BComm Major in Marketing

Program Requirements

48	credits from the JMSB Core‌
6	credits of elective courses chosen from outside of the John Molson School of Business‌
24	credits from the Major in Marketing‌
12	credits of elective courses chosen by the student

credits:

• MARK 301 Marketing Management II (3.00)

• MARK 302 Marketing Research (3.00)

• MARK 305 Consumer Behaviour (3.00)

• MARK 495 Strategic Marketing Planning (3.00)

credits of additional MARK courses