Scaling impact while navigating constraints of low-resource environments is a fundamental challenge in the K-10 education sector. It’s especially evident in emerging markets, several countries in the Global South and many regions within the Global North, where innovative, community-based and impact-focused solutions must be developed to bridge resource gaps without having access to abundant infrastructure.
The case of ThinkZone, an EdTech start-up, explores how a mission-driven venture responded to the disruption of COVID-19 by creatively leveraging accessible technologies and now faces the challenge of evolving to achieve its broader vision of delivering quality education at scale.
Assistant Professor Arman Sadreddin, Associate Professor Suchit Ahuja and their PhD student Abby Golub explore this topic in their case study, “ThinkZone 2.0: How to Develop Capabilities to Scale EdTech in Rural India?” published as part of the Ivey-Concordia co-branded case collection.
In 2015, Binayak Acharya founded an EdTech start-up called ThinkZone. Its mission was to improve students’ learning outcomes in low-resource settings by implementing high-quality education programs. During the pandemic, it quickly pivoted to deliver content via readily available technologies, such as radio, television, interactive voice response (IVR), feature phone messaging and offline-enabled mobile apps, ensuring continued learning even in areas with no internet access. Now, in the age of AI, ThinkZone must transition into its next phase by building on its early innovations and planning for sustainable, scalable growth.
India’s education landscape is shaped by geographic and linguistic diversity, home to 22 official languages, and persistent infrastructure gaps. In 2021–2022, 66% of schools lacked internet connectivity, and nearly 60% of students were unable to access online learning.
In this context, platforms like ThinkZone emerged to address these challenges. By using activity-based learning methods that didn’t depend on digital connectivity, ThinkZone brought meaningful education to some of the country’s most marginalized communities. It also developed novel business models and created an impact-focused ecosystem consisting of parents, teachers, community leaders, local and provincial governments, and NGOs.
This case offers a rich and practical learning opportunity for students, educators, and policymakers interested in digital innovation, transformation, and entrepreneurship in resource-constrained environments. Through ThinkZone’s experience, readers can apply strategic tools such as PESTEL and SWOT analyses to assess decisions, understand contextual challenges, and explore how simple technologies can have a significant impact. The case also highlights the importance of organizational learning and capability development for achieving long-term success.