Course
Search Engine Optimization
You probably got to this page because you're already familiar with the quality of education here. But what if you were just Googling something? The first few results would be paid ads, but after that it's all Search Engine Optimization: the science of having your website stand out among the 1 billion websites online today. In this course, you'll learn proven techniques to increase the number of visitors to a website. You'll earn how SEO fits into the marketing mix and all about keyword mapping research and selection, placement and density, tagging, linking, recommendations on site design, performance, and social media tactics. Remember: if they can't find you online, you don't exist. If that's the case, press reboot and take this course.
Upcoming date(s)
Term
Section
mode
Fees
January 12 – February 11, 2026
Mo We 13:00 – 16:00
Winter
B1
Online
$840.00
Term
Winter
Section
B1
mode
Online
Fees
$840.00
March 31 – June 2, 2026
Tu 13:00 – 16:00
Spring
C1
Online
$840.00
Term
Spring
Section
C1
mode
Online
Fees
$840.00
April 1 – June 3, 2026
We 18:00 – 21:00
Spring
1
Online
$840.00
Term
Spring
Section
1
mode
Online
Fees
$840.00
Your takeaways
This course is a great way to help you:• Understand the role of SEO in the digital marketing eco-system and consumer journey;
• Identify SEO trends and insights;
• Understand how web pages are crawled, indexed and ranked by search engines and create an SEO optimized website/landing page;
• Accurately track, measure and analyze web metrics and statistics;
• Create a detailed technical and content audit.
Our approach
In this program, you'll gain real-world knowledge, experience and insights through hands-on training from industry experts with a wealth of experience. Individual and group activities are very hands-on, bridging the gap between theory and practice. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom).Who benefits the most?
• Anyone who wants to learn the fundamentals of SEO.• Students who want to work in advertising, social media, public relations, website creation, writing for the web and management.
• Employees in marketing, communications or sales who want to refresh their skills or open new horizons.
• Small-business owners, entrepreneurs or association members who manage their own communications.
• Business owners and managers who want to maximize their reach on the web.
CCE Loyalty Discount
Students will receive a 10% discount on their CCE course or workshop tuition fees if they meet any of the following criteria:
- They previously completed a CCE, undergraduate or graduate course at Concordia University.
- They completed a language proficiency test at CCE.
- They completed a CCE Professional Development Seminar/Workshop.
This discount is based on the information maintained in the Concordia University student information system.
NOTE: The discount does not apply to application fees for admission to a CCE program, language proficiency test enrollment, or AI for Decision-Makers in Advanced Manufacturing.
