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course

Search Engine Marketing

Check Upcoming Dates
Course Code
CEMK 175
Duration
30 hours
Trying to find something on the web can be a little like navigating a maze.
But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course.

Upcoming date(s)

Term
Section
mode
Fees

April 2 – June 4, 2024
Tu 18:00 – 21:00
Spring
1
Online
$800.00
Term
Spring
Section
1
mode
Online
Fees
$800.00

June 20 – August 22, 2024
Th 18:00 – 21:00
Summer
1
Online
$800.00
Term
Summer
Section
1
mode
Online
Fees
$800.00

September 17 – November 19, 2024
Tu 18:00 – 21:00
Fall
1
Online
$800.00
Term
Fall
Section
1
mode
Online
Fees
$800.00

January 13 – March 17, 2025
Mo 18:00 – 21:00
Winter
1
Online
$800.00
Term
Winter
Section
1
mode
Online
Fees
$800.00

February 18 – March 20, 2025
Tu Th 13:00 – 16:00
Winter
B1
Online
$800.00
Term
Winter
Section
B1
mode
Online
Fees
$800.00

April 1 – June 3, 2025
Tu 18:00 – 21:00
Spring
1
Online
$800.00
Term
Spring
Section
1
mode
Online
Fees
$800.00

June 19 – August 21, 2025
Th 18:00 – 21:00
Summer
1
Online
$800.00
Term
Summer
Section
1
mode
Online
Fees
$800.00

Your takeaways

This course is a great way to help you:
• Create, optimize and measure Ads;
• Research keywords and write effective ad and landing page copy;
• Collect and Analyze Analytics and data;
• Implement digital marketing strategies to increase web traffic and lead generation conversions;
• Optimizing, testing and implementing campaigns.

Our approach

In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom).

Who benefits the most?

• Anyone who wants to learn the fundamentals of SEM.
• Students who want to work in advertising, social media, public relations, website creation, writing for the web and management.
• Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
• Small-business owners, entrepreneurs or association members who manage their own communications.
• Business owners/managers who want to maximize their reach on the web.
• Managers and executives who want to learn more about digital marketing
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