Communications & Digital Marketing

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Creative Writing

Creative Writing

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Search Marketing

Social Media Marketing

Data-Based Communications Master Program

Upcoming courses and workshops

Title

Start date

Type

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Introduction to Google Analytics 4

Course code: CEPS 1085EO - Duration: 3 hours

Start date: October 12, 2023

Online

*VID* *KEYB* Great-looking site. So why is nobody visiting? Well, there's an easy way to find out and it starts with signing up for this intensive Google Analytics workshop with expert marketer and teacher, Tarek Riman. In it, you'll learn the fundamentals of this vital tool, one of the most in-demand job skills in the next 10 years. Read and analyze data, customize reports based on specific business and marketing needs, develop and optimize marketing campaigns... these are just a few of the hands-on skills you'll gain. Ready to up your marketing game? Google Analytics 4 is the way! *CNT* This workshop will empower you to: • Learn how to navigate, create, customize and use Google Analytics for companies, clients, start-ups and personal projects; • Manage and optimize search, social and digital marketing campaigns more effectively and efficiently using Google Analytics; • Get an overview of Google Analytics 4, what you need to know and how to get started; • Use Google Analytics effectively as a tool to aid in your business and marketing decision-making. *APP* This workshop is based on an optimized practical approach that mixes active learning and theory with real-world applications, hands-on exercises and group activities. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who wants to understand how Google Analytics works. • Anyone who wants to improve the effectiveness of and drive more traffic to a website. • Marketers, PR professionals, entrepreneurs, business-owners and others who want to make concrete use of Google Analytics. • Website design students or others who want to improve their marketability or job-search prospects. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Introduction to Digital Marketing

Course code: CEPS 1118EO - Duration: 3 hours

Start date: October 17, 2023

Online

*VID* *KEYB* If you ever felt like exploring the fundamental aspects of the digital marketing ecosystem, discover how the marketing world shifted from traditional to digital and to get an introduction to the major channels that make up the digital marketing strategies for a lot of successful businesses, by all means, register for this workshop! Hosted by seasoned expert Tarek Riman, this online workshop is the perfect opportunity to get an overview of analytics, data, research, trends, consumer journeys, personas and build on that through digital marketing tactics and strategies. *CNT* This training will enable you to: • Understand the importance of digital marketing for any sized business; • Get introduced to the different channels of digital marketing; • Define the roles of analytics, trends and data in digital marketing; • Create and marry personas with journeys and trends to create impactful strategies; • Discover core digital marketing tools such as SEO, SEM, Social Media and Analytics. *APP* This business-oriented workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of digital marketing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Employees working in marketing, communications and e-commerce; • Data specialists; • Team leads; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or in one of our campuses. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Introduction to SEO

Course code: CEPS 1098EO - Duration: 3 hours

Start date: October 19, 2023

Online

*VID* *KEYB* There are over 200 million active websites out there and they’re all vying for attention. But here’s a more daunting fact: if you don’t master SEO, your website is the proverbial needle in a haystack. Impossible to find. But not to fear. In this intensive workshop lead by digital pro Tarek Riman, you’ll learn all the basics you need to maximize your reach on the web, like the role of SEO in the marketing mix, SEO stats and terms, what makes good SEO and more. You’ll also familiarize yourself with key concepts like crawling, indexing and ranking factors. It’s easy, if you want to unleash the potential of your website, this is where you should start. *CNT* This training will enable you to: • Learn the HOWs and WHYs of implementing SEO strategies from the ground up; • Discuss SEO as part of a business goal and the consumer journey; • Understand the ranking factors for SEO; • Perform an SEO audit and create recommendations based on the audit; • Recognize how web pages are crawled, indexed and ranked by search engines; • Incorporate social media and content marketing into your SEO strategy; • Identify how SEO is linked to analytics, coding, KWs, content and more. *APP* This online workshop is based on co-active coaching, conscious leadership, team performance coaching and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive remotely. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone working in a startup that’s trying to stand out on the web; • Entrepreneurs and self-employed workers who want their websites to make it to the top of searches quickly and economically; • Marketers, marketing managers, media professionals, advertising executives, content writers and web pros who want to promote websites more efficiently and/or broaden their knowledge of search; • Anyone who wants to learn how to use SEO to build stronger organizations; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Develop a Healthy Relationship with Stress

