus on customer and market opportunities; • Make better decisions based on data and experimentation rather than on opinions and assumptions; • Increase productivity by creating real value instead of simply doing traditional “marketing” work. *APP* This workshop uses a blended or fully online experiential-learning approach with four modules that help marketers gain immediate experience with the core elements of agile marketing. Methods include hands-on learning, real-world case examples and metacognitive reflections. In short, you’ll learn by sharing, thinking and doing. *WHO* This workshop is primarily directed at marketing practitioners; some prior knowledge and experience is required to fully benefit from the content and approach. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Thomas_Hormaza_(2).jpg|Thomas Hormaza] Thomas Hormaza Thomas is the Managing Partner and Agile Coach at French Marketing. He is also a Marketing Instructor at Concordia University, York University and Champlain College and a regular Guest Speaker at McGill University, John Abbott College and the University of Toronto. A dedicated Scrum Master and tireless promoter of Agile Education through the Agile Marketing Community he co-created, Thomas has established and delivered University- and College-level curricula in Entrepreneurship, Starting your Tech Business and Applications of Agile Marketing such as Minimal Viable Products, Sales Process & Lifetime Value of a Customer. His mission is to help learners discover their full potential through Education and Human Performance Technology (HPT) and he joins us in this workshop to help you!

Conscious Negotiation: Creating Better Relationships for Better Business

CEPS 1130EO

Type

workshop

Duration

*VID* *KEYB* Us/them. Win/lose. All/nothing. We live in a binary world that pits one side against another in a never-ending battle where ultimately, nobody comes out on top. It’s time to change all that. And here’s one great way to start. In this workshop, led by industry professional and certified coach Melissa Dawn, you’ll learn how to negotiate by focussing on mutual interests and greater understanding to ensure the needs and values of all parties are honoured and respected, leading to better business relationships and ultimately more sustainable growth. Ready to develop a higher level of business consciousness? Sign up for this win-win workshop today. *CNT* This workshop will empower you to: • Understand how a conscious negotiation approach better addresses emerging business cultures and challenges; • Categorize positions vs. interests and design adaptive approaches that keep everyone’s interests at the forefront; • Identify when another party is using unethical or combative practices and understand how to respond in a way that defuses, connects and maintains your own higher-level approach; • Prioritize shared interests over the old win-lose mentality to create a sense of sense of shared purpose; • Design new procedures and best practices that work for your business and leadership style. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* This workshop is primarily directed at negotiators, business professionals and leaders who want to to develop enhanced negotiation skills designed to prioritize best possible outcomes for everyone, where success is measured by overall impact rather than short-term wins. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Melissa_Dawn.jpg|Melissa Dawn] Melissa Dawn, Founder, CEO of Your Life Melissa is a renowned speaker and Certified Professional Co-Active Coach (CPCC), a Professional Certified Coach (PCC), Certified Team Performance Coach (CTPC), and Conscious Business Coach. She holds a BComm, is a contributor to the Huffington Post, Thrive Global and Entrepreneur and is regularly featured on top podcasts, radio and television programs. She is the author of the bestselling book, I Attract What I Am, and was named one of Hubspot’s Best Coaching Services worldwide for 2019, 2020, 2021 and 2022. She’s here at CCE to help you become a more conscious negotiator, so don’t miss out.

Make the Most of Conversion Rate Optimization

CEPS 1132EO

Type

workshop

Duration

*VID* *KEYB* Getting someone to find your site is only half the battle. Or maybe less than half. What counts, is getting people to engage with your site through conversions, sign-ups and purchases. And there are ways to do that effectively. One of them is by signing up for this intensive workshop with renowned industry expert, Tarek Riman. In three short, rich hours, you’ll learn how to make your website work for you with optimized design, look & feel, tone & manner, GUI and most of all, performance. There are well over 1 billion websites online at the moment. And you have two choices: take your chances as is, or optimize your potential for success by taking this workshop. *CNT* This workshop will empower you to: • Understand the basics of conversion rate optimization (CRO), its various types and how they work; • Gain insight into the benefits of CRO, its role in marketing and how it impacts business decision-making and success; • Familiarize yourself with CRO analytics, tracking, heat-mapping and user sessions; • Learn how CRO fits into the marketing mix, SEO and SEM. *APP* This workshop is based on an optimized practical approach that mixes active learning and real-world examples with instructor-led and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Marketing, web-marketing and advertising professionals who want to help their brands cut through the clutter. • Start-ups who want to manage their own social-media advertising and presences. • Beginners and students who want to learn more about how these vital tools can be used effectively. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. Depending on public health guidelines in effect, this workshop will either be given in person or on line. In the event we don’t have enough participants, the workshop will be cancelled, and you will, of course, be reimbursed in full. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2025.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds ge

