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course

Social Media – Strategies and ROI

Check Upcoming Dates
Course Code
CEPR 225
Duration
30 hours
This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage.

Upcoming date(s)

Term
Section
mode
Fees

June 19 – August 21, 2024
We 18:00 – 21:00
Summer
1
Online
$800.00
Term
Summer
Section
1
mode
Online
Fees
$800.00

September 16 – November 25, 2024
Mo 18:00 – 21:00
Fall
1
Online
$800.00
Term
Fall
Section
1
mode
Online
Fees
$800.00

January 16 – March 20, 2025
Th 18:00 – 21:00
Winter
1
Online
$800.00
Term
Winter
Section
1
mode
Online
Fees
$800.00

February 18 – March 20, 2025
Tu Th 9:00 – 12:00
Winter
B1
Online
$800.00
Term
Winter
Section
B1
mode
Online
Fees
$800.00

June 16 – August 18, 2025
Mo 18:00 – 21:00
Summer
1
Online
$800.00
Term
Summer
Section
1
mode
Online
Fees
$800.00

Your takeaways

This course is a great way to help you:
• Use social media research as a strategic tool.
• Define most important social media KPIs;
• Collect and analyze data to expand your social media presence;
• Develop a content strategy and editorial calendar;
• Match social media channels to consumer journey and strategic touchpoints.
• Perform a competitive and internal audit utilizing research to find best practices and recommendations
• Utilize social analytics to measure ROI using platform insights and external research.

Our approach

In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom).

Who benefits the most?

• Students who completed CEPR 125 and want to continue their studies.
• Anyone who wants to learn the fundamentals of social media.
• Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online.
• Public relations professionals who want to broaden their own reach or that of their clients.
• Students moving onward to an academic path in the web world.
• Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
• Small-business owners or association members who manage their own communications.
• Website owners/managers who want to maximize their reach on the web.
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