Concordia University

http://www.concordia.ca/content/concordia/en/cce/courses.html

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INTRO TO BIG DATA BUSINESS CASES AND DATA COLLECTION

CEBD 1150

Type

course

Duration

30h

*VID* *KEYB* You're interested in Big Data software systems and technology, clearly, or you wouldn't be reading this. But if you're more interested in harnessing those tools to achieve specific business objectives, this course is for you. It will start with an overview of the most and least successful big data projects in all industries, helping you understand the dos and don’ts that make a data science project successful. You'll also have the chance to imagine and design your own project. In the second part of the course, you'll learn how to identify, collect, and transform data from internal and external sources. This is the first of three courses that will lead to your certificate in Big Data Business Analytics and Visualization. So, are you in? *CNT* This course is a great way to help you: • Understand the business issues solved by Big Data; • Build a data pipeline to help you feed your Big Data project; • Understand the Dos and Don'ts that make a data science project successful; • Imagine and design your own data science project; • Work on structured and unstructured data from social networks using an ETL tool. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software like data transformation tools, NoSQL and Hadoop, Data Visualization and Data Storytelling tools. You can't get skills like this on YouTube. *WHO* • Anyone who wants to learn the fundamentals of Big Data. • Students who want to work in Big Data / Data Science for a large- or medium-sized company. • Students who want to create their own startup in Data Science / Big Data. • Employees in the business-intelligence field who want to upgrade their skills or broaden their horizons. • Employees or students who want to become Data Scientists.

INTRO TO BIG DATA TECHNOLOGY

CEBD 1160

Type

course

Duration

30h

*VID* *KEYB* Reader, let me introduce you to Big Data. Big Data, meet Reader. Actually, there's a bit more to it than that. Big Data systems involve a wide range of technologies that can only be understood when you master the underlying technical concepts. And that's why you need this course. Here, you'll learn about the basic technologies required to develop Big Data analytics solutions and deploy them at scale. You'll spend some time with the concept of virtualization and you'll have an overview of programming techniques and languages used for big data analytics. Once you've finished this course, you can take a moment to congratulate yourself before you dive into even bigger data on the path to completing your certificate. *CNT* This course is a great way to help you: • Gain a practical understanding of the challenges in Big Data analytics; • Understand the main elements of computer architectures; • Acquire basic proficiency with the Linux operating system to deploy and run Big Data systems; • Learn basic programming skills to develop Big Data analytics solutions. *APP* This course employs project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll be taught in our computer labs by an industry pro using state-of-the-art technologies, software and equipment. *WHO* • Individuals who want to improve the performance of their organization by harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors.

BIG DATA STORAGE

CEBD 1250

Type

course

Duration

30h

*VID* *KEYB* Glad to see you back! The world is in dire need of people like you who can tap into Big Data and use it to solve real business challenges. And that's exactly what you'll do in this course. You'll learn how to create a data lake from Big Data (Really? "Data lake?" Don't worry, it'll become apparent later on). Then you'll learn how to identify and collect structured and unstructured data and store it into a NoSQL / Hadoop infrastructure. And once you've learned how to do that, you'll be two thirds of the way to earning your certificate of Big Data Business Analytics and Visualization and opening the doors to your new career. There's no time to waste, let's get to it! *CNT* This course is a great way to help you: • Discover how to create a data lake from Big Data sources; • Compare different types of NoSQL storage architectures and solutions; • Use Hadoop to store structured and unstructured data. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software like data transformation tools, NoSQL and Hadoop, Data Visualization and Data Storytelling tools. You can't get skills like this on YouTube. *WHO* • Students who completed CEBD 1150 and want to continue their studies. • Anyone who wants to learn the fundamentals of Big Data. • Students who want to work in Big Data / Data Science for a large- or medium-sized company. • Students who want to create their own startup in Data Science / Big Data. • Employees in the business-intelligence field who want to upgrade their skills or broaden their horizons. • Employees or students who want to become Data Scientists.

BIG DATA VISUALIZATION AND STORYTELLING

CEBD 1251

Type

course

Duration

30h

*VID* *KEYB* Awesome. In the first two courses, you learned how to collect and store Big Data. Now comes the fun part: mining that data for gold and then spinning that gold into compelling business stories that captivate and convince. In this course, you'll use sophisticated data-visualization tools to understand data and share information with others. You'll also learn how to manage a Big Data science project from beginning to end, and that's exactly what they'll want you to be doing in your next job. This is the third and final course, where all your hard work pays off and you earn your Certificate of Business Analytics and Visualization. Props to you! *CNT* This course is a great way to help you: • Learn how to transform data into insights; • Translate business needs into data analysis and visualize it with best-in-class graphics; • Assemble graphics, maps and numbers into stunning stories; • Learn how to manage a Big Data project. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software like data transformation tools, NoSQL and Hadoop, Data Visualization and Data Storytelling tools. You can't get skills like this on YouTube. *WHO* • Students who completed CEBD 1250 and want to continue their studies. • Anyone who wants to learn the fundamentals of Big Data. • Students who want to work in Big Data / Data Science for a large- or medium-sized company. • Students who want to create their own startup in Data Science / Big Data. • Employees in the business-intelligence field who want to upgrade their skills or broaden their horizons. • Employees or students who want to become Data Scientists.

BIG DATA ANALYTICS

CEBD 1260

Type

course

Duration

30h

*VID* *KEYB* Get ready to delve into the core concepts and implementation of Big Data analytics. What does that mean exactly? Well, based on practical examples from well-known systems like Netflix, YouTube or Twitter, your instructor will describe some fascinating Big Data problems, introduce the standard algorithms used to address them, and present libraries used to implement those algorithms. You'll cover topics like mining of frequent item sets, clustering, stream analysis, similarity search, machine learning and recommendation systems. This course will take you two thirds of the way to earning your Big Data certificate. And that's a very big deal. *CNT* This course is a great way to help you: • Understand the broad classes of methods used to address big data challenges; • Learn the main algorithms to implement those methods; • Apply those algorithms on realistic problems using existing software libraries. *APP* This course employs project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll be taught in our computer labs by an industry pro using state-of-the-art technologies, software and equipment. *WHO* • Students who completed CEBD 1160 and want to continue their studies. • Individuals who want to improve the performance of their organization by better harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors.

BIG DATA INFRASTRUCTURE

CEBD 1261

Type

course

Duration

30h

*VID* *KEYB* So, you had your introduction to Big Data, then you learned all about analytics. Now it's time to look at the systems you'll need to manage all that data and make sense of it. In this course, you'll review the state-of-the-art infrastructures used for high-performance storage and processing of data. You'll study distributed systems like Hadoop, NoSQL database systems like Mongo DB, as well as clusters and clouds, like Amazon EC2 and Microsoft Azure. You'll also use programming models like Hadoop MapReduce and Apache Spark to leverage those systems. If technical talk like that gets your heart racing, this is definitely the course for you. It's also the last course you'll need to earn your Big Data Certificate. Don't stop now, you're almost there! *CNT* This course is a great way to help you: • Understand the core infrastructure concepts to deploy Big Data applications at scale; • Acquire practical expertise with those concepts using state-of-the-art cloud systems; • Deploy the analytics solutions reviewed in CEBD 1260, at scale, on those cloud systems. *APP* This course employs project-based learning that's focused on the acquisition of practical, real-world skills and not just theory. You'll be taught in our computer labs by an industry pro using state-of-the-art technologies, software and equipment. *WHO* • Students who completed CEBD 1260 and want to continue their studies. • Individuals who want to improve the performance of their organization by better harnessing Big Data. • Professionals who want to leverage data for better decision-making. • Entrepreneurs with projects that could benefit from data analytics. • Students in fields like geography, biology, psychology, humanities or any other field with big data. • IT professionals who want to transition to Big Data from more traditional sectors.

INTRO TO BUSINESS

CEBU 1150

Type

course

Duration

40h

*VID* *KEYB* The expression "You're in business" means everything's in great shape. In the real business world, that only happens when you've mastered the essentials. And this course is a great place to start. Your instructor has the hands-on experience to teach you about the principal functions of business, its organizational aspects, the elements of business that are controllable, and more importantly, those that aren't. You'll develop your business language and learn the essentials of entrepreneurship. Seriously, if you want a career in business, either for a company or yourself, don't miss this first crucial step. *CNT* This course is a great way to help you: • Explain the various business functions and how they relate to day-to-day activities of the organization • Apply business concepts in a real-world managerial and/or entrepreneurial context; • Analyze, plan for, and respond to the uncontrollable environments that impact an organization; • Recognize and consider the ethical and social implications of decision-making. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. NEW: As of fall 2018, this course will be blended, so you can take your learning to a new height with 10-hours of online content and interaction. *WHO* • Students who want an introduction to the essentials of business. • Students who want to pursue a career in any type of business. • Budding entrepreneurs who want to get off on the right foot. • Anyone who wants to learn more about organizational structures. • Foreign business students who want to improve their North American business vocabulary and understanding.

CROSS-CULTURAL MANAGEMENT

CEBU 1160

Type

course

Duration

40h

*VID* *KEYB* Montréal is truly a cosmopolitan city, with highly diverse cultures coming together in the workplace and people from here travelling abroad to work. It's a vital source of enrichment, but it's also one that has its challenges. You might already be familiar with them. If that's the case, this is the perfect course. In it, you'll learn about the cultural dimensions involved in managing a diverse work setting, integrating into a foreign work setting, communicating with foreign business associates effectively and with sensitivity, and successfully navigating culture shock and the related stress when you return home. In short, you'll learn about respect, and that's a vital asset in any organization. *CNT* This course is a great way to help you: • Train, motivate and lead in a diverse workplace setting; • Prepare for work in a company with opportunities to conduct business abroad; • Employ appropriate and effective communication styles, given specific cultural contexts; • Negotiate effectively in a cross-cultural teams or settings; • Heighten awareness of cultural differences in working abroad; • Anticipate and control for culture shock in the workplace. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. Besides, this course is blended, so you can take your learning to a new height with 10-hours of online content and interaction. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. *WHO* • Students who want an introduction to managing diversity in the workplace. • Anyone working in or considering a career in HR or employee training. • Students who want to pursue a career in any type of business. • Students or employees who are planning a move to a new culture. • Public speakers who want to better understand culturally diverse audiences. • Anyone who has to negotiate with people from another culture. • Foreign business-students who want to improve their North American business culture.

BUSINESS ACCOUNTING

CEBU 1170

Type

course

Duration

40h

*VID* *KEYB* Poor accounting skills can lead to heavy losses and far, far worse. In this course, the numbers add up to a distinct gain for you, no matter what type of business you might go into. You'll learn the fundamentals of basic accounting principles and statements, and you'll better understand the role of accounting information as it relates to decision-making (we could all use that!). You'll gain competency in journal-entry processing and in the preparation and interpretation of income statements, balance sheets and more. And that can only help your bottom line. *CNT* This course is a great way to help you: • Analyze business transactions; • Record financial transactions using journal entries; • Prepare adjusting and closing entries; • Prepare financial statements and bank reconciliations. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. Besides, this course is blended, so you can take your learning to a new height with 10-hours of online content and interaction. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. *WHO* • Students who want an introduction to the fundamentals of business accounting. • Students who want to pursue an accounting education or a career in any type of business. • Budding entrepreneurs who want to get off on the right foot. • Foreign business students who want to understand the principles of business accounting in Canada.

BUSINESS LAW

CEBU 1180

Type

course

Duration

40h

*VID* *KEYB* Before you sign on the dotted line, you might want to read the contract. And before you do that, you might want to take this course. In it, you'll learn about the general and emerging legal principles that apply to business in Québec and Canada. You'll develop your ability to identify and analyze those legal issues that are pertinent to your day-to-day business transactions and relationships. In short, you'll learn how to stay on the right side of the law. By the way, if you're looking for fine print, you won't find any here. *CNT* This course is a great way to help you: • Identify and produce a binding and enforceable contract; • Employ the relevant articles of the Civil Code of Québec as they apply to specific business scenarios; • Determine the most suitable form of business ownership for a new or existing enterprise; • Develop legally acceptable employment conditions in the workplace. *APP* Your classes will consist of lectures and dynamic discussions on emerging legal topics presented by an experience business lawyer. You'll be strongly encouraged to participate, share your point of view and make your case. This course is blended, so you can take your learning to a new height with 10-hours of online content and interaction. *WHO* • Students who want an introduction to the essentials of business law. • Students who want to pursue a career or studies in any type of business. • Budding entrepreneurs who want to understand business law and reduce their liability. • HR employees and business owners who want to understand the law in the context of the workplace. • Banking or engineering employees who want to move up through the ranks. • Young students considering law school and looking for a stepping-stone. • Anyone who might have to enter into a business contract. • Anyone who wants to learn more about organizational structures. • Foreign business students who want to learn the basics of Québec Civil code as it relates to business.

INTRO TO AUTOCAD

CECD 219

Type

course

Duration

30h

*VID* *KEYB* Revolutionary AutoCAD has changed the way millions of people from around the world design and draft. And you could be one of them. In this course, you'll get a comprehensive introduction to AutoCAD, including an overview of equipment, operating systems and CAD applications. You'll develop professional skills and techniques, like 2D drawing commands, object snap and drawing tools, an introduction to 2½D / 3D concepts and much more. AutoCAD Level 1 is just one in a series of courses created to help you develop computer design skills to begin your career in this dynamic field. *CNT* This course is a great way to help you understand and apply: • The basic terminology of Computer Aided Design; • The principles and operation of AutoCAD; • The drop-down menu, icons and command-line structure; • Techniques involved in the production and presentation of 2D drawings. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from an experienced pro who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this online. *WHO* • Anyone who wants to learn the fundamentals of AutoCAD, SolidWorks and CATIA. • Students who want to pursue a job in modeling, 3D modeling, 3D printing, any type of engineering, architecture, drafting, manufacturing, designers, draftspersons, machinists and woodworkers or other related fields. • Students who want to pursue a job in modeling, 3D modeling, 3D printing, any type of engineering, architecture, drafting, manufacturing or other related fields. • Engineering undergraduates and graduate students in Industrial and mechanical specializations. • CEGEP students who want to prepare for undergraduate degrees and employment. • Professional and technical staff and engineers who want to update their design techniques and skills.

AUTOCAD - 3D MODELING

CECD 329

Type

course

Duration

30h

*VID* *KEYB* It's simple: if you can't model it, you can't make it. In this course, you'll learn the fundamentals of AutoCAD for 3D modeling. You'll learn industry-standard concepts and skills like 3D construction, lines, faces and poly, coordinate systems, surface meshes, wireframe versus solid modeling and tons of other high-tech tricks of the trade as you work towards mastering this powerful software suite. *CNT* This course is a great way to help you: • Gain a comprehensive understanding of AutoCAD's 3D modeling capabilities; • Understand the fundamentals of 3D construction; • Learn basic techniques for creating and modeling CAD geometry; • Produce models and drawings required for manufacturing; • Develop professional-level skills and techniques. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from an experienced pro who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this online. *WHO* • Anyone who wants to understand the fundamentals of 3D modeling. • Students who want to learn AutoCAD, SolidWorks and CATIA. • Students who want to pursue a job in modeling, 3D modeling, 3D printing, any type of engineering, architecture, drafting, manufacturing, designers, draftspersons, machinists and woodworkers or other related fields. • Students who want to pursue a job in modeling, 3D modeling, 3D printing, any type of engineering, architecture, drafting, manufacturing or other related fields. • Engineering undergraduates and graduate students in Industrial and mechanical specializations. • CEGEP students who want to prepare for undergraduate degrees and employment. • Professional and technical staff and engineers who want to update their design techniques and skills.

SOLIDWORKS I

CECD 459

Type

course

Duration

30h

*VID* *KEYB* If you're interested in 3D and computer-aided design, you obviously have great spatial awareness and a keen desire to get down to work. This course is a great place to start. You'll familiarize yourself with the parametric design philosophy (don't worry, it's cooler than it sounds) of SolidWorks, including sketching, part modeling, assembly and detailing, as well as geometric and dimensional constraints. You'll work hands-on with the latest equipment to develop professional skills and techniques using SolidWorks features and concepts. At the end of the course, you'll be ready to tackle new design challenges, like gaining proficiency in SolidWorks Level II, one of the world's most popular CAD/MCAD programs. *CNT* This course is a great way to help you: • Familiarize yourself with the parametric design philosophy of SolidWorks; • Understand the basic principles of parametric modeling, including geometric and dimensional constraints; • Learn basic techniques for creating and modeling CAD geometry; • Produce models and drawings required for manufacturing; • Develop professional-level skills and techniques. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from an experienced pro who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this online. *WHO* • Anyone who wants to understand the fundamentals of parametric modeling. • Students who want to learn AutoCAD, SolidWorks and CATIA. • Students who want to pursue a job in modeling, 3D modeling, 3D printing, any type of engineering, architecture, drafting, manufacturing or other related fields. • Engineering undergraduates and graduate students in Industrial and mechanical specializations. • CEGEP students who want to prepare for undergraduate degrees and employment. • Professional and technical staff and engineers who want to update their design techniques and skills.

SOLIDWORKS II

CECD 559

Type

course

Duration

30h

*VID* *KEYB* You successfully completed the first SolidWorks course. Solid work, props to you. Now it's time to get really serious, with SolidWorks Level II, one of the world's most popular CAD/MCAD programs. In this course, you'll develop intermediate professional skills and techniques and progress to more advanced model-creation features. Among others, you'll learn the following SolidWorks concepts: 3D solid, surface and sheet-metal modeling, design for plastic, welded structures, project design procedures, multi-part modeling and assemblies, interface checking, and, as if that weren't enough, simulation and design studies techniques. In short, it's a great way to model yourself for your future career. *CNT* This course is a great way to help you: • Perfect your SolidWorks skills; • Create and model CAD geometry using advanced techniques; • Analyze models and assemblies for real-world applications; • Produce models and drawings required for manufacturing; • Develop professional-level skills and techniques. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from an experienced pro who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this online. *WHO* • Students who completed CECD 459 and want to continue their studies. • Anyone who wants to understand the fundamentals of 3D modeling. • Students who want to learn AutoCAD, SolidWorks and CATIA. • Students who want to pursue a job in modeling, 3D modeling, 3D printing, any type of engineering, architecture, drafting, manufacturing, designers, draftspersons, machinists and woodworkers or other related fields. • Engineering undergraduates and graduate students in Industrial and mechanical specializations. • CEGEP students who want to prepare for undergraduate degrees and employment.

GRAPHIC DESIGN I

CEDP 110

Type

course

Duration

20h

*VID* *KEYB* Graphic design has immense power to persuade. Logos, posters, print ads, websites, no matter what the medium, if the graphics aren't spot on you won't hit your target market. And that's the name of the game. In this course, you'll get acquainted with the fundamentals of graphic communication and design. You'll learn the theory and practice of design and layout. You'll also work hands-on to learn techniques that will help you visualize and develop your ideas, render lettering using the principles of typography, and use color in layouts. Best of all you'll put all of that to good use as you prepare comprehensive presentations for projects. *CNT* This course is a great way to help you: • Understand the fundamentals of graphic communication and design; • Apply the appropriate work method adapted to media strategy and proper target audience; • Understand the power of color, type and image applied to a specific medium; • Apply design content with a clear understanding of technical media specifications; • Prepare a design brief and contract. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this on YouTube. *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

ADOBE INDESIGN I

CEDP 150

Type

course

Duration

20h

*VID* *KEYB* In Graphic Design I and II, you learn the fundamentals of graphic design. But how do you apply that knowledge when it comes time to create a document with numerous pages and differing layouts? You guessed it: with Adobe InDesign. This leading-edge software package is poised to become a standard in desktop publishing as it smoothly integrates Illustrator, Photoshop and Acrobat, enabling you to create professional-quality page layouts. In this course, you'll gain the knowledge and skills to produce a variety of documents like magazine layouts, pamphlets and brochures. *CNT* This course is a great way to help you: • Learn how to integrate text and graphics; • Gain skills using style sheets to create multi-page documents; • Understand how to work with layers to produce print documents; • Learn how to produce pamphlets, brochures and magazine layouts; • Broaden your horizons in graphic arts fields. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this on YouTube. *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program. *ADD* Computer knowledge and familiarity with Mac OSX is required to take this course.

Intro to Adobe Illustrator

CEDP 155

Type

course

Duration

20h

*VID* *KEYB* It's pretty obvious: clip art doesn't cut it anymore. If you want to work in advertising, website design, graphic arts or any number of visually creative fields, you have to know Adobe Illustrator. And this is the place to start. You'll learn how to use the latest drawing tools, professional colour and type controls to experiment freely and render your ideas quickly and intuitively using the most powerful computers and the most recent versions of Adobe's software. If you can imagine it, you'll soon be able to express it on screen or paper. This is the first of two courses that will open the doors to a career in graphic arts or simply open your imagination to a world of visual possibilities. *CNT* This course is a great way to help you: • Learn the basics of Adobe Illustrator; • Familiarize yourself with industry-standard drawing tools, type and colour controls; • Increase your ability to express yourself creatively in a digital medium. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this on YouTube. *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

WEB DESIGN I ON THE MAC

CEDP 170

Type

course

Duration

20h

*VID* *KEYB* It's not enough for a website to work. It has to flow properly and look great, too. In this, the first of two web design courses, you'll learn the basic concepts of website design. First, you'll learn how to code in HTML, which is awesomely geeky. Then you'll move on to Adobe DreamWeaver's design and code-editing features. You'll also learn how to style your pages using CSS. This is a very hands-on course that prepares you for course II and your eventual career in worldwide web wizardry. *CNT* This course is a great way to help you: • Create basic websites; • Learn the fundamentals of Adobe DreamWeaver; • Learn how to create web pages in HTML, CSS, HTML5 and FTP; • Gain a solid knowledge of code view. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this on YouTube. *WHO* • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program. *ADD* Computer knowledge and familiarity with Mac OSX is required to take this course.

