Introduction to Digital Marketing (Online)

Course Code: CEPS 1118EO

If you ever felt like exploring the fundamental aspects of the digital marketing ecosystem, discover how the marketing world shifted from traditional to digital and to get an introduction to the major channels that make up the digital marketing strategies for a lot of successful businesses, by all means, register for this workshop!
Hosted by seasoned expert Tarek Riman, this online workshop is the perfect opportunity to get an overview of analytics, data, research, trends, consumer journeys, personas and build on that through digital marketing tactics and strategies.

Your take-away

This training will enable you to:
• Understand the importance of digital marketing for any sized business in 2020;
• Get introduced to the different channels of digital marketing;
• Define the roles of analytics, trends and data in digital marketing;
• Create and marry personas with journeys and trends to create impactful strategies;
• Discover core digital marketing tools such as SEO, SEM, Social Media and Analytics.

Our approach

This business-oriented workshop is based on fundamental theories, industry case studies, and real-world applications. In short, you’ll grow professionally by enhancing your knowledge of digital marketing.
In order to maximize engagement and knowledge transfer during our online workshops, it is highly recommended that participants keep their cameras on.

Who benefits the most?

If your area of expertise is on the following list, you could benefit greatly from this workshop:
• Employees working in marketing, communications and e-commerce;
• Data specialists;
• Team leads;
• Employers who want to give their employees a great learning opportunity that will contribute to the success of their organization.

All workshops can be customized for corporate groups. They can be offered on the date of your choosing, in your office or in one of our campuses.

Important details

1) Registration fee includes electronic course materials.
2) In the event we don’t have enough participants, the workshop will be cancelled and you will, of course, be reimbursed in full
3) This workshop meets the requirements for the 1% Conformity Law (in accordance with the Workforce Skills Development and Recognition Act).
4) If you wish to pay for this workshop via invoice, please write directly to cce@concordia.ca and our service staff will assist you.

Concordia CCE Loyalty Discount

All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:

1)   Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;

2)   Have completed a language proficiency test (IELTS) at CCE;

3)   Have completed a CCE Professional Development Seminar/Workshop.

This discount is based on the information maintained in the Concordia University student information system.

NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.

 

Your trainer

Tarek Riman
Tarek Riman, BBA, MA, MMIE
Founder | Best-Selling Author | University Instructor | Marketing Technology & Analytics Expert

Tarek is a digital marketing expert who has worked with 350+ agencies, SMBs and Fortune 500s. He is certified in all the major digital platforms including AdWords, Analytics, Bing, HubSpot, Woorank, OMCP, Facebook and Hootsuite.

A graduate of Concordia University, Queen's University, Berkeley University and Harvard, Tarek teaches at Concordia as well as several other Canadian and international universities. As a speaker, workshop leader and instructor, Tarek gives talks on Digital Analytics, Social Media, SEO/SEM, Digital Marketing, WordPress and Content Marketing with the goal of giving clients, companies, businesses and students the tools they need to use digital marketing effectively.

Tarek is the founder of a lifestyle blog called Montrealtips.com. He donates all proceeds generated from this blog to the Breakfast Club of Canada, UN Refugee Agency and the Montreal Children's Hospital. He is also involved with NGOs and charities in Canada and worldwide. He is the author of four best-selling books: "The Camino Within," "The Secret to Capitalizing on Analytics," "The SEO Way,” and "Paid Search Marketing."

Whether the goal is to drive traffic on websites, build effective SEM-based campaigns, understand key social media platforms or utilize Google Analytics to drive performance, Tarek thrives on supporting entrepreneurs, marketers and businesses to reach their full potential.


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