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Rethinking digital influence in financial services

New research finds that trust and personal experience matter more than reach when it comes to digital financial content

John Molson Case Publications Initiative

Business case studies are research-based examinations of a real challenge faced by a business. With a rich tradition of case competitions, the John Molson School also distinguishes itself for its case writing and case-based teaching. Cases give students an opportunity to apply what they've learned to the real world and give businesses a chance to glean insights from cases that reflect their own challenges. John Molson School faculty members publish cases through the Ivey-John Molson School of Business co-branded case collection. Ivey is one of the world’s leading case publishers.