Managing Digital Privacy for Your SME

CEPS 1133EO

Type

workshop

Duration

*VID* *KEYB* By clicking on a site, any site, users are sharing a wealth of Personal Information (PI) data that is later mined for a myriad of reasons. Don’t just give it away. Learn what’s being shared, how and when so you can control and manage that PI for your company and its employees. How? In this vital professional workshop, presented in six hour-long modules by renowned industry expert Corinne Charette. In it, you’ll gain the basic knowledge you need to take part in the management of digital privacy in an SME and launch your career as a privacy protection officer. Stay safe out there! *CNT* This workshop will empower you to: • Introduce yourself to the Privacy-By-Design method to ensure that privacy management is “built-in” from the start. • Familiarize yourself with how internet-connected personal devices, online systems and platforms enable the overt and covert collection of personal information. • Get introduced to the principle tech tools and approaches used to protect online systems, data and users. • Learn about the key Canadian and international privacy-protection laws, including PIPEDA and CASL. • Gain insight into the key components and steps in the implementation of a Privacy Management Program for an SME. • Learn the causes and impacts of 3 high-profile privacy breaches that affected Canadian businesses and their customers. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees of SMEs who want to become privacy protection officers or who work in HR and must manage employee PI. • Business and systems analysts who want to implement processes and systems that collect and leverage PI. • IT professionals who want to gain a better understanding of the business and legal ramifications of systems implementations. • Marketing professionals who want to ethically leverage customer PI for their businesses. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Corinne_Charette.PNG|Corinne Charette] Corinne Charette, Senior Fellow, John Molson School of Business, PhD (Honoris Causa) Before her retirement from federal public service, Corinne held many senior roles in both government and the private sector including that of Chief Information Officer for the Government of Canada, a position she held for six years. Prior to that, Corinne was CIO of FINTRAC, Canada’s financial intelligence unit. Her private sector experience includes roles as CIO for Transat A.T., a Partner in KPMG Consulting’s e-Business practice and Senior Vice President for Internet retail banking at CIBC. Corinne is an engineering graduate from Concordia and was awarded an honorary doctorate from Concordia in 2011. She currently is a board member of the SAAQ (Société de l’assurance automobile du Québec ) and ENCQOR 5G.

Leveraging Facebook Insights & Analytics for Success

CEPS 1134EO

Type

workshop

Duration

*VID* *KEYB* As an advertising tool, Facebook is incomparable. Today, it reaches 2.74 billion people around the globe. That’s 60% of the world’s social-networking population. But if you’re not using it effectively, you’re wasting your time. You’re also missing out on a giant business opportunity. But don’t worry. In this six-hour workshop led by industry expert Tarek Riman, you’ll learn the fundamentals of Facebook Audience and Page Insights to target your markets and connect with them quickly and effectively. Want to get noticed by the right people at the right time with the right messaging? Right this way… *CNT* This workshop will empower you to: • Use Facebook data to improve your marketing and advertising; • Understand what Facebook tracks and why it matters; • Measure and use Facebook analytics to influence your decision-making and strategies; • Learn how to incorporate data derived from sources other than Facebook into your analyses; • Gain better understanding of Facebook’s ad-campaign structure; • Create a successful Facebook ad campaign for your business and measure its performance. *APP* This workshop uses an experiential-learning approach with four modules that help marketers gain immediate experience with the core elements of agile marketing. Methods include hands-on learning, real-world case examples and metacognitive reflections. In short, you’ll learn by sharing, thinking and doing. *WHO* • Web-marketing and advertising professionals, social-media specialists and content marketers who want to maximize their use of Facebook tools. • Start-ups who want to optimize their online presence and success. • Beginners and students who want to learn more about this vital social-media tool. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or on line. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2025.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret

