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Course Code: CEPR 125
Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating.

Your take-away

This course is a great way to help you:
• Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions;
• Perform a detailed persona analysis;
• Create and optimize social media content and channels;
• Evaluate target markets and match them with the right social networks;
• Design a basic paid social media campaign.

Our approach

In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom).

Who benefits the most?

• Anyone who wants to learn the fundamentals of social media.
• Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online.
• Public relations professionals who want to broaden their own reach or that of their clients.
• Students moving onward to an academic path in the web world.
• Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
• Small-business owners or association members who manage their own communications.
• Business owners and managers who want to maximize their reach on the web.

Concordia CCE Loyalty Discount

All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:

1)   Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;

2)   Have completed a language proficiency test (IELTS) at CCE;

3)   Have completed a CCE Professional Development Seminar/Workshop.

This discount is based on the information maintained in the Concordia University student information system.

NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.


Interested in the above mentioned course? Take it on its own or as part of the following programs:

Diploma in Digital Marketing - Full-timePart-time

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