GRAPHIC DESIGN II

CEDP 210

Type

course

Duration

20h

*VID* *KEYB* In CEDP 110, you learned the fundamentals of graphic design, layout, typography, colour and visual identity. In this course, you'll dig a little deeper, learning about branding strategies and acquiring some of the practical tools you'll need to work in advertising and communications. Project-based sessions will help you explore the power of branding and corporate identity applied through diverse media. You'll get the opportunity to experiment with the creative process from briefing to production. All work will be computer-based and will cover an exciting array of graphic applications from logos and brochures to websites and motion graphics. *CNT* This course is a great way to help you: • Identify and understand the fundamentals of branding strategies; • Apply the practical tools needed in advertising and communications; • Develop a critical thinking method and apply it to visual communication; • Design visual elements to serve a specific message; • Create visual identities; • Design graphics for diverse media and advertising materials. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this on YouTube. *WHO* • Students who completed CEDP 110 and want to continue their studies. • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

ADOBE INDESIGN II

CEDP 250

Type

course

Duration

20h

*VID* *KEYB* In this course, the follow-up to Adobe InDesign I, you'll continue to learn the fundamentals of desktop publishing using the very latest, most powerful equipment and Adobe's impressive software suite. You'll apply that learning in concrete projects involving the design and creation of multi-page print documents such as magazine layouts, pamphlets, brochures, annual reports and more. This is the second of three courses, which will serve as solid preparation for your future employment in the fast-paced world of graphic arts or advertising. *CNT* This course is a great way to help you: • Prepare complex documents with multiple pages; • Use advanced typographic options; • Apply tools to create a table of content, a book and an index; • Learn basic pre-press notions to apply through the InDesign interface; • Integrate design and page layout techniques to produce professional-quality documents. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this on YouTube. *WHO* • Students who completed Adobe InDesign I and want to continue their studies. • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

ADOBE ILLUSTRATOR - PERFECTING YOUR SKILLS

CEDP 255

Type

course

Duration

20h

*VID* *KEYB* In course I, you learned the basics. This course is your chance to learn some more advanced tools and techniques and really develop your creative flair using Adobe Illustrator. Among lots of other awesome things, you'll learn how to create illustrations, text effects and line art. Then you'll dive into some more detailed features like gradient meshes, live trace, live colour and advanced drawing techniques–all taught by an experienced graphic design professional. By the end of this course, you'll be able to take your place in a wide variety of creative fields and set your imagination free. How cool is that! *CNT* This course is a great way to help you: • Review the fundamentals of Adobe Illustrator; • Develop your skill at creating illustrations, text effects and line art; • Familiarize yourself with more advanced features; • Improve your digital drawing techniques; • Increase your ability to express yourself creatively in a digital medium. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this on YouTube. *WHO* • Students who completed CEDP 155 and want to continue their studies. • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program. • Prerequisite: Knowledge of MacOSX

WEB DESIGN II ON THE MAC

CEDP 270

Type

course

Duration

20h

*VID* *KEYB* You made it through the first course and you're hungry for more. Sweet. This time, you'll learn some more advanced concepts of web-page design, including cascading style sheets, Java script, CSS3, jQuery and layout design for the web. You'll learn the theory behind well-designed web pages and you'll have plenty of opportunity to use those concepts, theories and skills to create compelling websites of your own. When you successfully complete this course, and we're confident you will, you'll be ready to get out there and wow the web world. *CNT* This course is a great way to help you: • Learn the basics of HTML5, CSS3, jQuery and Java script; • Become familiar with animation, web fonts and advanced form elements; • Use media queries to create websites for desktop and mobile platforms. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this on YouTube. *WHO* • Students who completed CEDP 170 and want to continue their studies. • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

USER INTERFACE DESIGN WITH ADOBE PHOTOSHOP

CEDP 365

Type

course

Duration

20h

*VID* *KEYB* Ever had trouble navigating a website? Felt lost as you moved from section to section and just left the site out of frustration? We all have. Chances are, the designers of those sites didn't have much experience with User Interface Design, also known as GUI. In this course, you'll be introduced to the basics of GUI and User Experience (UX). You'll be using Photoshop to prepare interface design for website creation and mock-ups and for mobile interfaces. You'll also examine screen-based image optimization and page layout techniques in detail. So, hopefully, people navigate your sites with smiles on their faces. *CNT* This course is a great way to help you: • Create graphic user interfaces with Photoshop; • Optimize graphics for web publication; • Understand and apply user experience design; • Prepare UX designs for websites, tablets, phones, watches and TVs. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this on YouTube. *WHO* • Anyone who wants to learn the fundamentals of user interface design or desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

ADOBE INDESIGN III : DIGITAL PUBLICATION

CEDP 380

Type

course

Duration

20h

*VID* *KEYB* This 20-hour course is the third and final course in the InDesign program and its core focus is digital. Here, you'll hone your skills while learning how to create publications for mobile devices like smart phones and tablets. You'll take advantage of the enhanced digital publishing workflow offered in Creative Suite 6 to add interactivity, screen-size reflow, audio and video, as well as eBook designing and interactive pdf solutions for web clients. Today, everything's going digital and if you don't want to get left behind, this course is for you. *CNT* This course is a great way to help you: • Understand the market shift from conventional print books to digital electronic publications; • Understand the different formats, screen sizes and requirements for mobile devices; • Convert regular book publications to digital formats; • Add interactivity to e-publications. *APP* In this course, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this on YouTube. *WHO* • Students who completed Adobe InDesign II and want to continue their studies. • Anyone who wants to learn the fundamentals of desktop publishing. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students looking onward to an academic path in design. • Employees in marketing, communications or sales who want to refresh their skills or are open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

ENGLISH INTENSIVE ELEMENTARY ONE

CEEI 310

Type

course

Duration

260h

*VID* *KEYB* Skill Up! If you have a basic knowledge of English and some ability to communicate—let's say, order a latté or ask for directions—and you want to improve, this is the course for you. You'll work on your listening and speaking skills as you build your confidence. You'll also focus on reading and writing, grammar and pronunciation. But most of all, you'll interact with classmates in conversations and activities designed to bring learning to life. *CNT* This course is a great way to help you: • Improve your listening skills so you can discuss ideas and answer questions; • Increase your ability to speak with ease and confidence; • Help you read more quickly and efficiently; • Become a better writer, using complete sentences and formal paragraphs; • Gain confidence living and working in English; • Broaden your academic, social and professional horizons; • Have the intercultural experience of a lifetime; • Work towards meeting the language-proficiency requirements to enter Concordia University. (add hyperlink to website) *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living in English. *WHO* • Elementary-level students who want to improve their English. • Students who want to work towards their certificate of proficiency. • Students who want to go on to university in North America. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the English culture in Canada. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

ENGLISH INTENSIVE ELEMENTARY TWO

CEEI 410

Type

course

Duration

260h

*VID* *KEYB* Past, Present and Future. This is step two on your road to becoming more competent in English. And as you move through the course, you'll hone your ability to speak about everyday situations and on topics of current interest. In other words, you'll be able to communicate the way you want to. Readings and simple books of general interest will help you build your vocabulary in preparation for living outside the classroom and moving on to the next course, as you work towards your certificate of proficiency. *CNT* This course is a great way to help you: • Improve note-taking from listening and reading; • Increase your ability to speak with ease and confidence; • Read more quickly and efficiently; • Speak about a topic or give an opinion with explanations; • Identify and correct common grammatical errors; • Gain confidence living and working in English; • Broaden your academic, social and professional horizons; • Have the intercultural experience of a lifetime; • Work towards meeting the language-proficiency requirements to enter Concordia University. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living in English. *WHO* • Elementary-level speakers who want to improve their English. • Students who want to work towards their certificate of proficiency. • Students who want to go on to university in North America. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the English culture in Canada. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

ENGLISH INTENSIVE INTERMEDIATE ONE

CEEI 510

Type

course

Duration

260h

*VID* *KEYB* Media Radar. At this point, you probably understand most English texts and you feel comfortable communicating in a variety of situations both in and outside the classroom. This course will go further, to help you develop your speaking skills in group discussions on topics of general interest and current events. You'll also be watching current media content and the news as the stimulus for short writing projects that will help you sharpen your view of the future and feel more confident as an English speaker. How does that sound? *CNT* This course is a great way to help you: • Improve your active listening skills; • Increase your ability to speak with ease and confidence; • Communicate spontaneously outside the classroom; • Speak about a topic or give an opinion with explanations; • Construct sentences with correct word order, spelling and punctuation; • Write short essays with well-organized paragraphs; • Gain confidence living and working in English; • Broaden your academic, social and professional horizons; • Have the intercultural experience of a lifetime; • Work towards meeting the language-proficiency requirements to enter Concordia University. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living in English. *WHO* • Intermediate-level speakers who want to improve their English. • Students who want to work towards their certificate of proficiency. • Students who want to go on to university in North America. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the English culture in Canada. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

ENGLISH INTENSIVE INTERMEDIATE TWO

CEEI 610

Type

course

Duration

260h

*VID* *KEYB* Global Citizenship. This course is your first major step towards competency in academic or professional English. Here, you'll examine social and cultural issues. You'll step outside the classroom to conduct surveys. And you'll use input from sources like the TED talks to do research and conduct discussions and presentations on topics such as addiction, health, workplace issues and more. If you want to further your studies in university or simply further your life in a professional field, this course is a must. *CNT* This course is a great way to help you: • Refine your English to succeed in university or the workplace; • Discuss topics of current interest in a thoughtful manner; • Communicate spontaneously in a variety of contexts outside the classroom; • Construct sentences with correct word order, spelling and punctuation; • Write short essays with well-developed, well-organized paragraphs; • Gain confidence living and working in English; • Broaden your academic, social and professional horizons; • Have the intercultural experience of a lifetime; • Work towards meeting the language-proficiency requirements to enter Concordia University. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living in English. *WHO* • High-intermediate speakers who want to improve their English. • Students who want to work towards their certificate of proficiency. • Students who want to go on to university in North America. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the English culture in Canada. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

ENGLISH INTENSIVE ADVANCED ONE

CEEI 710

Type

course

Duration

260h

*VID* *KEYB* Relate and Debate. You now have a strong foundation in listening, speaking, reading and writing. You're also quite comfortable with challenging topics and material. But you're not going to stop now, are you? Good, because it's time to get down to business. This course focuses on lively debates and persuasion through individual and panel presentations. You'll conduct interviews outside the classroom then present your findings in class. You'll study topics related to the workplace, education and community, refining the skills you'll need to function in a university or professional setting. The Advanced One Course will be a breakthrough in understanding the role English will play in your life and career. It's also the last step in your preparation for your last course and your certificate of competency. *CNT* This course is a great way to help you: • Develop critical listening skills and strategies in a real-world context; • Speak with fluency and clarity on a variety of academic and professional topics; • Construct sentences with correct word order, spelling and punctuation; • Write short essays with well-developed, well-organized paragraphs; • Gain confidence living and working in English; • Broaden your academic, social and professional horizons; • Have the intercultural experience of a lifetime; • Work towards meeting the language-proficiency requirements to enter Concordia University. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living in English. *WHO* • Advanced speakers who want to improve their English. • Students who want to work towards their certificate of proficiency. • Students who want to go on to university in North America. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the English culture in Canada. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

INTENSIVE ENGLISH: ADVANCED TWO

CEEI 810

Type

course

Duration

260h

*VID* *KEYB* On Top of Your Game. At this level, you're quite proficient in English and want to go to university. Or perhaps you simply want to enhance your professional potential. Either way, this course if for you. Here, you'll read a contemporary Canadian novel and work on a related in-depth project. You'll conduct library research, write a research paper and make a formal presentation before the class. Individual attention from your teacher will help you develop your critical thinking skills as you gain confidence and independence in your academic ability. Then, at the end of the class, you'll celebrate with your classmates who, like you, will have earned their language-proficiency requirements for university entrance. Congratulations. *CNT* This course is a great way to help you: • Develop critical listening skills and strategies in a real-world context; • Develop your library and research skills for university or the workplace; • Speak with fluency and clarity on a variety of in-depth social, academic and professional topics; • Construct complex, compound sentences with correct word order, spelling and punctuation; • Employ appropriate expressions and transitions in writing and speech; • Gain confidence living and working in English; • Broaden your academic, social and professional horizons; • Have the intercultural experience of a lifetime; • Meet the language-proficiency requirements to enter Concordia University. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living in English. *WHO* • High-advanced speakers who want to improve their English. • Students who want to work towards their certificate of proficiency. • Students who want to go on to university in North America. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the English culture in Canada. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

IELTS 6+ - THE ROAD TO SUCCESS

CEEN 166

Type

course

Duration

30h

*VID* *KEYB* Congratulations! You're doing everything you can to improve your IELTS score. That makes a lot of sense because countless colleges, universities, professional organizations and employers base their entrance requirements and hiring practices on the IELTS score. So there are plenty of great reasons to enroll. The most important of which is this: you'll get a wealth of expert guidance and online tutorials to help you do your very best in the four key areas of the exam: reading, listening, speaking and writing. You'll also get the opportunity to challenge your abilities through mini exams and simulated test questions. In short, you'll get the preparation you need to increase your score to its full potential. How high can you score? Let's find out. *CNT* This course is a great way to help you: • Improve your performance and score on the IELTS exam; • Practice and improve the four components of the test: reading, listening, speaking and writing; • Gain proficiency and confidence in your English skills; *APP* This is a skills-based, student-centred preparatory course, so you'll be learning through lectures, exercises, assignments and simulated test questions. Practice and preparation are one of the keys to preparing for your IELTS exam. *WHO* • Anyone applying for a work visa, professional recognition or for permanent residency in Canada. • Students who plan to enroll in studies at Concordia University or another institution. • Applicants and international graduates seeking professional registration. • Candidates for scholarships and/or professional certifications. • English-language learners who want to track their progress. • Students and workers applying for visas in countries that require IELTS test results.

CONVERSATION FRANÇAISE - NIVEAU DÉBUTANT

CEFR 25

Type

course

Duration

40h

*VID* *KEYB* Learning French starts here... If you don't speak or write French but you'd really love to learn, this is the place to start. It's also the prerequisite course for French Conversation Level 1. Think of it as an introduction, a chance to learn basic vocabulary, pronunciation and grammar. You'll also acquire a foundation in French so you can function in the classroom and in the most basic situations outside the classroom. Ready to start? *CNT* This course is a great way to help you: • Begin to understand basic information; • Follow simple instructions; • Structure simple sentences; • Build basic vocabulary; • Build a foundation for continued learning. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living en français. *WHO* • Anyone who wants to start learning French. • Students who want to work towards a Certificate of Proficiency in French. • People trying to enter the job market or improve their employment opportunities. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

CONVERSATION FRANÇAISE 1

CEFR 125

Type

course

Duration

40h

*VID* *KEYB* Me, myself and I. If you're someone with a very limited knowledge of French, we've got one word for you: "bienvenue." You've come to the right place. This course will help you learn to speak about yourself: who you are, what you like and don't like, where you're from, etc. And because conversation is a two-way street, you'll also learn to ask people about themselves and improve your ability to understand their answers. In simple terms, you'll learn the basics of getting by and that alone will open up whole new experiences for you here in Montréal. *CNT* This course is a great way to help you: • Follow simple instructions and give simple descriptions; • Describe yourself in detail and ask others about themselves; • Become more spontaneous when speaking; • Structure simple written sentences; • Build vocabulary and choose the right words; • Understand the Québécois accent; • Broaden your academic, social and professional horizons. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living en français. *WHO* • Anyone who wants to start learning French. • Students who want to work towards a Certificate of Proficiency in French. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the French-Canadian culture. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

CONVERSATION FRANÇAISE 2

CEFR 225

Type

course

Duration

40h

*VID* *KEYB* Me and my surroundings Très bien! You completed your first course in French and you want to keep going. Or maybe you already have some knowledge of French and simply want to improve. Either way, this course will help you function in everyday situations outside the classroom. You'll learn how to tell the world about your life in Montréal: where you live, where you went, who you met, etc. You'll work on basic grammar, spelling and pronunciation, but mostly, you'll learn by having fun in role-playing, listening and speaking activities designed to help you exchange information with others. *CNT* This course is a great way to help you: • Describe people, places and surroundings; • Summarize written and spoken information; • Take part in simple conversations; • Become more spontaneous when speaking; • Improve your spelling; • Build vocabulary and choose the right words; • Improve your understanding of the Québécois accent. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living en français. *WHO* • Anyone who wants to improve on their elementary-level French. • Students moving on from CEFR 125. • Students who want to work towards a Certificate of Proficiency in French. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the French-Canadian culture. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

CONVERSATION FRANÇAISE 3

CEFR 325

Type

course

Duration

40h

*VID* *KEYB* Me and my life in Québec Level 3 means you already have some basic ability in French. Now it's time to build on it. And what better way than by learning how to vivre au Québec! In this course, you'll learn how to give and take directions (très important!) You'll gain practice speaking on the telephone, ordering food at a restaurant, talking about trips, films you've seen or an activity you took part in. In short, you'll do what the locals do: chat with friends. Sure, there will be some formal exercises, but mostly, you'll be interacting with people... en français! *CNT* This course is a great way to help you: • Summarize written and spoken information with greater precision; • Interact outside the classroom with more confidence; • Express yourself spontaneously, without fumbling for your words; • Read at a more relaxed, regular rhythm; • Build your vocabulary related to identity, leisure, travel, living, etc.; • Improve your understanding of the Québécois accent. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living en français. *WHO* • Anyone who wants to improve their elementary-level French. • Students moving on from CEFR 225. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the French-Canadian culture. • Students who want to work towards a Certificate of Proficiency in French. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

CONVERSATION FRANÇAISE 4

CEFR 425

Type

course

Duration

40h

*VID* *KEYB* Me and my workplace. If you're like many students, you need a job. But a job interview can be a challenge, especially if French isn't your langue maternelle. This class can make a big difference by helping you improve your ability to communicate in a variety of everyday situations. It will help you build the confidence you need to answer questions with ease. Topics of general interest, newspapers, magazines and short videos will be used to enrich your vocabulary and stimulate discussions. Completing this class will mean you're two thirds of the way to earning your certificate of proficiency. Ne lâchez pas! *CNT* This course is a great way to help you: • Improve your ability to enumerate, describe and explain; • Interact outside the classroom in more varied situations; • Express yourself spontaneously, using more complex expressions; • Read at a more relaxed, regular rhythm; • Build your vocabulary related to the workplace, health, family, love, etc.; • Prepare for a job interview. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living en francais. *WHO* • Anyone who wants to improve their elementary-level French. • Students moving on from CEFR 325. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the French-Canadian culture. • Students who want to work towards a Certificate of Proficiency in French. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

CONVERSATION FRANÇAISE 5

CEFR 525

Type

course

Duration

40h

*VID* *KEYB* Me and my future in Québec. This is the first level of francais intermédiare. That means you're feeling pretty comfortable. But there's still work to be done. In this course, you'll continue to refine your speaking skills and gain confidence through group discussions, debates and presentations. You'll be thinking more often in French, forming opinions and expressing them with growing ease. You might even start imagining your futur au Québec. Best of all, you'll be able to share your dreams with others... en français. *CNT* This course is a great way to help you: • Analyze and present more complex ideas; • Interact outside the classroom in more diverse contexts; • Express yourself more spontaneously and comfortably using appropriate idioms and expressions; • Read at a more relaxed, regular rhythm without hesitations; • Build your vocabulary related to flora and fauna, employment, learning strategies, etc.; • Prepare for and take part in a job interview; • Enrich your understanding of life and culture in Québec. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living en français. *WHO* • Anyone who wants to improve their intermediate-level French. • Students moving on from CEFR 425. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the French-Canadian culture. • Students who want to work towards a Certificate of Proficiency in French. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

CONVERSATION FRANÇAISE 6

CEFR 625

Type

course

Duration

40h

*VID* *KEYB* Me and my accomplishments. Félicitations! If you've made it to this course, you have a good knowledge of French and can express yourself with relative ease. Now it's time to build on that by refining your speaking skills and becoming a better, more confident communicator in social and workplace situations. In this course, you'll take part in and lead discussion groups and you'll enrich your understanding of la culture et la vie quotidienne au Québec. You'll share information and opinions with your classmates. And then you'll celebrate when you've successfully completed the program and earned your certificat de compétence en français. *CNT* This course is a great way to help you: • Summarize written and spoken information; • Interact with greater ease in more diverse contexts; • Express yourself spontaneously in spoken and written French; • Express your agreement or disagreement and support your positions with clear, well-developed arguments; • Build your vocabulary related to news stories, Québec geography, public services, vacations, etc.; • Prepare for and take part in a job interview. *APP* This program takes an integrative approach to language learning that is collaborative, experiential, student-centered and community-based. In short, you’ll learn by doing, sharing, exchanging and… living en français. *WHO* • Anyone who wants to improve their intermediate -level French. • Students moving on from CEFR 525. • People trying to enter the job market or improve their employment opportunities. • Anyone who wants to discover the French-Canadian culture. • Students who want to work towards a Certificate of Proficiency in French. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you. The program is offered 4 times a year (Fall, Winter, Spring and Summer)

French for the Workplace I

CEFR 701

Type

course

Duration

40h

*VID* *KEYB* Au boulot! It's time to get down to work! Your French has improved remarkably and you've learned a great deal about the French-Canadian culture here in Québec. Now it's time to get ready for the workplace. In this course, you'll learn vital skills like how to present yourself, office etiquette, teamwork and collaboration. You'll familiarize yourself with employer expectations in a Francophone context and improve your ability to ask questions, disagree, offer solutions and avoid or manage conflicts. If you're planning on working here in Québec, this is the next step. Au Québec, on travaille en français, s'il vous plaît! *CNT* This course is a great way to help you: • Integrate into the workplace in Québec; • Learn effective ways to work in teams; • Identify and apply problem-solving and conflict-resolution techniques; • Use office media and communications tools effectively; • Feel comfortable working in French. *APP* This course takes an integrative approach to language learning that is collaborative, experiential, student-centered and professionally oriented. In short, you’ll learn by doing, sharing, exchanging and… living en français. The course features 30 hours of work in class and 10 hours on line (for review and reinforcement). *WHO* • Students who completed Level 6 and want to continue their studies. • People trying to enter the job market or improve their employment opportunities in Québec. • Anyone who wants to learn French and learn more about the Québécois culture. • Anyone interested in better understanding the North American professional culture. • Anyone who wants to broaden their employment horizons by mastering French in a professional context. *ADD* A placement test will be given prior to registration to ensure you end up in the course that's right for you.

French for the Workplace II

CEFR 702

Type

course

Duration

40h

WHY THIS COURSE? Un dernier cours et le tour est joué! By now, you've familiarized yourself with what it takes to find employment and work effectively in French. Now it's time to up your game. In this, the last course in the program, you'll build your communication skills, learning the right written and verbal voice to use depending on workplace context and office hierarchies. You'll hone your ability to request feedback to improve your performance. You'll learn how to write agendas, minutes of meetings, formal letters and emails and you'll gain confidence speaking clearly and spontaneously in French, both professionally and personally. By the time you've completed this course, you'll be prêt à l'emploi! YOUR TAKE-AWAY This course is a great way to help you: • Build your networking skills to help you find employment in Québec; • Learn and apply various communications skills for work in client services; • Identify, analyze and solve problems effectively; • Take an active role in professional events and activities; • Optimize your performance to improve professional evaluations. OUR APPROACH This course takes an integrative approach to language-learning that is collaborative, experiential, student-centered and professionally oriented. In short, you’ll learn by doing, sharing, exchanging and… living en français. The course features 30 hours of work in class and 10 hours on line (for review and reinforcement). WHO BENEFITS THE MOST? • Students who completed French for the Workplace I and want to continue their studies. • People trying to enter the job market or improve their employment opportunities in Québec. • Anyone who wants to learn French and learn more about the Québécois culture. • Anyone interested in better understanding the North American professional culture. • Anyone who wants to broaden their employment horizons by mastering French in a professional context.

INTRO TO HUMAN RESOURCES

CEHR 1150

Type

course

Duration

40h

*VID* *KEYB* There is far more to Human Resources than just hiring employees. In fact, it's a profession that covers everything from staff selection, orientation and training, to wage and salary administration, benefits management and pension plans. And you'll learn all about those subjects and more in this engaging course. You'll be introduced to the critical components of HR management, you'll acquire the skills and knowledge you need to effectively manage employment relationships, and you'll develop your ability to perform the functions of a human resource professional. Then you can do the hiring. *CNT* This course is a great way to help you: • Assess human resources problems within the context of the organization; • Develop recruitment, selection, orientation, and training plans; • Implement an effective performance evaluation system; • Create an equitable compensation system; • Develop human resources communications skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. NEW: As of fall 2018, this course will be blended, so you can take your learning to a new height with 10-hours of online content and interaction. *WHO* • Students who want an introduction to the essentials of human resources. • Students who want to pursue studies in human resources. • Anyone who wants a career in human resources. • Budding entrepreneurs who want to understand how to hire and retain employees. • Foreign business students who want to improve their understanding of Canadian human resources. • Any employer or employee who wants to understand the basics of human resources.

