Digital Marketing - Intensive
Program
Description
Digital marketing is broad, so it can be challenging to know where to start. Our Digital Marketing program guides you through the basics of how digital marketing works, so you can plan and optimize campaigns from start to finish. In this intensive learning experience, you’ll gain hands-on training in SEO, social media marketing, paid search, and analytics. These vital digital skills can help you break into a digital marketing role, get your business noticed online, or apply marketing strategies across a range of industries and contexts.
Program at a glance
Format: Online
Duration: 2 months, intensive
Language: English
Program type: Diploma
Upskill your team with custom corporate training.
Key takeaways
- Develop and execute a social media strategy
- Apply SEO techniques to improve search visibility
- Create and manage paid search campaigns (Google and Microsoft ads)
- Analyze marketing performance using analytics tools
- Collect and analyze website data to inform SEM strategies aimed at your target audience
Student information
Topics
Here are the subjects that’ll be covered in this program.
- Intro to Marketing
- Search Engine Marketing
- Social Media - Networks and Concepts
- Social Media - Strategies and ROI
- Search Engine Optimization
Upcoming date(s)
Term
Section
mode
Fees
January 18 – March 25, 2027
Mo Tu We Th 9:00 – 16:00
Winter
CLT
Online
$5,165
Term
Winter
Section
CLT
mode
Online
Fees
$5,165
