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Marketing (BComm)

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Degree
Bachelor of Commerce (BComm)
Department
Faculty
Program type
Major, Minor
Primary campus
Sir George Williams (SGW)
Duration
3 to 4 years
Start term
Fall, Winter
Experiential learning
Co-op

Why study Marketing?

Marketing is the art of persuasion: how to convey ideas, manage buzz and create desire. You persuade people to do things like: buy a car or vote for a politician. And it doesn’t matter if you sell smart phones or sustainable living, you’ll learn the strategies, tactics and measurements behind influencing consumer choices.

During your degree, you develop decision-making skills, exercise your creative mind and study consumer behaviour. You’ll also:

  • Examine current marketing theories and practices
  • Identify the information needed to tackle marketing problems
  • Develop an ability to adapt to constantly changing marketing environments
  • Hone your communication and personal-selling skills
  • Learn to analyze market metrics and other types of marketing data

John Molson School of Business’s applied approach gives you the tools to succeed in the marketplace after graduation. You will leave with the knowledge, skill and attitude to be an advertising account manager, market researcher or social media specialist, or to take on any number of marketing careers this versatile degree offers you.

Program highlights

  • A highly customizable degree based on students’ specific interests
  • Participate in the highly engaged student-led John Molson Marketing Association

Program structure

Program options

A Bachelor of Commerce degree takes a minimum of three or four years (90 – 120 credits) of full-time study, depending on your academic background. All John Molson School of Business students follow a core business curriculum coupled with a John Molson School of Business major, which may be combined with a minor in another discipline or any combination of elective courses that interest them.

A Minor in Marketing (12 credits) is only available to John Molson School of Business students already in the program. A minor will fulfil the 12 elective credits in your BComm and complement your major field of study.

Courses

Co-op program

The Co-op program gives you the chance to complete paid work terms that last 12 to 16 weeks. Work terms make it possible for you to:

  • Plan and organize events
  • Conduct marketing research, project development and analysis
  • Participate in fundraising campaigns
  • Review merchandising trends
  • Create public relations strategies and perform related tasks

United States students: A U.S. Federal Student Aid-eligible version of this program is offered. This version meets all U.S. regulations (such as no co-operative education or e-courses) for eligible programs.

Admission criteria

Minimum cut-off averages and course requirements

Pre-university (Two-year)
CEGEP applicants completing a two-year pre-university Diplôme d’études collégiales (DEC) must achieve a minimum overall CRC of 27.00 and an average CRC of 26.50 in mathematics. The mathematics courses considered for admission are Calculus 1 and Linear Algebra only.

Applicants are eligible for admission to the John Molson School of Business once they have completed at least one of these two mathematics courses, provided the other course is completed at John Molson during the first year. However, it is recommended that applicants complete as many of the John Molson prerequisite courses as possible within their CEGEP program (see Potential Course Exemptions below).

Professional/technical (Three-year)
CEGEP applicants completing a three-year technical DEC in a business-related field may be eligible for admission without the completion of Calculus 1 or Linear Algebra, provided they achieve a minimum overall CRC of 27.00 and achieve a minimum of 75% in Secondary 5 Math (SN, TS or MATH 536). It is also required that these applicants submit their high school transcripts with their application. If admitted, applicants will be required to complete all missing prerequisite courses as elective credits at John Molson (see Potential Course Exemptions below).

Note: three-year technical DEC students who have chosen to complete Calculus I and/or Linear Algebra mathematics courses must achieve an average of CRC of 26.50 in mathematics.

Potential Course Exemptions
Once applicants are admitted based on their overall CRC score and average CRC in mathematics, admitted students may be awarded course exemptions in the following Cegep courses:

Minimum grade required

Course

75% grade

Math 201–103 or 201–NYA (Concordia: MATH 209)

75% grade

Math 201–105 or 201–NYC (Concordia: MATH 208)

75% grade

Intro to Macroeconomics (Concordia: ECON 203)

75% grade

Intro to Microeconomics (Concordia: ECON 201)

Pass grade

Computer Literacy  (Concordia: BTM 200)

Applicants must be completing grade 12 in Canada with a overall average equivalent to a B and a B average in mathematics - see provincial table below.

All applicants must have completed the required mathematics and English courses (or French if they attended a French-language school) and must meet the requirements to graduate in their home province or territory:

AB/NT/NU

 

  • Five academic 30 or 31-level courses, including English (ELA 30-1)
  • Math 30-1 or Math 31

BC/YT

  • Four grade 12 academic courses, including English 12
  • Principles of Mathematics 12 or Pre-Calculus 12 or Calculus 12

MB

  • Five academic grade 12 40S courses, including ELA Focus 40S
  • Pre-Calculus 40S or Calculus 40S

NB

  • Five appropriate senior level courses numbered 120, 121, or 122, including English 121 or 122
  • Math 121 or 122 or Pre-Calculus A 120, Pre-Calculus B 120 or Calculus 120

NL

  • Honours or Academic Status in a minimum of five grade 12 senior-level courses, including English 3201
  • Mathematics 3204 or Mathematics 3205 or Mathematics 3207

NS

  • Five appropriate senior level academic or advanced courses, including English
  • Academic or Advanced Math 12 or Pre-calculus 12

ON

  • Six grade 12 U and/or M courses, including English 4U
  • Calculus and Vectors 4U or Advanced Functions 4U

PE

  • Five grade 12 academic subjects numbered 611 or 621, including English
  • Mathematics 611B

SK

  • Five grade 12 academic courses, two of which must be English Language Arts (ELA 30 A) and (ELA 30 B)
  • Pre-Calculus 30 or Calculus 30

Graduation from an accredited high school. Please include your school profile with your admissions application.

