Diploma in Data Science for Digital Marketing Analytics
PROGRAM
These days, companies work with huge volumes of data, gathered from diverse sources. In the field of digital marketing, knowing how to collect, analyze and transform this data can make the difference between a huge success and an epic failure. This program focuses on real-world business applications for Big Data and teaches you effective marketing strategies, so once you finish this program, you will be career-ready.
In this seven-course program you'll:
- Learn everything from the essentials of digital marketing to the strategies and skills you'll need to increase site traffic, brand awareness and campaign effectiveness
- Learn how to design a Big Data science project of your own using data from social networks, sensors, weblogs and more.
- Progress from novice to guru so you can take your place in this fast-paced field that's reshaping global communications.
Although knowledge of SQL is not a required course in the program, we strongly suggest you have some basic skills in this area. To succeed, you will be required to do 5-10 hours of work per week outside of class time. Those with little to no prior knowledge will require more time to gain familiarity with the concepts. Note that this is an online, synchronous program.
To register, go to Program courses, and select individually the course(s) you wish to enroll in.
Your takeaways
This diploma is a great way to help you:
- Learn how to increase traffic and brand awareness through organic and paid search-engine marketing techniques;
- Measure and track web performance;
- Optimize websites to align with search engine algorithms and best practices;
- Create and manage paid search campaigns on Google and Bing;
- Discover and understand business cases from Big Data projects;
- Collect and transform data from social networks;
- Analyze data through a visual process;
- Create stories to share your insights.
Program courses
To obtain this diploma, students must complete the following four courses and two (2) out of the three (3) elective courses listed below. For course descriptions, schedules and registration, click on the links of each course.
Students must complete the following 4 core program courses:
- Intro to Data Analysis with Excel (CEBD 1300)
- Intro to Big Data Business Cases (CEBD 1150)
- Big Data Visualization and Storytelling (CEBD 1251)
- Big Data Analytics for Business (CEBD 1151)
Students must also complete 2 of the following electives:
- Search Engine Marketing (CEMK 175)
- Search Engine Optimization (CEWD 365)
- Data: The Key to Truly Strategic Communications (CECM 200)
Our approach
In this program, you'll gain real-world knowledge, experience and insights through lectures from experienced pros who'll show you the ropes. Learn through hands-on projects that will focus on the acquisition of practical, real-world skills and not just theory. You'll be taught by industry pros using the latest technologies and software. You can't get skills like this on YouTube.
Who benefits most?
- Anyone who wants to learn how to apply Big Data principles in digital marketing.
- Anyone looking to work in Big Data / Data Science for a large- or medium-sized company.
- Anyone who wants to launch a start-up in Data Science / Big Data.
- Employees in the business-intelligence field who want to upgrade their skills or broaden their professional horizons.
- Employees or students who want to become Data Scientists.