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Course Code: CEMK 175
Trying to find something on the web can be a little like navigating a maze.
But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course.

Your take-away

This course is a great way to help you:
• Create, optimize and measure Ads;
• Research keywords and write effective ad and landing page copy;
• Collect and Analyze Analytics and data;
• Implement digital marketing strategies to increase web traffic and lead generation conversions;
• Optimizing, testing and implementing campaigns.

Our approach

In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom).

Who benefits the most?

• Anyone who wants to learn the fundamentals of SEM.
• Students who want to work in advertising, social media, public relations, website creation, writing for the web and management.
• Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
• Small-business owners, entrepreneurs or association members who manage their own communications.
• Business owners/managers who want to maximize their reach on the web.
• Managers and executives who want to learn more about digital marketing

Concordia CCE Loyalty Discount

All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:

1)   Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;

2)   Have completed a language proficiency test (IELTS) at CCE;

3)   Have completed a CCE Professional Development Seminar/Workshop.

This discount is based on the information maintained in the Concordia University student information system.

NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.


Interested in the above mentioned course? Take it on its own or as part of the following programs:

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