Marketing is the art of persuasion: how to convey ideas, manage buzz and create desire. You persuade people to do things like: buy a car or vote for a politician. And it doesn’t matter if you sell smart phones or sustainable living, you’ll learn the strategies, tactics and measurements behind influencing consumer choices.
During your degree, you develop decision-making skills, exercise your creative mind and study consumer behaviour. You’ll also:
Examine current marketing theories and practices
Identify the information needed to tackle marketing problems
Develop an ability to adapt to constantly changing marketing environments
Hone your communication and personal-selling skills
Learn to analyze market metrics and other types of marketing data
JMSB’s applied approach gives you the tools to succeed in the marketplace after graduation. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher or social media specialist, or to take on any number of marketing careers this versatile degree offers you.
A highly customizable degree based on students’ specific interests
Participate in the highly engaged student-led John Molson Marketing Association
A Bachelor of Commerce degree takes a minimum of three or four years (90 – 120 credits) of full-time study, depending on your academic background. All JMSB students follow a core business curriculum coupled with a JMSB major, which may be combined with a minor in another discipline or any combination of elective courses that interest them.
United States students: A U.S. Federal Student Aid-eligible version of this program is offered. This version meets all U.S. regulations (such as no co-operative education or e-courses) for eligible programs.
International Business students study commerce with a global perspective. In addition to examining management, marketing and finance in international contexts, courses draw insights from experts in the fields of politics, economics, and sociology.
The future leaders who come to our school inspire people, embrace diversity, build new business models and create wealth in socially and ecologically sustainable ways. As a JMSB student, you achieve these goals by taking an integrated approach to management studies.