Skip to main content


What can I do with my degree in Marketing?

About the program

Marketing is the art of persuasion: how to convey ideas, manage buzz and create desire. You persuade people to do things like: buy a car or vote for a politician. Concordia’s marketing program will help you to develop decision-making skills, exercise your creative mind to identify and assess the consumer and industrial market needs and develop effective marketing programs to meet those needs. For the latest information on programs, visit the Marketing program page.

Skills developed

As a student in Marketing, you will have the opportunity to develop a wide range of skills listed below. Your transferrable skills can be applied to many different jobs and situations that go beyond your field of study.

  • Ability to adapt to constantly changing marketing environments
  • Adaptable and flexible
  • Conduct consumer research and apply results
  • Examine current marketing theories and practices
  • Identify the information needed to tackle marketing problems
  • Analyze market metrics and other types of marketing data
  • Selling skills
  • Understand Consumer Needs
  • Use marketing strategies effectively and innovatively
  • Use research skills and analyze and interpret data

  • Explain complex concepts and ideas to others effectively
  • Write technical reports
  • Interact with others and build professional relationships

  • Manage tasks and meet deadlines
  • Work under pressure
  • Make decisions and use sound judgement
  • Influence, Negotiate and Persuade

  • Delegate
  • Manage conflict
  • Give and receive feedback
  • Lead and follow
  • Negotiate

  • Analyze and evaluate information
  • Understand complex problems and identify solutions

Potential work settings

Below are examples of work settings where you can gain experience and develop your skills in your field of study. 

  • Advertising Agencies
  • Art Galleries/ Museums
  • Brand Management Firms
  • Broadcasting Industry
  • Brokerage Firms
  • Business Industry
  • Catalogue and Mail Order Companies
  • Construction Companies
  • Consumer Production Industry
  • Corporations
  • E-Marketing Firms
  • Design and Fashion Industry
  • Educational Institutions
  • Entertainment and Media
  • Film Industry  
  • Financial Institutions
  • Government (Federal, Provincial and Municipal)
  • Health Services  
  • High Tech Industry 
  • Hospitality / Hotels / Restaurants
  • Insurance and Investment Management Firms  
  • Consulting Firms  
  • Manufacturing Firms
  • Marketing and Marketing Research Agencies
  • Music Industry
  • Newspapers / Magazines
  • Non-Governmental Organizations / Non Profit Organizations
  • Pharmaceutical Companies
  • Publishing Companies
  • Radio and Television Stations
  • Real Estate Firms
  • Retail Stores
  • Technology Consulting Firms
  • Telecommunications Industry
  • Telemarketing Firms
  • Transportation and Airlines
  • Travel and Tourism Agencies

What jobs can a Bachelor’s degree in Marketing lead to?

Please note that many positions listed below may require related extra-curricular activities, volunteer or work experience.

For details on these job titles, main duties and employment requirements visit Canada’s National Occupational Classification (NOC).

  • Account Executive / Representative
  • Advertising Account Executive  
  • Assistant Marketing Analyst / Manager  
  • Brand Manager
  • Business Development Officer
  • Catalogue Marketer
  • Comparison / Mystery Shopper
  • Database Marketer
  • Development Manager  
  • Event Planner / Coordinator
  • International Marketer
  • Internet / E-Marketing Specialist
  • Junior Account Manager  
  • Junior Advisor
  • Market Research Associate / Analyst
  • Marketing Analyst/ Assistant / Co-ordinator      
  • Marketing Intern  
  • Media Analyst / Coordinator
  • Merchandise / Brand / Product Manager
  • Merchandise Purchasing Manager
  • Merchandiser  
  • Online Marketer
  • Pharmaceutical Sales Representative
  • Project Analyst / Coordinator   
  • Public Relations Agent
  • Publicist    
  • Purchasing Agent / Buyer
  • Regional Development Analyst
  • Research Associate  
  • Sales Consultant / Representative
  • Social Media Specialist
  • Survey Researcher
  • Telemarketer

