Marketing (BComm)

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Degree
Bachelor of Commerce (BComm)
Department
Faculty
Program type
Major, Minor
Primary campus
Sir George Williams (SGW)
Duration
3 to 4 years
Start term
Fall, Winter
Experiential learning
Co-op

Why study Marketing?

Marketing is the art of persuasion: how to convey ideas, manage buzz and create desire. You persuade people to do things like: buy a car or vote for a politician. And it doesn’t matter if you sell smart phones or sustainable living, you’ll learn the strategies, tactics and measurements behind influencing consumer choices.

During your degree, you develop decision-making skills, exercise your creative mind and study consumer behaviour. You’ll also:

  • Examine current marketing theories and practices
  • Identify the information needed to tackle marketing problems
  • Develop an ability to adapt to constantly changing marketing environments
  • Hone your communication and personal-selling skills
  • Learn to analyze market metrics and other types of marketing data

John Molson School of Business’s applied approach gives you the tools to succeed in the marketplace after graduation. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher or social media specialist, or to take on any number of marketing careers this versatile degree offers you.

Program highlights

  • A highly customizable degree based on students’ specific interests
  • Participate in the highly engaged student-led John Molson Marketing Association

Program structure

Program options




Courses


Co-op program

The Co-op program gives you the chance to complete paid work terms that last 12 to 16 weeks. Work terms make it possible for you to:

  • Plan and organize events
  • Conduct marketing research, project development and analysis
  • Participate in fundraising campaigns
  • Review merchandising trends
  • Create public relations strategies and perform related tasks


United States students: A U.S. Federal Student Aid-eligible version of this program is offered. This version meets all U.S. regulations (such as no co-operative education or e-courses) for eligible programs.

Admission criteria

Minimum cut-off averages and course requirements



Minimum cut-off averages should be used as indicators. The cut-off data may change depending on the applicant pool. Applicants who meet the stated minimum requirements are not guaranteed admission to these programs.

Application deadlines

We consider complete applications year round and give priority to applicants who apply by official deadlines.


Fall term

FALL TERM

March 1 is the deadline to apply for fall term entry. International students are encouraged to apply by February 1 to allow sufficient time for CAQ and study permit application processing.

Late applications will be considered if places are still available. Please check program availability for the term, before you start your application.

Winter term

WINTER

November 1 is the deadline to apply for winter term entry. International students are encouraged to apply by September 1 to allow sufficient time for CAQ and study permit application processing.

Not all programs are available for winter term entry. Please check program availability for the term, before you start your application.


We reserve the right to close admission to a program at any time after the official deadline without prior notice.


After your degree

Our degree is versatile, opening up many career paths, including:

  • Product or brand manager
  • Account executive (advertising)
  • Marketing communications coordinator
  • Social media specialists

Other programs of interest

International Business (BComm)
  • Major
  • Minor
  • Co-op
International Business (BComm)

International Business students study commerce with a global perspective. In addition to examining management, marketing and finance in international contexts, courses draw insights from experts in the fields of politics, economics, and sociology.

Department

Faculty

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Management (BComm)

The future leaders who come to our school inspire people, embrace diversity, build new business models and create wealth in socially and ecologically sustainable ways. As a JMSB student, you achieve these goals by taking an integrated approach to management studies.

Department

Faculty

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  • Minor
  • Honours
  • Co-op
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Finance is a competitive program where you acquire the skills to manage money and practice making decisions that affect the futures of corporations, communities and investors.

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Faculty

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