Skip to main content

SEO & UX/UI Fundamentals

Program

Description

High-performing websites attract the right audience and deliver content intuitively to guide visitors to take a specific action. Through practical, project-based exercises, the SEO & UX/UI Fundamentals program equips you with the skills to improve search rankings, organize web content, design intuitive user experiences, and create websites that support marketing goals.

Key takeaways

  • Apply search engine optimization techniques to improve website visibility
  • Design digital interfaces based on user behaviour and needs
  • Create website graphics and interface elements using Adobe Illustrator
  • Make informed SEO, content and design decisions for websites
  • Identify digital design that attracts and engages visitors, and prompts specific actions
Back to top

© Concordia University