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Sales, Networking and Business Development

Course Code: CENT 1600
BizDev. It's more than just a buzzword. In fact, it could be the key to your success as an entrepreneur. But you have to do more than just understand what it means. You have to master it. Thankfully, this course will show you how. In ten short classes, you’ll learn the fundamentals of sales, networking and business development (BD) in a practical, hands-on manner. You’ll develop your skills in identifying potential clients, targeting them, dealing with them face-to- face, over the phone or on social media and managing your business relationships with them. You’ll also get valuable opportunities to practice your presentation skills and receive feedback from your instructor and your peers. In short, you’ll go a long way towards developing your BizDev skills.

Your take-away

This course is a great way to help you:
• Define your competitive advantage to market your products or businesses;
• Develop a compelling business sales pitch;
• Prepare convincing sales presentations;
• Build a plan to establish relationships with targeted customers;
• Identify target customers using appropriate venues;
• Network with potential clients in an efficient and systematic manner;
• Respond to a request for proposal and negotiate an agreement;
• Maintain a pipeline for potential business in order to ensure revenues over the short and long term.

Our approach

As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom).

Who benefits the most?

• Students pursuing a Diploma in Entrepreneurship.
• Self-employed workers and small-businesses owners who want to learn how to generate more business.
• Anyone who has tried to start their own business only to realize they need professional education and guidance.
• Marketing and sales employees who want to improve their business-development skills and/or broaden their career horizons.
• Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

Concordia CCE Loyalty Discount

All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:

1)   Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;

2)   Have completed a language proficiency test (IELTS) at CCE;

3)   Have completed a CCE Professional Development Seminar/Workshop.

This discount is based on the information maintained in the Concordia University student information system.

NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.


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