Digital Marketing – Part-time
Program
Description
Digital marketing is broad, so it can be challenging to know where to start. Our Digital Marketing program guides you through the basics of how digital marketing works, so you can plan and optimize campaigns from start to finish. You’ll gain hands-on training in SEO, social media marketing, paid search, and analytics. These vital digital skills can help you break into a digital marketing role, get your business noticed online, or apply marketing strategies across a range of industries and contexts.
Program at a glance
Format: Online
Schedule: Part-time
Language: English
Number of courses: 5
Program type: Diploma
Upskill your team with custom corporate training.
Key takeaways
- Develop and execute a social media strategy
- Apply SEO techniques to improve search visibility
- Create and manage paid search campaigns (Google and Microsoft ads)
- Analyze marketing performance using analytics tools
- Collect and analyze website data to inform SEM strategies aimed at your target audience
Student information
Courses
This program consists of five required courses, all offered online. To complete the program, register for each course individually below.
