Search Engine Marketing
Course
Description
Search Engine Marketing is key to helping clients find your products and services, but paid search campaigns can be difficult to make sense of if you’re new to them. Our Search Engine Marketing course shows you how to create, launch, and optimize paid search campaigns based on data, research, and analytics. Through hands-on projects, you’ll learn how to structure campaigns, conduct keyword research, write persuasive ad copy, and use analytics tools to create and manage paid search campaigns from start to finish.
Course at a glance
Course code: CEMK 175
Format: Online
Duration: 30 hours
Language: English
Upskill your team with custom corporate training.
Key takeaways
- Collect and analyze website data to inform SEM strategies aimed at your target audience
- Apply keyword research and ad strategy to inform campaign structure and copy
- Implement and optimize campaigns to improve performance over time
- Present your work persuasively so stakeholders understand and support your strategy
Student information
Upcoming date(s)
Term
Section
mode
Fees
January 18 – March 22, 2027
Mo 18:00 – 21:00
Winter
1
Online
$985
Term
Winter
Section
1
mode
Online
Fees
$985
February 23 – March 25, 2027
Tu Th 13:00 – 16:00
Winter
B1
Online
$985
Term
Winter
Section
B1
mode
Online
Fees
$985
April 6 – June 8, 2027
Tu 18:00 – 21:00
Spring
1
Online
$985
Term
Spring
Section
1
mode
Online
Fees
$985
