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Course

Big Data Analytics for Business

Course code
CEBD 1151
Duration
30 hours
Organizations are sitting on data they never act on. That’s often because decision-makers are left to interpret the numbers themselves.
This course shows you how to deliver data as a story that makes the right decision obvious. You’ll learn how to connect your analysis to business objectives, define the right KPIs, and craft visual narratives that guide stakeholders towards better decisions. You’ll also work with AI tools like Tableau Pulse throughout the course so you learn how to automate routine analysis and evaluate the results before you present them.

Knowledge of Excel and/or SQL is highly recommended. If you do not have knowledge in these areas, we strongly recommend that you take Intro to Data Analysis with Excel (CEBD 1300) and Intro to SQL (CEWP 215).
There are no upcoming dates at this time.

Your takeaways

• Understand the data analytics life cycle so you can play a larger role in business projects from start to finish
• Apply a business-focused mindset to data analysis and stakeholder collaboration to ensure your work connects to organizational goals
• Analyze real-world datasets to recommend practical business solutions
• Define the KPIs that move your organization forward using Tableau to give decision-makers the metrics that matter
• Create interactive dashboards for exploratory analysis to make it easier for decision-makers to identify the information they need
• Generate metrics, graphs, and stories using AI to work more efficiently and deliver findings faster
• Evaluate the quality and reliability of AI-generated metrics, graphs, and stories so you can trust or adjust them as needed

Our approach

Through interactive exercises and collaborative discussions led by industry professionals, you’ll apply data storytelling techniques in practical scenarios you’ll face at work. Participants should expect to spend 5-6 hours practicing between sessions to reinforce what they’ve learned in class.

Who benefits the most?

• Individuals who want to improve the performance of their organization by harnessing Big Data.
• Professionals who want to translate raw data into narratives that resonate with executives and influence decisions
• Professionals who work with data regularly but want to better define KPIs, align analytics with business objectives, and communicate value to stakeholders
• Analysts and reporting specialists who want to create influential dashboards rather than generic charts
• Professionals looking to incorporate AI-powered tools like Tableau Pulse and want to know how to evaluate the reliability of the charts, metrics, and stories they produce
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