LABOUR LAW

CEHR 1240

Type

course

Duration

40h

*VID* *KEYB* It's hard to stand up for your rights if you don't know what they are. But not to worry. This course will introduce you to the Québec Labour Code and the Labour Standards Act, the legal regulations, rights and obligations that define the employer-employee relationship, employment contracts, how disputes and grievances are settled and more. You'll acquire the knowledge and skills to apply legislation in your workplace, create a safe, secure, non-discriminatory workplace, protect privacy and ensure legal compliance. It's a compelling course that any employer or employee can benefit from. On that point, we rest our case. *CNT* This course is a great way to help you: • Identify the essential elements of individual and collective contracts of employment, and the rules set by the Québec Labour Code; • Apply and respect the Québec labour legislation that regulates contracts of employment; • Apply and respect the procedure for settling disputes and grievances; • Contribute to the establishment of a workplace that adheres to Québec labour legislation. *APP* Your classes will consist of lectures and dynamic discussions on emerging topics from business law presented by an experience lawyer. You'll be strongly encouraged to participate, share your point of view and make your case. This course is blended, so you can take your learning to a new height with 10-hours of online content and interaction. *WHO* • Students who have completed CEHR 1150 and want to continue their studies. • Students who want an introduction to the essentials of labour law. • Students who want to pursue studies in human resources or law. • Anyone who wants a career in human resources. • Any employer or employee who wants to understand the basics of labour law. • Foreign business students who want to improve their understanding of Canadian labour law.

RECRUITMENT AND SELECTION

CEHR 1250

Type

course

Duration

40h

*VID* *KEYB* 34 people applied for the job but only one will get it. Aside from the obvious factors like experience, what criteria do you use to select the best candidates? Well, you're about to find out because the focus of this course is on developing a strategic recruitment approach, screening, assessment and evaluation of candidates while complying with labour laws. You'll learn how to locate qualified candidates and employ appropriate recruitment channels while improving the overall efficiency of the recruitment process. If that sounds interesting, you're a perfect candidate for this course. *CNT* This course is a great way to help you: • Identify the elements that impact an organization’s recruitment and selection of qualified candidates; • Develop recruitment and selection plans, employing appropriate resources and tools; • Create job descriptions and job specifications based on a thorough job analysis; • Employ non-discriminatory screening procedures and processes that satisfy legal requirements; • Conduct effective interviews using appropriate technique based on a particular hiring situation; • Use effective testing methods during the selection process. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by human resources experts. Besides, this course is blended, so you can take your learning to a new height with 10-hours of online content and interaction. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. *WHO* • Students who have completed CEHR 1150 and want to continue their studies. • Students who want an introduction to the essentials of recruitment and selection. • Students who want to pursue studies in human resources. • Anyone who wants a career in human resources. • Any employer or employee who wants to understand the basics of recruitment • Foreign business students who want to improve their understanding of recruitment in Canada.

REMUNERATION AND BENEFITS

CEHR 1350

Type

course

Duration

40h

*VID* *KEYB* What's the next best thing to payday? You guessed it: a highly enriching course on remuneration benefits. You'll study issues like the ageing workforce, the rising cost of labour, competition for talented workers and Canadian legislation related to wage and salary levels. By the time you successfully complete the course, you'll have the knowledge and skills to design and build a strategic compensation plan tailored to meet the needs of any organization. And for that, you can give yourself a raise! *CNT* This course is a great way to help you: • Introduce the basic elements of a remuneration and rewards system to an organization; • Develop equitable and appropriate compensation systems for various types of organizations; • Establish compensation schemes for different categories of employees; • Implement and manage an effective compensation system; • Recognize and act upon workplace factors that necessitate change. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by human resources experts. Besides, this course is blended, so you can take your learning to a new height with 10-hours of online content and interaction. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. *WHO* • Students who have completed CEHR 1250 and want to continue their studies. • Students who want an introduction to the essentials of remuneration and benefits. • Students who want to pursue studies in human resources. • Anyone who wants a career in human resources. • Any employer or employee who wants to understand the basics of remuneration and benefits • Foreign business students who want to improve their understanding of remuneration and benefits in Canada.

BASIC EDITING PRACTICES

CEJN 110

Type

course

Duration

20h

*VID* *KEYB* Nothing ruins a good idea like bad editing. Run-ons, wordiness, redundancies, poor grammar, mixed metaphors... there are pitfalls everywhere. Thankfully, you can learn how to avoid them. And this is the place to start. In this course, you'll get ample training and practice in editing techniques that are useful for print and online journalists, technical writers and bloggers. You'll focus on grammar, style, fact-checking and ethics. You'll also try your hand at visual editing and layout. By the end of the course, you'll have the ability to write properly with confidence... and edit just in case. *CNT* This course is a great way to help you: • Master the techniques of editing copy for media, trade journals, in-house publications and websites; • Appreciate the steps involved in publishing a document; • Focus on content, grammar, word economy, structure, style, judgment and page layout. *APP* This is an editing class, so you'll be doing a lot of it. There will also be workshops, exercises, group discussions and presentations. Enthusiastic participation and effort are the keys to enjoyment and success in this course. *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as an editor in print or online. • Writers who want to hone their skills. • Anyone who wants to learn more about publishing a document. • Entrepreneurs who manage their own communications. • Foreign students who want to improve their written English.

INTRO TO CREATIVE WRITING

CEJN 116

Type

course

Duration

30h

*VID* *KEYB* Ever wanted to tap into that wellspring of creativity that bubbles beneath the surface? It's a refreshing, satisfying, enriching process, one that you can begin right here in this course. Creative Writing uses exercises that focus on your senses, character development, dialogue and object personification to help develop your own natural writing skills and progressively improve existing ones. There's a story inside you waiting to be told. This course just might help you give it the voice it deserves. *CNT* This course is a great way to help you: • Develop and expand your creativity; • Hone your unique approach to writing; • Improve your ability to critique your own writing and that of others; • Achieve focus and discipline with regard to deadlines and story completion; • Develop a complete short story of your own. *APP* This is a writing class, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions, periodic lectures and weekly assignments. Enthusiastic participation and effort are the keys to enjoyment and success in this course. *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as a writer. • Writers who want to hone their skills. • Anyone working in advertising, communications, marketing or sales who wants to add new flair to their communications. • Foreign students who want to improve their written English. • Retirees or busy executives who want to try something new to balance out their lives. • Anyone with a story to tell.

WRITING A NOVELLA

CEJN 120

Type

course

Duration

30h

*VID* *KEYB* You might be asking yourself what the difference is between a novella and a novel. That's good. A curious mind is one of the hallmarks of a skilled writer. The answer is simple: length. The novella is generally shorter than a novel but both are considered long-form fiction, which is exactly what you'll be studying here. This course gives you ample opportunity to try your hand at various forms of fiction writing and sharing them with fellow authors during weekly workshop sessions that will help you develop your vision and hone your skills. By the end of the course, you will have completed an outline and a portion of your novel or novella. From there, you'll move on to the next chapter in your new life as an aspiring writer. *CNT* This course is a great way to help you: • Write a compelling summary and outline for your novella or novel; • Plot your novella or novel using narrative arc; • Create believable characters; • Compose convincing dialogue; • Use descriptive language in your writing; • Format your writing for submission to publishers, agents, and/or editors; • Critique your own and other students’ work within the context of in-class workshops; • Manage and adhere to deadlines. *APP* This is a writing class, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions, and assignments. Enthusiastic participation, peer evaluation and effort are the keys to enjoyment and success in this course. *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as a writer. • Foreign students who want to improve their written English. • Retirees or busy executives who want to try something new to balance out their lives. • Anyone with a story to tell.

CREATIVE NON-FICTION

CEJN 122

Type

course

Duration

30h

*VID* *KEYB* Not everything in print is black and white. Nuance, personal point of view and interpretation can all colour creative non-fiction, the form used in personal essays, reportages and the like. In this course, you'll use close observation of real events to explore techniques of the genre like narrative structure, character development, scene-setting and dialogue. Most of all, you'll focus on developing vision, your creativity and your personal voice, which are all essential to capturing your reader's attention. Have we got yours? Thought so. *CNT* This course is a great way to help you: • Employ elements of the genre, including scene-setting, description, dialogue, and narrative arc; • Explore the publication market for creative non-fiction through in-class presentations of publications or genres; • Critique your own and other students’ work within the context of in-class workshops; • Conceive, plot, develop and write one significant piece of writing in one of the many sub-genres of creative non-fiction, with potential for publication; • Manage and adhere to deadlines; *APP* This is a writing class, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions, and assignments. Enthusiastic participation and effort are the keys to enjoyment and success in this course. *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as a writer. • Anyone considering a career in journalism. • Fiction writers who want to learn how to write in a new format. • Advertising copywriters who want to branch out into other forms of writing. • Foreign students who want to improve their written English. • Retirees or busy executives who want to try something new to balance out their lives. • Anyone with a story to tell.

TRAVEL WRITING

CEJN 126

Type

course

Duration

30h

*VID* *KEYB* Chances are you've traveled to some fascinating places, near or far. Maybe you even traveled here from abroad to study. Or then again, it could be you're simply fascinated with the idea of exploring someplace new. Wouldn't you love to tell your story; to capture your readers' attention and take them on a journey of your own? If that sounds exciting, you've arrived at your destination. This course will help you do all that and more through workshops and short travel-writing assignments as well as feature-length, first-person travelogues. You'll see: once you've honed your skills as a travel writer, your readers will follow you to the end of the earth. *CNT* This course is a great way to help you: • Research a potential travel story with a specific angle; • Gain understanding of how to work with travel/media professionals; • Market yourself successfully as a travel writer; • Pitch your idea to an editor and complete the assignment. *APP* This is a writing class, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions, and assignments. Enthusiastic participation and effort are the keys to enjoyment and success in this course. *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as a writer. • Anyone considering a career in journalism. • Fiction writers who want to learn how to write in a new format. • Travelers who want to learn how to tell the stories of their journeys. • Advertising copywriters who want to branch out into other forms of writing. • Foreign students who want to improve their written English. • Retirees or busy executives who want to try something new to balance out their lives.

WRITING YOUR MEMOIR

CEJN 134

Type

course

Duration

30h

*VID* *KEYB* Memoirs aren't just for people in the final chapters of their lives. If you're old enough to be in this course, you've lived through a lot. You have a story that's unique, one that deserves to be written for posterity... or maybe for a publisher with an audience eager to learn from your experiences. Either way, this is your chance to read and write in the memoir genre. By the end of the course, you'll have one polished, publication-ready piece of non-fiction, narrative autobiography. And that's something to tell the world about. *CNT* This course is a great way to help you: • Write a compelling story about your own life based on a particular angle; • Properly employ various literary devices and techniques; • Create believable characters and dialogue; • Use descriptive language; • Plot a longer piece using a narrative arc; • Format your writing for submission to publishers/agents/editors, including a query letter and an outline; • Critique your work and your classmates work thoughtfully and constructively. *APP* This is a writing class, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions, and assignments. Enthusiastic participation and effort are the keys to enjoyment and success in this course. *WHO* • Anyone who wants to improve their writing skills. • Anyone considering a career as a writer. • Fiction writers who want to learn how to write in a new format. • Advertising copywriters who want to branch out into other forms of writing. • Retirees who want to share the story of their lives. • Foreign students who want to improve their written English. • Anyone with a story to tell.

SCREENWRITING

CEJN 136

Type

course

Duration

30h

*VID* *KEYB* Late night in a dark apartment on the east side of nowhere. Cheap neon pours in through the half-opened window. Slow zoom in on a student hunched over a keyboard, trembling with anticipation. If that sounds like your kind of movie, this could be the start of something great. In this course, you'll learn by writing your own script, developing characters, creating tension, building conflicts, finding resolution. You'll critique your own work and that of others and you'll learn about the business of screenwriting: how to pitch, how to get an agent and how to develop your story once it's sold. By the end of this course, they'll be rolling the credits and you'll be thanking your instructor and your fellow writers. *CNT* This course is a great way to help you: • Understand the essence of a story; • Create a roadmap for your script; • Learn the principles of character development; • Hone your instinct to question your characters and plot; • Learn how to build conflict, work up to a climax and create resolution; • Gain practice writing specifically for television; • Critique your own work and that of your peers; • Organize a successful pitch. *APP* This is a writing class, so you'll be doing a lot of it. There will also be workshops, exercises, group discussions, presentations and critiques. Enthusiastic participation and effort are the keys to enjoyment and success in this course. *WHO* • Anyone considering a career in writing for cinema or television or the web. • Creative writing students who want to broaden their range of expression. • Advertising copywriters who want to improve their storytelling skills. • Retirees or busy professionals who want a creative outlet. • Anyone with a story to tell.

INTRO TO BLOGGING

CEJN 144

Type

course

Duration

30h

*VID* *KEYB* Let's be clear, just because you can say anything you like on Facebook doesn't mean you should. The same goes for blogging. There's a lot more to it than just posting whatever comes to mind. And this course will prove that point. If you want to demystify the world of blogging, start a blog, build a network and/or improve the quality of your blog, this is the course for you. You'll examine how blogging differs from traditional writing. You'll learn how to identify a potential audience and choose the right words to generate traffic, hits and advertising to your site. You'll also develop your own personal or professional blog and publish a series of posts to practice the fundamentals of writing for the web. Limber up your fingers and your mind; it's blogging time! *CNT* This course is a great way to help you: • Identify and discuss approaches to online vs. print writing; • Learn how to build an audience; • Employ writing techniques and approaches for blogging; • Explore a variety of writing techniques for social media posts; • Create your own blog; • Learn how to generate hits and advertising to your blog; • Manage and adhere to deadlines. *APP* This course is all about writing, so you'll be doing a lot of it. You'll also learn through interactive workshops, exercises, group discussions and assignments. Enthusiastic participation and effort are the keys to enjoyment and success in this program. *WHO* • Anyone who wants to develop their creativity. • Anyone who wants to use blogging to build a network. • Anyone who wants to learn how to write social media posts and blogs for personal or business reasons. • Copywriters who want to broaden their professional horizons. • People who are interested in learning a new genre of writing. • Professionals who want to share their work, ideas and research with an on-line community. • Anyone who wants to generate more traffic to their websites.

INTRO TO PROGRAMMING WITH JAVA

CEJV 416

Type

course

Duration

60h

*VID* *KEYB* This course is the gateway to the Java and Web Programming programs. Do you think they named it Java because programmers are renowned for their coffee habit? Regardless, this course is a definite stimulant. You'll be introduced to Object Oriented Programming (OOP) using Java. You'll learn fundamental programming structures including data types, operators, branching and looping structures, user-defined methods and basic data structures. You'll also develop classes that use OOP features like encapsulation, inheritance, interfaces, overloading, overriding and polymorphism. You don't need any programming background to take this class but once you're finished, you're sure to want more. *CNT* This course is a great way to help you: • Model data with primitive and user-defined data types; • Use loops for iterative processing; • Make decisions using control structures; • Use the Java language to implement algorithms to solve problems; • Apply object-oriented methodology to program design; • Write programs that use basic GUI components; • Access data in relational databases using JDBC. *APP* In this program, you'll delve into the world of Java, led by engaging industry experts who'll guide you through active-learning assignments and projects while encouraging you to get enthusiastically involved in class discussions. Success here requires active participation and a commitment to writing code and solving problems. You should expect to be very hands-on. *WHO* • Anyone who wants or needs to learn the fundamentals of programming. • Graduate students who need develop software as part of their course work or thesis. • Students in any university program who wish to acquire practical and hands-on skills in programming. • Web Designers, UX Designers and Quality Assurance Specialists who want to better understand the software development process. • Developers currently working in another programming language who want to learn Java in an instructor-led setting. • Developers who want to expand their knowledge of Java in an instructor-led setting.

WEB APPLICATION DEVELOPMENT WITH JAVA

CEJV 559

Type

course

Duration

40h

*VID* *KEYB* If you're thinking of taking this course, you're already pretty Java-savvy. But you're not the type of person to stop partway. You want more. Well, you're about to get it. This course focuses on developing Java Enterprise Edition web components for dynamic web applications. You'll learn how to use the JavaServer Faces framework, how to create online shopping carts, validate and persist form-data, generate dynamic AJAX-style content and create CRUD (Create, Read, Update, Delete). After all, who doesn't want to create crud! By the time you successfully complete this course, you'll be able to design, create and deploy robust, secure web applications. And that's pretty cool. *CNT* This course is a great way to help you: • Develop Model View Controller (MVC) applications that are coded as JavaServer Faces and Facelets; • Use Contexts and Dependency Injection (CDI) to create managed beans; • Use Arquillian and JUnit to test managed beans; • Use ORM with JPA to access data from a relational database in a web context. *APP* In this program, you'll delve into the world of Java, led by engaging industry experts who'll guide you through active-learning assignments and projects while encouraging you to get enthusiastically involved in class discussions. Success here requires active participation and a commitment to writing code and solving problems. You should expect to be very hands-on. *WHO* • Anyone who wants or needs to learn the fundamentals of programming. • Graduate students who need develop software as part of their course work or thesis. • Students in any university program who wish to acquire practical and hands-on skills in programming. • Web Designers, UX Designers and Quality Assurance Specialists who want to better understand the software development process. • Developers currently working in another programming language who want to learn Java in an instructor-led setting. • Developers who want to expand their knowledge of Java in an instructor-led setting.

DESKTOP APPLICATION DEVELOPMENT WITH JAVA

CEJV 569

Type

course

Duration

40h

*VID* *KEYB* This course is the follow-up to the work you did in CEJV 416. You're probably itching to get at it. So get ready to start developing desktop applications using the JavaFX and JDBC frameworks. Then you'll move on to developing systems that are composed of presentation, business (domain) and persistence layers. You'll also touch on topics like concurrent programming using threads, file-access using NIO and the development of CRUD applications (love that name!) using JDBC. Once you're finished the course with flying colours, you'll be able to begin developing real-world software solutions. And we could all use a lot more of those! *CNT* This course is a great way to help you: • Use industry standards in program design, coding and testing; • Apply patterns when structuring code; • Understand the purpose of and then use structures such as Stacks, Queues, Deques and Maps; • Write object-oriented code for accessing relational databases; • Implement basic threads for concurrent processing; • Read and write text files and properties files; • Develop multi-panel GUI layouts utilizing a range of JavaFX Components; • Employ the techniques of internationalization in a program. *APP* In this program, you'll delve into the world of Java, led by engaging industry experts who'll guide you through active-learning assignments and projects while encouraging you to get enthusiastically involved in class discussions. Success here requires active participation and a commitment to writing code and solving problems. You should expect to be very hands-on. *WHO* • Students who completed CEJV 416 and want to continue their studies. • Anyone who wants or needs to learn the fundamentals of programming. • Graduate students who need develop software as part of their course work or thesis. • Students in any university program who wish to acquire practical and hands-on skills in programming. • Web Designers, UX Designers and Quality Assurance Specialists who want to better understand the software development process. • Developers currently working in another programming language who want to learn Java in an instructor-led setting. • Developers who want to expand their knowledge of Java in an instructor-led setting.

WEB SERVICES DEVELOPMENT WITH JAVA

CEJV 659

Type

course

Duration

40h

*VID* *KEYB* Nice. You're working your way up the ladder of the coding hierarchy. Well, this is the next rung. Here, you'll be focusing on the design and creation of Java web services and micro-services that employ REST (Representational State Transfer) and SOAP (Simple Object Access Protocol). You'll learn how to create services to deliver content to the desktop, the web page and to mobile applications and you'll take a good look at the use and coding of XML and JSON. To top it all off, you'll see how services can be managed in Docker containers. Once you're finished, you'll be able to create, deploy and consume web services. You'll also be one sweet step closer to completing the program. *CNT* This course is a great way to help you: • Create, validate and transform XML documents; • Read and write XML in Java; • Read and write JSON in Java; • Write software solutions as Java web services and micro-services; • Employ Docker containers for distributing web services; • Build SOAP- and RESTful-based web services; • Write clients that consume software services as an application, servlet or JSF; • Transmit and receive files to/from web services. *APP* In this program, you'll delve into the world of Java, led by engaging industry experts who'll guide you through active-learning assignments and projects while encouraging you to get enthusiastically involved in class discussions. Success here requires active participation and a commitment to writing code and solving problems. You should expect to be very hands-on. *WHO* • Students who completed CEJV 559 and want to continue their studies. • Anyone who wants or needs to learn the fundamentals of programming. • Graduate students who need develop software as part of their course work or thesis. • Students in any university program who wish to acquire practical and hands-on skills in programming. • Web Designers, UX Designers and Quality Assurance Specialists who want to better understand the software development process. • Developers currently working in another programming language who want to learn Java in an instructor-led setting. • Developers who want to expand their knowledge of Java in an instructor-led setting.

ANDROID: INTRO TO MOBILE APP DEVELOPMENT

CEJV 669

Type

course

Duration

40h

*VID* *KEYB* There's nothing quite as frustrating as trying to use a mobile app that doesn't work properly. So please, we need your help! This course will teach you how to analyze, design, construct and implement an effective mobile application using the Android mobile development environment. You'll cover fundamental programming principles, software architecture and user experience considerations (we need more of that!) and their development environments. Are you ready to take up the challenge and make mobile apps all they can be? Yes! *CNT* This course is a great way to help you: • Set up and understand your Android Development Environment; • Work with the all-important Activity Class and its life-cycle-implementing intents and permissions; • Run multiple activities with the Fragment Class and its lifecycle; • Work with screen configurations and multiple screen sizes; • Create user interfaces to make your apps run smoothly; • Use Android localization features. *APP* In this program, you'll delve into the world of Java, led by engaging industry experts who'll guide you through active-learning assignments and projects while encouraging you to get enthusiastically involved in class discussions. Success here requires active participation and a commitment to writing code and solving problems. You should expect to be very hands-on. *WHO* • Students who have completed CEWP 329 and CEJV 569 and want to continue their studies. • Anyone who wants or needs to learn the fundamentals of programming. • Graduate students who need develop software as part of their course work or thesis. • Students in any university program who wish to acquire practical and hands-on skills in programming. • Web Designers, UX Designers and Quality Assurance Specialists who want to better understand the software development process. • Developers currently working in another programming language who want to learn Java in an instructor-led setting. • Developers who want to expand their knowledge of Java in an instructor-led setting. *ADD* Students will be required to have an Android device, such as a phone or tablet, that run Android OS version 4.1

SEARCH ENGINE MARKETING

CEMK 175

Type

course

Duration

20h

*VID* *KEYB* Trying to find something on the web can be a little like navigating a maze. But it doesn't have to be that way if people understand the basics of search engine marketing the way you will once you've completed this course. In just ten short classes, you'll learn how to increase traffic and brand awareness through organic and paid search engine marketing techniques. You'll get practical training on web optimization tools, and learn how to manage and measure paid advertising with Google Analytics and AdWords. You'll also learn best practices for display ads, how to write ad copy and calls to action, as well as strategies for keyword research and more. If you want to learn the fundamentals of search engine marketing, search no more. It's right here in this course. *CNT* This course is a great way to help you: • Create, optimize and measure Adwords and PPC social-media campaigns; • Research keywords and write effective ad and landing page copy; • Implement digital marketing strategies to increase web traffic and brand awareness. *APP* In this course, you'll gain real-world skills and best practices from experienced pros who'll show you the ropes. More excitingly, you'll learn by doing. You can't get skills like this on YouTube. *WHO* • Anyone who wants to learn the fundamentals of SEM. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Copywriters who want to learn how to write effectively for the web. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

INTRO TO MARKETING

CEMK 1150

Type

course

Duration

40h

*VID* *KEYB* The advent of the internet has given marketers new tools, new media, but it hasn't changed the fundamentals. And those are exactly what you'll learn in this introductory course. Are you in? Say yes, if you'd like to learn about the critical components of marketing or the situations in which a marketing manager must thrive. Say yes, if you want to learn about strategic marketing planning, decision-making, market segmentation and positioning. Say yes, if you'd like to lay the foundation for continued studies in marketing. You see, that's what marketing is all about: getting consumers to say yes. *CNT* This course is a great way to help you: • Develop and implement a marketing plan; • Respond to changing and evolving business-related situations with appropriate marketing strategies; • Narrowly define a desired target market; • Effectively position an organization's offer; • Develop marketing communication skills. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. *WHO* • Anyone who wants to learn the essentials of marketing. • Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas. • Entrepreneurs who want to market their products or services. • Students moving onward to an academic path in marketing. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own marketing and communications.

