Your take-away

This certificate program will help you:

  • Recognize the potential of Big Data to better inform your work;
  • Develop a strategic communication plan aligned to business outcomes that demonstrates measurable impact;
  • Use proven, ethical methods for strategic communication planning that demonstrate measurable impact;
  • Create an engagement plan to align employees around change and foster trust to improve performance;
  • Build a data pipeline to help you feed your Big Data project;
  • Work on structured and unstructured data from social networks using an ETL tool.

Program Courses

To get this certificate, students must complete the 2 courses listed below.  
*Click the blue links to get information about each course.


Create your program path

If you want to complete this program as efficiently as possible, or if you are looking to build a schedule that best suits your needs, please contact us at; we will be happy to have a discussion with you. For course descriptions, schedules and registration click on the above course links.

Our approach

This new program is project-based, meaning you’ll practice hands-on strategic thinking and planning skills using your own business cases. You’ll also engage in practical and critical thinking to reflect and project yourself into your current or future work environment. Teachers will use case studies, group discussions, team presentations and introspection questionnaires to apply your learning to real-world experiences. Most importantly, you’ll be challenged to apply data insights to all aspects of your work.

Who benefits most?

  • Early-career public relations or communication specialists who want to step up to a strategic role as managers or advisors;
  • Individuals at any level in the profession looking to refresh or upgrade their skills in applying data literacy to strategic communication planning;
  • Individuals in marketing, advocacy or public affairs who want to apply professional communication best practices to improve the effectiveness of their work.

CCE General inquiries

Phone: 514-848-3600
Fax: 514-848-2806

English test centre


Mailing address

Concordia Continuing Education
1455 De Maisonneuve Blvd. W.
Montreal, QC

Visit CCE

1600 Ste-Catherine St. W.
FB-117 (1st floor)
Montreal, QC


Monday–Friday9 a.m. – 5 p.m.

Saturday: Closed
Sunday: Closed

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