Workshop

Introduction to Agile Marketing

Signal your interest

Course code

CEPS 1128EO

Duration

3 hours

Agility. It’s the ability to move quickly, easily and in the highly competitive world of marketing, effectively. In this workshop, led by marketing professional Thomas Hormaza, you’ll learn the basics of Agile Marketing, gaining greater understanding and experience creating real value for your colleagues and customers by throwing off the shackles of old-school practices and focusing on new ways of thinking, working and sharing to better meet customer needs. If you’re ready to up your marketing game, this is the place to start.

There are no upcoming dates at this time.

Your takeaways

This workshop will empower you to:
• Gain better responsiveness in the way you think, work and share;
• Enhance your focus on customer and market opportunities;
• Make better decisions based on data and experimentation rather than on opinions and assumptions;
• Increase productivity by creating real value instead of simply doing traditional “marketing” work.

Our approach

This workshop uses a blended or fully online experiential-learning approach with four modules that help marketers gain immediate experience with the core elements of agile marketing. Methods include hands-on learning, real-world case examples and metacognitive reflections. In short, you’ll learn by sharing, thinking and doing.

Who benefits the most?

This workshop is primarily directed at marketing practitioners