ADVERTISING

CEMK 1240

Type

course

Duration

40h

*VID* *KEYB* Almost everywhere you look, you see advertising: on TV, films and the web, in magazines, parking lots, elevators... It's pervasive. Some might even say invasive. One thing is clear: it's a driving force in our capitalist society and it's here to stay. In this course, you'll start by focusing on the services that ad agencies provide, how they fulfill their clients' needs and those of society, in economic, ethical and legal terms. You'll learn about the communication process, how advertising integrates with other marketing elements, and how to employ traditional and emerging tools to build an effective ad campaign. Once you're finished, you'll know how to advertise yourself and build your personal brand. *CNT* This course is a great way to help you: • Identify and employ current and emerging communication tools; • Create and execute a media plan; • Create and execute a creative plan; • Develop and execute an advertising campaign; • Manage an advertising budget. *APP* As in the workplace, teamwork is key here. Yes, there will be lectures and assignments, but you'll also enjoy group activities and exercises led by an advertising professional. Participation is strongly encouraged and it's one of the keys to success in this course. *WHO* • Students who have completed CEMK 1150 and want to continue their studies. • Anyone who wants to learn the essentials of advertising. • Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas. • Entrepreneurs who want to understand how to better advertise their products or services. • Anyone who wants to better understand this influential communications phenomenon. • Employees in marketing, communications or sales who want to refresh their skills or move up in their companies. • Newcomers to Canada with marketing and business backgrounds who want to better understand the Canadian market.

CONSUMER BEHAVIOUR

CEMK 1350

Type

course

Duration

40h

*VID* *KEYB* "What made you buy that?!" You've probably heard that question before. Do you know the answer? It's more than just because you liked it. It's more than just reputation or advertising. Are you even a little curious about what makes consumers like you tick? Then we've got the course for you. Borrowing from psychology, sociology, and anthropology, the course examines how and why consumers buy. You'll learn about the cultural, social, and attitudinal factors that influence consumer decision-making and give marketing professionals insight about how to more effectively reach their targets. But first, have we reached ours? *CNT* This course is a great way to help you: • Identify the consumer influences that lead to product consumption; • Use the elements of perception to develop and implement promotional strategies; • Employ the theories of learning and motivation to influence consumer behaviour; • Recognize how culture, reference groups, self-concept, personality, source of income and family all influence the consumer decision-making process; • Execute an appropriate promotional strategy at the relevant stages of the consumer decision-making process. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. *WHO* • Students who have completed CEMK 1250 and want to continue their studies. • Anyone who wants to learn the essentials of consumer behaviour. • Students who want to work in marketing, advertising, promotions, retail or sales, or pursue studies in those areas. • Entrepreneurs who want to understand consumers to better market their products or services. • Students moving onward to an academic path in marketing. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons.

BUSINESS COMMUNICATION

CEMN 115

Type

course

Duration

20h

*VID* *KEYB* In business, you'd better stand out or you'll get lost in the crowd. You pay particular attention to the way you dress and act. The same should hold true of the way you speak and write. In this course, you'll develop your ability to communicate ideas and facts in a business setting. You'll gain greater competency writing reports and letters and you'll review procedures for properly conducting a business meeting. If you want to get ahead in business, this is an excellent place to start. Ready? *CNT* This course is a great way to help you: • Respond to the needs of the audience (including workplace diversity) in terms of employing appropriate format and tone; • Apply principles of effective business writing to compose memos, emails, letters, and reports; • Create and deliver a short oral presentation; • Evaluate the effectiveness of various communication modes. *APP* Given the nature of the course, the focus here is on oral and written communication. We'll keep you busy with lectures, workshops, presentations, interviews and readings on the latest business topics. The single most defining word of this course: professionalism. *WHO* • Anyone who needs to effectively communicate in a workplace setting. • Students following an academic path in business or who plan a career in business. • Anyone who wants an introduction to business communication. • Any employee who wants to differentiate him/herself and move up in the business world. • Anyone struggling with writing and speaking in their current job. • Foreign business students who want to improve their understanding of business communication in North America.

ENTREPRENEURIAL STRATEGIES AND PRACTICES

CENT 1250

Type

course

Duration

40h

*VID* *KEYB* Right. So you took Business Essentials and now you want to go further. Smart move. Because somewhere between 70 to 80% of new businesses fail. And most of the time, it's because of poor planning or lack of knowledge. This course can go a long way to helping you ensure success. Here, the focus is on strategic development for entrepreneurial ventures. Strong emphasis is placed on tactical application. Case studies and analyses are used to study best business practices for both new companies and recent start-ups. Once you've finished this class, you'll be ready for more courses, each of which will increase your chances of starting a business and staying in business. *CNT* This course is a great way to help you: • Identify and correct problems faced by small businesses and entrepreneurial ventures; • Design promotional, pricing, branding, distribution, human resource, financing, growth and exit strategies while abiding by budgetary guidelines; • Appraise effectiveness of marketing and business plans; • Present a compelling plan of action using current technology. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. *WHO* • Students who have completed CEBU 1150 and want to continue their studies. • Student who want an introduction to entrepreneurial strategies. • Students who want to pursue studies in business. • Students who want to go into business later on. • Budding entrepreneurs who want to equip themselves with the knowledge and skills to succeed. • Anyone working in a small- to medium-sized business. • Members of the chamber of commerce. • Young lawyers, bankers or bank employees. • Newcomers to Canada or foreign business students who want to improve their understanding of Canadian business.

CREATING A BUSINESS PLAN

CENT 1350

Type

course

Duration

40h

*VID* *KEYB* This is where it all comes together. You've completed a number of courses in business basics. You've got a great idea for a new business venture. And now, you want to bring that idea to life. Not so fast. Your investors and the bank are both going to want a business plan. And this course will teach you how to write one. In 40 short hours, you'll gain the expertise you need to develop a professional, bank-ready business plan and the opportunity to hone the presentation skills you'll need to justify its merit to a panel of experts. It's an invaluable learning experience, one that budding entrepreneurs like you can't afford to miss. *CNT* This course is a great way to help you: • Develop all the components of a professional business plan; • Analyze and critique business plans constructively; • Present a business plan in a compelling manner; • Anticipate and respond to critiques against your business plan. *APP* As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. *WHO* • Students who have completed CEBU 1170, CENT 1240 and CENT 1340 and want to continue their studies. • Students who want more advanced business studies. • Students who want to go into business later on. • Budding entrepreneurs who want to equip themselves with the knowledge and skills to succeed. • Anyone who works in a small- to medium-sized business. • Members of the chamber of commerce. • Young lawyers, bankers or bank employees. • Newcomers to Canada and foreign business students who want to improve their understanding of Canadian business practices.

PHOTOGRAPHY I - GETTING STARTED

CEPH 109

Type

course

Duration

40h

*VID* *KEYB* Just because you have a camera on your smart phone, doesn't make you a photographer. Or does it? Maybe you'd like to find out? This course can help. In it, you'll examine photography from a social context. You'll study the tendencies in commercial, fine art and digital photography while viewing photos from some of the world's finest photographers. You'll learn the technical basics like exposure, lenses and focal lengths, f-stops and more. Then, when you've finished the course, you can say you're on your way to becoming a photographer. If that sounds like it might be fun, you know what to do: "Smile!" *CNT* This course is a great way to help you: • Acquire basic knowledge about the operation of a camera; • Experiment with photography for visual investigation and artistic creation; • Familiarize yourself with a wide variety of works from well-known photographers; • Learn about digital imaging and advertising; • Become familiar with a range of photographic techniques; • Gain confidence critiquing photos and supporting your point of view. *APP* In this course, slide shows will give you the chance to view, reflect upon and discuss a wide range of photographic works. You'll also have plenty of hands-on learning with cameras as you explore your creative potential. *WHO* • Anyone who wants to learn the fundamentals of photography. • Anyone who wants to put photography into a social context. • Artists who want to expand their creative horizons. • Art students who want to broaden their capacity for creative expression. • Anyone who is contemplating a career in photography. • Anyone looking for a new hobby. *ADD* Students are required to have their own digital single lens reflex, 35mm or medium-format 120 camera.

PHOTOGRAPHY II - PERFECTING YOUR SKILLS

CEPH 209

Type

course

Duration

40h

*VID* *KEYB* CEPH 109 is saved and filed away. Now, it's time to move on. Open a new file and get to work improving your ability to work with composition, lighting, night photography (Montréal's the perfect city) and photojournalism. You'll play around with special effects, textures and lines; learn about the psychology of colour and the way people respond to it emotionally. And that's a vital aspect of photography: eliciting emotion from the viewer. Since we're on the topic, how are you feeling right now? Ready to focus on something new? *CNT* This course is a great way to help you: • Develop your ability to build photo portfolio; • Hone your compositional skills; • Improve your ability to effectively work with light; • Use advanced camera effects and techniques to express your creative vision; • Gain confidence critiquing photos and supporting your point of view. *APP* In this course, slide shows will give you the chance to view, reflect upon and discuss a wide range of photographic works. You'll also have plenty of hands-on learning with cameras as you explore your creative potential. *WHO* • Students who have completed CEPH 109 and want to continue their studies. • Anyone who wants to advance their knowledge and photographic skills. • Photographers who want to enhance their portfolios. • Artists who want to expand their creative horizons. • Art students who want to broaden their capacity for creative expression. • Anyone who is contemplating a career in photography. • Anyone looking for a new hobby. *ADD* Students are required to have their own DSLR, 35mm or medium-format camera.

FASHION PHOTOGRAPHY I

CEPH 210

Type

course

Duration

20h

*VID* *KEYB* Fashion modeling and photography is a huge business. Just look at any magazine rack. Now look behind the scenes and you'll discover what it takes to get that pixel-perfect pose and lighting. Now picture yourself behind the lens at an exotic location or directing a photo session in studio. If that kind of creative expression excites you, this course is a perfect fit. You'll learn the basics of lighting—and lighting is everything!—how to pose your models in studio and how to manage a photo session. This is a very hands-on course and a great way to focus on your future in fashion. *CNT* This course is a great way to help you: • Acquire the basic technical and professional skills of lighting for fashion photography; • Learn how to pose your models for particular styles of photography; • Gain experience managing workflow in the studio; • Evaluate fashion photos for artistic and technical quality. *APP* In this course, you'll gain in-depth knowledge, hands-on experience and the latest industry techniques from seasoned pros. You’ll also get plenty of opportunity to explore your creative potential shaping light on location and in professional-quality photo studios. *WHO* • Anyone considering a career in fashion photography. • Anyone who wants to broaden their photographic abilities. • Artists who want to expand their creative horizons. • Art students who want to broaden their capacity for creative expression. • Art directors working in advertising, marketing, sales or communication. *ADD* Students are required to have their own digital single lens reflex, 35mm or medium-format 120 camera.

INTRO TO DIGITAL IMAGING

CEPH 219

Type

course

Duration

40h

*VID* *KEYB* Ever looked at a photo and said to yourself, "It would be an awesome shot if that road sign wasn't in the way," or "I wish I could make my teeth a little whiter." Well, you can, with a little help from the world's most popular professional digital-imaging program. In this course, taught by an industry pro, you'll learn all the tricks of the trade, from the basics of image manipulation like the ones mentioned above, right through to the creation of sophisticated multi-layered images, rasterized text and portrait retouching. Reality never looked so good. *CNT* This course is a great way to help you: • Learn the essentials of Adobe Photoshop; • Create modern, edgy photographic looks with Photoshop; • Learn to choose and use the appropriate Photoshop tools, such as special effects, channels and filters; • Gain experience with Photoshop commands; • Understand layers and use them effectively; • Develop your skills blending images using masks; • Analyze images and properly determine the required corrections or manipulations to be applied. *APP* In this course, you'll gain real-world experience by working with a seasoned pro who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest software. You can't get skills like this on YouTube. *WHO* • Anyone who wants to manipulate digital images using Adobe Photoshop. • Artists who want to expand their creative horizons. • Art students who want to broaden their capacity for creative expression. • Anyone who is contemplating a career in photography, graphic design and visual communications. • Anyone working in advertising, marketing, promotions, sales or communications. *ADD* Computer knowledge and familiarity with Mac OSX is required to take this course.

PRODUCT PHOTOGRAPHY I

CEPH 220

Type

course

Duration

20h

*VID* *KEYB* There's an old saying in advertising: you don't sell the steak, you sell the sizzle. That's what good product photography does. But it's not as easy as you might think. In fact, it's both an art form and a science. So if you're a bit of an artist who likes a little science, this might just be the course for you. You'll learn the basics of lighting for table-top and product photography, both of which are crucial for today's e-commerce economy where shopping is done online and the image does the selling. Ready? Lights. Camera. Sales. *CNT* This course is a great way to help you: • Demonstrate a working knowledge of small-product photography; • Understand lighting for table-top photography; • Learn the basic rules of design in photography; • Familiarize yourself with the concepts and techniques for photographing metals, liquids and glass; • Gain experience managing workflow techniques for post-production and outputs. *APP* In this course, you'll gain in-depth knowledge, hands-on experience and the latest industry techniques from seasoned pros. You’ll also get plenty of opportunity to explore your creative potential shaping light on location and in professional-quality photo studios. *WHO* • Students who have completed CEPH 109 and want to continue their studies. • Anyone considering a career in photography. • Anyone who wants to broaden their photographic abilities. • Photographers who want to expand their professional offer. • Art directors working in advertising, marketing, sales or communication. • Entrepreneurs who manage their own visual communications. *ADD* Students are required to have their own DSLR, 35mm or medium-format camera.

PORTRAITURE PHOTOGRAPHY

CEPH 235

Type

course

Duration

20h

*VID* *KEYB* In medieval days, if the King didn't like your portrait, it could mean losing your head. Today, it probably means losing a client. When done well, with artistry and technical ability, portraits have the unique ability to capture the essence of the subject, and not just their physical appearance. Let's face it, everyone wants a great portrait of themselves, particularly for social media or professional exposure. And when you're finished this course, you might just be the person they turn to for a great shot. Here, you'll learn the fundamentals of portrait photography, composition, lighting camera settings and more. In short, everything you need to know to keep your head and your clients. *CNT* This course is a great way to help you: • Learn the fundamentals of portrait photography; • Understand the importance of composition, including the rule of thirds, centering, framing, eyes and camera angles; • Learn the basics of camera settings and lighting, with an emphasis on natural/available light; • Gain experience building and maintaining relationships with clients; • Develop an ability to recreate different lighting scenarios. *APP* In this course, you'll gain in-depth knowledge, hands-on experience and the latest industry techniques from seasoned pros. You’ll also get plenty of opportunity to explore your creative potential shaping light on location and in professional-quality photo studios. *WHO* • Students who have completed CEPH 109 and CEPH 219 and want to continue their studies. • Anyone considering a career in photography. • Anyone who wants to broaden their photographic abilities. • Photographers who want to expand their professional offer. • Art directors working in advertising, marketing, sales or communication. • Entrepreneurs who manage their own visual communications. *ADD* Students are required to have their own DSLR, 35mm or medium-format camera.

LIGHT AND SUBJECT - CONCEPT DEVELOPMENT

CEPH 249

Type

course

Duration

40h

*VID* *KEYB* So, you've completed a couple of introductory courses in photography and now you want to sharpen your focus. That's understandable. Part of distinguishing yourself as a photographer is not only developing your technical skills, but also developing your vision, your style, your sense of aesthetics. In this course, you'll do it all. You'll learn the difference between taking pictures and making pictures. You'll also learn how to deal with lighting, props and posing to create your envisioned scene in the camera's sensor. Ready to get started? *CNT* This course is a great way to help you: • Expand your knowledge of photographic principles; • Develop your personal sense of style and aesthetics; • Gain experience with lights, props and posing; • Create envisioned scenes in the camera's sensor; • Learn the difference between taking pictures and making pictures. *APP* In this course, you'll gain in-depth knowledge, hands-on experience and the latest industry techniques from seasoned pros. You’ll also get plenty of opportunity to explore your creative potential shaping light on location and in professional-quality photo studios. *WHO* • Students who have completed CEPH 109 and CEPH 419 and want to continue their studies. • Anyone considering a career in photography. • Anyone who wants to broaden their photographic abilities. • Photographers who want to expand their professional offer. • Art directors working in advertising, marketing, sales or communication. • Entrepreneurs who manage their own visual communications. *ADD* Students are required to have their own DSLR, 35mm or medium-format camera.

DIGITAL IMAGING - PERFECTING YOUR ART

CEPH 419

Type

course

Duration

40h

*VID* *KEYB* You took Intro to Digital Imaging and you loved it. Now, you're hungry for more. You want to learn all about channels, layers, advanced photo-retouching techniques, creating textures, creating cast shadows, rendering metallic type, and artistic layer compositing. You can't get enough of this stuff, can you? That's understandable. Photoshop is the world's most popular digital imaging program and you're on your way to mastering it. You're also crafting your vision of what you want to see as a final image and learning everything you need to know to make it happen. Hit "save" on everything you've learned and "open" for the course. *CNT* This course is a great way to help you: • Stimulate your creativity; • Integrate numerous advanced Photoshop tools; • Familiarize yourself with digital cosmetic retouching; • Understand layers and use them effectively; • Gain skill using tonal adjustments for proper exposure and contrast; • Develop your sense of vision and ability to sketch out what you want. *APP* In this course, you'll gain real-world experience by working with a seasoned pro who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest digital-imaging software. You can't get skills like this on YouTube. *WHO* • Students who have completed CEPH 219 and want to continue their studies. • Anyone who wants to improve their ability to manipulate digital images using Adobe Photoshop. • Artists who want to expand their creative horizons. • Art students who want to broaden their capacity for creative expression. • Anyone who is contemplating a career in photography. • Anyone working in advertising, marketing, promotions, sales or communications.

PHOTOSHOP - FINE ART IMAGE EFFECTS

CEPH 455

Type

course

Duration

20h

*VID* *KEYB* Wow! You've come a long way: from correcting "flawed" photos of you and your friends for Facebook profiles, to creating complex, multi-layered images with rasterized type and special effects. Now, it's time to up your game. In this course, you'll focus on fine art image treatments. Get ready for topics like the Photoshop brush engine, advanced methods of generating displacement mapping, line-art colourization, gradient maps, angelic/dramatic looks, cross-processing, movie poster creation and burning edges. While you're at it, you're going to refine your vision and your sense of esthetics. And that, dear Photoshopper, is the essence of it all. *CNT* This course is a great way to help you: • Identify, extrapolate and force-fit elements to create artistic compositions; • Improve your ability to translate ideas and concepts into refined image aesthetics; • Familiarize yourself with the brush engine, shape dynamics and scattering; • Learn how to colourize comics and create displacement maps. *APP* In this course, you'll gain real-world experience by working with a seasoned pro who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest digital-imaging software. You can't get skills like this on YouTube. *WHO* • Students who have completed CEPH 419 and want to continue their studies. • Anyone who wants to improve their ability to manipulate digital images using Adobe Photoshop. • Artists who want to expand their creative horizons. • Art students who want to broaden their capacity for creative expression. • Anyone who is contemplating a career in photography. • Anyone working in advertising, marketing, promotions, sales or communications.

PHOTOSHOP - DIGITAL COMPOSITING AND CREATIVE EFFECTS

CEPH 465

Type

course

Duration

20h

*VID* *KEYB* You're on your way to becoming a master of Photoshop. But there's still more to learn, which is why you'll want to take this course. Here, you'll discover how different tools can be used in conjunction with sophisticated selection techniques, layer masks, alpha channels and blend modes to achieve realistic, and, more importantly, believable effects that trick the viewer's eye. You will very literally be manipulating reality. But first, you'll have to learn the importance of curiosity, patience and time when creating your art. Feel up to the challenge? *CNT* This course is a great way to help you: • Analyze the structure of the elements in a photograph; • Determine the best approach to produce realistic digital composites; • Build your professional-quality photo portfolio; • Learn the essential steps in mastering channel masks; • Gain skill with lens correction and hair masking; • Use vanishing points to add or eliminate elements in a photo; • Create a variety of mysterious or dramatic looks. *APP* In this course, you'll gain real-world experience by working with a seasoned pro who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest digital-imaging software. You can't get skills like this on YouTube. *WHO* • Students who have completed CEPH 419 and want to continue their studies. • Anyone who wants to improve their ability to manipulate digital images using Adobe Photoshop. • Artists who want to expand their creative horizons or seek out commercial contracts. • Art students who want to broaden their capacity for creative expression. • Anyone who is contemplating a career in photography. • Anyone working in advertising, marketing, promotions, sales or communications.

PHOTOSHOP - PROFESSIONAL PHOTOGRAPHIC & LIGHTING TECHNIQUES

CEPH 550

Type

course

Duration

20h

*VID* *KEYB* Can you imagine how awesome it would be to have your photos featured in a leading magazine? Well, someone has to do it and it might as well be you. Sure, you've learned a lot about photography and digital manipulation using Photoshop, and you've really sharpened your skills. But now it's time to get down to business and go commercial. In this course, you'll learn how to manipulate images to accent specific areas of a photo; create smooth, flawless skin; enhance the make-up on a model’s face; use advanced burning and dodging techniques; and enhance glamour lighting on portraits. If there were a PhD in commercial photography, this course would be it. *CNT* This course is a great way to help you: • Build your professional-quality photo portfolio; • Focus on specific details in a photo for added effect; • Create the appearance of smooth, flawless skin; • Hone your skills creating professional-looking, magazine-quality photos; • Produce beautiful toning effects in black and white or colour; • Learn how to interact with professional photographers in a real-world scenario. *APP* In this course, you'll gain real-world experience by working with a seasoned pro who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest digital-imaging software. You can't get skills like this on YouTube. *WHO* • Students who have completed CEPH 419 and want to continue their studies. • Anyone who wants to improve their ability to manipulate digital images using Adobe Photoshop. • Artists who want to expand their creative horizons or seek out commercial contracts. • Art students who want to broaden their capacity for creative expression. • Anyone who is contemplating a career in photography. • Anyone working in advertising, marketing, promotions, sales or communications.

PHOTOSHOP - BLACK & WHITE ARTISTRY

CEPH 555

Type

course

Duration

20h

*VID* *KEYB* There's something strangely compelling about black and white photography... something more artistic, more dramatic. But creating and manipulating those images takes a special skill set, one that you'll acquire when you take this course. You'll learn the essentials of tone retouching and adjusting on skin, structural adjustments and symmetry, wedding photography retouching, fashion head shots, creative photo techniques and a lot more black & white wizardry. All of which is sure to add a little more colour to your career. *CNT* This course is a great way to help you: • Use sophisticated techniques to achieve professional-looking results; • Manipulate images to accentuate specific areas of a photo; • Create smooth, flawless skin and enhance makeup effects; • Use advanced dodging and burning techniques; • Enhance glamour lighting on portraits. *APP* In this course, you'll gain real-world experience by working with a seasoned pro who'll show you the ropes. More excitingly, you'll learn through hands-on projects using the most powerful equipment and the very latest digital-imaging software. You can't get skills like this on YouTube. *WHO* • Students who have completed CEPH 419 and want to continue their studies. • Anyone who wants to hone their skills creating black and white images. • Anyone who wants to improve their ability to manipulate digital images using Photoshop. • Artists who want to expand their creative horizons or seek out commercial contracts. • Art students who want to broaden their capacity for creative expression. • Anyone who is contemplating a career in photography. • Anyone working in advertising, marketing, promotions, sales or communications.

