Social Media – Networks and Concepts
Course
Description
Social media can feel like a constantly moving target with platforms, trends, and best practices always changing. Our Social Media - Networks and Concepts course takes a deeper dive into today’s major platforms so you can go beyond personal use and start using them strategically. Through projects that mirror the work of a social media manager, you’ll explore popular channels, and understand how to create platform-specific content. This hands-on approach will show you how to compare platforms, create and optimize profiles, analyze audiences and trends, and choose the right channel for different marketing goals.
Course at a glance
Course code: CEPR 125
Format: Online
Duration: 30 hours
Language: English
Upskill your team with custom corporate training.
Key takeaways
- Compare major social media platforms and select the most appropriate channel for specific marketing goals and audiences
- Create and optimize social media profiles using platform-specific features and best practices
- Analyze audience personas, platform trends, and user behaviour
- Plan, manage, and communicate social media initiatives to stakeholders
Student information
Upcoming date(s)
Term
Section
mode
Fees
January 19 – February 18, 2027
Tu Th 9:00 – 12:00
Winter
B1
Online
$985
Term
Winter
Section
B1
mode
Online
Fees
$985
April 8 – June 10, 2027
Th 18:00 – 21:00
Spring
1
Online
$985
Term
Spring
Section
1
mode
Online
Fees
$985
June 21 – August 23, 2027
Mo 18:00 – 21:00
Summer
1
Online
$985
Term
Summer
Section
1
mode
Online
Fees
$985