Course code: CEPS 1012EO - Duration: 3 hours

Start date: October 24, 2023

Online

*VID* *KEYB* Feeling stressed out? Join the club. Stress is an unavoidable condition in our lives. Some people harness it to motivate themselves. Others let it destroy them. Then there's Kathryn Peterson. She manages stress positively and effectively and so can you. In this workshop, you'll learn to identify the thin line that differentiates healthy from unhealthy stress. You'll also develop stress-management techniques that help you reclaim your balance so you can thrive both personally and professionally. Manage your stress and you can manage the rest. *CNT* This workshop will empower you to: • Understand the physiological and biological aspects of stress, the universal triggers, types of stress, and chronic stress stages; • Identify tense situations and recognize unhealthy stress signals; • Develop mechanisms to thrive and reclaim balance in your life; • Implement immediate and long-term stress-management techniques. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Professionals working in stressful environments • Individuals wanting to go beyond the usual rhetoric on stress • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Let Kathryn guide you along the path to effective stress management.

Maximize Your Influential Power

Course code: CEPS 1029EO - Duration: 3 hours

Start date: October 26, 2023

Online

*VID* *KEYB* Do you have the impact you need at work? Do you know how to develop something as intangible as influence? In this workshop, you will develop your power to persuade, your ability to negotiate and your capacity to build allies, all of which will increase your influence. That is the essence of leadership. Whatever the role you play in your organization, Sophie Lemieux will help you come out of this workshop with concrete skills to position yourself, express your opinion strategically and rally people so you can build better business relationships and increase your overall success. *CNT* This workshop will empower you to: • Explore the concepts of personality, behaviour and power; • Identify and understand political games and the role of different actors in your workplace; • Learn to position yourself to gain credibility and practice addressing your point of view to build commitment; • Assess your strengths and weaknesses and understand emotional intelligence concepts; • Develop concrete strategies to increase your influence in hierarchical relationships and other business relationships; • Discover ways to redefine an objective to positively rally people around. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs or freelancers wanting to increase their positive impact with their business relationships. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C. Adm). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 20 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Simply put, Sophie will help you amp up your game.

Active and Effective Listening

Course code: CEPS 1138EO - Duration: 3 hours

Start date: November 1, 2023

Online

*VID* *KEYB* Most of the time we can hear each other just fine. It’s listening that creates the problems. Or rather, not listening. Miscommunication, misunderstanding, missed opportunity and even potential conflict can all be avoided if we simply learn to listen actively and effectively. And the easiest way to do that is by signing up for this workshop with Nancy Lahaie. In it, you’ll learn by exploring active listening skills to fully understand what’s being said to you so you can respond appropriately and enjoy better, more effective communication in your personal and professional life. *CNT* This workshop will empower you to: • Understand the critical elements required to be an effective listener; • Identify the right behaviours to adopt to be an active and effective listener; • Assess and improve your listening skills. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs who want to build a stronger, more sustainable company. • Employers who want to give their employees a great learning opportunity that contributes to the success of their organization. • Anyone who wants to strengthen their relationships by becoming a better listener. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/2022_Nancy_Lahaie.jpg|Nancy Lahaie] Nancy Lahaie, B.Sc., McGill Nancy offers more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize, and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as Small & Medium Enterprises (SMEs). Nancy is an experienced consultant who has helped companies maximize their potential by helping them improve communication and listening skills.

Maximize Your Social Media Strategies

Course code: CEPS 1123EO - Duration: 3 hours

Start date: November 2, 2023

Online

*VID* *KEYB* This workshop provides an introduction to the exciting world of Social Media Marketing. Industry expert Tarek Riman will provide you with a snapshot of the major social channels, their benefits, their respective strengths and weaknesses, the consumer journey and the role they can play in the overall Social Media Marketing Strategy. This workshop will also introduce ways to capitalize on Publishing, Targeting, Automation and Cross-posting. A key part of this workshop will be working towards setting up and optimizing a social media editorial calendar across several marketing channels, taking into account consumer journeys, timing, seasonality, trends, best practices, hashtags and more. *CNT* This workshop will empower you to: • Understand the importance of Social Media Marketing for any size business; • Grasp the difference between Owned vs Free channels; • Obtain an overview of measuring social media performance; • Learn how to capitalize on Publishing, Targeting and Cross-posting • Learn how to implement, optimize and set up a Social Media Editorial calendar; • Understand the strengths and weaknesses of a Platform strategy; • Learn how to capitalize on the Consumer Journey in your social media strategy. *APP* This business-oriented workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of social media marketing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* If your area of expertise is on the following list, you could benefit greatly from this workshop: • Employees working in marketing and communications; • Business owners and managers; • Team leads; • Anyone who is looking to step up their social media game; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Tarek_Riman_2022.jpg|Tarek Riman] Tarek Riman, BBA, MA, MMIE Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite. A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively. Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing." Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.

