Your take-away

This program is a great way to help you:

  • Learn the essentials and fundamentals of marketing;
  • Measure and track social media performance and ROI;
  • Create a social media strategy aligned with your business and marketing goals;
  • Audit, plan and implement a social media strategy;
  • Identify trends and insights around your social media marketing efforts.

Program courses

To get this certificate, students must complete the 3 courses listed below.  
*Click the blue links to get information about each course.

Create your program path

If you want to complete this program as efficiently as possible, or if you are looking to build a schedule that best suits your needs, please contact us at; we will be happy to have a discussion with you. For course descriptions, schedules and registration click on the above course links.

Our approach

As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by industry experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. 

Who benefits most?

  • Anyone who wants to learn the fundamentals of social media;
  • Students who want to work in public relations, advertising, website creation, management, or virtually any other field that communicates online;
  • Public relations professionals who want to broaden their own reach or that of their clients;
  • Students moving onward to an academic path in the web world;
  • Employees in marketing, communications or sales who want to refresh their skills or open new horizons;
  • Small-business owners or association members who manage their own communications;
  • Website owners/managers who want to maximize their reach on the web.

CCE General inquiries

Phone: 514-848-3600
Fax: 514-848-2806

English test centre


Mailing address

Concordia Continuing Education
1455 De Maisonneuve Blvd. W.
Montreal, Que.

Visit CCE

1600 Ste-Catherine St. W.
FB-117 (1st floor)
Montreal, Que.


Monday–Friday9 a.m. – 5 p.m.

Saturday: Closed
Sunday: Closed

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