Master of Science in Marketing (MSc)

"Understanding consumer preferences and how consumers respond to product features is critical for business performance in a variety of industries. The research-based John Molson MSc in Marketing is designed to equip students with theoretical frameworks along with state-of-the-art data analytic skills so that they can make informed business decisions. Our world-class faculty, with terminal degrees from leading North American universities, is well positioned to deliver an engaging program and to support student interests across different areas of marketing. Students will be exposed to methodological approaches based on direct interactions with consumers (surveys, interviews), causal investigation (lab or field experiments), and secondary data (e.g., eye-tracking, social media posts). Graduates will be able to ethically obtain data relevant to a business decision, derive meaningful insights from this data, and communicate these insights effectively."

Dr. Mrugank Thakor- Program Director, MSc Marketing