Your take-away

This program is a great way to help you:

  • Creating SEO audits, recommendations and optimizations for clients, business and web properties;
  • Measure and track web performance of SEM campaigns and SEO efforts;
  • Create search engine marketing and optimization strategies;
  • Identify trends and insights that will impact and influence your SEO and SEM campaigns;
  • Optimize websites to align with search engine algorithms and best practices;
  • Create and manage paid search campaigns on Google and Bing;
  • Understand the role of SEO and SEM in the marketing mix.

Program courses

To get this certificate, students must complete the 3 courses listed below.  
*Click the blue links to get information about each course.

Create your program path

If you want to complete this program as efficiently as possible, or if you are looking to build a schedule that best suits your needs, please contact us at cce@concordia.ca; we will be happy to have a discussion with you. For course descriptions, schedules and registration click on the above course links.


Our approach

As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by industry experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. 


Who benefits most?

  • Anyone who wants to be a digital marketer;
  • Anyone who wants to learn the fundamentals of SEM and webpage creation;
  • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management;
  • Copywriters who want to learn how to write effectively for the web;
  • Students moving onward to an academic path in the web world;
  • Employees in marketing, communications or sales who want to refresh their skills or open new horizons;
  • Small-business owners, entrepreneurs or association members who manage their own communications;
  • Website owners/managers who want to maximize their reach on the web

CCE General inquiries

Phone: 514-848-3600
Fax: 514-848-2806
Email: cce@concordia.ca

English test centre

(IETLS, CAEL, CELPIP)
Email: language.test@concordia.ca



Mailing address

Concordia Continuing Education
1455 De Maisonneuve Blvd. W.
Montreal, Que.
CANADA  H3G 1M8

Visit CCE

1600 Ste-Catherine St. W.
FB-117 (1st floor)
Montreal, Que.


Hours

Monday–Friday9 a.m. – 5 p.m.

Saturday: Closed
Sunday: Closed

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