About the program

These two-week Summer School programs offer students an immersive learning experience at the crossroads of luxury, sport, communication and international business in the exceptional setting of the Principality of Monaco.

The programs combine core courses shared by all participants with specialized tracks allowing students to deepen their knowledge in either Luxury Business & Communication or Sport Business Management. Through a blend of academic lectures, case studies, group projects, guest speakers and field visits, students will gain both theoretical foundations and practical insights into two industries.

Monaco serves as a living laboratory throughout the program, offering a unique perspective on global luxury brands, major sport events, international governance, and multicultural professional environments.

Eligibility Requirements

To be eligible to participate in the IUM Monaco Summer Program, you must meet the following criteria.

• Be enrolled in a Bachelor’s degree program in JMSB.
• Have a minimum 3.0 cumulative GPA (CGPA).
• Completed at a minimum of 24 credits toward your current degree program by the time you leave for the program.
• Meet the eligibility requirements for Short-term study abroad programs outlined within the John Molson Visiting & Exchange website.
• Must complete prerequisite courses prior to departure.

Placement Fee

Once you accept your Partner Summer Program offer, you are required to pay a $75 CAD placement fee.

• The placement fee is non-refundable

• Payment is required to confirm and secure your offer 

• Detailed payment instructions will be provided after you accept your offer

Please ensure you are fully committed to participating in the Partner Summer Program before accepting your offer.

Program Dates

June 29 – July 10

Approved program courses

Track: Luxury business & Communication (4US = 3 cr MARK B)

Luxury marketing and Branding

Course description: Successfully managing and marketing products and services in the luxury segment requires a proper understanding of the specific characteristics of the luxury industry and of luxury marketing. This course introduces the fundamentals of luxury, luxury branding, and luxury marketing (including an overview of customer journey and a focus on communication and distribution). The acquired knowledge will be applied to cases and Monaco as a luxury brand. During a company visit or guest lecture the students will experience how luxury marketing comes to life in the business world.

Digital Luxury Marketing Communication

Course description: This course is an introduction to how luxury companies adapt their marketing and communication efforts to a digitalized world without losing their image of uniqueness. The course will cover some of the main digital strategies in use and the ones to come in the near future. Students will be able to analyze and compare different strategies, online versus offline, including various types of social media strategies. The theory will be complemented with a field trip to the main shopping district in the Principality of Monaco, where students will analyze and compare the face-to-face and the digital luxury shopping experience.

Track: Sport Business Management  (4US = 3 cr GENLA)

Sport Brand Management

Course description: The module provides opportunities for students to develop and demonstrate knowledge and understanding, qualities, skills, and other attributes in the sport industry. The emphasis is on the application of brand management, marketing, and customer experience knowledge in the sports industry.

Sport Governance

Course description: The general topic of this course is an in-depth look at the developments, challenges and issues related to how sport is governed at the international level and an overview of the various stakeholders of the international sports movement and their respective roles and responsibilities. This course focuses on the structures and processes involved in governing international sports, as well as associated ethical and integrity components. The purpose of this course is to provide the students with the necessary tools to understand, decrypt and criticize the current facts of sports governance and suggest ways in which sports organizations could improve their governance to respond to the modern challenges in international sports.

Estimated costs & bursary

Concordia tuition: 3 credits of Concordia tuition to be paid to Concordia University. Get an estimate of tuition fees.

Additional costs: Program fee quoted above does not include airfare and airport taxes; local transportation costs; travel insurance; visas; meals; personal expenses or accommodation. Participants are responsible for paying these.

Quebec Mobility Bursary

To help with the costs of going abroad, Concordia offers a $900 CAD Quebec Mobility Bursary to students.

To qualify, you must be a Concordia student enrolled in a bachelor’s, master’s or doctoral degree program and approved to participate in the summer school program. 

Important to note: 

• Summer school program applicants do not need to submit a bursary application as it is part of the on-line summer school program application, and you will automatically be considered for the Quebec Mobility Bursary.
• Approved students will receive the bursary payment upon arrival and reception of the mandatory Confirmation of Arrival form.
• Details on the payment of the bursary will be sent to successful applicants.  

Contact Concordia International if you have any questions about the Quebec Mobility Bursary.