Search Engine Optimization
Course
Description
Your products and services may meet customer needs, but you need to appear high enough in search results for people to find them. Our Search Engine Optimization course teaches the fundamentals of SEO and the techniques that help content appear in search results. Through hands-on projects, you’ll learn how search engines work while conducting keyword research, understanding search intent, optimizing content and measuring performance to maximize the potential of your marketing campaigns.
Course at a glance
Course code: CEWD 365
Format: Online
Duration: 30 hours
Language: English
Upskill your team with custom corporate training.
Key takeaways
- Conduct keyword research and select keywords based on search volume, competition, and relevance to your target audience
- Apply SEO best practices including the optimization of titles, meta descriptions, headers, and content structure and quality
- Understand how search engines crawl and index websites, and how to identify and resolve issues that prevent pages from being discovered
- Understand and implement link-building strategies to improve website discoverability, authority, and ranking
- Track, analyze, and report on SEO performance using industry-standard tools
Student information
Upcoming date(s)
Term
Section
mode
Fees
January 18 – February 17, 2027
Mo We 13:00 – 16:00
Winter
B1
Online
$985
Term
Winter
Section
B1
mode
Online
Fees
$985
April 6 – June 8, 2027
Tu 13:00 – 16:00
Spring
C1
Online
$985
Term
Spring
Section
C1
mode
Online
Fees
$985
April 7 – June 9, 2027
We 18:00 – 21:00
Spring
1
Online
$985
Term
Spring
Section
1
mode
Online
Fees
$985
