Intro to Marketing
Course
Description
Marketing channels and consumer interests keep multiplying, but what makes marketing work hasn’t changed. Our Intro to Marketing course gives you the tools to think like a marketing manager and make sound strategic decisions. By examining real products, services, and businesses, you’ll discover how to define a market, position an offer, and build a plan that converts your target audience into customers.
Course at a glance
Course code: CEMK 1150
Format: Online
Duration: 30 hours
Language: English
Upskill your team with custom corporate training.
Key takeaways
- Develop and apply a marketing plan to your business
- Adapt your strategy to changing business situations
- Define your target market
- Position your offer strategically
- Communicate marketing ideas clearly to gain the buy-in of supervisors
Student information
Upcoming date(s)
Term
Section
mode
Fees
January 18 – February 17, 2027
Mo We 9:00 – 12:00
Winter
B1
Online
$1,225
Term
Winter
Section
B1
mode
Online
Fees
$1,225
January 19 – March 23, 2027
Tu 18:00 – 21:00
Winter
1
Online
$1,225
Term
Winter
Section
1
mode
Online
Fees
$1,225
June 22 – August 24, 2027
Tu 18:00 – 21:00
Summer
1
Online
$1,225
Term
Summer
Section
1
mode
Online
Fees
$1,225