Conflict Management

Course code: CEPS 1109EO - Duration: 3 hours

Start date: November 22, 2023

Online

*VID* *KEYB* Conflict occurs every day in the workplace. Amidst this conflict, real (sometimes deep!) improvement can be made to the work performed by a team. Sometimes, conflict will appear to be resolved but will resurface every now and then, a little bit like recurring back pain. Other conflict unfortunately escalates to the point where usual tasks cannot be performed efficiently. Everybody reacts differently towards conflict. Knowing one self and managing relationships are at the very core of our ability to manage conflict. Although there is no single methodology to resolve conflict, this online training will allow you to better understand how to act when conflict is detected. You can also count on Benoit Lamontagne’s expertise to provide you with the best possible tools to implement long-lasting, efficient and effective processes. *CNT* This training will enable you to: • Build awareness for the different types of conflict that can arise in a workplace; • Discover how to prevent unproductive conflict at work; • Learn the behavior to adopt when a conflict escalates; • Understand what skills must be developed in order to better manage conflict. *APP* This online workshop is based on co-active learning, theoretical information, real-world examples and case studies. In short, you’ll grow professionally by mastering your ability to learn, work and be productive through conflict management. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone, because let’s be honest, conflict can arise in many situations; • Employees facing conflictual situations with peers or with superiors; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Photo_Benoit_Lamontagne.jpg|Benoit Lamontagne] Benoit Lamontagne
Ing., Adm.A., Candidat MBA, Candidat C.M.C. Benoit is an electrical engineer and a member of both the Ordre des Ingénieurs du Québec (OIQ) and the Chartered Administrators of Québec (C.Adm.) who has worked in the aerospace industry, in the field of avionics product development, for over 13 years. During that time, Benoît developed an expertise in project management, continuous improvement and leading organizational transformations.

Managing Difficult Situations in the Workplace

Course code: CEPS 1103EO - Duration: 3 hours

Start date: December 5, 2023

Online

*VID* *KEYB* Ever look back on a conversation and say to yourself, “That’s not the outcome I was hoping for.”? Well, you’re in luck. With this intensive workshop presented by leading management expert Kathryn Peterson that shouldn’t happen again. Here, you’ll learn how to prepare for, conduct and follow up on difficult conversations; provide complete and responsive feedback; manage yourself during tense situations; practice resonant leadership and non-verbal communications and much more. In short, you’ll acquire the skills you need to handle even the most difficult conversations with greater ease and success. *CNT* This training will enable you to: • Initiate and lead difficult conversations with success; • Adapt your leadership style to each employee's situation and level of development; • Deal effectively with certain types of emotionally charged situations. *APP* This online workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on. *WHO* • Anyone who works in a management position and wants to improve their communication skills; • Small business owners who want to improve their ability to deal effectively on a human level; • Employees who want to move up in their company; • Anyone who wants to learn how to effectively manage difficult conversations; • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. All workshops can be customized for corporate groups. They can be offered on the date of your choosing, remotely or in your office. *ADD* 1) Registration fee includes electronic course materials. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. 3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act). 4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Join Kathryn in this workshop and let her fill you in on her secrets to successfully manage difficult situations.

