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Entrepreneurship & Online Business – Part-time

Program

Description

To turn their idea into a viable online venture, entrepreneurs need to acquire fundamental business know-how. Through applied exercises built around your own business idea, the Entrepreneurship and Online Business program equips you to assess market potential, use financial data to evaluate business performance and objectives, and apply operational management techniques for day-to-day efficiency and long-term adaptability. You’ll also learn fundamental online marketing techniques to reach your  target audience, and develop the relationship-building skills that turn first-time customers into long-term clients. The part-time program gives you the flexibility to complete your studies while maintaining work-life balance.

Key takeaways

  • Assess market opportunities and develop a viable online business strategy
  • Use financial information to evaluate business performance and support strategic planning
  • Develop customer acquisition and relationship management strategies that support long-term business growth
  • Apply operational management techniques to improve efficiency, for future demands, and prepare for unforeseen challenges
  • Understand how to use search marketing to connect with your target audience
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