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Master of Science in Marketing (MSc)

Program structure

Program structure

Year 1

Fall Winter Summer

2 core courses
MSCA 602: Applied Linear Statistical Models
MSCA 615: Research Methodology – Administrative Sciences

2 specialized seminars (electives)

4 specialized seminars (electives)

Preliminary thesis work

Year 2

Fall Winter Summer
Thesis proposal and data collection Thesis work

Thesis defence

Recent thesis topics

  • Effectively Communicating Masculine and Feminine Brand Personality Traits Using Brand Logo Designs
  • Overestimation of Others’ Willingness to pay: An Investigation
  • Hikers, What's to Eat in Your Backpack? Extraordinary Eating in Extraordinary Experiences
  • Social Media Adoption and Usage in Family Firms
  • Explaining Consumers’ Reactions to Assortment Size
  • The Growing Organic Market: Factors that Influence Consumers’ Evaluation and Choice
  • Barriers to Become a Fashion Influencer
  • The Impact of Brand Familiarity on Self-Brand Connections, a Mediator between Narrative Ads
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