Search Engine Optimization

Course code: CEWD 365 - Duration: 30 hours

Start date: January 15, 2024

Online

*VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand the role of SEO in the digital marketing eco-system and consumer journey; • Identify SEO trends and insights; • Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page; • Accurately track, measure and analyze web metrics and statistics; • Create a detailed technical and content audit. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Search Engine Marketing

Course code: CEMK 175 - Duration: 30 hours

Start date: January 15, 2024

Online

*VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on SEM tools, and learn how to set up and measure paid advertising with Google Analytics and Bing Ads. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Ads; • Research keywords and write effective ad and landing page copy; • Collect and Analyze Analytics and data; • Implement digital marketing strategies to increase web traffic and lead generation conversions; • Optimizing, testing and implementing campaigns. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Business owners/managers who want to maximize their reach on the web. • Managers and executives who want to learn more about digital marketing

Social Media – Networks and Concepts

Course code: CEPR 125 - Duration: 30 hours

Start date: January 16, 2024

Online

*VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark because social media is all about planning and integrating. *CNT* This course is a great way to help you: • Understand how to use social media as part of the consumer journey to build awareness, generate leads and drive conversions; • Perform a detailed persona analysis; • Create and optimize social media content and channels; • Evaluate target markets and match them with the right social networks; • Design a basic paid social media campaign. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Business owners and managers who want to maximize their reach on the web.

Creative Non-Fiction

Course code: CEJN 122 - Duration: 30 hours

Start date: January 16, 2024

Online

Data: The Key to Truly Strategic Communications

Course code: CECM 200 - Duration: 30 hours

Start date: January 17, 2024

Online

*VID* *KEYB* This course is essential for understanding the difference between tactical campaign plans and strategic communication plans, and how to apply data insights to each stage of the communication planning process. As a manager or advisor in communications, PR or marketing, these concepts are essential to the success of your organization and your career. Led by a seasoned industry professional, you’ll apply standards-based methods to develop an organization-level or department-level communication strategy aligned to measurable business outcomes that demonstrate the impact of effective communication on business performance. *CNT* This course is a great way to help you: • Develop a strategic communication plan aligned to business outcomes that demonstrates measurable impact; • Apply ethical considerations to all aspects of the communications planning process; • Create a key messaging architecture aligned to target audiences; • Formulate an implementation plan to deliver on strategic communication objectives; • Design a measurement framework to demonstrate the potential impact of the plan on business results; • Write an evidence-based pitch to justify the budget and resources needed for the plan and pitch it for management buy-in using facts and figures in appropriate business language. *APP* This course is project-based, meaning you’ll practice hands-on strategic thinking and planning skills using your own business cases. You’ll also engage in practical and critical thinking to reflect and project yourself into your current or future work environment. Your teacher will use case studies, group discussions, team presentations and introspection questionnaires to apply your learning to real-world experiences. Most importantly, you’ll be challenged to apply data insights to all aspects of your work. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Early-career public relations or communication specialists who want to step up to a strategic role as managers or advisers. • Individuals at any level in the profession looking to refresh or upgrade their skills in applying data literacy to strategic communication planning. • Individuals in marketing, advocacy or public affairs who want to apply professional communication best practices to improve the effectiveness of their work.

Intro to Python

Course code: CEBD 1100 - Duration: 30 hours

Start date: January 17, 2024

Online

Writing a Novella

Course code: CEJN 120 - Duration: 30 hours

Start date: January 17, 2024

Online

Social Media – Strategies and ROI

Course code: CEPR 225 - Duration: 30 hours

Start date: January 18, 2024

Online

*VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Use social media research as a strategic tool. • Define most important social media KPIs; • Collect and analyze data to expand your social media presence; • Develop a content strategy and editorial calendar; • Match social media channels to consumer journey and strategic touchpoints. • Perform a competitive and internal audit utilizing research to find best practices and recommendations • Utilize social analytics to measure ROI using platform insights and external research. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Course code: CEJN 126 - Duration: 30 hours

