Course
Making Decisions with Customer Insights
Making Decisions with Customer Insights provides step-by-step guidance to help you build a custom research plan focused on generating customer insights that lead to better decisions. Using a human-centred approach, you’ll learn how to use your new data to connect more deeply with your customers so their needs, behaviours and motivations are reflected in every decision you make.
Your takeaways
• Identify an organizational challenge that can be addressed through customer insights.• Analyze the interests of key stakeholders to help you gather insights that will support decision-making.
• Identify gaps in existing customer insights that limit effective decision-making.
• Build a research plan that aligns with business needs, stakeholder priorities, and organizational constraints.
• Explain how customer insights can inform smarter decisions and contribute to better business outcomes.
Our approach
Through expert guidance and practical exercises, you'll learn how to collect the right customer insights and use them to make better decisions. This hands-on approach gives you the opportunity to build a tangible customer research plan you can apply immediately.Who benefits the most?
• Mid-level professionals and team leads in marketing, product management, operations, HR, or customer service who want to make smarter, customer-informed decisions.• Decision-makers who want to achieve greater results by better aligning solutions with customer needs and motivations.
• Innovation, transformation, and strategy professionals tasked with leading change, improving services, or launching new initiatives.
Course structure
This course is delivered through weekly two-hour sessions and unfolds in three steps.
1. Define problem
Bring a unique organizational challenge and explore how customer insights can help solve it.
2. Map stakeholders
Identify who influences your project’s success and learn how to thoughtfully address their needs.
3. Build a research plan
Build a plan to find the insights you’re missing and outline how gathering them will lead to better decisions.
CCE Loyalty Discount
Students will receive a 10% discount on their CCE course or workshop tuition fees if they meet any of the following criteria:
- They previously completed a CCE, undergraduate or graduate course at Concordia University.
- They completed a language proficiency test at CCE.
- They completed a CCE Professional Development Seminar/Workshop.
This discount is based on the information maintained in the Concordia University student information system.
NOTE: The discount does not apply to application fees for admission to a CCE program, language proficiency test enrollment, or AI for Decision-Makers in Advanced Manufacturing.