TECHNIQUES OF PUBLIC COMMUNICATION

CEPR 105

Type

course

Duration

20h

*VID* *KEYB* This entry-level course is a first glimpse into what is sometimes considered the dark art of persuasion. Here, you'll become sensitized to the techniques used to not only inform but influence public opinion. You'll learn about the delicate and often determinate role of the journalist. You'll find out how promotional material is tailored and disseminated to sensitive audiences. And, thankfully for us all, you'll learn about standards and ethics, corporate citizenship and responsibility. *CNT* This course is a great way to help you: • Identify the basic mechanisms of how newspaper editors influence public opinion; • Formulate and analyze an opinion piece (Op-Ed); • Analyze an example of alternative advertising; • Recognize and analyze effective writing for the web; • Recognize the basic terminology and strategies of fundraising; • Explore the role of government agencies in the communication process. *APP* This program brings PR to life through active learning to simulate interconnected, real-world cases, featuring leading PR guest speakers, team projects and group activities. If you've got spin, this is your chance to use it. *WHO* • Students exploring studies and/or careers in media, advertising or public relations. • Anyone who wants to quickly grasp PR principles without lengthy theories. • Anyone who works in HR or manages other employees or teams. • C-Suite executives who need to find new ways to get buy-in. • Business leaders or politicians who need to sway public opinion. • Entrepreneurs who need to sell their ideas and passion to VCs. • Managers who want to improve communication and efficiency. • Corporate employees who want to move into management. • Anyone who works in media, advertising or PR and wants to broaden their skill-set. • Employees in marketing, communications or sales. • Copywriters who want to refine their skills for specific media. • Anyone considering a career in the public sector or politics.

INTRO TO PUBLIC RELATIONS

CEPR 110

Type

course

Duration

20h

*VID* *KEYB* Image management. Hype. Spin. Call it what you want, public relations is a $14 billion industry worldwide and with good reason: it works. In this introductory course, you'll learn the fundamentals of PR. You'll examine the role and contribution of PR in advertising and communications. You'll analyze the criteria of a good campaign and take part in a variety of exercises to develop effective PR skills. By the end of the course, you'll have begun your publicist's portfolio with the best of your work. And you'll be itching to do even better. *CNT* This course is a great way to help you: • Understand the difference between PR and marketing; • Conduct a SWOT analysis; • Understand the elements of the PR formula - RACE; • Conduct a thorough analysis of a client and create a backgrounder; • Write an effective press release with appropriate subject headings; • Learn how to integrate social media into PR campaigns; • Recognize the role of ethics and integrity in PR practice; • Define and demonstrate a thorough understanding of PR. *APP* This program brings PR to life through active learning to simulate interconnected, real-world cases, featuring leading PR guest speakers, team projects and group activities. If you've got spin, this is your chance to use it. *WHO* • Students exploring studies and/or careers in media, advertising or public relations. • Anyone who wants to quickly grasp PR principles without lengthy theories. • Anyone who works in HR or manages other employees or teams. • C-Suite executives who need to find new ways to get buy-in. • Business leaders or politicians who need to sway public opinion. • Entrepreneurs who need to sell their ideas and passion to VCs. • Managers who want to improve communication and efficiency. • Corporate employees who want to move into management. • Anyone who works in media, advertising or PR and wants to broaden their skill-set. • Employees in marketing, communications or sales. • Copywriters who want to refine their skills for specific media. • Anyone considering a career in the public sector or politics.

EFFECTIVE PUBLIC SPEAKING

CEPR 115

Type

course

Duration

20h

*VID* *KEYB* Your hands are clammy, you're sweating, you're breathing heavily and your heart rate is through the roof. Either you just ran a 20k race or you're about to give a speech in front of 100 people. It's true: public speaking can be daunting, but this course will help you overcome your fears and hone your skills. You'll learn how to develop and organize your ideas and prepare your support material. You'll practice rehearsing properly to make your presentation as effective as possible. And you'll try different types of speaking to get the feedback, practice and confidence you need to succeed. You see! Your pulse is back to normal already. *CNT* This course is a great way to help you: • Create and present a speech on how to inform and convince; • Understand how to use the power of storytelling to develop compelling presentations; • Demonstrate effective evaluation and constructive criticism; • Understand and integrate the steps required to deliver a clearly organized speech; • Learn the techniques to create and deliver an effective sales pitch; • Learn how to integrate research into a speech and how to properly use visual aids. *APP* This course brings PR to life through active learning to simulate interconnected, real-world cases, assignments, discussions with the instructor and peers . *WHO* • Students exploring studies and/or careers in media, advertising or public relations. • C-suite executives who need to lead teams and have them buy into the company's direction. • Managers who want to better communicate with their departments. • Researchers who need to present their research to their peers and the public. • Anyone who wants to improve their ability to present with ease and conviction. • Entrepreneurs who need to sell their ideas and passion to raise venture capital. • Corporate employees who want to climb the corporate ladder into management. • Second language speakers of English who want to brush up on their speaking skills.

SOCIAL MEDIA - NETWORKS AND CONCEPTS

CEPR 125

Type

course

Duration

20h

*VID* *KEYB* Online footprints have never been so large. That can work for you or against you. If you want to learn how to harness the power of social media to your advantage, this is the place to start. You'll gain practical, real-world knowledge about consumer-generated media and hands-on training on how to use it effectively. In this platform-based course, you'll concentrate on the tactical differences between the main social media sites to complement traditional mass media techniques. By the end of the course, you'll be able to create an integrated social media strategy. No more posting in the dark. *CNT* This course is a great way to help you: • Use social media effectively; • Build your profile on the top social networks: Facebook, Twitter, LinkedIn, Pinterest, Instagram and YouTube; • Gain knowledge about the top social networks and their audiences, tactical differences and strengths; • Evaluate target markets and choose the right social networks; • Build a case for choosing the best social channels in a marketing mix and present your findings; • Create an integrated social media strategy. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. *WHO* • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

UNDERSTANDING HUMAN BEHAVIOUR

CEPR 130

Type

course

Duration

20h

*VID* *KEYB* What was he thinking? Why would she buy that? How come everyone's wearing the same thing? When it comes to human behaviour, it often seems there's no rhyme or reason. But dig a little deeper and you begin to understand what's behind people's decisions. In this course, you'll learn to identify and analyze behavioural characteristics related to public relations and beyond. You'll delve into topics like perception, motivation, emotion, persuasion, communication and social influence—all key areas of interpersonal psychology. By the end of the term, you'll have a deeper appreciation of yourself and others, and you'll understand why you were right to choose this course. *CNT* This course is a great way to help you: • Develop critical thinking skills as consumers of information; • Understand the role and importance of ethical research; • Demonstrate how biases influence perception and reality; • Apply social and emotional intelligence to professional settings and personal relationships; • Gain an appreciation of interpersonal dynamics and multicultural workplaces; • Employ effective and ethical persuasion techniques; • Identify and make use of psychologically sound approaches to public relations. *APP* This program brings PR to life through active learning to simulate interconnected, real-world cases, featuring leading PR guest speakers, team projects and group activities. If you've got spin, this is your chance to use it. *WHO* • Students exploring studies and/or careers in media, advertising or public relations. • Anyone who wants to quickly grasp PR principles without lengthy theories. • Anyone who works in HR or manages other employees or teams. • C-Suite executives who need to find new ways to get buy-in. • Business leaders or politicians who need to sway public opinion. • Entrepreneurs who need to sell their ideas and passion to VCs. • Managers who want to improve communication and efficiency. • Corporate employees who want to move into management. • Anyone who works in media, advertising or PR and wants to broaden their skill-set. • Employees in marketing, communications or sales. • Copywriters who want to refine their skills for specific media. • Anyone considering a career in the public sector or politics.

INTEGRATED MARKETING COMMUNICATIONS

CEPR 135

Type

course

Duration

20h

*VID* *KEYB* Marketing is one of those words that gets used in dozens of different ways. And communications touches on virtually every aspect of business. Thankfully, this course will help you make perfect sense of both and use them together in a streamlined, synthesized approach to building brands. With a focus on promotional strategy and execution, this IMC course will teach you the basics of public relations, sales promotion, personal selling, experiential marketing, branding, advertising, creative strategy, media selection and budgeting. It's a comprehensive overview of an exciting profession at the core of business today. *CNT* This course is a great way to help you: • Identify key components of the communication process; • Employ advertising principles and methods effectively; • Recognize how promotional tools integrate with other marketing strategy elements; • Apply promotional techniques to satisfy public relations objectives; • Budget strategically. *APP* This program brings PR to life through active learning to simulate interconnected, real-world cases, featuring leading PR guest speakers, team projects and group activities. If you've got spin, this is your chance to use it. *WHO* • Students exploring studies and/or careers in media, advertising or public relations. • Anyone who wants to quickly grasp PR principles without lengthy theories. • Anyone who works in HR or manages other employees or teams. • C-Suite executives who need to find new ways to get buy-in. • Business leaders or politicians who need to sway public opinion. • Entrepreneurs who need to sell their ideas and passion to VCs. • Managers who want to improve communication and efficiency. • Corporate employees who want to move into management. • Anyone who works in media, advertising or PR and wants to broaden their skill-set. • Employees in marketing, communications or sales. • Copywriters who want to refine their skills for specific media. • Anyone considering a career in the public sector or politics.

PUBLIC RELATIONS - GAINING EXPERTISE

CEPR 210

Type

course

Duration

20h

*VID* *KEYB* This is the second Public Relations course so chances are you completed the first one and now... you're hooked. No wonder: PR is a dynamic profession with revenues exceeding those of advertising in many sectors. In this course, you'll broaden your understanding of PR by examining the role and contribution of the publicist to corporate, non-profit and political organizations. You'll hone your skills of researching, identifying opportunities, planning, managing and mentoring the deliverables. And best of all, you'll take part in a key class project: the creation of a complete media relations campaign—just like the ones you'll create in your new career. *CNT* This course is a great way to help you: • Perform and execute all the elements of a PR campaign; • Create a media kit; • Prepare an up-to-date media list; • Develop and present a PR campaign that clearly demonstrates how the campaign will be executed, how objectives will be met and how the success of the campaign will be measured; • Identify the elements and role of a media mix in a PR campaign and make optimal use of it. *APP* This program brings PR to life through active learning to simulate interconnected, real-world cases, featuring leading PR guest speakers, team projects and group activities. If you've got spin, this is your chance to use it. *WHO* • Students who completed CEPR 110 and want to continue their studies. • Students exploring studies and/or careers in media, advertising or public relations. • Anyone who wants to quickly grasp PR principles without lengthy theories. • Anyone who works in HR or manages other employees or teams. • C-Suite executives who need to find new ways to get buy-in. • Business leaders or politicians who need to sway public opinion. • Entrepreneurs who need to sell their ideas and passion to VCs. • Managers who want to improve communication and efficiency. • Corporate employees who want to move into management. • Anyone who works in media, advertising or PR and wants to broaden their skill-set. • Employees in marketing, communications or sales. • Copywriters who want to refine their skills for specific media. • Anyone considering a career in the public sector or politics.

SOCIAL MEDIA - STRATEGIES & ROI

CEPR 225

Type

course

Duration

20h

*VID* *KEYB* This course is the follow-up to CEPR 125, which you probably really liked. No wonder. It turned something you use all day long into skills that can last a lifetime. In this course, you'll deepen your understanding of the elements required in designing a successful social media campaign. And that means ROI: return on investment. You'll keep up to date with best practices and strategies as you develop a comprehensive social media strategy to market a business or organization using social ads, supporting systems and advanced strategies on all the most popular social media sites. And that will give you a very distinct advantage. *CNT* This course is a great way to help you: • Conduct a social media audit; • Design a social media strategy and innovative campaigns; • Develop a content strategy and tracking mechanism via an editorial calendar; • Leverage social advertising to meet strategic goals; • Use social analytics to measure ROI using platform insights and Google analytics. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. *WHO* • Students who completed CEPR 125 and want to continue their studies. • Anyone who wants to learn the fundamentals of social media. • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online. • Public relations professionals who want to broaden their own reach or that of their clients. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

Strategic Task Delegation

CEPS 1001E

Type

workshop

Duration

*VID* *KEYB* If you want something done, you've got to do it yourself, right? Wrong. Company resources are increasingly limited. And, as a manager, it’s possible you're constantly solicited and simply can't keep up. You know that teamwork and professional development are vital. So the next step to solving the resource crunch is delegation. Done properly, it's an asset to any organization. Sophie Lemieux’s workshop will explore the constraints and opportunities related to delegation. She'll teach you effective techniques and processes to mobilize employees and prepare them for their new responsibilities. The art of delegation is knowing how to control an outcome without falling into micromanagement and perfectionism and Sophie will show you how. *CNT* This workshop will empower you to: • Understand the importance of effective delegation; • Establish when and how to delegate properly; • Experiment with the dos and don’ts; • Build your own delegation plan of action, applicable immediately in your workplace. *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees. • Entrepreneurs. • Managers. • Project managers. • Self-employed professionals who want to grow their company. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux, MBA | C.Adm. |C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C.Adm.). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 15 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Simply put, Sophie will help you amp up your game. She's also an excellent delegator and if you're lucky, she'll delegate to you.

Dealing with Difficult Personalities

CEPS 1011E

Type

workshop

Duration

*VID* *KEYB* Difficult personalities. You know the type. You've probably got a few in mind. And you know the kind of conflict they can create at work. But what makes a problematic personality? What coping strategies are most effective in dealing with them? Kathryn Peterson knows. She's an expert who will teach you how to define difficult personalities and employ strategies to increase your effectiveness, comfort and confidence when dealing with people who are... well, let's just say... difficult. *CNT* This workshop will empower you to: • Identify various types of difficult personalities and learn what characterizes them; • Determine specific behaviours that trigger reactions; • Learn strategies to encourage proactive responses and shut down reactive ones; • Establish potential challenges and consequences related to difficult personalities; • Create an action plan to protect employees and the organization. *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Upper management • Client service representatives • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Kathryn will make is easy for you to deal with people who aren't

Gestion du stress au 21e siècle

CEPS 1012F

Type

workshop

Durée

*VID* *KEYB* Vous êtes stressés ? Bienvenue dans le club, parce que le stress est devenu omniprésent dans nos vies. Pour certaines personnes, le stress est un moteur, mais pour d’autres, il a un effet dévastateur. Heureusement, Kathryn Peterson sait comment vous aider à gérer votre stress de manière efficace et positive. Dans cet atelier, vous apprendrez à reconnaître la différence subtile entre le stress sain et le stress malsain. Vous découvrirez comment utiliser des techniques de gestion du stress pour avoir plus d’équilibre dans votre vie personnelle et professionnelle. Venez apprivoiser votre stress pour pouvoir gérer tout le reste ! *CNT* L’atelier vous invite à : • Comprendre les dimensions physiologiques et biologiques du stress, les éléments déclencheurs universels, divers types de stress et les étapes du stress chronique ; • Savoir quand la tension monte dans une situation pour reconnaître les signes de stress malsain ; • Développer des mécanismes pour s’épanouir et avoir une vie plus équilibrée ; • Mettre en œuvre des stratégies immédiates et à long terme de gestion du stress. *APP* Cet atelier est fondé sur une approche pratique optimisée qui comprend des volets d’apprentissage actif, des activités d’auto-évaluation, des démonstrations et des exercices individuels. Vous aurez donc l’occasion d’approfondir vos connaissances en participant activement à l’atelier et en contribuant aux échanges. *WHO* • Professionnels qui travaillent dans un environnement stressant • Individus qui veulent mieux comprendre le stress • Employeurs qui désirent offrir à leurs employés une excellente occasion d’apprentissage pour contribuer au succès de l’organisation Puisque nous sommes flexibles, les ateliers peuvent être adaptés aux besoins des entreprises. Ils sont offerts à la date de votre choix, dans vos bureaux ou sur un de nos campus. *ADD* 1) Les frais d’inscription incluent le matériel de formation, le dîner et les rafraîchissements. 2) Si nous n’avons pas assez des participants, l’atelier est annulé, mais vous serez bien entendu entièrement remboursés. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson, B. Psy. Edu., Think on your feet®, Skilled Presenter™, HBDI®, PassionWorks™ Reconnue pour son dynamisme dans les activités de formation, conférences et séances de coaching, Kathryn Peterson est experte en communication et gestion du stress. Elle a plusieurs années d’expérience à titre de conseillère auprès d’individus et groupes dans divers domaines. Elle a entre autres écrit et publié un livre qui a obtenu beaucoup de succès : OSER avec ceux qui nous compliquent la vie. Vous voulez être plus résilients ? Si c’est le cas, cet atelier est pour vous.

Comment réaliser des études de cas pour appuyer vos décisions d'affaires

CEPS 1026F

Type

workshop

Durée

*VID* *KEYB* Avez-vous l’impression d’avoir l’épée de Damoclès au-dessus de la tête lors de chaque prise de décisions d’affaires? Cela n’a rien de surprenant vu la faible tolérance aux erreurs managériales sur le marché du travail nord-américain. Pour contrer cette réalité, savoir réaliser de solides études de cas est un sérieux atout pour appuyer vos décisions d’affaires. La bonne nouvelle, c’est qu’Eugene Roditi, un formateur extraordinaire, peut vous aider à y parvenir. Son atelier vous permettra d’apprendre à écrire des études de cas efficaces et orientées vers les résultats. Vous pourrez également différencier les bonnes des moins bonnes études de cas, ce qui vous donnera la possibilité de prendre les meilleures décisions possibles et de respirer plus librement. *CNT* L’atelier de formation vous invite à: • Créer une étude de cas suivant une méthodologie précise; • Apprendre à bâtir des modèles financiers supportant vos analyses; • Identifier les variables importantes ayant un possible impact sur les résultats de vos analyses et donc, une influence sur vos décisions d’affaires; • Reconnaître les avantages non financiers qui seront essentiels à vos études de cas; • Présenter efficacement les résultats de vos analyses et recherches quand vient le temps de prendre une décision éclairée. *APP* Cet atelier est basé sur une approche pratique optimisée qui comprend des volets d’apprentissage actif, des activités d’auto-évaluation, des démonstrations et des exercices individuels. Vous aurez donc l’occasion d’approfondir vos connaissances en participant activement à l’atelier et en contribuant aux échanges. *WHO* • Chefs de produits ou gestionnaires de projets qui doivent justifier et/ou faire approuver leurs propositions; • Gestionnaires assignés à la réalisation d’études de cas en support aux décisions d’affaires d’une organisation; • Employés travaillant dans le milieu de la vente qui veulent travailler leurs habiletés à convaincre et persuader; • Employeurs désirant offrir à leurs employés une expérience d’apprentissage riche et qui contribuera à l’atteinte les objectifs organisationnels. Puisque nous sommes flexibles, les ateliers peuvent être adaptés aux besoins des entreprises. Ils sont offerts à la date de votre choix, dans vos bureaux ou sur un de nos campus. *ADD* 1) Les frais d’inscription incluent le matériel de formation, le dîner et les rafraîchissements. 2) L’atelier pourrait être annulé si le nombre de participants est insuffisant. Auquel cas, un remboursement complet sera, bien entendu, effectué. *TR* Eugene Roditi B.Sc., B.Eng. Président et fondateur de Roditi Consulting Group Inc., Eugene Roditi mène d’une main de maître sa compagnie de consultation spécialisée en développement et évaluation du leadership, en techniques d’innovation au travail, en innovation techniques et en réflexion stratégique. De 2003 à 2009, Eugene était président-fondateur d’Oritmy Consulting Group. Au cours des 25 dernières années, il a acquis une expérience riche en développement du leadership des personnes et en résolution créative de problèmes ainsi qu’en planification stratégique et efficace.

Millennials and Recognition in the Workplace

CEPS 1027E

Type

workshop

Duration

*VID* *KEYB* A pat on the back and a "way to go!" don't cut it anymore. Today's younger workers are motivated by different forms of recognition. In this "don't miss" workshop with industry experts Sonya Desautels and Virginie Bernal, you'll gain critical insights into what motivates younger employees, forming closer, more productive, more lasting business relationships that ultimately lead to a more effective organization. A shift has happened in the workplace. Your key to success is recognizing it and getting onboard. The sooner, the better. *CNT* This workshop will empower you to: • Explore new concrete forms of employee-recognition for younger generations; • Develop an ideal relationship model for managers and younger employees, one that's more suited to today's realities; • Gain better understanding about what motivates today's generation; • Identify and prioritize new attitudes and behaviours that take into account the needs and mindsets of younger generations; • Create a step-by-step personalized action plan to favour effective recognition of younger-generation employees in the workplace. *APP* This workshop is based on an optimized practical approach that stimulates creative thinking based on active learning, self-assessment activities, demonstrations, individual exercises and proprietary tools combining neuro-linguistic programming (NLP), innovation and creativity. The workshop is 100% participative, interactive, fun and sometimes disruptive. *WHO* • Leaders, managers and key influencers who want to understand what it takes to motivate younger generations with effective recognition. • Employees at any level who want to gain recognition skills to help themselves and younger workers with their professional development. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means this workshop can be offered in English or French and can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sonya_Desautels.jpg|Sonya Desautels] [IMAGE_C:/content/dam/cce/images/trainers/Virginie_Bernal.jpg|Virginie Bernal] Sonya Desautels & Virginie Bernal
Certified Corporate & Personal coaches (N.L.P.) | Transformational leaders Creative and dynamic entrepreneurs and co-founders of ENIGM group, Sonya and Virginie are known as passionate women of action with solutions to effect behavioural change. Their mission is to unite not only organizations with people, but people with their true inner selves. They cumulate a rich experience of over 40 years in strategic roles as entrepreneurs, business owners and high-level managers. Their clients benefit from their vast experience in organizations of every size, and their deep understanding of business and human challenges. Their professional mission is to bring enjoyment, simplicity and accessibility to the experience of behavioural change through a pragmatic, playful and innovative approach. And that's precisely what they're recognized for.

Maximize your Power of Influence

CEPS 1029E

Type

workshop

Duration

*VID* *KEYB* Do you have the impact you need at work? Do you know how to develop something as intangible as influence? In this workshop, you will develop your power to persuade, your ability to negotiate and your capacity to build allies, all of which will increase your influence. That is the essence of leadership. Whatever the role you play in your organization, Sophie Lemieux will help you come out of this workshop with concrete skills to position yourself, express your opinion strategically and rally people so you can build better business relationships and increase your overall success. *CNT* This workshop will empower you to: • Explore the concepts of personality, behaviour and power; • Identify and understand political games and the role of different actors in your workplace; • Learn to position yourself to gain credibility and practice addressing your point of view to build commitment; • Assess your strengths and weaknesses and understand emotional intelligence concepts; • Develop concrete strategies to increase your influence in hierarchical relationships and other business relationships; • Discover ways to redefine an objective to positively rally people around an idea. *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees and managers seeking professional growth and success. • Entrepreneurs or freelancers wanting to increase their positive impact with their business relationships. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux
MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec (C. Adm). She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM). She has over 15 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development. Simply put, Sophie will help you amp up your game.

Stimulate Emotional and Social Intelligence

CEPS 1032E

Type

workshop

Duration

*VID* *KEYB* Diplomas, skills and experience will get you hired. But if you really want to set yourself apart and thrive in today's highly competitive workplace, you need something more: emotional and social intelligence. Kathryn Peterson can help you achieve them both. In this workshop, Kathryn will show you how controlling your emotions and reading social signals will have a significant impact on the climate of your organization and on your overall performance and productivity. She'll teach you simple, practical, effective ways to navigate the turbulent waters of workplace relationships and further your professional success. *CNT* This workshop will empower you to: • Understand the theoretical and practical elements that constitute emotional and social intelligence; • Learn about the impact of emotional and social intelligence, stress management, behavioural changes, communication processes and interpersonal relations; • Acquire strategies to increase emotional and social intelligence; • Establish an emotional and social intelligence action plan. *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees seeking professional growth and success • Individuals struggling with their own emotions or those of their colleagues • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson
Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Known for her dynamic approach during training activities, conferences and coaching sessions, Kathryn Peterson’s fields of expertise are communication, presentation skills and stress management. She has many years of experience working as a counsellor with a wide range of individuals and groups. She is the author and publisher of the popular book, ’’OSER avec ceux qui nous compliquent la vie’’ (Daring with people who complicate our lives), among others. Take part in this workshop with Kathryn and stimulate your professional life.

