Social Media – Strategies and ROI
Course
Description
Many social media efforts fall short because they aren’t guided by a clear strategy. Our Social Media – Strategies and ROI course shows you how to evaluate social media performance and identify opportunities for growth by conducting a social media audit on an existing brand of your choice. Through this hands-on project, you’ll create a content strategy and social media calendar guided by content pillars you’ll develop to increase brand awareness and engagement. With a framework for content creation, you’ll know what to post, when to post, and which platforms to use.
Course at a glance
Course code: CEPR 225
Format: Online
Duration: 30 hours
Language: English
Upskill your team with custom corporate training.
Key takeaways
- Conduct social media audits and research to evaluate and improve performance
- Develop a social media content strategy and editorial calendar
- Use social media analytics and key performance indicators (KPIs) to measure campaign success and return on investment (ROI)
- Create social media advertising to support business and marketing goals
- Plan, manage, and communicate social media initiatives to stakeholders
Student information
Upcoming date(s)
Term
Section
mode
Fees
January 21 – March 25, 2027
Th 18:00 – 21:00
Winter
1
Online
$985
Term
Winter
Section
1
mode
Online
Fees
$985
February 23 – March 25, 2027
Tu Th 9:00 – 12:00
Winter
B1
Online
$985
Term
Winter
Section
B1
mode
Online
Fees
$985
June 21 – August 23, 2027
Mo 18:00 – 21:00
Summer
1
Online
$985
Term
Summer
Section
1
mode
Online
Fees
$985
