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To be one of the most relevant, responsible, and respected business schools in the world.


To provide an engaging learning and research environment that empowers us to achieve our greatest potential for the betterment of business and society.

Core values

The following fundamental principles are beliefs that JMSB is committed to upholding. They are part of the school’s strategic foundation and are meant to help guide decision-making and behaviour.  

  • Responsibility
    We value integrity, respect for others and social accountability
  • Inclusiveness
    We embrace accessibility and inclusion and draw strength from diversity
  • Engagement
    We believe in being proactive, collaborative and involved members of our community


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