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Certificate in Social Media Marketing


The Certificate in Social Media Marketing is designed for people like you desiring the skills to use social media platforms in the creation of an integrated marketing plan. You will establish a foundation in the basics of marketing and practice and learn how to execute successful social media strategies and campaigns.

This certificate walks you through the fundamentals from research, to creation, to strategy and growth of social media marketing and the role it plays in the marketing mix.

Your takeaways

This program is a great way to help you:

  • Learn the essentials and fundamentals of marketing;
  • Measure and track social media performance and ROI;
  • Create a social media strategy aligned with your business and marketing goals;
  • Audit, plan and implement a social media strategy;
  • Identify trends and insights around your social media marketing efforts.

Program courses

To obtain this certificate, students must complete the three courses below. For course descriptions, schedules and registration, click on the links of each course.

Our approach

As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by industry experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount.

Who benefits most?

  • Anyone who wants to learn the fundamentals of social media;
  • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online;
  • Public relations professionals who want to broaden their own reach or that of their clients;
  • Students moving onward to an academic path in the web world;
  • Employees in marketing, communications or sales who want to refresh their skills or open new horizons;
  • Small-business owners or association members who manage their own communications;
  • Website owners/managers who want to maximize their reach on the web.
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