Strategies for Market Differentiation and Client Focus

CEPS 1135EO

Type

workshop

Duration

*VID* *KEYB* Let’s face it, a lot of what goes on in marketing might seem like smoke and mirrors. But there’s an art to it, and a science. Marketing expert Nancy Lahaie is here to help you learn the basics of both. From differentiating your product or service in the market space by creating unique value propositions, to identifying and harnessing the right marketing tools for every situation, you’ll learn the tricks of the trade that truly make a difference to your brand and your bottom line. Ready to hone your marketing skills? This is the place to start. *CNT* This workshop will empower you to: • Identify the role of marketing and marketing mix in an organization; • Identify what a value proposition is and why it’s important; • Discover, articulate and incorporate your value proposition (what can you change to get noticed); • Develop a truly client-centred marketing strategy; • Select relevant marketing tools (social networks, market research, etc.); • Use those tools to help you build, communicate and implement your value proposition. *APP* This business-oriented online workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of marketing. To help maximize engagement and learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, team leaders, managers or others who wants to differentiate their businesses. • Anyone looking for information on best practices for developing value propositions. • Managers and business owners who want to improve their management skills or support and mobilize their in-house teams. • Anyone who wants to improve their basic understanding of marketing. • Employers who want to give their employees a learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She’s recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as in small & medium enterprises (SMEs). She's an experienced consultant who has helped companies maximize their commercial potential. And she can help you maximize yours, too.

Fundamentals of Agile Leadership

CEPS 1137EO

Type

workshop

Duration

*VID* *KEYB* Ever wondered if you could be more efficient at work? If you could learn how to overcome obstacles and help your company be more successful? Well, you can. And a great way to start is with this intensive workshop led by professional coach and trainer Virginie Aubin. In it, you’ll get a solid overview of Agile and Lean values and principles. You’ll gain valuable insight into the stages of conflict and teamwork, and you’ll learn how to become a true “servant leader,” so you can create a more agile work environment that fosters success. Ready to take the lead? *CNT* This workshop will empower you to: • Gain greater understanding of Agile values and principles; • Understand the Lean principles & mindset; • Understand the roles and responsibilities of individuals in positions of leadership; • Learn about emotional intelligence, growth mindset and conflict mitigation; • Have a clear overview of coaching and e-feedback models. *APP* This workshop is based on an optimized practical approach that mixes theory with group discussions using concrete, real-world business examples. To maximize engagement and learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, managers and employees who want to learn how to become “servant leaders” while keeping their organization’s objectives and values clearly in mind. • Anyone who wants to refresh or gain new understanding of Lean/Agile values and principles. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Virginie_Aubin.png|Virginie Aubin] Virginie Aubin, LLB, Certified Disciplined Agile Senior Scrum Master (DASSM) A lawyer and member of the Québec Bar, Virginie Aubin is also keenly passionate about helping team members become more efficient through coaching, mentoring and training. With 10 years of experience in a wide variety of fields, Virginie has gained a wealth of knowledge and experience in Lean-Agile training, facilitation, negotiation, change management and information technology. Over the years, she has trained executives, leaders and team members on Lean-Agile values, principles and methodologies and she’s ready to train you.

Active and Effective Listening

CEPS 1138EO

Type

workshop

Duration

*VID* *KEYB* Most of the time we can hear each other just fine. It’s listening that creates the problems. Or rather, not listening. Miscommunication, misunderstanding, missed opportunity and even potential conflict can all be avoided if we simply learn to listen actively and effectively. And the easiest way to do that is by signing up for this workshop with Nancy Lahaie. In it, you’ll learn by exploring active listening skills to fully understand what’s being said to you so you can respond appropriately and enjoy better, more effective communication in your personal and professional life. *CNT* This workshop will empower you to: • Understand the critical elements required to be an effective listener; • Identify the right behaviours to adopt to be an active and effective listener; • Assess and improve your listening skills. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs who want to build a stronger, more sustainable company. • Employers who want to give their employees a great learning opportunity that contributes to the success of their organization. • Anyone who wants to strengthen their relationships by becoming a better listener. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy offers more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize, and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as Small & Medium Enterprises (SMEs). Nancy is an experienced consultant who has helped companies maximize their potential by helping them improve communication and listening skills.