Start date: January 18, 2024

Online

Intro to Creative Writing

Course code: CEJN 116 - Duration: 30 hours

Start date: January 20, 2024

Online

Course code: CEJN 136 - Duration: 30 hours

Start date: April 2, 2024

Online

Effective Public Speaking

Course code: CEPR 115 - Duration: 20 hours

Start date: April 3, 2024

Blended

*VID* *KEYB* Your hands are clammy, you're sweating, you're breathing heavily and your heart rate is through the roof. Either you just ran a 20k race or you're about to give a speech in front of 100 people. It's true: public speaking can be daunting, but this course will help you overcome your fears and hone your skills. You'll learn how to develop and organize your ideas and prepare your support material. You'll practice rehearsing properly to make your presentation as effective as possible. And you'll try different types of speaking to get the feedback, practice and confidence you need to succeed. You see! Your pulse is back to normal already. *This course is a combination of on-campus classes and online synchronous classes. *CNT* This course is a great way to help you: • Create and present a speech on how to inform and convince; • Understand how to use the power of storytelling to develop compelling presentations; • Demonstrate effective evaluation and constructive criticism; • Understand and integrate the steps required to deliver a clearly organized speech; • Learn the techniques to create and deliver an effective sales pitch; • Learn how to integrate research into a speech and how to properly use visual aids. *APP* This course brings PR to life through active learning to simulate interconnected, real-world cases, assignments, discussions with the instructor and peers . *WHO* • Students exploring studies and/or careers in media, advertising or public relations. • C-suite executives who need to lead teams and have them buy into the company's direction. • Managers who want to better communicate with their departments. • Researchers who need to present their research to their peers and the public. • Anyone who wants to improve their ability to present with ease and conviction. • Entrepreneurs who need to sell their ideas and passion to raise venture capital. • Corporate employees who want to climb the corporate ladder into management. • Second language speakers of English who want to brush up on their speaking skills.

Writing Your Memoir

Course code: CEJN 134 - Duration: 30 hours

Start date: April 4, 2024

Online

Intro to Big Data Business Cases

Course code: CEBD 1150 - Duration: 30 hours

Start date: April 7, 2024

Online

*VID* *KEYB* You're interested in Big Data software systems and technology, clearly, or you wouldn't be reading this. But if you're more interested in harnessing those tools to achieve specific business objectives, this course is for you. It will start with an overview of the most and least successful big data projects in all industries, helping you understand the dos and don’ts that make a data science project successful. You'll also have the chance to imagine and design your own project. In the second part of the course, you'll learn how to identify, collect, and transform data from internal and external sources. So, are you in? Knowledge of Excel and SQL are crucial for you to be successful in this course. If you do not have knowledge in these areas, we strongly recommend that you take Intro to Data Analysis with Excel (CEBD 1300) and Intro to SQL (CEWP 215). Note that you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. *CNT* This course is a great way to help you: • Understand the business issues solved by Big Data; • Build a data pipeline to help you feed your Big Data project; • Understand the Dos and Don'ts that make a data science project successful; • Imagine and design your own data science project; • Work on structured and unstructured data from social networks using an ETL tool. *APP* This course employs student-centered learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll get close, personalized instruction from an industry pro. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to learn the fundamentals of Big Data. • Students who want to work in Big Data / Data Science for a large- or medium-sized company. • Students who want to create their own startup in Data Science / Big Data. • Employees in the business-intelligence field who want to upgrade their skills or broaden their horizons. • Employees or students who want to become Data Scientists. Your Instructor Martin Berezaga, MBA, Commercial Management Director at Southpad Big Data Instructor at Concordia Continuing Education https://www.linkedin.com/in/martin-berezaga/ martin.berezaga@concordia.ca cce@concordia.ca

Intro to Blogging

Course code: CEJN 144 - Duration: 30 hours

Start date: April 8, 2024

Online

*VID* *KEYB* Let's be clear, just because you can say anything you like on Facebook doesn't mean you should. The same goes for blogging. There's a lot more to it than just posting whatever comes to mind. And this course will prove that point. If you want to demystify the world of blogging, start a blog, build a network and/or improve the quality of your blog, this is the course for you. You'll examine how blogging differs from traditional writing. You'll learn how to identify a potential audience and choose the right words to generate traffic, hits and advertising to your site. You'll also develop your own personal or professional blog and publish a series of posts to practice the fundamentals of writing for the web. Limber up your fingers and your mind; it's blogging time! *CNT* This course is a great way to help you: • Identify and discuss approaches to online vs. print writing; • Learn how to build an audience; • Employ writing techniques and approaches for blogging; • Explore a variety of writing techniques for social media posts; • Create your own blog; • Learn how to generate hits and advertising to your blog; • Manage and adhere to deadlines. *APP* This course is all about writing, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions and assignments. Enthusiastic participation and effort are the keys to enjoyment and success in this program. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom). *WHO* • Anyone who wants to develop their creativity. • Anyone who wants to use blogging to build a network. • Anyone who wants to learn how to write social media posts and blogs for personal or business reasons. • Copywriters who want to broaden their professional horizons. • People who are interested in learning a new genre of writing. • Professionals who want to share their work, ideas and research with an on-line community. • Anyone who wants to generate more traffic to their websites.

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