Stimuler son intelligence sociale et émotionnelle

CEPS 1032F

Type

workshop

Durée

*VID* *KEYB* Outre les diplômes et les aptitudes techniques que les professionnels doivent posséder dans le marché actuel, l’importance de l’intelligence émotionnelle et sociale est de plus en plus reconnue. La maîtrise des émotions et la perception des signes sociaux ont une incidence importante sur le climat d’une entreprise, sur sa productivité et sur son rendement général. L’atelier propose des stratégies simples, pratiques et efficaces qui permettent aux professionnels de sillonner les eaux des relations en milieu de travail. *CNT* Au cours de la formation, les participants effectueront les tâches suivantes : • comprendre les éléments théoriques et pratiques qui composent l’intelligence sociale et émotionnelle; • comprendre l’incidence de l’intelligence sociale et émotionnelle, de la gestion du stress, des changements de comportements, des processus de communication et des relations interpersonnelles; • acquérir des stratégies pour stimuler l’intelligence sociale et émotionnelle; • établir un plan d’action sur l’intelligence sociale et émotionnelle pour les professionnels. *APP* Méthode pratique optimisée étayée de différentes stratégies pédagogiques fondées sur l’apprentissage par l’action, les démonstrations et les exercices. *WHO* • Les employés désireux de gravir les échelons de leur carrière professionnelle. • Toute personne ayant des difficultés avec ses propres émotions ou des difficultés à gérer les émotions de ses collègues. • Les employeurs désireux d’offrir à leurs employés une excellente occasion d’apprentissage qui fera une bonne différence dans leur efficacité au travail. La formation peut être adaptée pour un groupe de participants issus d’une même entreprise. *ADD* 1) Les frais d'inscription comprennent le matériel de cours, le repas du midi et les pauses café. 2) Le séminaire pourrait être annulé si un nombre minimum de participants n'est pas atteint. Si tel est le cas, les participants seront remboursés en totalité. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson Think on your feet® | Skilled Presenter™ | HBDI®| PassionWorks™ Mme Kathryn Peterson, reconnue comme dynamique pendant les activités de formation, les conférences et les séances de coaching, se spécialise dans les domaines de la communication, des aptitudes de présentation et de gestion du stress et des personnalités difficiles. Elle possède de nombreuses années d’expérience comme conseillère auprès des personnes et des groupes issus de différents milieux et secteurs. Elle a publié son propre livre intitulé OSER avec ceux qui nous compliquent la vie. « Habituellement, mes séances de formation et de coaching permettent aux personnes d’être enthousiastes et de s’engager plus que jamais auprès de leurs organismes. »

Best Practices in Environmental Management

CEPS 1037E

Type

workshop

Duration

*VID* *KEYB* Going green is more than an ethical decision. In many cases, it's a legal obligation. So it's vital that your organisation remains up-to-date and aligned with industry standards and regulations. Yet the speed of change and the complexity of environmental legislation can make that a real challenge. Thankfully, it's a challenge that Fréréric Dufaut will help you overcome. Frédéric's training will help you identify the best environmental practices for your needs and guide you through appropriate approaches to create buy-in from stakeholders, higher management, employees and suppliers. *CNT* This workshop will empower you to: • Review applicable legislation and regulations for Canadian businesses; • Identify available tools to assess a company's environmental footprint while considering its overall processes and product life cycles; • Offer guidance to help environmental managers understand legal requirements, environmental issues, operational controls and inquiries from regulators; • Present concrete examples showcasing strategies to deal with environmental incidents and emergencies; • Identify and understand the work, tools, resources and time needed to implement best environmental practices. *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Environmental directors and managers. • Production managers. • Project managers. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Frederic_Dufault.jpg|Frédéric Dufault] Frédéric Dufault
M. Urb. | M. Env.| EESA/CESA | VEA/CEA Frédéric Dufault is a multi-disciplinary graduate and a highly certified planning professional with a consulting firm in environmental and planning management. To his credit, Frédéric has a wealth of experience in environmental rehabilitation projects, operational implementation in various organisations, numerous environmental site assessments, project management of a local urban master plan (Highway 30 Bridge over the Saint-Lawrence seaway in Beauharnois) and over 250 hours of on-site and employee training on environmental issues and systems. When it comes to best environmental practises, Frédéric is one of the best.

How to Transition from Team Member to Team Leader

CEPS 1073E

Type

workshop

Duration

14h

*VID* *KEYB* If it were easy to be an effective manager or supervisor, bookstores would have an awful lot of empty shelves. The truth is, it's an acquired skill, something you learn from the experiences of seasoned professionals like Sophie Lemieux and Kathryn Peterson. In their two-day workshop, you'll learn the conceptual and personal abilities you need to influence and lead individual employees and teams. You'll improve your self-awareness, active listening, communication and assertiveness—four vital keys to success. Most of all, you'll leave the workshop with greater enthusiasm and the confidence you need to improve your performance as a supervisor or a manager. Ready for the challenge? *CNT* This 2-Day workshop will empower you to: • Develop your managerial skills; • Learn concrete methodology to boost performance and motivation in your teams; • Acquire the skill set and plans of action you need to become a better supervisor; • Practice self awareness and active listening. *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Employees who want to further their careers. • Employees that will soon be promoted to a management position within an organization. • Entrepreneurs who want to better manage employees. • Managers who want to improve their skills. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) This is a 2-Day workshop 2) Registration fee includes course materials, lunch and refreshments. 3) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux
, MBA, C.Adm., C.M.C. Management Consultant and President of Solem Management, Sophie is a member of the Chartered Administrators of Quebec. She holds an MBA, as well as C.M.C. (Certified Management Consultant) and an RCCTM (Registered Corporate CoachTM ) titles. She has more than 15 years of experience in management (coaching, management of multidisciplinary teams, project management, training and business development). Her leadership style is focused on positivism, dynamism, active listening, healthy stress management and adaptability. Sophie is perfectly bilingual, extremely well organized, focusing on value-added processes and she loves new challenges. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathryn_Peterson.jpg|Kathryn Peterson] Kathryn Peterson
, Adm. A. Kathryn Peterson holds a B.A. in psycho education and has 14 years of experience working as a counselor with individuals and groups dealing with drug and alcohol addiction, gambling and homelessness. She is accredited to facilitate and distribute four internationally acclaimed training programs: Think On Your Feet®, Skilled Presenter™, HBDI® and Spark Engagement!™. As a trainer, coach and keynote speaker for the last nine years, Kathryn’s topics are communication and presentation skills, stress management, difficult personalities and emotional intelligence. Kathryn has facilitated hundreds of workshops in Canada, the United States and Europe in French and English.

Sharpen Your Negotiating Skills

CEPS 1074E

Type

workshop

Duration

*VID* *KEYB* You know the old saying: "You don't get what you deserve in life, you get what you negotiate." And William Marshall is just the person to teach you how. In this day-long workshop, you'll look at different negotiating philosophies. You'll learn how to influence human behaviour, establish objectives, identify dirty tricks and employ productive countermeasures. In short, you'll learn the theory, the tools and the techniques you need for successful win-win negotiations. It's a competitive world out there. So, give yourself the edge you need to win. Spend a day with a pro. *CNT* This workshop will empower you to: • Gain a better understanding of the negotiation process; • Become attuned to the significance of ethics and morality in negotiations; • Learn negotiating tools and techniques that can be used in everyday life; • Understand cooperative and competitive modes of negotiating and how to establish objectives; • Improve your communication skills. *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Managers, project leaders, employers, buyers, sellers and anyone else who wants to become a better negotiator. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* William Marshall, B.Comm (Concordia, '84), CCLP William Marshall has 35 years of professional business experience on both sides of the desk. With a background in Marketing and Marketing Management, Sales, Product Management, Procurement, Supply Chain Management and General Business Management, he has honed his professional skills in negotiating from all angles and in many diverse business and personal situations. William's many years as a part-time teacher and seminar leader at Concordia University have developed his ability to effectively impart the practical lessons he has learned. So if you want to get schooled on negotiating skills, this is the workshop for you.

Vendre ses idées avec succès

CEPS 1078F

Type

workshop

Durée

*VID* *KEYB* Vendre ne signifie pas seulement échanger un bien contre de l’argent, mais cela signifie également savoir décrire, vanter ou encore faire l’éloge d’une chose ou d’une personne, parfois même de soi-même. Bref, vendre signifie tout simplement «communiquer pour séduire son interlocuteur». La vente ne concerne donc pas seulement les représentants, mais c’est un domaine qui s’étend désormais à tout le marché des entreprises et des communications. Cet atelier a pour objectif de mettre en avant plusieurs stratégies de communications qui aideront les participants à développer des techniques de vente qui pourront rapidement être mises en pratique. *CNT* L’atelier de formation vous invite à : - Connaître les différents styles de communication et les adapter au contexte; - Démystifier les croyances et les résistances qui freinent la vente; - Vous vendre ou vendre votre équipe; - Maîtriser des stratégies et des techniques visant à mieux connaître les clients; - Utiliser différentes techniques de vente. *APP* Cet atelier est basé sur une approche pratique des techniques de vente. Après une présentation rapide de la théorie, des questionnaires, des discussions et des mini ateliers permettront de mettre en pratique les compétences nouvellement acquises et surtout, adaptées à la réalité de chaque participant. *WHO* - Tous les employés, gestionnaires, cadres et dirigeants qui sont amenés à vendre leur idée, leur produit ou leur succès. En clair, il s’adresse à tous! Puisque nous sommes flexibles, les ateliers peuvent être adaptés aux besoins des entreprises. Ils sont offerts à la date de votre choix, dans vos bureaux ou sur un de nos campus. *ADD* 1) Les frais d’inscription incluent le matériel de formation, le dîner et les rafraîchissements. 2) Si nous n’avons pas assez des participants, l’atelier sera annulé, mais vous serez bien entendu entièrement remboursés. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Kathy_Loof.jpg|Kathy Loof] Kathy Loof
MBA | C. Adm. Au fil des ans, Kathy a acquis une solide expérience dans le milieu de la vente en ayant travaillé dans de nombreuses industries différentes, notamment le pharmaceutique. Gagnante de plusieurs prix prestigieux en vente, elle a les compétences nécessaires pour partager les meilleures pratiques dans le domaine. Ayant récemment complété son MBA, Kathy travaille maintenant à son compte et a développé une expertise en ventes et en ressources humaines. Son expérience professionnelle mélangée à son expérience académique lui a permis de développer des fortes compétences d’analyses entre autres choses. Elle se fait un devoir de fournir à ses clients une écoute active et absolue.

Integrated Project Management

CEPS 1079E

Type

workshop

Duration

21h

*VID* *KEYB* The biggest project is like the longest journey: they both start with a single step. In this case, that step involves taking our project-management workshop. Our one-day, active-learning experience will have you working in teams to manage a real-world, case-study project. Along the way, you'll gain the tools, methods and processes you need to manage the planning, execution, control and completion of projects of virtually any size. Ready to take your first step towards more effective project management? Right this way... *CNT* This workshop will empower you to: • Understand the steps involved in the project-management process; • Gain experience with transition criteria throughout the project-management process steps; • Implement the proper tools for project costing, planning, execution control and closure; • Learn budget-status follow-up techniques for project management. *APP* This workshop employs a variety of learning strategies based on theory, interaction, discussion, practice and concrete action-planning. Workshop content is tailored to individual needs to ensure engagement, retention and transfer of skills to day-to-day living. *WHO* • Junior to intermediate-level project managers and team leaders who want to learn the skills to work more effectively. • Employees who want to improve their ability to work in teams and broaden their career perspectives. • Entrepreneurs who want to better manage their projects and team members. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* Sirius Consulting Group The SIRIUS Consulting Group is an international leader in specialized training programs to facilitate personal and professional development. The expertise and synergy demonstrated by the Group’s members give them a unique strength that helps ensure the success of the workshop, giving you the skills you need to become a more competent and confident project manager.

Gestion de projets intégrée

CEPS 1079F

Type

workshop

Durée

21h

*VID* *KEYB* Qu’il soit grand ou petit, un projet demande de la gestion, de l’organisation et de l’investissement de temps et d’efforts. Le problème c’est qu’on ne sait pas toujours par où commencer et que si une étape n’est pas observée avec attention, c’est l’ensemble du projet qui peut être mis en péril. Cet atelier de 3 jours met en lumière les différentes étapes qui doivent être respectées pour garantir le succès de vos projets. Grâce à certains outils essentiels et à des techniques précises d’identification des livrables et d’analyse de risques, vous aurez en main les clés de la réussite! Atelier de 3 jours : 4, 6 et 11 décembre 2018 *CNT* L’atelier vous invite à : - Initier et sélectionner un projet; - Planifier un projet en identifiant les livrables et les priorités; - Exécuter (outils et techniques de communication et suivi d’avancement) des projets; - Contrôler les livrables, le temps, les coûts et l’interprétation des écarts; - Gérer les risques (outils et techniques d’analyse de risques); - Clôturer et conclure vos projets. *APP* Cet atelier est offert sous forme pratique et interactive. Les participants travailleront en équipe sur un projet fictif et passeront à travers toutes les étapes du processus tout en étant constamment guidés et encadrés par le formateur dans chacune des activités. *WHO* - Toute personne désireuse de mieux comprendre comment mettre en application les outils et techniques utiles à la gestion de projets ; - Tout employeur désirant offrir une expérience d’apprentissage enrichissante et permettant de contribuer à l’atteinte d’objectifs. Puisque nous sommes flexibles, les ateliers peuvent être adaptés aux besoins des entreprises. Ils sont offerts à la date de votre choix, dans vos bureaux ou sur un de nos campus. *ADD* 1) Les frais d’inscription incluent le matériel de formation, le dîner et les rafraîchissements. 2) Si nous n’avons pas assez des participants, l’atelier sera annulé, mais vous serez bien entendu entièrement remboursés. *TR* [IMAGE_C:/content/dam/cce/images/trainers/CCE_Robert_Derome-330.jpg|Robert Derome] Robert Derome
Robert Derome est vice-président chez Groupe conseil SIRIUS. L'organisation est un leader international et un spécialiste des formations permettant de faciliter le développement personnel et professionnel des individus. L’expertise et la synergie qui définissent l’organisation leur octroie une force unique dans le marché, permettant ainsi d’accompagner leurs clients dans l’accomplissement de leurs objectifs. Avec SIRIUS, on apprend à devenir un gestionnaire de projet compétent certes, mais surtout confiant.

The Keys to Change Management

CEPS 1080E

Type

workshop

Duration

*VID* *KEYB* Life is subject to change without notice, especially in the business world. So really, you have two choices: you can be battered by it or you can plan for and manage it to your advantage. Let seasoned business pro Sophie Lemieux give you the concrete tools and methods you need to develop or improve your change-management skills. With real-world cases and exercises, Sophie will help you get you out in front of change, where you can see your future with greater confidence. *CNT* This workshop will empower you to: • Understand the causes of resistance to change; • Create a concrete change-management plan adapted to your realities; • Gain essential skills to direct and effect change; • Learn the steps and preparation needed to effectively manage change. *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises to help you develop your skills. In short, you’ll learn by doing and sharing. *WHO* • Employees seeking professional growth and success. • Managers, entrepreneurs and self-employed professionals who deal with change on a constant basis. • Anyone who wants to improve their ability to effectively manage change. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux
MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec. She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM), all of which make her one of the strongest Management consultants in Québec. She has over 15 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development.

Improve your Time Management

CEPS 1081E

Type

workshop

Duration

*VID* *KEYB* Sorry, but you can't add an infinite number of hours to your work day. What you can do is use the hours you have more effectively. And that's exactly what you'll learn to do in this one-day workshop led by management professional Sophie Lemieux. With her help, you'll gain practical skills and solutions that will help you analyze your goals, priorities and interruptions. You'll also develop workable strategies to manage your time as efficiently as possible. Sound like something you should add to your to-do list? Quick. Time's ticking... *CNT* This workshop will empower you to: • Develop a concrete, personalized time-management methodology; • Learn how to manage interruptions, priorities and emergencies; • Hone your time-management reflexes and adapt them to the realities of the workplace. *APP* This workshop is based on an optimized practical approach where you can test and practice skills using real-life scenarios to ensure an authentic, hands-on learning experience. *WHO* • Employees seeking professional growth and success. • Managers, entrepreneurs and self-employed professionals who want to who want to improve their efficiency in the workplace. • Anyone who wants to improve their ability to deal with multiple priorities. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux
MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec. She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM), all of which make her one of the strongest Management consultants in Québec. She has over 15 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development.

How to Attract the Best Talent in your Team

CEPS 1082E

Type

workshop

Duration

*VID* *KEYB* In business, competition is fierce. And the first place that becomes painfully apparent is in recruitment. In this workshop, management professional Sophie Lemieux will help you master recruitment techniques like defining a position, interviewing, candidate selection and making an offer. Softer skills like reading between the lines of a CV and decoding a candidate's subtle behaviour will help you sharpen your skills, making you an invaluable asset to your organization. If you want the best talent on your team, get Sophie on yours. *CNT* This workshop will empower you to: • Understand the importance of clearly defining business needs (skills vs. experience); • Adapt the recruitment process to each particular organization, service or team; • Learn and improve your ability to conduct effective interviews; • See beyond simple appearances when choosing a candidate; • Develop your hiring, negotiation and referral skills. *APP* This workshop is based on an optimized practical approach that mixes active learning, self-assessment activities, demonstrations and individual exercises to help you push past your comfort zone and develop your skills. In short, you’ll learn by doing and sharing. *WHO* • Employees seeking professional growth and success. • Managers, entrepreneurs and self-employed professionals who want to build the most effective teams. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Sophie_Lemieux.jpg|Sophie Lemieux] Sophie Lemieux
MBA | C.Adm | C.M.C. President of Solem Management, Sophie Lemieux is a member of the Chartered Administrators of Québec. She holds an MBA, a Certified Management Consultant title (C.M.C) and a Registered Corporate Coach title (RCC TM), all of which make her one of the strongest Management consultants in Québec. She has over 15 years of experience in the management of multidisciplinary teams, project management, training & coaching and business development.

Animer une réunion de manière efficace

CEPS 1083F

Type

workshop

Durée

*VID* *KEYB* Organiser une réunion c’est une chose. Mais obtenir la réponse à toutes nos questions et faire en sorte que tout le monde soit content, c’est très différent. Dans les faits, il arrive souvent des points auxquels nous n’avions pas pensé, des intervenants qui veulent ajouter leur grain de sel ou encore des conflits de personnalités qui sont une entrave au bon fonctionnement de la réunion. Vous avez déjà vécu ce genre de situation et souhaitez éviter de multiplier les réunions inutiles? Alors cet atelier est pour vous. Avec vous, Daniel Berthiaume identifiera différents outils d’animation pour rendre les rencontres efficaces, dépendamment du type de réunion (Information, travail, négociation). Il proposera plusieurs stratégies pour stimuler la créativité et favoriser l’engagement des participants et il offrira des stratégies de gestion de conflits et de comportements qui peuvent perturber l’efficacité des réunions. *CNT* L’atelier de formation vous invite à : - Planifier et organiser différents types de réunions de façon optimale - Favoriser l’engagement et la participation de tous - Adapter votre rôle d’organisateur à celui de conseiller ou de figure d’autorité, dépendamment de l’objectif de la réunion - Gérer les différentes parties prenantes, les conflits potentiels et les éléments perturbateurs qui pourraient nuire à l’efficacité de la réunion. *APP* Cet atelier sera présenté sous la forme de discussions, de partage d’outils et de mise en pratique en sous- groupes avec rétroactions et conseils pour éviter les écueils les plus fréquents. *WHO* - Tout employé, gestionnaire ou futur gestionnaire qui souhaite appliquer les meilleures pratiques de gestion et d’animation de réunion; - Toute personne qui souhaite maximiser son temps de réunion pour le rendre le plus efficace possible et éviter les rencontres multiples - Toute personne susceptible d’animer des réunions en milieu de travail (conseiller en gestion, en ressources humaines, médiateurs, etc.) Puisque nous sommes flexibles, les ateliers peuvent être adaptés aux besoins des entreprises. Ils sont offerts à la date de votre choix, dans vos bureaux ou sur un de nos campus. *ADD* 1) Les frais d’inscription incluent le matériel de formation, le dîner et les rafraîchissements. 2) Si nous n’avons pas assez des participants, l’atelier sera annulé, mais vous serez bien entendu entièrement remboursés. *TR* [IMAGE_C:/content/dam/cce/images/trainers/Daniel_Berthiaume.jpg|Daniel Berthiaume] Daniel Berthiaume
MBA | DESS en gestion Conseiller en gestion et spécialiste en gestion du personnel. Il travaille depuis plus de 7 ans comme gestionnaire auprès de plusieurs organisations gouvernementales et communautaires. Durant ses mandats, il a assumé un rôle de leadership auprès d’équipes de travail multidisciplinaires et de projets en développement organisationnel. Dans le cadre de ses études, il s’est consacré au volet humain de la gestion incluant la mobilisation d’équipes de travail, les dynamiques individuelles et de groupe ainsi que les groupes de travail performants.

Strategic Planning for Impact

CEPS 1084E

Type

workshop

Duration

*VID* *KEYB* Just winging it, eh? Good luck with that! Proper strategic planning is the key to success in the realization of just about any project. But what if you could go one step further to create a plan that really has impact? You can. Just sign up for this workshop with industry pro Nancy Lahaie! You'll learn the essentials of analyzing and strategizing like identifying your ideal customers and market drivers; how to plan effectively to impact customer experience; and how to measure, adjust and improve. If you want to maximize the impact of your strategic plans, we've got a plan: enroll in this workshop. *CNT* This workshop will empower you to: • Familiarize yourself with the steps involved in the strategic-planning process; • Understand the information required to build a thorough situational analysis; • Build strategies and an execution plan aligned with achievable KPIs (key performance indicators); • Measure marketing activities to maximize the budget and improve efforts. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Managers and employees who want to broaden their career horizons through professional growth. • Entrepreneurs who want to build stronger, more sustainable companies. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as small & medium enterprises (SMEs). She's an experienced consultant who that has helped companies maximize their commercial potential and she can help you elevate your brand experience.

Understanding Google Analytics to Thrive

CEPS 1085E

Type

workshop

Duration

*VID* *KEYB* Great-looking site. So why is nobody visiting? Well, there's an easy way to find out and it starts with signing up for this one-day Google Analytics workshop with expert marketer and teacher, Tarek Riman. In it, you'll learn the fundamentals of this vital tool, one of the most in-demand job skills in the next 10 years. Read and analyze data, customize reports based on specific business and marketing needs, develop and optimize marketing campaigns... these are just a few of the hands-on skills you'll gain. Ready to up your marketing game? Google Analytics is the way! *CNT* This workshop will empower you to: • Learn how to navigate, create, customize and use Google Analytics for companies, clients, start-ups and personal projects; • Manage and optimize search, social and digital marketing campaigns more effectively and efficiently using Google Analytics; • Use Google Analytics effectively as a tool to aid in your business and marketing decision-making. *APP* This workshop is based on an optimized practical approach that mixes active learning and theory with real-world applications, hands-on exercises and group activities. In short, you’ll learn by doing and sharing. *WHO* • Anyone who wants to understand how Google Analytics works. • Anyone who wants to improve the effectiveness of and drive more traffic to a website. • Marketers, PR professionals, entrepreneurs, business-owners and others who want to make concrete use of Google Analytics. • Website design students or others who want to improve their marketability or job-search prospects. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* Tarek Riman, BBA Tarek is the founder of Cap.TaiM, a digital marketing agency that has worked with 100+ agencies, SMBs and Fortune 500s. He holds 30+ certifications in digital marketing. He's also the founder of Montrealtips.com, a Montreal-focused blog that raises funds for the UN Refugee Agency, Montreal Children’s Hospital and other vital causes. Tarek is also involved with NGOs and charities in Canada and worldwide. He is a regular contributor to Thrive Global, Huffington Post and Social Media Today, as well as the Amazon international bestselling author of The Camino Within - We are not lost; we are just not familiar yet. If you want to understand Google Analytics, this workshop is for you.