Understanding and Preventing Workplace Burnout

CEPS 1139EO

Type

workshop

Duration

*VID* *KEYB* Burnout. It’s not just a buzzword. In fact, for 35% of all Canadian workers, it’s a painful reality. Thankfully, there are steps that can be taken to foster a healthier work environment and prevent burnout before it occurs. And this workshop with neuro-psychologist Julie Hanck can help you learn how to do both. From identifying the causes of burnout to implementing healthier workplace practices, you’ll deepen your understanding of this devastating modern phenomenon to help make a positive difference in your organization. *CNT* This workshop will empower you to: • Understand burnout and identify it in your employees’/team members’ behaviours; • Learn how to prevent burnout in your workplace; • Build a sense of community to help reinforce resilience and engagement within your team; • Communicate more effectively with individuals who are experiencing high levels of stress and anxiety; • Familiarize yourself with available resources and become comfortable normalizing their use. *APP* In this workshop, activities, group discussions and surveys will be incorporated to keep you active and engaged. To help maximize learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, team leaders, managers, HR professionals and others who want to better understand burnout so they can help prevent it in their workplace. • Employees and anyone else who wants a greater understanding of what causes burnout and how to prevent it. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Julie_Hanck.jpg|Julie Hanck] Julie Hanck, PhD, Neurological Science, McGill University Julie began teaching at John Abbott College to share her passion for the brain and help overcome the pervasive mental health challenges in our society. Today, through her post-graduate studies in Positive Psychology she’s gained unique insight into the interventions and principles that can help improve subjective well-being. She regularly gives lectures and workshops showcasing the exciting progress that’s being made in this field and is eager to share that knowledge with you in this fascinating and highly practical workshop.

Fostering Well-Being in the Workplace

CEPS 1140EO

Type

workshop

Duration

*VID* *KEYB* Creating greater well-being in the workplace takes a lot more than just flex hours, an espresso machine and a pool table. It takes a deep understanding of what employees truly want and need to feel alive and fulfilled. And that’s exactly what you’ll get in this workshop with industry psychologist Julie Hanck. Based on the Science of Happiness course offered by Dr. Laurie Santos at Yale University, this invaluable session is rooted in science-based techniques that can help you create and experience a greater sense of well-being at work. And that’s something we can all feel good about. *CNT* This workshop will empower you to: • Gain experience using your personal strengths in specific work scenarios; • Discover and use the tools to be more present in the moment through savouring and gratitude; • Discover how gestures of kindness can improve your physical and mental well-being in the long term; • Determine which types of physical activity are best suited for your well-being; • Discover how to implement these tools in your real world. *APP* In this workshop, activities, group discussions and surveys will be incorporated to keep you active and engaged. To help maximize learning, we highly recommended you keep your camera on throughout the workshop. *WHO* • Business owners, team leaders, managers, HR professionals and others who want to help create greater well-being in the workplace. • Employees seeking greater workplace well-being and a renewed sense of passion in their work. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Julie_Hanck.jpg|Julie Hanck] Julie Hanck, PhD, Neurological Science, McGill University Julie began teaching at John Abbott College to share her passion for the brain and help overcome the pervasive mental health challenges in our society. Today, through her post-graduate studies in Positive Psychology she’s gained unique insight into the interventions and principles that can help improve subjective well-being. She regularly gives lectures and workshops showcasing the exciting progress that’s being made in this field and is eager to share that knowledge with you in this fascinating and highly practical workshop.

