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Marketing (MSc)

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Master of Science in Marketing (MSc)
Program type
Primary campus
Sir George Williams (SGW)
2 years
45 credits
Start term
Experiential learning
Co-op, Internship

Program overview

The Master of Science (MSc) in Marketing is a research-based graduate business program designed for those who wish to enhance their expertise in the most up-to-date marketing theories and in the tools and methods used to conduct advanced marketing research. The program provides graduates with the skills and expertise to manage large research projects and prepares them to pursue successful careers as marketing specialists in fields such as brand management, new product development, communications and marketing research.

Program structure

Degree Requirements

Fully-qualified candidates are required to complete a minimum of 45 credits.

In the first year of the program, candidates are required to complete a minimum of 24 credits and MSCA 655.

Please see the Finance, Management, Marketing, and Administration MSc (MSCA) Courses page for course descriptions.

Marketing MSc (45 credits)


credits of Core Courses:

MSCA 602 Applied Linear Statistical Models (3.00)
MSCA 618 Research Methods (3.00)
MSCA 655 Professional Development (0.00)
MSCA 678 Marketing Research Foundations (3.00)
MSCA 679 Marketing Theory (3.00)


credits of Elective Marketing Seminars

A rotating set of electives will be offered by the department. Additionally, students can take electives from the PhD program or other MSc programs with prior approval of the Graduate Program Director.



MSCA 694 Thesis Proposal (3.00)



MSCA 695 Research Thesis (18.00)

MSc Marketing Seminars

Each year a selection of specialized seminars will be offered on a rotating basis from those listed below.

MSCA 662 Seminar in Qualitative Research (3.00)
MSCA 663 Seminar in Consumer Research Methods (3.00)
MSCA 665 Seminar in Marketing Communications (3.00)
MSCA 667 Seminar in Consumer Psychology and Decision Making (3.00)
MSCA 668 Seminar in Innovation and Marketing (3.00)
MSCA 669 Seminar in Pricing Management (3.00)
MSCA 671 Seminar in Relationship Marketing Strategy (3.00)
MSCA 672 Seminar in Special Topics in Marketing (3.00)
MSCA 673 Seminar in Segmentation and Positioning Marketing (3.00)
MSCA 674 Seminar in Meaning and Management of Brands (3.00)
MSCA 675 Seminar in Retailing (3.00)
MSCA 677 Seminar in Sustainability in Marketing (3.00)

Admission requirements

Admission Requirements

  • Bachelor's degree with high academic standing serves as a prerequisite for the program. To be eligible for admission, applicants must have maintained at least a B average in their final two years and have obtained a Grade Point Average (GPA) of at least 3.00 on a 4.30 scale, or the equivalent, from an accredited university.
  • Applicants with insufficient prior training in their expected area of specialization may be required to take prerequisite courses in addition to the required coursework in the graduate program. The specific courses to be taken are determined by the Program Director depending upon the student’s background and area of specialization.
  • Applicants must submit transcripts, proof of satisfactory performance on the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE) completed within the previous five years, three letters of recommendation with the Academic Assessment forms, and a short statement of purpose. (Please note that the GMAT is preferred to the GRE).
  • Proficiency in English. Applicants whose primary language is not English must demonstrate that their knowledge of English is sufficient to pursue graduate studies in their chosen field. Please refer to the English language proficiency page for further information on requirements and exemptions.

The program is open to both full-time and part-time students.

Application process

Application deadlines


February 1





Priority will be given to complete applications submitted by the deadline. In some cases, programs may continue to accept applications as long as there is space available.

International students: Considering the waiting period involved in meeting the entry requirements to Canada and Quebec, we strongly encourage international applicants to apply early and submit supporting documents prior to the deadline.

Tuition & funding

Tuition and fees

Tuition and fees of the program may depend on your student status, among other key factors. Estimate these costs based on the most common situations.

Awards and funding

Funding packages are generally available for students in thesis-based programs. They come in the form of awards, teaching and research assistantships are offered at the time of admission to most students to allow them to focus on their research and studies. Research and thesis-based students are automatically considered for all entrance graduate awards when they apply to Concordia, provided they meet eligibility criteria. No separate application is required.

The Quebec and Canadian governments offer a number of competitive graduate scholarships. We encourage you to apply for these awards at the same time you are preparing your application.

Out-of-province students

Get $9,251 in special funding for thesis master's programs. Learn more

Other programs of interest


Practical. Flexible. Experiential. Advance your career with the John Molson MBA program that focuses on your goals. Choose the hands-on approach to business education with an interdisciplinary curriculum emphasized on case studies.


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