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Certificate in Search Marketing


To be an SEO or SEM expert, it means that you have to be good with technical, content, analytical and research skills. This certificate is put in place with that in mind to give you a foundation in website creation and design, as well as strategies and techniques to achieve high rankings in both sponsored/paid and organic/free search results.

Your takeaways

This program is a great way to help you:

  • Creating SEO audits, recommendations and optimizations for clients, business and web properties;
  • Measure and track web performance of SEM campaigns and SEO efforts;
  • Create search engine marketing and optimization strategies;
  • Identify trends and insights that will impact and influence your SEO and SEM campaigns;
  • Optimize websites to align with search engine algorithms and best practices;
  • Create and manage paid search campaigns on Google and Bing;
  • Understand the role of SEO and SEM in the marketing mix.

Program courses

To obtain this certificate, students must complete the three courses below. For course descriptions, schedules and registration, click on the links of each course.

Our approach

As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by industry experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount.

Who benefits most?

  • Anyone who wants to be a digital marketer;
  • Anyone who wants to learn the fundamentals of SEM and webpage creation;
  • Students who want to work in advertising, social media, public relations, website creation, writing for the web and management;
  • Copywriters who want to learn how to write effectively for the web;
  • Students moving onward to an academic path in the web world;
  • Employees in marketing, communications or sales who want to refresh their skills or open new horizons;
  • Small-business owners, entrepreneurs or association members who manage their own communications;
  • Website owners/managers who want to maximize their reach on the web.
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