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Marketing (BComm)

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Degree
Bachelor of Commerce (BComm)
Department
Faculty
Program type
Major, Minor
Primary campus
Sir George Williams (SGW)
Duration
3 to 4 years
Start term
Fall, Winter
Experiential learning
Co-op

Why study Marketing?

Marketing is the art of persuasion: how to convey ideas, manage buzz and create desire. You persuade people to do things like: buy a car or vote for a politician. And it doesn’t matter if you sell smart phones or sustainable living, you’ll learn the strategies, tactics and measurements behind influencing consumer choices.

During your degree, you develop decision-making skills, exercise your creative mind and study consumer behaviour. You’ll also:

  • Examine current marketing theories and practices
  • Identify the information needed to tackle marketing problems
  • Develop an ability to adapt to constantly changing marketing environments
  • Hone your communication and personal-selling skills
  • Learn to analyze market metrics and other types of marketing data

JMSB’s applied approach gives you the tools to succeed in the marketplace after graduation. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher or social media specialist, or to take on any number of marketing careers this versatile degree offers you.

Program structure

Program options




Courses


Co-op program

The Co-op program gives you the chance to complete paid work terms that last 12 to 16 weeks. Work terms make it possible for you to:

  • Plan and organize events
  • Conduct marketing research, project development and analysis
  • Participate in fundraising campaigns
  • Review merchandising trends
  • Create public relations strategies and perform related tasks


Admission requirements

After your degree

Our degree is versatile, opening up many career paths, including:

  • Product or brand manager
  • Account executive (advertising)
  • Marketing communications coordinator
  • Social media specialists

Other programs of interest

International Business (BComm)
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  • Co-op
International Business (BComm)

International Business students study commerce with a global perspective. In addition to examining management, marketing and finance in international contexts, courses draw insights from experts in the fields of politics, economics, and sociology.

Department

Faculty

Management (BComm)
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Management (BComm)

The future leaders who come to our school inspire people, embrace diversity, build new business models and create wealth in socially and ecologically sustainable ways. As a JMSB student, you achieve these goals by taking an integrated approach to management studies.

Department

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Finance (BComm)
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  • Honours
  • Co-op
Finance (BComm)

Finance is a competitive program where you acquire the skills to manage money and practice making decisions that affect the futures of corporations, communities and investors.

Department

Faculty

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