Introduction to Drone Videography

CEPS 1141E

Type

workshop

Duration

15h

*VID* *KEYB* This workshop is offered in English. Drone videography has really taken off the past few years, enabling breathtaking footage rarely available in the past. And if you’re like many people, you dream of being behind the controls, piloting your drone into new career horizons. It thrills us, too. Which is why we created this introductory workshop. Led by award-winning videographer Diego Rivera-Kohn, you’ll learn about the laws that regulate drone flight in Canada and the basic operation of the more common consumer drones that don’t require a pilot’s certificate. You’ll also learn foundational themes like shot height, speed, distance and gimbal, and the narrative potential they have. Basic camera techniques will focus on light, composition, movement, depth, and suspense. And finally, you’ll have the chance to apply all that knowledge and skill as you learn how to film landscapes, architecture, and people. Ready to take flight? La vidéographie par drone est en plein essor depuis quelques années, permettant la captation d’images à couper le souffle qu’il était rarement possible de réaliser dans le passé. Comme beaucoup d’enthousiastes, vous rêvez certainement de prendre les commandes de votre drone – jusqu’à en faire une nouvelle carrière! Voilà une perspective très emballante en effet. Et c’est ce qui nous a incités à offrir cet atelier. Sous l’encadrement du vidéographe primé Diego Rivera Kohn, vous vous initierez aux lois qui régissent l’utilisation d’un drone au Canada de même qu’au fonctionnement de base des drones grand public les plus courants dont le pilotage n’exige pas de certificat de pilote. Vous explorerez des thèmes fondamentaux comme l’altitude de prise de vue, la vitesse et la suspension à cardan ainsi que leur potentiel sur le plan narratif. L’apprentissage des techniques de caméra fondamentales sera axé sur la lumière, la composition, le mouvement, la profondeur et la tension dramatique. Enfin, vous aurez l’occasion d’appliquer toutes ces nouvelles connaissances et habiletés en apprenant à filmer des paysages, des œuvres architecturales et des gens. Attention, décollage! *CNT* This workshop will empower you to: • Understand safety, ethical and legal aspects of operating drones; • Safely operate drones (under 249 grams) for audiovisual content acquisition; • Understand the role of storytelling in drone videography; • Apply basic techniques in drone videography to produce quality audiovisual content that has impact; • Build marketable, professional drone videography skills. À la fin de cet atelier, vous : • comprendrez les aspects sécuritaires, éthiques et juridiques de l’utilisation des drones; • saurez faire fonctionner des drones (de moins de 249 grammes) en toute sécurité à des fins d’acquisition de contenu audiovisuel; • comprendrez le rôle du récit dans la vidéographie par drone; • saurez appliquer des techniques de base de vidéographie par drone pour produire du contenu audiovisuel percutant et de qualité; • acquerrez des compétences professionnelles commercialisables en vidéographie par drone. *APP* This is a five-class, 15-hour workshop, with each class lasting three hours. Nine hours will take place in the classroom, six hours will take place outdoors, as per the following schedule: Week 1) Friday, May 24, 13:00 – 16:00 – in-class at the Mel Hoppenheim School of Cinema Week 2) Friday, May 31, 13:00 – 16:00 – outdoors at the de Maisonneuve Field, Loyola campus, (weather permitting ) Week 3) Friday, June 7, 13:00 – 16:00 – in-class at the Mel Hoppenheim School of Cinema Week 4) Friday, June 14, 1

Effective Business Writing

CEPS 1142EO

Type

workshop

Duration

*VID* *KEYB* Are you being clear? Concise? Compelling? If not, you might as well stop writing because nobody’s going to read you. The truth is, how you say something is often more important than what you’re saying. Too often, writing is muddled with clutter and meaning is lost in unclear language. So, if you’d like to sharpen your skills and communicate more effectively, join professional editor Giuseppe Valiante for this powerful, pens-on workshop that’s sure to give you all the write stuff. *CNT* This workshop will empower you to: • transform your writing into formal, professional copy; • appreciate and apply basic tools of narrative, structure, and clarity; • learn how to write for various audiences; • feel more confident in your writing abilities; • appreciate how to use compelling writing to appeal to clients. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led and individual exercises. Throughout the workshop, you’ll have the opportunity to transform examples of your own writing using the concepts and tools explained. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone required to write at work or who simply wants to improve their written communication. • Employees engaged in improving their company’s communications. • Executives who need to communicate effectively with employees and clients. • Communications, marketing and sales professionals who need to pitch products or services convincingly. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Giuseppe_Valiante_2.png|Giuseppe Valiante ] Giuseppe Valiante, News Editor Atlantic/Quebec The Canadian Press newswire Giuseppe Valiante is responsible for editing multimedia content from five bureaus for CP’s national clients, which include The Globe and Mail, Toronto Star, CBC and many other reputable news organizations in Canada. Over the years, he has trained journalists around the globe and regularly gives courses and workshops on writing and editing so rest assured, he can help you make your point clearly, concisely and with purpose.

