Data Science for Digital Marketing Analytics
Program
Description
In digital marketing, knowing how to collect, analyze and transform this data can make the difference between a huge success and an epic failure. This program focuses on real-world business applications for data analytics and teaches you effective marketing strategies. You'll learn how to design data analytics projects using data from social networks, sensors, web traffic, and more. Although knowledge of SQL is not a required course in the program, we strongly suggest you have some basic skills in this area.
This program is discontinued as of January 2027. If you have questions, contact us at cce@concordia.ca.
Program at a glance
Format: Online
Schedule: Part-time
Language: English
Program type: Diploma
Number of courses: 6
Upskill your team with custom corporate training.
Key takeaways
- Learn how to increase traffic and brand awareness through organic and paid search-engine marketing techniques
- Measure and track web performance
- Create and manage paid search campaigns on Google and Bing
- Discover and understand business cases from data analytics projects
- Create compelling insights through data visualization techniques
Student information
Courses
This program consists of six required courses, all offered online. To complete the program, register for each course individually below.
