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Optimize your online performance with A-B Testing and Multi-Variables (Online)

Course Code: CEPS 1402EO
When it comes to evaluating the effectiveness of digital tools, products and platforms, the numbers don’t speak for themselves. Sorry, they don’t. If you really want to optimize online performance and achieve results, you’ll need a keen understanding of multi-variables and an optimized approach to A-B testing. And guess what? That’s exactly what you’ll get in this 3-hour online workshop with industry pro Thomas Weiler. Here, you’ll gain hands-on learning on how and when to use these powerful tools to derive specific sets of information and craft actionable testing plans. At the end of it, you’ll have an enhanced analytics game that’s ready to generate results! Are you ready?

Your take-away

This workshop will empower you to:
• Understand the fundamentals of A-B testing and multi variables: how and when to use them to derive specific types of information;
• Learn how targeted testing goes beyond basic analytics;
• Define metrics and testing approaches to obtain accurate, actionable results;
• Develop foundational knowledge of Google optimize and engage in the practical application of it to employ A-B testing in your specific business context;
• Participate in fruitful evaluation and exchange with other participants to push your understanding further.

Our approach

This workshop is based on an optimized practical approach that mixes active learning, demonstrations, sub-group discussions and individual exercises. In short, you’ll learn by doing and sharing.
In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on.

Who benefits the most?

• Product sales, marketing and communications teams who want to optimize their online effectiveness.
• Entrepreneurs who want to optimize their own online presence and effectiveness.
We're flexible. That means workshops can be customized for corporate groups and offered on the date of your choosing, in your office or in one of our campus locations.

Important details

1) Registration fee includes electronic course materials.
2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full.
3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act).
4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you.

Concordia CCE Loyalty Discount

All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:

1)   Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;

2)   Have completed a language proficiency test (IELTS) at CCE;

3)   Have completed a CCE Professional Development Seminar/Workshop.

This discount is based on the information maintained in the Concordia University student information system.

NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.

 

Your trainer

Thomas Weiler
Thomas Weiler
MBA, International Business, U of Hamburg
Digital Performance Director, ATECNA Montreal
Thomas Weiler has over 10 years of analytics experience in a variety of industries, from healthcare to marketing to banking. Specialized in the human side of performance, Thomas strives to ask better questions and his approach to the craft focuses on the importance of planning, measuring and optimizing. He has a profound understanding of contemporary tools, methods, and cross-platform (mobile, web, Ecommerce) best practices, including expertise in Tag Management, Site Analytics, Data Visualization, A-B Testing and Session Recording.
Thomas is a natural educator, and an active participant in various Montreal-based tech communities, including DAMM (The Digital Analytics Meetup Montreal). He is passionate about fruitful exchange and leveraging data to optimize user experiences.


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