Marketing

Why study Marketing?

Marketing is the art of persuasion: how to convey ideas, manage buzz and create desire. You persuade people to do things like: buy a car or vote for a politician. And it doesn’t matter if you sell smart phones or sustainable living, you’ll learn the strategies, tactics and measurements behind influencing consumer choices.

During your degree, you develop decision-making skills, exercise your creative mind and study consumer behaviour. You’ll also:

  • Examine current marketing theories and practices
  • Identify the information needed to tackle marketing problems
  • Develop an ability to adapt to constantly changing marketing environments
  • Hone your communication and personal-selling skills
  • Learn to analyze market metrics and other types of marketing data

JMSB’s applied approach gives you the tools to succeed in the marketplace after graduation. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher or social media specialist, or to take on any number of marketing careers this versatile degree offers you.

Program details

BComm in Marketing

A Bachelor of Commerce degree takes a minimum of three or four years (90 – 120 credits) of full-time study, depending on your academic background. All JMSB students follow a core business curriculum coupled with a JMSB major, which may be combined with a minor in another discipline or any combination of elective courses that interest them.

JMSB Minor in Marketing

A Minor in Marketing (12 credits) is available only to JMSB undergraduate students. This minor fulfills half of the 24 elective credits in your BComm and complements your major field of study.

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