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Diploma in Digital Marketing (full-time)

PROGRAM

There are people out there who know how to harness websites effectively for marketing and social media. Very few know how to do this. But you will. 

This program is offered via an online virtual classroom with live synchronous learning (Zoom).

In this comprehensive, five-course diploma program (160 hours) you'll learn everything from the essentials of digital marketing to the strategies and skills you'll need to increase site traffic, brand awareness and campaign effectiveness. Our industry pros will help you progress from novice to guru so you can take your place in this fast-paced field that's reshaping global communications.

This is an all in one walking you from point A to Z of marketing, planning, measuring to strategizing. Transition into an exciting career actively seeking new talent.

Upcoming date(s)

Term
Section
mode
Fees

January 13 – March 20, 2025
Mo Tu We Th 9:00 – 16:00
Winter
CLT
Online
$4,300.00
Term
Winter
Section
CLT
mode
Online
Fees
$4,300.00

Your takeaways

This program is a great way to:

  • Learn the essentials of digital marketing;
  • Learn how to increase traffic and brand awareness through organic and paid search-engine marketing techniques;
  • Measure and track web performance;
  • Audit, plan and implement a social media strategy;
  • Optimize websites to align with search engine algorithms and best practices; 
  • Create and manage paid search campaigns on Google and Bing.

Program courses

To obtain this diploma, students must complete the five courses below. For course descriptions, schedules and registration, click on the links of each course.

Our approach

As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by industry experts. You'll formulate strategies to solve problems and seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This program is offered via an online virtual classroom with live synchronous learning (Zoom).

Who benefits most?

  • Anyone who wants to earn a Diploma in Digital Marketing;
  • Anyone seeking a deep understanding of social media and the skills to apply those concepts in a professional setting;
  • Students who want to work in public relations, advertising, website creation, management or virtually any other field that communicates online;
  • PR professionals who want to broaden their own reach or that of their clients. 
  • Employees in marketing, communications or sales who want to refresh their skills or open new horizons;
  • Small-business owners, entrepreneurs or association members who manage their own communications
  • Website owners/managers who want to maximize their reach on the web.

Career support

Mentorship (optional)

Participating students can receive 8 hours of career development mentoring from seasoned digital marketing professionals.

Work-integrated learning (optional)

Participating students can choose from three work-integrated learning options.

Program details

This full-time program consists of 24 hours per week of synchronous and asynchronous learning activities. Synchronous sessions are scheduled during the day, Monday to Friday between 9:00-18:00 via an online virtual classroom (Zoom). Asynchronous activities can be completed at your own convenience. A more detailed schedule and other program details are provided upon registration.
 

Payment Information

To apply, you must complete the online application. A non-refundable deposit of $625, which is applied to the tuition fee, must accompany the application. Students will receive confirmation that they have been accepted to the program by e-mail. The remaining tuition fees must be paid no later than fourteen (14) days prior to the commencement of classes in order to guarantee a student’s place in the program.  

Important

All course exemptions must be requested in writing at the time of admission in order to receive a tuition adjustment. To request a course exemption, students must complete a Course Exemption Form and submit it to cce@concordia.ca. Any exemptions granted after the admission period will not result in a tuition reduction.

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