Creating a LEAN Office

CEPS 1086E

Type

workshop

Duration

*VID* *KEYB* The LEAN concept of optimal resource management was created in Japan for Toyota's manufacturing arm. Today, it's used in offices everywhere to increase efficiency. When you look closely at any business or service practice, there's a lot of fat, a lot of waste. And this one-day workshop with expert Marc Cloutier will show you exactly where to trim so you can stay lean. This is one of two highly specialized workshops that can help make you a precious asset in any organization. Take either one or better still, take both and get super lean! *CNT* This workshop will empower you to: • Understand the seven common types of waste in office processes; • Learn the difference between value-added and non-value added; • Grasp the fundamentals of LEAN principles, guidelines and the musts; • Demonstrate the benefits of LEAN in the office; • Understand the difference and similarities between manufacturing LEAN and Office LEAN; • Identify potentially wasteful processes and areas where the LEAN office can work; • Become comfortable planning and implementing LEAN practices. *APP* This workshop is based on an optimized practical approach that mixes active learning, group sessions, team exercises and discussions. In short, you’ll learn by thinking, talking, doing and sharing. *WHO* • Anyone who wants to better understand the concept of LEAN manufacturing or office. • Mid- to senior-level managers and executives who want to implement new ways of reducing waste and optimizing resources. • Managers and employees who want to broaden their career perspectives through new learning opportunities. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* Marc Cloutier, P. Eng To put it simply, Marc is passionate about performance and quality. For the past 30 years, he has been actively involved in the fields of process improvement, quality control and training in companies including Bell Products, Pratt & Whitney Canada, Bombardier Aerospace and SNC Tec. Over the years, he has coached improvement teams in mining, processing and service organisations around the world. Since 2003, he has been a senior consultant with Makenaki Consultations.

Appliquer le modèle LEAN au travail

CEPS 1086F

Type

workshop

Durée

*VID* *KEYB* Le mode de gestion LEAN trouve ses origines au Japon, dans le système de production des véhicules de la marque Toyota. Les experts s’entendent pour dire que dans la majorité des organisations, une analyse de base permet de constater de nombreux gaspillages. Le système LEAN est un mode d’organisation du travail qui permet d’éviter tous types de gaspillage, pour une efficacité accrue. Durant cet atelier, notre expert Marc Cloutier démontrera exactement comment couper dans le gras et optimiser les performances. Seconde formation d’une série de 2 sur la gestion LEAN, l’atelier Appliquer le modèle LEAN au travail vous permettra de vous positionner comme un atout précieux dans votre entreprise. *CNT* L’atelier de formation vous invite à : • Comprendre les 7 différentes sources de gaspillage présentes dans des processus d’une organisation; • Comparer ce qui apporte de la valeur ajoutée et ce qui n’en apporte pas; • Identifier les principes fondamentaux du mode de gestion LEAN et apprendre à reconnaître ses lignes directrices et ses atouts incontournables; • Prendre conscience des bénéfices du mode de gestion LEAN; • Saisir les différences et ressemblances qui existent entre la fabrication sans gaspillage et le mode de gestion LEAN en général; • Déterminer les processus comportant un gaspillage potentiel et comment le mode de gestion LEAN peut contribuer à l’éviter; • Acquérir la confiance et les habiletés nécessaires pour planifier et implanter des pratiques de gestion LEAN dans votre organisation. *APP* Cet atelier de formation est basé sur une approche pratique optimisée qui combine l’apprentissage actif, les sessions de travail en groupe, les exercices à réaliser en équipes, les discussions et le travail individuel. Au final vous apprendrez en partageant avec les autres participants. *WHO* • Quiconque désirant mieux comprendre le concept de gestion LEAN en milieu de travail; • Les cadres de niveaux intermédiaires et les hauts dirigeants d’entreprise désirant implanter de nouvelles méthodes de réduction de gaspillages et optimiser l’utilisation de toutes leurs ressources; • Les gestionnaires et employés qui désirent faire avancer leur carrière grâce à de nouvelles compétences; • Les employeurs qui désirent offrir à leurs employés une excellente occasion d’apprentissage pour contribuer au succès de l’organisation. Puisque nous sommes flexibles, les ateliers peuvent être adaptés aux besoins des entreprises. Ils sont offerts à la date de votre choix, dans vos bureaux ou sur l’un de nos campus. *ADD* 1) Les frais d’inscription incluent le matériel de formation, le dîner et les rafraîchissements. 2) L’atelier pourrait être annulé si le nombre de participants est insuffisant. Auquel cas, un remboursement complet sera, bien entendu, effectué. *TR* Marc Cloutier, P. Eng Marc, c’est un passionné de performance et de qualité. Depuis 30 ans maintenant, il est très engagé dans les domaines de l’amélioration de processus et du contrôle de la qualité et il a collaboré notamment avec Bell, Pratt & Whitney Canada, Bombardier et SNC Tec. Depuis 2003, il agit à titre de consultant sénior avec la firme Makenaki Consultations.

Predictive Analytics: Real Value in Big Data

CEPS 1087E

Type

workshop

Duration

14h

*VID* *KEYB* They call big-data mining the gold rush of the 21st century. The problem is that in any rush, there's always a certain amount of chaos. In this industry-based two-day workshop lead by four seasoned pros, you'll cut through the confusion and hype and get to the core of the subject. You'll find out how big data and predictive analytics are changing the way the world does business and you'll learn how to make big data work for you. Don't be taken in by fool's gold. Take this workshop and start mining like a pro. *CNT* This workshop will empower you to: • Demystify the concept of big data and all that it entails; • Learn the fundamentals of predictive analytics by studying data, machine-learning tools and predictive models; • Better understand the true potential of predictive analytics through the use of powerful, real-world applications; • Explore the application of predictive analytics on healthcare, retail & marketing and banking; • Review the topics of modeling concepts and intuitions, data types, software, computing power & executing time, pitfalls, data security, privacy and ethics. *APP* This workshop is based on an optimized practical approach that mixes active learning and theory with real-world examples provided by students. In short, you’ll learn by doing and sharing. Interaction and teamwork are the keys to appreciation and success in this workshop. *WHO* • Anyone interested in big data and predictive analytics. • Students who are planning to pursue a career in data science. • Marketers who want to better target their clients’ customers. • Directors of market intelligence who want to extract more value from data. • Healthcare providers who want to optimize personalized medicine. • CTOs who want to understand what the geeks in the basement are doing with the company’s data. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* Francis Vekeman, B.A.; M.A., Econ Érick Moyneur, B.Sc., Math; M.A., Econ Éric Gravel, M.Sc., Finance; M.A., Econ Nicolas Corneau-Tremblay, M.A., Econ Four industry experts with solid academic backgrounds and years of real-world experience in econometrics, biostatistics, epidemiology, cost-benefit analyses, stress testing, event study and market share analysis, risk assessment modelling, investment analyses, drug safety, fraud detection, credit-risk rating and more. They do research, they consult and they teach people like you who are interested in learning more about how big data and predictive analytics can change the course of your profession and your future.

Maximiser l’utilisation du Big Data

CEPS 1087F

Type

workshop

Durée

14h

*VID* *KEYB* Les experts qualifient de ‘’Ruée vers l’or du 21e siècle’’ le concept d’extraction et d’analyse de données. Le problème, c’est que toute course vers le succès comprend son lot d’embûches et de chaos. Durant cette formation de 2 jours, des experts du Big Data démontreront la raison d’être du Big data et vous montreront comment l’analyse de données peut métamorphoser votre manière de faire des affaires, en vous montrant notamment, comment maximiser l’utilisation du Big Data. Joignez-vous à nous pour cette formation qui plaira aux initiés autant qu’aux connaisseurs intermédiaires. *CNT* L’atelier de formation vous invite à : • Démystifier le concept de Big Data et tout ce qu’il comporte; • Apprendre les fondements de l’analyse prédictive en étudiant les données à notre disposition, des logiciels spécialisés et des modèles reflétant les meilleures pratiques de l’industrie; • Mieux comprendre le réel potentiel de l’analyse prédictive grâce à l’utilisation d’applications puissantes et concrètes; • Explorer l’application de l’analyse prédictive sur diverses industries et secteurs tels que la santé, la vente au détail, le marketing et les institutions financières; • Revoir en détails la modélisation de concepts, les différents types de données accessibles, les logiciels d’analyse, les pièges et écueils, la sécurité des données, la vie privée et la déontologie. *APP* Cette formation est basée sur une approche combinant l’apprentissage actif, de la théorie, des exemples concrets et pertinents, des exercices individuels et des discussions de groupe. Bref, vous apprendrez en partageant avec les autres participants. C’est d’ailleurs ces interactions qui vont enrichir votre expérience. *WHO* • Quiconque ayant un intérêt pour le Big Data et l’analyse prédictive. • Les étudiants qui planifient de poursuivre une carrière en science des données. • Les experts en marketing désirant mieux cibler leurs consommateurs cibles. • Les experts en connaissance de marches désirant pouvoir extraire plus de valeur des données à leur disposition. • Les professionnels du milieu de la santé voulant optimiser leur pratique. • Les chefs de la technologie qui se questionnent sur ce que les geeks font des données de leur organisation. • Les employeurs qui désirent offrir à leurs employés une excellente occasion d’apprentissage pour contribuer au succès de l’organisation Puisque nous sommes flexibles, les ateliers peuvent être adaptés aux besoins des entreprises. Ils sont offerts à la date de votre choix, dans vos bureaux ou sur un de nos campus. *ADD* 1) Les frais d’inscription incluent le matériel de formation, le dîner et les rafraîchissements. 2) L’atelier pourrait être annulé si le nombre de participants est insuffisant. Auquel cas, un remboursement complet sera, bien entendu, effectué. *TR* Francis Vekeman, B.A.; M.A., Econ Érick Moyneur, B.Sc., Math; M.A., Econ Éric Gravel, M.Sc., Finance; M.A., Econ Nicolas Corneau-Tremblay, M.A., Econ L’animation de cette formation de 2 jours se fera avec le soutien de 4 experts du milieu ayant une expérience académique solide combinée à de nombreuses années d’expérience terrain pertinente dans des domaines variés : économétrie, bio statistiques, épidémiologie, analyses coûts-bénéfices, études de marchés, détection de fraudes, analyses de parts de marché, gestion de risques financiers et plusieurs encore. Ils font des recherches exhaustives, consultent et enseignent à des gens de niveaux de connaissances variés du Big Data tout ce qu’ils savent de ce sujet fascinant.

L’Art de prendre les meilleures décisions

CEPS 1088F

Type

workshop

Durée

*VID* *KEYB* Vous êtes-vous déjà demandé : ‘’Mais qu’est-ce qui m’a pris?’’? Si la réponse est oui, nous pouvons vous aider à ce que cette situation ne se reproduise plus. Julie Desmeules, médecin et enseignante en médecine, propose une formation exceptionnelle qui traite du rôle primordial de la métacognition dans nos prises de décisions. Au cours de cette formation d’une journée, vous apprendrez à différencier les stratégies de raisonnement cognitif (que nous utilisons, la plupart du temps, de façon tout à fait inconsciente) au moment de prendre une décision. Vous serez ainsi en mesure de comprendre comment prioriser vos décisions et orchestrer vos stratégies de planification en conséquence. Vous serez exposés aux principaux facteurs qui expliquent les raisonnements erronés en milieu de travail et serez alors en mesure de les identifier, et de les éviter. Vous hésitez toujours à savoir si vous devriez vous inscrire à cette formation? Allez, ça c’est une décision facile! *CNT* L’atelier de formation vous permettra de: • Comprendre comment les raisonnements émergent dans le cerveau et identifier comment bien les diriger dans le cadre de votre travail quotidien; • Consolider vos apprentissages et nouveaux outils acquis pour minimiser les erreurs; • Reconnaître quand les décisions intuitives sont appropriées et quand une analyse plus approfondie et basée sur des faits est nécessaire; • Appliquer des stratégies pour identifier et corriger les situations caractérisées par des raisonnements erronés; • Développer un réflexe de stratégies au cours du processus de prise de décision. *APP* Cet atelier de formation est basé sur une approche pratique optimisée qui combine l’apprentissage actif, les sessions de travail en groupe, les exercices à réaliser en équipes, les discussions et le travail individuel. Au final vous apprendrez en partageant avec les autres participants. Une analyse de besoins personnalisée sera réalisée avant la tenue de la formation. *WHO* • Quiconque souhaitant comprendre comment se fait le processus de raisonnement. • Les gestionnaires, employés, entrepreneurs, étudiants et travailleurs autonomes désirant améliorer leur habileté à prendre les bonnes décisions. • Les employeurs qui désirent offrir à leurs employés une excellente occasion d’apprentissage pour contribuer au succès de l’organisation. Puisque nous sommes flexibles, les ateliers peuvent être adaptés aux besoins des entreprises. Ils sont offerts à la date de votre choix, dans vos bureaux ou sur un de nos campus. *ADD* 1) Les frais d’inscription incluent le matériel de formation, le dîner et les rafraîchissements. 2) L’atelier pourrait être annulé si le nombre de participants est insuffisant. Auquel cas, un remboursement complet sera, bien entendu, effectué. *TR* Docteur. Julie Desmeules, M.D. Julie Desmeules est médecin de famille et enseignante en médecine. Elle est directrice du programme pour les résidents universitaires dans une clinique d’enseignement de la médecine familiale. Enseigner aux étudiants résidents en général, leur montrer comment appliquer leurs connaissances dans le cadre de leur travail, comment intégrer le processus de raisonnement dans toutes les décisions qu’ils sont amenés à prendre constitue la base des 20 dernières années de sa carrière. Julie anime également de nombreux ateliers portant sur le raisonnement clinique auprès d’étudiants en médecine et participe au développement professionnel des membres de la faculté de médecine. En tant que consultante, elle s’implique activement dans le développement professionnel des acteurs locaux, provinciaux et nationaux du domaine de la santé et elle est très heureuse de mettre ses connaissances au profit de la formation continue de l’Université Concordia.

Building Better Brand Experiences to Increase Customer Loyalty

CEPS 1089E

Type

workshop

Duration

*VID* *KEYB* Brands aren't just logos, or colours, or taglines, or expensive ads. They're much more than that. You could say a brand is the sum of everything a person thinks and feels when they hear a brand name. And those thoughts and feelings are generated by the way we experience a brand. Successful brands deliver consistently positive, engaging and unforgettable customer experiences at every brand touch point. And that's what industry pro Nancy Lahaie will be teaching you in this fascinating one-day workshop. Whether you work for a brand or you simply want to better brand yourself, this is the place to start! *CNT* This workshop will empower you to: • Gain greater understanding of the touch points in the customer-activity cycle; • Understand the interactions between the touch points and your clientele. • Identify strategies to improve the brand experience for a given clientele; • Take concrete steps to improve the overall brand experience at any touch point. *APP* This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing. *WHO* • Anyone who wants to better understand the concept of brand experience. • Marketers, PR professionals, entrepreneurs, business-owners and others who want to enhance brand experience for their customers. • Employees and managers who want to broaden their career horizons. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* Nancy Lahaie, B.Sc., McGill Nancy is a seasoned pro with more than 20 years of marketing experience in creating and growing powerful brands with innovative strategies. She is recognized for her ability to build, mobilize and engage multi-disciplinary teams around a project, a vision and company objectives. Over the years, she has worked with both in B2B and B2C markets, in large multi-national organizations as well as small & medium enterprises (SMEs). She's an experienced consultant who has helped companies maximize their commercial potential and she can help you elevate your brand experience.

Learn How to Lead LEAN

CEPS 1091E

Type

workshop

Duration

*VID* *KEYB* It's called LEAN but isn't about weight reduction; it's about waste reduction. LEAN is a Japanese concept developed by Toyota in the early 90s that uses team-work, communication and optimization of resources to create the most efficient workplace possible. Initially, the concept was applied to manufacturing but it's equally applicable in office and service industries. And you can learn all about it in this one-day workshop with expert Marc Cloutier. This is one of two highly specialized workshops that can help make you a precious asset in any organization. *CNT* This workshop will empower you to: • Understand the fundamentals of LEAN in manufacturing and the office; • Understand the roles and responsibilities of the steering committee; • Learn the key qualities required to be a good LEAN Leader; • Identify the success factors for a workshop; • Plan the logistics behind the LEAN initiatives; • Better understand the Kaizen winning attitude; • Gain the required structure to manage LEAN in any organisation. *APP* This workshop is based on an optimized practical approach that mixes active learning, group sessions, team exercises and discussions. In short, you’ll learn by thinking, talking, doing and sharing. *WHO* • Anyone who wants to better understand the concept of LEAN manufacturing or office. • Mid- to senior-level managers and executives who want to implement new ways of reducing waste and optimizing resources. • Managers and employees who want to broaden their career perspectives through new learning opportunities. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* Marc Cloutier, P. Eng To put it simply, Marc is passionate about performance and quality. For the past 30 years, he has been actively involved in the fields of process improvement, quality control and training in companies including Bell Products, Pratt & Whitney Canada, Bombardier Aerospace and SNC Tec. Over the years, he has coached improvement teams in mining, processing and service organisations around the world. Since 2003, he has been a senior consultant with Makenaki Consultations.

Adoptez un mode de gestion LEAN

CEPS 1091F

Type

workshop

Durée

*VID* *KEYB* Le mode de gestion LEAN est une solution d’affaire qui vise à réduire au maximum les étapes inutiles de tout processus organisationnel. Concept développé au début des années 90, la gestion LEAN est basée sur le travail d’équipe, la communication efficace et l’optimisation des ressources pour créer un environnement de travail efficace et productif. Initialement, ce concept était davantage utilisé dans le milieu manufacturier mais les experts s’entendent pour dire que c’est une méthodologie facilement applicable dans plusieurs types d’industries. Au cours de cette formation, Marc Cloutier, vous aidera à vous familiariser avec le concept de gestion LEAN. Première formation d’une série de 2 sur la gestion LEAN, la formation Appliquer le modèle LEAN au travail vous permettra de vous positionner comme un atout précieux au sein votre entreprise. *CNT* L’atelier de formation vous invite à : • Comprendre les fondements du mode de gestion LEAN; • Identifier les rôles et responsabilités des membres du comité de pilotage pour l’implantation de ce mode de gestion à l’intérieur de votre organisation; • Identifier et développer les qualités requises pour être un bon gestionnaire LEAN; • Reconnaître facilement les facteurs de succès de cette méthode; • Privilégier la meilleure logistique pour l’application de cette méthode; • Acquérir une compréhension globale de la méthode Kaizen, un processus visant l’amélioration continue. *APP* Cet atelier de formation est basé sur une approche pratique optimisée qui combine l’apprentissage actif, les sessions de travail en groupe, les exercices à réaliser en équipes, les discussions et le travail individuel. Au final vous apprendrez en partageant avec les autres participants. *WHO* • Quiconque désirant mieux comprendre le concept de gestion LEAN en milieu de travail; • Les cadres de niveaux intermédiaires et les hauts dirigeants d’entreprise désirant implanter de nouvelles manières de réduire les gaspillages et optimiser l’utilisation de toutes leurs ressources; • Les gestionnaires et employés qui désirent faire avancer leur carrière grâce à de nouvelles compétences; • Les employeurs qui désirent offrir à leurs employés une excellente occasion d’apprentissage pour contribuer au succès de l’organisation. Puisque nous sommes flexibles, les ateliers peuvent être adaptés aux besoins des entreprises. Ils sont offerts à la date de votre choix, dans vos bureaux ou sur un de nos campus. *ADD* 1) Les frais d’inscription incluent le matériel de formation, le dîner et les rafraîchissements. 2) L’atelier pourrait être annulé si le nombre de participants est insuffisant. Auquel cas, un remboursement complet sera, bien entendu, effectué. *TR* Marc Cloutier, P. Eng Marc, c’est un passionné de performance et de qualité. Depuis 30 ans maintenant, il est très engagé dans les domaines de l’amélioration de processus et du contrôle de la qualité et a collaboré notamment avec Bell, Pratt & Whitney Canada, Bombardier et SNC Tec. Depuis 2003, il agit à titre de consultant sénior avec la firme Makenaki Consultations.

Strategies for Effective Decision-Making

CEPS 1092E

Type

workshop

Duration

*VID* *KEYB* Have you ever said to yourself: "What was I thinking?”? Let us help. Doctor and medical educator Julie Desmeules joins us for this fascinating workshop on the role reasoning and metacognition play in our decision-making. Join her and learn about the different cognitive-reasoning strategies we use in decision-making so you can prioritise your decisions and planning strategies. You'll also learn how flawed reasoning presents itself in the workplace, how to analyze and process information in a structured and appropriate way and how to identify and correct flawed reasoning. Now, should you take the workshop or not? That's an easy decision! *CNT* This workshop will empower you to: • Understand how reasoning occurs and identify it in all areas of your work; • Implement your new knowledge and tools to help minimize errors; • Recognize when quick, gut-feeling decisions are appropriate and when a more reasoned approach is required; • Apply strategies to identify and correct situations where flawed reasoning has occurred; • Become more reflective in your decision-making and learn how to "think about your thinking." *APP* This workshop is based on an optimized practical approach that mixes active learning and theory with workplace applications, hands-on exercises, group activities and role-playing. In short, you’ll learn by doing and sharing. A needs assessment will be conducted prior to the workshop to tailor the content to the group. *WHO* • Anyone who wants to understand how reasoning affects their decision-making process. • Managers, employees, entrepreneurs, students, the self-employed or anyone else who wants to improve their ability to make the right decision. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* Dr. Julie Desmeules, M.D. Julie Desmeules is a family physician and medical educator. After completing her medical training at McGill University, she has practised medicine throughout Québec in the ER, hospital and office settings. She now works in a family-medicine teaching clinic where she is the local program director for the residency program. In her 20 years as a physician, teaching medical students and residents how to apply their knowledge and understand their reasoning and thought processes has always been an important part of her work. Julie also leads clinical-reasoning workshops for medical students and oversees educational programs for residents and participates in faculty development for new professors. She's involved in continuing professional development at a local, provincial and national levels as an accreditor and consultant and she's thrilled to be offering this workshop for CCE.

Assessing the Impact of Artificial Intelligence

CEPS 1094E

Type

workshop

Duration

*VID* *KEYB* It's called artificial intelligence but it requires a very real understanding of its application and impact on business and industry. That's where you come in. Upon completion of this intensive one-day workshop with industry expert Sydney Swaine-Simon, you'll understand how AI affects everything from hiring and wages to policy-making and ethics. You'll also have the knowledge and tools to analyze various AI technologies and solutions, determine their viability and usefulness and properly integrate them into your own business or industry. Ready to get real about AI? This is the workshop for you! *CNT* This workshop will empower you to: • Identify the key areas where AI has a direct impact in your area of business/industry; • Learn how AI will impact government and industry policies and regulations; • Recognize and anticipate the short- and long-term problems created by AI-enabled automation; • Improve your ability to provide potential solutions to problems incurred through the application of AI; • Conduct long-term planning to enhance the integration of AI into your business/industry. *APP* This workshop is based on an optimized practical approach that mixes active learning and theory with real-world and hypothetical scenarios enhanced by applied learning in AI-enabled automation. In short, you’ll learn by doing and sharing. *WHO* • Senior executives, managers, project leaders, employers and others interested in the impact of AI on a particular field of business or industry. • Anyone who wants to gain a deeper understanding of the impact on AI in the working world. • Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization. We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations. *ADD* 1) Registration fee includes course materials, lunch and refreshments. 2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full. *TR* Sydney Swaine-Simon B.Sc., Computer Science; B Sc. Psychology Having completed his studies in psychology, business and computer science, Sydney developed a strong passion for emerging technology, entrepreneurship, innovation and artificial intelligence. In 2012, Sydney became one of the co-founders of District 3, one of Quebec’s largest innovation and entrepreneurship centers, and has played an active role ever since. His recent responsibilities include managing a program to help Montreal teams participating in the AI XPRIZE, an international competition that asks teams to solve Grand Challenges using Artificial Intelligence. Sydney also co-founded NeuroTechX, a non-profit organization responsible for building the largest international network of neuro-technology enthusiasts.