Editing for Professionals

CEPS 1143EO

Type

workshop

Duration

*VID* *KEYB* Want to know what separates amateur writing from professional copy? Easy. It’s the editing. The process of refining and reducing. Knowing what to leave out, what to add in, where, and how. In short, it’s about tailoring concise, compelling copy perfectly targeted to a specific audience. If that sounds like a skill you’d like to develop, join professional editor Giuseppe Valiante for this powerful, pens-on workshop. Your readers will thank you. *CNT* This workshop will empower you to: • make your writing more convincing and professional; • appreciate and apply the basic tools of editing; • structure and present compelling ideas for specific audiences; • hone editing skills to address often-overlooked errors in business writing. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led and individual editing exercises; it includes a basic overview of grammar as it applies to editing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone required to write and edit at work or who simply wants to improve their written communication. • Employees engaged in improving their company’s communications. • Executives who need to communicate effectively with employees and clients. • Communications, marketing and sales professionals who need to pitch products or services convincingly. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Giuseppe_Valiante_2.png|Giuseppe Valiante ] Giuseppe Valiante, News Editor Atlantic/Quebec The Canadian Press newswire Giuseppe Valiante is responsible for editing multimedia content from five bureaus for CP’s national clients, which include The Globe and Mail, Toronto Star, CBC and many other reputable news organizations in Canada. Over the years, he has trained journalists around the globe and regularly gives courses and workshops on writing and editing so rest assured, he can help you make your point clearly, concisely and with purpose.

Change Management

CEPS 1144EO

Type

workshop

Duration

*VID* *KEYB* The only constant in life is change. You’ve heard it before, and you’ve undoubtedly experienced it firsthand. But if you’re reading this, chances are you want to learn how to make the most of change and perhaps even guide others through those transitional periods. Well, you’ve come to the right place. In this intensive three-hour workshop, industry pro Virginie Aubin will teach you about the importance of change management, how it affects individuals and the organization as a whole, emotional intelligence, mitigating and minimizing risks during periods of change, streamlining project efficiency and a lot more. Ready for a change? Sign up today. *CNT* This workshop will empower you to: • Understand organizational change and its impact; • Minimize waste while maximizing efficiency; • Improve employee motivation, support and productivity; • Ensure your projects run smoothly and profitably during times of change. *APP* This workshop is based on an optimized practical approach that mixes active learning with instructor-led exercises. To make the most of this workshop, we encourage you to keep an open mind, participate actively and ask questions and engage with your fellow learners. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Executives, managers and team leaders who want to learn how to effectively manage change within their organizations. • Anyone who wants to learn how to better negotiate change in their personal or professional life. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or online. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Virginie_Aubin.png|Virginie Aubin] Virginie Aubin, LLB, Certified Agile Coach | Scrum Master | DASSM, PSM Virginie Aubin is passionate about helping team members and leaders become more efficient and effective through coaching, mentoring and training. With 10 years of varied experience, she’s gained a wealth of practical knowledge and expertise in the areas of group facilitation, negotiations, information technology and change management, and she’s eager to share her knowledge with you.

Transform your Marketing Strategy with AI

CEPS 1145EO

Type

workshop

Duration

*VID* *KEYB* Your marketing strategy can blossom when artificial intelligence (AI) takes care of the heavy lifting. In this workshop, participants will explore powerful AI tools and strategies designed to enhance marketing efficiency, optimize campaign performance, and boost customer engagement. The marketing landscape evolves rapidly, but with AI, you can stay ahead of the curve. *CNT* This workshop will help professionals: • Understand the fundamentals of AI and how they’re applied in marketing • Learn to analyze and leverage data to make more informed marketing decisions • Hone their marketing strategies by exploring case studies • Consider ethics and best practices when incorporating AI into marketing *APP* Our methodology combines theoretical insights with practical, hands-on exercises. Participants will engage in individual and group activities that include interactive lectures to provide foundational knowledge and context, hands-on exploration of AI tools relevant to marketing, case studies of successful AI implementation in marketing, and group discussions about real-world applications and their ethical implications. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Marketing professionals looking to leverage AI to boost their careers • Digital marketers who want to optimize their campaigns through data-driven insights • Marketing managers and leaders responsible for driving innovation within their teams • Organizations looking to stay competitive by adopting the latest AI technologies We’re flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2025.jpg|Tarek Riman] Tarek Riman President and CEO of Riman Agency Tarek is a seasoned marketing expert and best-selling author. He has taught marketing at prestigious institutions including McGill, Concordia and York University. As the author of seven best-selling marketing books, including The Camino Within, The SEO Way, and We Make Mistakes, Mistakes Make Us, Tarek has made a significant impact in the field of marketing literature. He also serves as a board member at Yes Montreal and is the VP of Marketing and Sales at Carbon R5. Beyond his professional roles, Tarek is the founder of multiple digital platforms, including Riman Art, Inspiring Canadians, and Montreal Tips.