Applicants must be completing grade 12 with an overall average equivalent to a B with a B average in mathematics courses. (Not accepted: Statistics, Algebra I or II and Geometry). Final grade 11 and mid-year grade 12 results are used to calculate admissions averages. A GED may be considered.

Applicants from countries and education systems not specified above are generally admissible if they meet the academic and English-language proficiency requirements for admission to Concordia University, provided they achieve above-average grades overall and in pre-university mathematics courses in their home country. This would translate roughly to a 3.00 CGPA (on a 4.30 scale) or the equivalent of a "B" grade at Concordia University.

In most cases, final grade 11 and mid-term grade 12 results are used to calculate admissions averages. A test of English proficiency may also be required.

Applicants from the International Baccalaureate (IB) diploma program must achieve an overall predicted score of 29 points as well as a predicted grade of 5 in SL or 4 in HL mathematics. The following mathematics courses are accepted:

  • Analysis and Approaches SL
  • Analysis and Approaches HL
  • Applications and Interpretations HL

test of English proficiency may also be required.

Applicants must have completed two A levels with an overall average of C, including a C in mathematics. Two AS levels may be considered equivalent to one A level.

Applicants must have completed the Baccalauréat with an overall score of 13/20 and an average score of 13/20 in mathematics courses.

Applicants are assessed on their academic performance in Première and first trimester or semester of Terminale.

A test of English proficiency may also be required.

Accepted math courses:

  • Première : Spécialité mathématiques
  • Terminale : Mathématiques complémentaires OR Spécialité mathématiques*

*Courses listed with an asterisk are not required for admission, but are strongly recommended, and may grant advanced standing.

Applicants from other universities who wish to transfer an unfinished degree or complete a second degree at the John Molson School of Business must have achieved a minimum overall average equivalent to a B-, with an average of B- or better in mathematics courses. Ideally, applicants should have completed all prerequisite courses (Calculus I, Linear Algebra, Microeconomics, Macroeconomics and Computer Literacy).

Applicants who meet the minimum entry requirements but lack some or all of the prerequisite courses are encouraged to apply and may still be considered for admission, providing they have completed business or business-related courses.

A test of English proficiency may also be required.

Newly admitted applicants will likely receive credit for university-level courses completed at a recognized institution, subject to Concordia University policy. Transfer credits will only be assessed once the applicant’s file is complete and an admissions decision has been made. Details and an explanation of all transfer credits will be included in John Molson acceptance letters.

Note: Per university policy, completed university courses must have an equivalent grade of "C-" or higher to be transfered for credit to a John Molson program.

Additional conditions may apply for university transfers. Applicants in Failed Standing are subject to additional requirements.

Concordia students in non-business degree programs (such as Bachelor of Arts or Bachelor of Science programs) may apply to transfer to a John Molson degree program. For full details please visit John Molson's Internal Degree Transfer webpage.

Current Concordia Independent students and Certificate program students are eligible to enter John Molson once they have met the admission requirements below. Independent students and Certificate program students must submit a new application to John Molson for either the Fall or Winter terms.

Admission Requirements for Independent Students and Certificate Students:

  1. Complete a minimum of 12 credits (4 courses) at Concordia University
  2. Achieve a minimum Cumulative Grade Point Average (CGPA) of 2.70.
  3. Achieve an average grade of 2.70 (B-) or better in MATH 208 and MATH 209. (Students who have received an exemption for MATH 208 must achieve a minimum grade of 2.70 in MATH 209, and vice versa.)
  4. Have completed (or have exemptions for) the following five courses one semester prior to transferring:
    • BTM 200 – Fundamentals of Information Technology.
    • ECON 201 – Introduction to Microeconomics
    • ECON 203 – Introduction to Macroeconomics
    • MATH 208 – Fundamentals of Mathematics I (Linear Algebra)
    • MATH 209 – Fundamentals of Mathematics II (Calculus I)

Completed university courses, including the John Molson prerequisite courses, are eligible to be transferred to your future John Molson degree provided a grade of C‑ or better has been achieved.

Courses available to Independent students and Certificate students in preparation to enter the John Molson School of Business.

Along with the John Molson prerequisites, students interested in entering the John Molson School of Business may complete:

  • MARK 201 - Introduction to Marketing (with a minimum grade of C- this course will be converted to COMM 223 upon successful transfer).

Courses available to Independent students and Certificate students that will NOT result in transfer credits or exemptions towards a John Molson degree.

If you intend to enter the John Molson School of Business, do not take the following courses:
ACCO 230, ADMI 201, ADMI 202, FINA 230, MANA 201, MANA 202, MANA 298, MANA 300, COMM 299, MANA 211, MANA 213, MANA 266.

For further assistance, Independent Students and Certificate Students may contact the Independent Student Advisor - Steve Clark (steve.clark@concordia.ca)

Minimum cut-off averages should be used as indicators. The cut-off data may change depending on the applicant pool. Applicants who meet the stated minimum requirements are not guaranteed admission to these programs.

Application deadlines

We consider complete applications year round and give priority to applicants who apply by official deadlines.

Fall term

FALL TERM

March 1 is the deadline to apply for fall term entry. International students are encouraged to apply by February 1 to allow sufficient time for CAQ and study permit application processing.

Late applications will be considered if places are still available. Please check program availability for the term, before you start your application.

Winter term

WINTER

November 1 is the deadline to apply for winter term entry. International students are encouraged to apply by September 1 to allow sufficient time for CAQ and study permit application processing.

Not all programs are available for winter term entry. Please check program availability for the term, before you start your application.

We reserve the right to close admission to a program at any time after the official deadline without prior notice.

After your degree

Our degree is versatile, opening up many career paths, including:

  • Product or brand manager
  • Account executive (advertising)
  • Marketing communications coordinator
  • Social media specialists

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