  • Account Manager   
  • Administrative Manager  
  • Advertising Manager    
  • Art Gallery / Museum Coordinator  
  • Assistant Executive Director
  • Business Development Assistant / Associate
  • Business Planner / Valuator
  • Cost Analyst / Estimator   
  • Event Planner  
  • Executive Assistant
  • Junior Business Analyst    
  • Junior Buyer    
  • Junior Product Analyst
  • Junior Project Manager   
  • Marketing Assistant / Coordinator / Market Researcher   
  • Merchandise Allocator
  • Product Manager
  • Property Administrator   
  • Public Relations Coordinator
  • Sales and Service Administrator / Manager
  • Senior Administrator
  • Store Manager
  • Support Services Manager  

  • Appraiser
  • Broker
  • Insurance Agent
  • Real Estate Agent
  • Mortgage / Loan Officer  
  • Underwriting Trainee

  • Policy Analyst
  • Public Administrator
  • Public Health Analyst
  • Public Relations Analyst
  • Public Relations and Communications Officer
  • Consumer Affairs Liaison

  • Program Advisor / Coordinator
  • Research Assistant
  • Tutor / Instructor
  • Undergraduate Program Assistant

Jobs and career possibilities with a Master's and PhD in Marketing

The job titles listed below are examples of careers requiring further education such as an MA or PhD degree, a second bachelor degree, a certificate or a graduate diploma and relevant work experience.

For details on these job titles, main duties and employment requirements visit Canada’s National Occupational Classification (NOC).

  • Account Manager
  • Advertising Consultant/ Manager
  • Analyst and Portfolio Manager
  • Art Gallery / Museum Manager   
  • Auditor
  • Bank Manager
  • Business Consultant / Planner / Analyst
  • Buyer
  • Consumer Loan Manager
  • Copywriter  
  • Credit Manager
  • Distribution / Retail / Merchandising Manager
  • Entrepreneur
  • Hotel Manager   
  • International Marketing Specialist
  • Labour Relations Specialist    
  • Management Advisor / Analyst / Consultant
  • Manager
  • Manufacturing Manager    
  • Marketing Consultant / Planner / Specialist / Executive Manager   
  • Mediator
  • Mortgage Manager
  • Operations Manager
  • Product Manager / Specialist
  • Promotions Director / Manager / Specialist
  • Public Health Director    
  • Public Relations Manager / Specialist
  • Quality Control Manager   
  • Strategic Planner
  • Systems Analyst
  • Teacher
  • Underwriter
  • University Professor
  • Writer / Editor

Start your job search

Explore career options

Explore the types of jobs for each industry and find out about required skills, education level and salary ranges in Canada:

Occupation - Government of Canada Job Bank: Find out about job prospects, wages and skills for specific job titles. You can use the job titles listed in the Career Possibilities – Bachelor degree and Career Possibilities – Beyond the bachelor degree for your search.

Field of study – Government of Canada Job Bank : Find out about employment rates, wages and the types of jobs related to a specific field of study.

Search job titles or companies - LinkedIn: Search by job title or field of study. You can also find out what type of positions individuals with the same degree as you have occupied.

Career Cruising

Explore your interests, learn about careers and find jobs on the Career Cruising website. Find the link and login information in the Student Hub's My CU Account.

Search for jobs

Browse the websites below to find jobs available in Quebec and Canada related to your field of study. You can also search the CAPS online job bank or find employers in Canada that hire new graduates in your field.

Book an appointment 

Want job search tips tailored to your goals and needs? Book an appointment with one of our Career Counsellors or Career Advisors by calling 514-848-2424, ext. 7345.*

*Only current Concordia students and recent alumni can access this service

Networking  and professional associations

Connect with professionals in the field and professional associations to find out what a day in your career of choice looks like. Professional associations websites also provide useful career descriptions and job hunting tips, and sometimes list job openings and potential employers. You can also attend one of our career workshops, career fairs or career panels to get a head start.

Here are a few recommended sites:

Contact us

514-848-2424, ext. 3921 / 7345
See all SSC contacts


Sir George Williams Campus
Room H-745

Loyola Campus
Room AD-103

Office hours

Monday to Friday, 9 a.m. to 5 p.m.

Back to top

© Concordia University