Exploring User Experience (UX)

CEPS 1400EO

Type

workshop

Duration

*VID* *KEYB* Some websites leave you drowning in information. Others leave you dying of thirst. And some, well, they just bore you to tears. Thankfully, after this 6-hour online workshop led by industry pro Jeremy Higgins, you’ll be better prepared to design sites that offer exceptional user experiences. In this short but intense session, you’ll gain a robust understanding of the fundamentals of UX Design, as well as its processes, best practices, applications and impact on achieving business results. You’ll also get the chance to evaluate real-world examples and engage in interactive activities that will help you understand and implement best UX practices in your specific context. Still undecided? Consider this: the world of web design needs people like you! *CNT* This workshop will empower you to: • Get introduced to Design Thinking; • Learn the difference between CX (Customer Experience) and UX (User Experience); • Gain a solid foundation of the science of UX, its tools, approaches and best practices; • Understand the difference between good and great design with real-world examples and case studies; • Learn why UX is essential for a sustainable competitive advantage and how to leverage great design to achieve business goals; • Develop the tools to understand and implement best UX practices; • Familiarize yourself with the different stages of UX design culture; • Practice UX in action to implement quality UX for success in your particular context. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Tech product owners and managers, business analysts, e-commerce or web leads, corporate strategists, front end/back end developers, marketing professional and entrepreneurs who want to maximize the effectiveness of their websites. • Web designers who want to broaden their understanding of great UX design. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Jeremy_Higgins.jpeg|Jeremy Higgins] Jeremy Higgins, Product Design Lead at Sama Serving as Product Design Lead for an industry leader, Jeremy Higgins has over 12 years of UX expertise in a variety of industries, from tech to insurance and banking, retail, automotive, and luxury goods. He has a profound understanding of contemporary tools, methods, and cross-platform (mobile, web, app) best practices. His belief that UX is not an expertise owned by a team, but rather the entire experience of a brand, is reflected in his mastery of the entire UX cycle from initial research and planning through to prototyping, execution, monitoring and iteration.

Understanding Digital and Web Analytics to Thrive

CEPS 1401EO

Type

workshop

Duration

*VID* *KEYB* Analytics. It’s a great buzzword. But it’s not going to get you an interview for a job as a digital data analytics expert. What you need is a solid understanding of how to use data to build platforms, tools, products and interfaces that achieve your business goals. And this online workshop with industry pro Thomas Weiler is a great place to start. Here, you’ll learn to demystify analytics so you can ask better questions, identify and measure KPIs, and build plans in line with your objectives. You’ll gain a solid understanding of the key tools and approaches you need to build an analytics plan that makes sense for your company. If that makes sense to you, you know what to do. *CNT* This workshop will empower you to: • Understand the fundamentals of digital analytics: what is it and how can it help you measure and optimize your digital performance to achieve superior results; • Familiarize yourself with key tools and measurements essential for building strong performance plans. • Apply your learning practically to build custom dashboards and engage in peer exchanges to enhance your digital analytics game. • Emerge with a foundational understanding that can be actively applied in your own business context. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Tech product owners and managers, business analysts, e-commerce or web leads, corporate strategists, front end/back end developers and marketing professionals. • Entrepreneurs who want to analyze their own performance data. • Newcomers to the field or anyone with a basic understanding of analytics. • Students of data analytics who want to broaden their understanding of these concepts. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Thomas_Weiler.jpg.jpeg|Thomas Weiler] Thomas Weiler, MBA, International Business, U of Hamburg General Manager and Digital Performance Director, ATECNA Montreal Thomas Weiler has over 10 years of analytics experience in a variety of industries, from healthcare to marketing to banking. Specialized in the human side of performance, Thomas strives to ask better questions and his approach to the craft focuses on the importance of planning, measuring and optimizing. He has a profound understanding of contemporary tools, methods, and cross-platform (mobile, web, Ecommerce) best practices, including expertise in Tag Management, Site Analytics, Data Visualization, and A-B Testing. Thomas is a natural educator, and an active participant in various Montreal-based tech communities, including DAMM (The Digital Analytics Meetup Montreal). He is passionate about fruitful exchange and leveraging data to optimize user experiences.

