Master of Science in Marketing (MSc)
John Molson’s research-based Masters allow students to produce the kind of research that is becoming increasingly necessary in public and private organizations or that leads toward advanced graduate business studies. Experiential opportunities are also available to adequately prepare our Master’s candidates for the job market.
This Master of Science is a 45-credit applied research program consisting of both course work (seminars) and a thesis. Full-time students can complete the program in two years, while part-time students can complete it in three to four years. International students must pursue studies on a full-time basis. Most course work is completed in the first half of the program, while the thesis is completed in the second half.
Canadian citizens and Permanent residents who wish to study part-time should understand that:
- some classes may only be offered in the Fall or Winter terms. There are no courses offered during the summer. and;
- some classes may only be offered in the morning or afternoon. Students who wish to work while studying should reach an arrangement with their employer about the potential need for a flexible work schedule.
Four core courses (9 credits):
- MSCA 602: Applied Linear Statistical Models (3 credits)
- MSCA 618: Research Methods (3 credits)
- MSCA 655: Professional Development (0 credit)
- MSCA 678: Marketing Research Foundations (3 credits)
One specialized seminars (3 credits) – see list below*
One core courses (3 credits):
- MSCA 679: Marketing Theory (3 credits)
Three specialized seminars (9 credits) – see list below*
Preliminary thesis work
*List of specialized seminars
- MSCA 662: Qualitative Research (3 credits)
- MSCA 663: Consumer Research Methods (3 credits)
- MSCA 665: Marketing Communications (3 credits)
- MSCA 667: Consumer Psychology and Decision Making (3 credits)
- MSCA 668: Innovation and Marketing (3 credits)
- MSCA 669: Pricing Management (3 credits)
- MSCA 671: Relationship Marketing Strategy (3 credits)
- MSCA 672: Special Topics in Marketing (3 credits)
- MSCA 673: Segmentation and Positioning Marketing (3 credits)
- MSCA 674: Meaning and Management of Brands (3 credits)
- MSCA 675: Retailing (3 credits)
Each year, a selection of specialized seminars will be offered on a rotating basis from those listed above.
- MSCA 694 - Thesis Proposal (3 credits)
- MSCA 695 Research Thesis (18 credits)
- MSCA 695 Research Thesis (continued)
Please note that a French translation of the curriculum is available upon request at email@example.com.
Recent thesis topics
- The Effect of Ethical Attributes on Brand Personality and Brand Equity
- Exploring Narrative Processing and Persuasion of Advertisements: Differences Across Communication Media
- How Loyal are you to Media Content Subscription: A Cross Cultural Comparison of North America and China
- Examining the Effect of Payment Transparency on Pain of Paying
- Exploring the Dark Side of Hunger Marketing and Brand Hate
- Shedding the Stigma: How Brand Extensions Can Work to De-Stigmatize Corporate Brands
- Plant-based or meat alternative? How the naming and packaging of plant-based meat alternatives influence consumers’ product perceptions