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Start Up Your Online Business

Course Code: CENT 1200
So, you want to have an online business? Well, before you start, stop and consider what it takes to be successful in that super-competitive space. Think about the knowledge, understanding and skills you’ll need to make it happen. Then ask yourself where you can acquire those skills. The answer, as you might have guessed, is right here. In this short, 10-class course, you’ll get the opportunity to validate your business idea through professional market research. You’ll learn how to develop a focused market offer using one of the many e-business platforms available. Then, as you develop your fledgling e-business, you’ll receive precious feedback and coaching to help you create the best market offer possible.

This is the first course in the Digital Entrepreneurship Diploma pathway.

Your take-away

This course is a great way to help you:
• Identify a market opportunity through primary and secondary research and understand the business environment for your chosen product or service;
• Develop a marketing plan: identify products or services, determine pricing, build a distribution plan, and choose appropriate promotional techniques;
• Chart a competitive position within the market;
• Design a business model and determine the economics of the business;
• Choose an appropriate form of business (partnership, corporation, etc.);
• Build an operations plan;
• Apply basic techniques of project management and inventory control.

Our approach

As in the workplace, teamwork is key here. Sure, there will be engaging assignments and activities, but you'll also form ad-hoc teams to discuss real-world subjects presented by business experts. You'll formulate strategies to solve problems or seize opportunities. Above all, you'll have ample chance to contribute personally to the process. Participation is paramount. This course is designed for the students to meet regularly during live synchronous learning in an online virtual classroom (Zoom).

Who benefits the most?

• Students pursuing a Diploma in Entrepreneurship.
• Anyone who wants to know what it takes to start a successful e-commerce business, add an online store to an existing business, set up an e-service business or create a content site.
• Anyone who has tried to start their own business only to realize they need professional education and guidance.
• Any employee who wants to broaden their career horizons.

Concordia CCE Loyalty Discount

All students who meet at least one of the following conditions, will receive a 10% discount on their CCE course or workshop tuition fees:

1)   Have completed a CCE, Undergraduate or Graduate course at Concordia University in a prior academic term;

2)   Have completed a language proficiency test (IELTS) at CCE;

3)   Have completed a CCE Professional Development Seminar/Workshop.

This discount is based on the information maintained in the Concordia University student information system.

NOTE: This discount does not apply to a language proficiency test enrollment (IELTS) nor to application fees for admission to a CCE program of study.


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