These days, companies work with huge volumes of data, gathered from diverse sources. In the field of digital marketing, knowing how to collect, analyze and transform this data can make the difference between a huge success and an epic failure. This program focuses on real-world business applications for Big Data and teaches you effective marketing strategies, so once you finish this program, you will be career-ready.
In this seven-course program you'll:
- Learn everything from the essentials of digital marketing to the strategies and skills you'll need to increase site traffic, brand awareness and campaign effectiveness
- Learn how to design a Big Data science project of your own using data from social networks, sensors, weblogs and more.
- Progress from novice to guru so you can take your place in this fast-paced field that's reshaping global communications.