Optimize Your Online Performance with A/B Testing and Multi-Variables

CEPS 1402EO

Type

workshop

Duration

*VID* *KEYB* When it comes to evaluating the effectiveness of digital tools, products and platforms, the numbers don’t speak for themselves. Sorry, they don’t. If you really want to optimize online performance and achieve results, you’ll need a keen understanding of multi-variables and an optimized approach to A/B testing. And guess what? That’s exactly what you’ll get in this online workshop with industry pro Thomas Weiler. Here, you’ll gain hands-on learning on how and when to use these powerful tools to derive specific sets of information and craft actionable testing plans. At the end of it, you’ll have an enhanced analytics game that’s ready to generate results! Are you ready? *CNT* This workshop will empower you to: • Understand the fundamentals of A/B testing and multi variables: how and when to use them to derive specific types of information; • Learn how targeted testing goes beyond basic analytics; • Define metrics and testing approaches to obtain accurate, actionable results; • Develop foundational knowledge of A/B testing tools and learn how to implement an efficient optimization process in your organization; • Participate in fruitful evaluation and exchange with other participants to push your understanding further. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Product sales, marketing and communications teams who want to optimize their online effectiveness. • Entrepreneurs who want to optimize their own online presence and effectiveness. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Thomas_Weiler.jpg.jpeg|Thomas Weiler] Thomas Weiler, MBA, International Business, U of Hamburg General Manager and Digital Performance Director, ATECNA Montreal Thomas Weiler has over 10 years of analytics experience in a variety of industries, from healthcare to marketing to banking. Specialized in the human side of performance, Thomas strives to ask better questions and his approach to the craft focuses on the importance of planning, measuring and optimizing. He has a profound understanding of contemporary tools, methods, and cross-platform (mobile, web, Ecommerce) best practices, including expertise in Tag Management, Site Analytics, Data Visualization, and A/B Testing. Thomas is a natural educator, and an active participant in various Montreal-based tech communities, including DAMM (The Digital Analytics Meetup Montreal). He is passionate about fruitful exchange and leveraging data to optimize user experiences.

INTRODUCTION TO SHIPPING

CESF 109

Type

course

Duration

42h

Shipping Operations & Port Agency

CESF 209

Type

course

Duration

42h

CUSTOMS AND DOCUMENTATION

CESF 309

Type

course

Duration

42h

Maritime Law & Marine Insurance

CESF 409

Type

course

Duration

42h

SHIPPING ECONOMICS & MANAGEMENT

CESF 509

Type

course

Duration

42h

SEARCH ENGINE OPTIMIZATION

CEWD 365

Type

course

Duration

30h

*VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

DEVELOPMENT AND PROGRAMMING BASICS

CEWP 210

Type

course

Duration

30h

INTRO TO SQL

CEWP 215

Type

course

Duration

30h

HTML5, CSS & BOOTSTRAP

CEWP 329

Type

course

Duration

40h

View

Browse courses and workshops by topic

Concordia Continuing Education

Concordia Continuing Education

COURSES & WORKSHOPS

Browse courses and workshops by topic

AI, Cybersecurity & Programming

Business, Leadership & Management

Digital Design & UX/UI

Communications & Digital Marketing

COURSES & WORKSHOPS

Browse courses and workshops by topic

AI, Cybersecurity & Programming

Business, Leadership & Management

Digital Design & UX/UI

Communications & Digital Marketing

Follow CCE on social media