Master of Science in Marketing (MSc)
Program structure
John Molson’s research-based Masters allow students to produce the kind of research that is becoming increasingly necessary in public and private organizations or that leads toward advanced graduate business studies. Experiential opportunities are also available to adequately prepare our Master’s candidates for the job market.
Program structure
This Master of Science is a 45-credit applied research program consisting of both course work (seminars) and a thesis. Full-time students take three or four courses per term and complete the program in two years, while part-time students take one or two courses per term and can complete it in three to four years. International students must pursue studies on a full-time basis. Most course work is completed in the first half of the program, while the thesis is completed in the second half.
Canadian citizens and Permanent residents who wish to study part-time should understand that:
- some classes may only be offered in the Fall or Winter terms. There are no courses offered during the summer. and;
- some classes may only be offered in the morning or afternoon. Students who wish to work while studying should reach an arrangement with their employer about the potential need for a flexible work schedule.
YEAR 1
Fall
Four core courses (9 credits):
- MSCA 602: Applied Linear Statistical Models (3 credits)
- MSCA 618: Research Methods (3 credits)
- MSCA 655: Professional Development (0 credit)
- MSCA 678: Marketing Research Foundations (3 credits)
One elective course (3 credits) – see list below*
Winter
One core courses (3 credits):
- MSCA 679: Marketing Theory (3 credits)
Three elective courses (9 credits) – see list below*
Summer
Preliminary thesis work
*List of elective courses
- MSCA 662: Qualitative Research (3 credits)
- MSCA 663: Consumer Research Methods (3 credits)
- MSCA 665: Marketing Communications (3 credits)
- MSCA 667: Consumer Psychology and Decision Making (3 credits)
- MSCA 668: Innovation and Marketing (3 credits)
- MSCA 669: Pricing Management (3 credits)
- MSCA 671: Relationship Marketing Strategy (3 credits)
- MSCA 672: Special Topics in Marketing (3 credits)
- MSCA 673: Segmentation and Positioning Marketing (3 credits)
- MSCA 674: Meaning and Management of Brands (3 credits)
- MSCA 675: Retailing (3 credits)
Each year, a selection of specialized seminars will be offered on a rotating basis from those listed above.
Please note that all course listing on this page is subject to change and that the content of the seminars may vary from a year to another. Current students should consult the graduate calendar or refer to their program team at msc.jmsb@concordia.ca for the most updated information.
YEAR 2
Fall
Thesis proposal
- MSCA 694 - Thesis Proposal (3 credits)
Thesis work
- MSCA 695 Research Thesis (18 credits)
Winter
Thesis work
- MSCA 695 Research Thesis (continued)
Summer
Thesis defence
Please note that a French translation of the curriculum is available upon request at gradadvisor.jmsb@concordia.ca.
Recent thesis topics
- How different types of brand purpose ads effect consumer attitude towards the ads: The mediation effect of inspiration and downstream consequence on consumer behavior
- Caught between hostile and hospitable: Navigating the challenging menopausal journey
- Paradoxical Value Co-Creation Through Destructive Behaviors: Trash Talking in Dota 2
- Agency Co-Creation in Speedrunning: A New Form of Community Driven Value Creation Through Transgressive Behaviors
- Crafting Narratives of Authenticity: How Heritage Shop Owners Shape the Consumer Subject
- Screen Time Management Journey: Understanding Objectives, Knowing Trigger Points and Forming Curtailment Strategies
- Lost in Transition: Exploring the Effects of a Sports Team's Rebranding on its Supporters and their Relationship with the Club
- How Do Institutional Pressures Shape the Experiences of Plus-Size Consumers in the Fash-ion Markets of Canada and Iran?
- Exploring The Effects of Collectability and Scarcity Cues on Collectible Products Consumption
- Depletion, Pride and Identification: Psychological Pathways to Student Engagement in Canadian University Sport
- Investigating the Impact of Ads Posted on Social Media by Different Types of Influencers on Consumers’ Behavioral Intentions toward the Restaurant
- Can love be prescribed? Brand Love for prescribed pharmaceutical drugs, a characterization, and exploration of the phenomena
- Self-Care as Media Practice: Instagram as a Site of Everyday Mental Health Support for Women Living with Mental Illness
- Consumers’ perceptions of AI-based recommendations
- From Quick Clicks to Deep Deliberations: A Time-Phased Approach to Online Browsing and Purchase Amounts