Stratégies pour une planification optimale

CEPS 1095F

Type

workshop

Durée

*VID* *KEYB* La planification stratégique est essentielle pour assurer la viabilité de tout projet. Dans un monde idéal, on recherchera également la possibilité de créer un plan qui a l’impact nécessaire pour en assurer son succès. Mission impossible? Pas du tout! En vous inscrivant à cette formation d’un jour, dirigée par Nancy Lahaie, experte en la matière, vous apprendrez les bases fondamentales de la planification stratégique, tout en explorant les concepts d’identification de vos consommateurs-cibles et des leviers spécifiques à vos produits/services. Vous analyserez les meilleures stratégies pour maximiser l’expérience-client au sein de votre organisation et vous aurez également l’opportunité de mesurer, d’ajuster et d’améliorer votre offre pour, ultimement, atteindre vos objectifs. *CNT* L’atelier de formation vous invite à : • Vous familiariser avec les étapes cruciales qui constituent toute planification stratégique; • Comprendre l’information nécessaire à inclure dans toute analyse contextuelle précédant une planification stratégique; • Bâtir une stratégie et un plan d’exécution alignés avec les principaux indicateurs de performance; • Mesurer vos activités de marketing pour rentabiliser au maximum votre budget et vos efforts. *APP* Cet atelier de formation est proposé selon une approche pratique optimisée qui combine l’apprentissage actif, les sessions de travail en groupe, les exercices à réaliser en équipes, les discussions et le travail individuel. Au final vous apprendrez en partageant avec les autres participants. *WHO* • Gestionnaires et employés désireux de faire avancer leur carrière grâce à de nouvelles compétences; • Entrepreneurs désireux de bâtir des compagnies plus solides et durables à long terme; • Employeurs souhaitant offrir à leurs employés une excellente occasion d’apprentissage pour contribuer au succès de l’organisation. Puisque nous sommes flexibles, les ateliers peuvent être adaptés aux besoins des entreprises. Ils sont offerts à la date de votre choix, dans vos bureaux ou sur un de nos campus. *ADD* 1) Les frais d’inscription incluent le matériel de formation, le dîner et les rafraîchissements. 2) L’atelier pourrait être annulé si le nombre de participants est insuffisant. Auquel cas, un remboursement complet sera, bien entendu, effectué. *TR* Nancy Lahaie, B.Sc., McGill Nancy Lahaie, forte de 20 années d’expérience en marketing, a grandement contribué durant sa carrière à la croissance de marques d’envergure grâce à des stratégies novatrices. Elle est reconnue pour ses habiletés à bâtir, mobiliser et engager des équipes pluridisciplinaires autour de projets précis, de changements de visions et d’objectifs organisationnels. Au fil des ans, elle a travaillé aux niveaux B2B (commerce interentreprises) et B2C (commerce entre entreprises et consommateurs), autant dans des multinationales de renom que dans des PME prometteuses. Elle agit désormais à titre de consultante sénior et accompagne les entreprises vers la maximisation de leur potentiel commercial et le rehaussement de l’expérience de marque.

INTRODUCTION TO SHIPPING

CESF 109

Type

course

Duration

42h

*VID* *KEYB* What do you do when you want to ship something overseas? You call a shipping company, right? Then, before you know it, your goods are on their way to a foreign destination. Easy, right? The truth is, in between your call and the moment your goods are delivered, there are hundreds of people, all doing different jobs that are vital to the shipping industry. If you'd like to learn more about this crucial component of commerce and trade, this is the course for you. In it, you'll get a solid overview of the economic and global context in which shipping takes place, the importance of geographic factors, and the various types of shipping activity. If you're charting a career course in shipping, this is your port of departure. *CNT* This course is a great way to help you: • Learn about international trade and the need for shipping; • Familiarize yourself with geography and trade routes; • Gain knowledge of the dry bulk, liquid bulk and container trades; • Understand ship registration, flag states and coastal states; • Appreciate the need for sustainability in shipping. *APP* This course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Anyone who wants an introduction to the world of shipping. • Anyone who wants to start a career in shipping. • Import/Export workers who want to broaden their understanding of shipping. • Manufacturers or business people who need to ship their goods overseas and want to better understand the business. • Anyone fascinated by commercial marine transportation. *ADD* This course is given either in an in-class or an on-line format. Make sure to check the section. "OL" sections indicate an on-line course.

VESSEL HUSBANDRY AND PORT OPERATIONS

CESF 209

Type

course

Duration

42h

*VID* *KEYB* In your first course you had a good introduction to shipping. In this course, you're going to get a lot more specific by examining the operational and practical aspects of marine navigation, with special emphasis on the regulatory context and geographic considerations related to navigating in Canadian waters. You'll also study topics like agency disbursements and accounting, how to build an agent's checklist and more. This is the second of five courses that lead to your Certificate in Marine Transportation, so full steam ahead! *CNT* This course is a great way to help you: • Learn about the role of the agent, shore support and husbandry; • Familiarize yourself with navigation in Canadian waters; • Gain knowledge of port and terminal issues like loading, stowing and securing cargo; • Understand the role of shipboard personnel and other service providers; • Appreciate the importance of evolving operational issues like security and the environment. *APP* his course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Anyone who wants an introduction to the world of shipping. • Anyone who wants to start a career in shipping. • Import/Export workers who want to broaden their understanding of shipping. • Anyone fascinated by commercial marine transportation. *ADD* This course is given either in an in-class or an on-line format. Make sure to check the section. "OL" sections indicate an on-line course.

CUSTOMS AND DOCUMENTATION

CESF 309

Type

course

Duration

42h

*VID* *KEYB* Every year, billions of tons of cargo are shipped to and from ports around the globe. And every piece of it has to be documented properly if it's going to make it through customs. How would you like to be one of the people who checks that paperwork and examines the cargo? Or maybe you'd like to work for a shipping company and be the person who makes sure that cargo gets where it's going. Either way, this course will teach you what you need to know. Here, you'll focus on reporting and documentation requirements for ships and cargo, with special attention to the role of the Canada Border Services Agency (CBSA) and other customs administrations worldwide. Finish this course and your paperwork will be in perfect order. *CNT* This course is a great way to help you: • Learn about the shipping carrier's obligations to the CBSA; • Familiarize yourself with import and export reporting; • Gain knowledge of security and trade facilitation programs; • Understand the administrative money penalty system; • Examine the CBSA's requirements for cruise ships. *APP* This course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Students who completed CESF 209 and want to continue their studies. • Anyone who wants to start a career in shipping or the Canadian Border Services Agency. • Import/Export workers who want to broaden their understanding of shipping. • Anyone fascinated by commercial marine transportation. *ADD* This course is given either in an in-class or an on-line format. Make sure to check the section. "OL" sections indicate an on-line course.

MARITIME LAW AND INSURANCE

CESF 409

Type

course

Duration

42h

*VID* *KEYB* You know the old saying: paperwork wouldn't be so bad if it weren't for all the paper and the work. All joking aside, it's time to get down to business. So, sharpen your pencils because this course provides an introduction to the commercial and contractual contexts of shipping, with special focus on topics like international contracts, agency contracts, bills of lading and more. This is the second-to-last course in your Certificate in Marine Transportation, so you're right on course. *CNT* This course is a great way to help you: • Learn about international contracts and their role in shipping; • Familiarize yourself with contracts of carriage and bills of lading; • Gain knowledge of marine insurance and agency contracts; • Understand the rules governing the carriage of goods by sea; • Examine carrier issues, the Marine Liability Act and related subjects. *APP* This course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Students who completed CESF 309 and want to continue their studies. • Anyone who wants to start a career in shipping or marine insurance. • Import/Export workers who want to broaden their understanding of shipping. • Anyone fascinated by the commercial aspects of shipping. *ADD* This course is given either in an in-class or an on-line format. Make sure to check the section. "OL" sections indicate an on-line course.

PRACTICAL CHARTERING

CESF 509

Type

course

Duration

42h

*VID* *KEYB* For those of you who don't have a spare $10 million to buy your own freighter, there's a less costly alternative: chartering. And you'll learn all about it in this course, which focuses on ship chartering practice, with special reference to certain commonly encountered difficulties, charterparty types, clauses and uses, dispute resolution and more. This is the last course you'll need to earn your Certifcate in Marine Transportation and when you pass it, the world of shipping will open its doors to you. Congratulations in advance. *CNT* This course is a great way to help you: • Learn about the charter market and the role of the charterparty; • Familiarize yourself with voyage estimation principles; • Gain knowledge of marine insurance and agency contracts; • Understand concepts like freight, hire and laytime; • Examine contracts of affreightment and other types of chartering. *APP* This course is taught by an industry professional who takes an integrative approach to learning that is collaborative, experiential and student-centered. Real-world examples are used to bring topics to life. Participation is one of your keys to success. *WHO* • Students who completed CESF 409 and want to continue their studies. • Anyone who wants to start a career in shipping or chartering. • Anyone fascinated by the commercial aspects of shipping. *ADD* This course is given either in an in-class or an on-line format. Make sure to check the section. "OL" sections indicate an on-line course.

ADOBE IMAGING BASICS: PHOTOSHOP AND ILLUSTRATOR

CEWD 229

Type

course

Duration

40h

*VID* *KEYB* Pixel-perfect images. That's what you get when you learn how to use Photoshop and Illustrator, which is exactly what you'll do when you take this course. Before you know it, you'll be creating raster and vector images, managing layers, applying masks, using the various selection tools and optimizing images like a seasoned pro. No matter what type of work you do, these skills are sure to be an asset. *CNT* This course is a great way to help you: • Work with raster and vector images; • Create interface designs for desktop and mobile platforms; • Gain greater understanding of graphic design for the web; • Optimize images for insertion into web pages; • Use blend modes, masking, layer styles and symbols; • Understand the use of a grid system for UI design. *APP* In this program, you'll gain real-world skills and best practices from seasoned industry experts. Better still, you'll learn through hands-on projects using the most powerful equipment and the very latest software. No online tutorial even comes close to this type of education. *WHO* • Anyone who wants to learn the fundamentals of web page creation. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students following an academic path in web design. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

ADVANCED TECHNIQUES IN WEBSITE DESIGN

CEWD 319

Type

course

Duration

40h

*VID* *KEYB* There are millions of websites out there. Most of them not that great, right? Well, we bet you can make better ones. A lot better. In this course, you'll learn advanced techniques like responsive design for mobile devices, effective use of CSS and design patterns to enhance UX, and interface design that combines cutting-edge aesthetics with total functionality to meet the expectations of global audiences. If you're ready to take web design to the next level, just press enter. *CNT* This course is a great way to help you: • Build upon your knowledge of HTML and CSS to create advanced websites; • Upgrade your skills in idea- and visual-interface design and UX; • Learn new layout and positioning techniques including Flex and CSS grid; • Create web pages using HTML5, CSS3 effects, web fonts, video and audio, media queries, basic jQuery and more; • Broaden your understanding of designing for diverse web audiences; • Improve the overall look, feel and usability of your websites. *APP* In this program, you'll gain real-world skills and best practices from seasoned industry experts. Better still, you'll learn through lectures, discussions and hands-on projects using the most powerful equipment and the very latest software. No online tutorial even comes close to this type of education. *WHO* • Anyone who wants to learn the fundamentals of website design. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout or digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students following an academic path in web design. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

SEARCH ENGINE OPTIMIZATION

CEWD 365

Type

course

Duration

20h

*VID* *KEYB* You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll learn all about keyword research and selection, placement and density, tagging, linking, site design and performance, as well as social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course. *CNT* This course is a great way to help you: • Understand how web pages are crawled, indexed and ranked by search engines; • Implement on-site and off-site SEO strategies and techniques; • Accurately track, measure and analyze web metrics and statistics; • Incorporate social media and content marketing into SEO strategy. *APP* In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. *WHO* • Students who have completed CEWD 219 and want to continue their education. • Anyone who wants to learn the fundamentals of SEO. • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management. • Students moving onward to an academic path in the web world. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small-business owners, entrepreneurs or association members who manage their own communications. • Website owners/managers who want to maximize their reach on the web.

CONTENT MANAGEMENT WITH WORDPRESS

CEWD 419

Type

course

Duration

40h

*VID* *KEYB* With WordPress, virtually anyone can create dynamic, interactive websites. And you're no exception. With this in-depth course, you'll learn all the secrets: how to set up and deploy a WordPress site, how to apply and customize themes, tag posts, install plug-ins, display photo galleries, save and retrieve survey data, add shopping cart functionality and tons of other cool stuff. In fact, once you're finished, you'll be the person everyone turns to when they need a website. If only they'd taken this course like you. *CNT* This course is a great way to help you: • Install and run WordPress; • Build beautiful, accessible websites that people of almost any ability can manage; • Use HTML and CSS to design more responsive, interactive websites; • Build a WordPress theme from scratch; • Add images and tags to create a more interesting user experience; • Keep WordPress sites secure using best practices and plug-ins. *APP* In this program, you'll gain real-world skills and best practices from seasoned industry experts. Better still, you'll learn through hands-on projects using the most powerful equipment and the very latest software. No online tutorial even comes close to this type of education. *WHO* • Students who completed CEWD 219 and want to continue their studies. • Anyone who wants to learn the fundamentals of web page creation. • Students who want to work in advertising, animation, graphic design, illustration, printmaking, page layout and digital publication. • Anyone interested in updating their professional portfolio with the latest design trends. • Students following an academic path in web design. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small business owners or association members who manage their own communications. • Exhibition designers, fine artists, interior designers, landscape architects, multimedia specialists, photographers and UX designers could also greatly benefit from courses in this program.

JAVASCRIPT AND JQUERY

CEWD 429

Type

course

Duration

40h

*VID* *KEYB* So, want to learn how to use JavaScript and the jQuery library, eh? Well it's your lucky day; we can help you with that. This very course will start by helping you master the JavaScript syntax. From there, you'll learn how to validate form-data, create simple animations and update page elements on the fly. You'll learn all about adding GUI widgets (sounds like fun!), applying effects and updating CSS elements. Once you're initiation is complete, you'll be ready to create dynamic web pages using JavaScript and jQuery. And you'll be eligible for geek programmer level 1 status. *CNT* This course is a great way to help you: • Create dynamic web pages with jQuery and JavaScript; • Validate form-data using JavaScript; • Update CSS dynamically using jQuery; • Create animations using jQuery and use its plug-ins effectively. *APP* In this program, you'll delve into the world of Java, led by industry experts who'll guide you through active-learning assignments and projects while encouraging you to get enthusiastically involved in class discussions. You should expect to be very hands-on. *WHO* • Students who completed CEWD 319 and want to continue their studies. • Anyone who wants or needs to learn the fundamentals of programming. • Graduate students who need develop software as part of their course work or thesis. • Students in any university program who wish to acquire practical and hands-on skills in programming. • Web Designers, UX Designers and Quality Assurance Specialists who want to better understand the software development process. • Developers currently working in another programming language who want to learn Java in an instructor-led setting. • Developers who want to expand their knowledge of Java in an instructor-led setting.

INTRO TO SQL

CEWP 215

Type

course

Duration

20h

*VID* *KEYB* When it comes to slick, highly functional sites, web designers get most of the credit. But they couldn't do what they do without the programmers, the unsung heroes of the web. If you're someone who likes to get inside the machine and see how it really works, this course is for you. You'll learn the fundamentals of Structured Query Language, relational database management, database storage structures and information retrieval. This course serves as the foundation for further studies in programming. And if you're reading this on the web, someone, maybe someone like you, took a course just like this and now has a pretty cool job. *CNT* This course is a great way to help you: • Learn the fundamentals of SQL; • Familiarize yourself with basic database management and access; • Understand the basics of relational database management theory; • Gain an understanding of database storage structures; • Gain skills retrieving information using SQL Select. *APP* In this program, you'll gain real-world knowledge through active hands-on learning led by seasoned pros who'll show you the ropes. More excitingly, you'll be using the most powerful equipment and the very latest software. You can't get skills like this on YouTube. *WHO* • Anyone who wants to learn the fundamentals of web programming. • Anyone looking to pursue studies or employment in the field of big data Students who want to work in advertising, animation, graphic design, website creation and management. • Students looking onward to an academic path in web programming. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small business owners or association members who manage their own communications.

HTML5 AND CASCADING STYLE SHEETS

CEWP 329

Type

course

Duration

40h

*VID* *KEYB* There are some great websites out there. Then again, there are some pretty terrible ones. That means there's still a high demand for talented people who know how to program properly. If you'd like to be one of them, consider yourself welcome. You'll be part of a keen group using a hand-coded approach to create web pages and online forms, display tabular data, format and position page content, insert multimedia files and apply micro-data. You'll get a comprehensive view of HTML5 and CSS and you'll gain the skills needed to create web pages that are compatible with different browsers, platforms, and devices. All that in ten short classes. Ready to start? *CNT* This course is a great way to help you: • Structure content with HTML5; • Style pages with cascading style sheets (CSS); • Insert images, video and audio into web pages; • Create customized forms; • Create web pages that render properly across multiple devices and browsers. *APP* In this program, you'll gain real-world knowledge through active hands-on learning led by seasoned pros who'll show you the ropes. More excitingly, you'll be using the most powerful equipment and the very latest software. You can't get skills like this on YouTube. *WHO* • Anyone who wants to learn the fundamentals of web programming. • Students who want to work in advertising, animation, graphic design, website creation and management. • Students looking onward to an academic path in web programming. • Employees in marketing, communications or sales who want to refresh their skills or open new horizons. • Small business owners or association members who manage their own communications.

JAVASCRIPT AND AJAX

CEWP 339

Type

course

Duration

40h

*VID* *KEYB* If you've gotten this far, you obviously have a strong background in HTML and CSS. This time, you'll dig deeper into a complete study of JavaScript to create Rich Internet Applications (RIA). Once you've mastered JavaScript constructs and syntax, you'll learn how to make server connections with XMLHttpRequest objects. You'll handle Extensible Markup Language (XML) and JavaScript Object Notation (JSON) data, modify the Document Object Model (DOM), update page formatting and content, validate form-data and create simple animations. Once you've mastered all those acronyms and their underlying concepts, you'll be able to design and develop dynamic web pages using JavaScript and Ajax. *CNT* This course is a great way to help you: • Understand the role of client-side scripting in the browser; • Develop and integrate JavaScript into web applications; • Use JavaScript operators, expressions and control-data structures; • Create user-defined objects and functions; • Understand JavaScript objects, properties, methods and object notation; • Use Object-Oriented Programming (OOP) techniques; • Access and interact with the Document Object Model (DOM) to make dynamic web pages; • Identify and use JavaScript events, and event listeners to build event handlers; • Use XMLHttpRequest object to develop Ajax applications; • Understand XML and JSON document structures. *APP* In this program, you'll delve into the world of Java, led by industry experts who'll guide you through active-learning assignments and projects while encouraging you to get enthusiastically involved in class discussions. You should expect to be very hands-on. *WHO* • Students who completed CEJV 416 and CEWP 329 and want to continue their studies. • Anyone who wants or needs to learn the fundamentals of programming. • Graduate students who need develop software as part of their course work or thesis. • Students in any university program who wish to acquire practical and hands-on skills in programming. • Web Designers, UX Designers and Quality Assurance Specialists who want to better understand the software development process. • Developers currently working in another programming language who want to learn Java in an instructor-led setting. • Developers who want to expand their knowledge of Java in an instructor-led setting.

PHP PROGRAMMING WITH MYSQL I

CEWP 459

Type

course

Duration

40h

*VID* *KEYB* Great websites are like magic. They make everything seem effortless. The truth is, a team of people spent a great deal of time writing every line of code: the programmers. If you're here, it's probably because you want to be one of them. Good move. This course moves beyond what you've learned already to teach you all about database-driven web application development using PHP and MySQL. Specific topics include how to create databases, tables, indexes and storage procedures, how to manage users, replicate tables and other geeky stuff. By the end of this course you'll be able to create PHP-based web applications that persist data to and retrieve data from a MySQL database. Pretty awesome, right? *CNT* This course is a great way to help you: • Learn the fundamentals of PHP and MySQL; • Create dynamic web pages; • Learn object-oriented programming; • Use different arrays within your program; • Perform basic administration of a MySQL database; • Create various types of database objects, like schemas, tables, users, indexes, etc.; • Use PHP to persist data to and retrieve data from a MySQL database. *APP* In this program, you'll gain real-world knowledge through active hands-on learning led by seasoned pros who'll show you the ropes. More excitingly, you'll be using the most powerful equipment and the very latest software. You can't get skills like this on YouTube. *WHO* • Students who have completed CEWP 215, CEWP 329 and CEJV 416, and want to continue their studies. • Anyone looking to pursue studies or employment in the field of big data • Anyone who wants to learn the fundamentals of web programming. • Students who want to work in advertising, animation, graphic design, website creation and management. • Students looking onward to an academic path in web programming. • Beginning web programmers with basic programming knowledge. • Intermediate web programmers who wish to improve their PHP knowledge • Java, .NET, C++ programmers wanting to learn a new language. • HTML programmers/designers transitioning to learn back-end programming in PHP. • Project managers wanting to familiarize themselves with PHP development. • QA testers who wish to learn best practice coding and testing procedures. • Technical business analysts who would like to build prototypes quickly. • Hobbyists wanting to incorporate PHP into their personal projects.

PHP PROGRAMMING WITH MYSQL II

CEWP 559

Type

course

Duration

40h

*VID* *KEYB* They call it MySQL but by now, it should start feeling like it's yourSQL. In CEWP 459, you learned the fundamentals. Now it's time to dig deep and get your A game on. This course focuses on advanced topics of PHP web application development like securing web applications, developing shopping carts, authentication, interacting with the file system and server, generating images, controlling sessions, creating an email service, calling web services, and integrating AJAX. You'll also learn how to properly structure web applications using a Model-View-Controller design pattern. By the time you finish this course, you'll have mastered the skills needed to create secure e-commerce web applications using PHP and MySQL. And that's the perfect way to secure a job for your future. *CNT* This course is a great way to help you: • Develop web applications using the MVC design pattern; • Create a simple, database-connected application; • Master MVC programming in PHP; • Learn how to use web services, encrypt data and use encoding; • Understand regular expressions and conceive a login screen; • Develop and interactive profile and a basic, ecommerce application. *APP* In this program, you'll gain real-world knowledge through active hands-on learning led by seasoned pros who'll show you the ropes. More excitingly, you'll be using the most powerful equipment and the very latest software. You can't get skills like this on YouTube. *WHO* • Students who have completed CEWP 459 and want to continue their studies. • Anyone looking to pursue studies or employment in the field of big data • Anyone who wants to learn the fundamentals of web programming. • Students who want to work in advertising, animation, graphic design, website creation and management. • Students looking onward to an academic path in web programming. • Intermediate web programmers who wish to improve their PHP knowledge • Java, .NET, C++ programmers wanting to learn a new language. • HTML programmers/designers transitioning to learn back-end programming in PHP. • Project managers wanting to familiarize themselves with PHP development. • QA testers who wish to learn best practice coding and testing procedures. • Technical business analysts who would like to build prototypes quickly. • Hobbyists wanting to incorporate PHP into their personal projects.

Concordia Continuing Education does not have differential tuition fees. Tuition fees are the same for all students admitted to CCE.

Please note that at Concordia Continuing Education tuition fees, registration fees and late registration fees are due at the time of registration. Failure to make full payment may result in interest charges being applied.

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