The program is open to both full-time and part-time students.
Concordia Comprehensive ESL Placement Test (ConCEPT). Applicants who have been admitted by a program and whose test results fall within the range requiring a language placement test are required to write the Concordia Comprehensive ESL Placement Test (ConCEPT).
Fully-qualified candidates are required to complete a minimum of 45 credits.
In the first year of the program, candidates are required to complete a minimum of 24 credits and MSCA 655.
Please see the Finance, Management, Marketing, and Administration MSc (MSCA) Courses page for course descriptions.
credits of Core Courses:
• MSCA 602 Applied Linear Statistical Models (3.00) • MSCA 618 Research Methods (3.00) • MSCA 655 Professional Development (0.00) • MSCA 678 Marketing Research Foundations (3.00) • MSCA 679 Marketing Theory (3.00)
credits of Elective Marketing Seminars
A rotating set of electives will be offered by the department. Additionally, students can take electives from the PhD program or other MSc programs with prior approval of the Graduate Program Director.
• MSCA 694 Thesis Proposal (3.00)
• MSCA 695 Research Thesis (18.00)
Each year a selection of specialized seminars will be offered on a rotating basis from those listed below.
• MSCA 662 Seminar in Qualitative Research (3.00) • MSCA 663 Seminar in Consumer Research Methods (3.00) • MSCA 665 Seminar in Marketing Communications (3.00) • MSCA 667 Seminar in Consumer Psychology and Decision Making (3.00) • MSCA 668 Seminar in Innovation and Marketing (3.00) • MSCA 669 Seminar in Pricing Management (3.00) • MSCA 671 Seminar in Relationship Marketing Strategy (3.00) • MSCA 672 Seminar in Special Topics in Marketing (3.00) • MSCA 673 Seminar in Segmentation and Positioning Marketing (3.00) • MSCA 674 Seminar in Meaning and Management of Brands (3.00) • MSCA 675 Seminar in Retailing (3.00) • MSCA 677 Seminar in Sustainability in Marketing (3.00)
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