Marketing MSc

Admission Requirements

  • Bachelor's degree with high academic standing serves as a prerequisite for the program. To be eligible for admission, applicants must have maintained at least a B average in their final two years and have obtained a Grade Point Average (GPA) of at least 3.00 on a 4.30 scale, or the equivalent, from an accredited university.
  • Applicants with insufficient prior training in their expected area of specialization may be required to take prerequisite courses in addition to the required coursework in the graduate program. The specific courses to be taken are determined by the Program Director depending upon the student’s background and area of specialization.
  • Applicants must submit transcripts, proof of satisfactory performance on the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE) completed within the previous five years, three letters of recommendation with the Academic Assessment forms, and a short statement of purpose. (Please note that the GMAT is preferred to the GRE).
  • Proficiency in English. Applicants whose primary language is not English must demonstrate that their knowledge of English is sufficient to pursue graduate studies in their chosen field. Please refer to the English language proficiency page for further information on requirements and exemptions.

The program is open to both full-time and part-time students.

Additional Admission Requirements

Concordia Comprehensive ESL Placement Test (ConCEPT). Applicants who have been admitted by a program and whose test results fall within the range requiring a language placement test are required to write the Concordia Comprehensive ESL Placement Test (ConCEPT).

Degree Requirements

Fully-qualified candidates are required to complete a minimum of 45 credits.

In the first year of the program, candidates are required to complete a minimum of 24 credits and MSCA 655.

Please see the Finance, Management, Marketing, and Administration MSc (MSCA) Courses page for course descriptions.

Marketing MSc (45 credits)

12

credits of Core Courses:

MSCA 602 Applied Linear Statistical Models (3.00)
MSCA 618 Research Methods (3.00)
MSCA 655 Professional Development (0.00)
MSCA 678 Marketing Research Foundations (3.00)
MSCA 679 Marketing Theory (3.00)

12

credits of Elective Marketing Seminars

A rotating set of electives will be offered by the department. Additionally, students can take electives from the PhD program or other MSc programs with prior approval of the Graduate Program Director.

3

credits:

MSCA 694 Thesis Proposal (3.00)

18

credits:

MSCA 695 Research Thesis (18.00)

MSc Marketing Seminars

Each year a selection of specialized seminars will be offered on a rotating basis from those listed below.

MSCA 662 Seminar in Qualitative Research (3.00)
MSCA 663 Seminar in Consumer Research Methods (3.00)
MSCA 665 Seminar in Marketing Communications (3.00)
MSCA 667 Seminar in Consumer Psychology and Decision Making (3.00)
MSCA 668 Seminar in Innovation and Marketing (3.00)
MSCA 669 Seminar in Pricing Management (3.00)
MSCA 671 Seminar in Relationship Marketing Strategy (3.00)
MSCA 672 Seminar in Special Topics in Marketing (3.00)
MSCA 673 Seminar in Segmentation and Positioning Marketing (3.00)
MSCA 674 Seminar in Meaning and Management of Brands (3.00)
MSCA 675 Seminar in Retailing (3.00)
MSCA 677 Seminar in Sustainability in Marketing (3.00)

Academic Regulations

  1. Academic Standing. Please refer to the Academic Standing section of the Calendar for a detailed review of the Academic Regulations.
  2. Residence. The minimum residence requirement for this master’s degree is three terms of full-time study, or the equivalent in part-time study.
  3. Time Limit. Please refer to the Academic Regulations page for further details regarding the Time Limits.
  4. Graduation Requirement. In order to graduate, students must have a minimum cumulative GPA of 2.70.

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