Careers with a marketing degree
Studying marketing means examining the art and science of creating value, combining analysis and creativity to shape customer experiences that drive business results. Concordia’s Marketing program covers key issues such as ethics, sustainability and the complexities of the global business environment and offers options in digital marketing, artificial intelligence, sports marketing and more.
What can I do with my degree? Marketing opens doors to careers in brand management, digital marketing, market research, advertising and beyond.
Skills you'll develop
Your degree builds more than academic knowledge, it shapes the way you think, communicate and collaborate. Throughout your studies, you'll develop key skills for your career, such as:
Functional knowledge:
Use tools such as Google Analytics, social media platforms, SEO software and CRM systems to measure and improve campaign performance
Communication:
Learn to communicate effectively and persuasively while developing messaging for a variety of media
Management and organization:
Develop and execute marketing plans that meet organizational objectives
Teamwork:
Collaborate with team members to execute complex multi-part projects
Critical thinking and problem solving:
Identify shifts in customer preferences and adjust marketing approaches
As a Concordia student, you will develop valuable skills to bring to any career opportunity.
Beyond the classroom: Build your career path
Getting involved outside of the classroom can help you discover your interests, develop new skills and build a network of peers and professionals in your field.
First year
- Attend events hosted by John Molson Marketing Association or other JMSB student associations to connect with like-minded peers.
- Improve your language fluency in French or English through conversation sessions.
- Consider Co-op to gain professional work experience during your program.
- Check in with Career Management Services (CMS) to prepare for your internship search.
- Gain meaningful employment while studying through CAPS online job bank or Concordia’s Work-study program.
- Get support for math-based courses from a learning specialist.
Middle years
- Connect with Career Counselling & Education Transitions to start planning your career path.
- Access the Career Intelligence tools to prepare for competitive industries such as consulting.
- Enrich your global perspective by studying abroad for an academic term.
- Participate in immersive case competitions to develop business solutions across disciplines.
- Attend the John Molson Career Fair to network with employers from different industries.
- Consider taking graduate level courses if you are planning on pursuing your MSc in Marketing at Concordia after your degree.
Final year
- Check in with Career Management Services (CMS) to prepare for your job search.
- Practice pitching business ideas with FutureBound’s entrepreneurial thinking workshops.
- Explore leadership opportunities in the John Molson Marketing Association.
- Join a professional association such as Canadian Marketing Association.
- Network with potential employers at recruitment events.
Specialize your studies
Minors & elective groups
You can customize your degree by adding a minor or elective group. Popular choices with this program include:
Graduate studies and certifications
Graduate studies can help you specialize in a subject you love, engage in meaningful research or open doors to new career paths. Certifications are a great way to build new skills that complement your degree.
Talk to your professors or a career counsellor at the Student Success Centre to find programs that fit your goals.
Start exploring:
- Integrated path in marketing: Begin graduate-level coursework while completing your bachelor's degree.
- Universitystudy.ca: A data base of graduate programs in Canada
- Concordia’s School of Graduate Studies: Graduate programs offered at Concordia
- Graduate funding and awards: Scholarships and awards, research and teaching assistantships, and other financial supports for Concordia graduate students
- Concordia Continuing Education: Courses, workshops and programs to advance your career
Career exploration resources
Professional organizations and job banks
Explore opportunities and expand your network.
Professional organizations
- Canadian Marketing Association
- Canadian Internet Marketing Association
- Ads Standards Canada
- American Marketing Association
- The Canadian Institute of Marketing
- Strategy
- Marketing Magazine
- Association des professionnels de la communication et du marketing (APCM)
- Association of Canadian Advertisers (ACA)
- Canadian Public Relations Society
Job banks
Career counselling & advising
Want tailored career advice? Book an appointment with one of our career counsellors or career advisors.
Start your job search
Career Advising and Professional Success (CAPS) and JMSB's Career Management Services (CMS) can help you find opportunities and support you with networking, applications and interviews.
