As a seasoned communications, PR or marketing specialist, your first allies have always been words and images. Guess what: it’s time to add numbers to the mix. Properly sourced and analyzed, data can help you build campaign plans and monitor your results, to be sure. But it can go far beyond that, helping you prove the impact of your work on bottom-line business results so senior leaders truly recognize your strategic contribution to business performance. Don’t let the numbers speak for themselves. Let them speak for you! Simply put, data will make you better at what you do. And once you master it, you’ll be an invaluable contribution to any team.