Anusheh Ali Gauhar

Specialization: Marketing

Thesis supervisor: Zeynep Arsel
Thesis title: The Working Home: Exploring Family Relationships, Domestic Spaces, and Consumption Practices in an Era of Remote Work

Research interests: Consumer Culture Theory, Home, Family Relationships, Domestic Consumption Practices, Disruption

Academic degrees:

• M.Phil in Business Administration (Gold Medalist; Lahore School of Economics)
• BBA (Hons.) Double Majors in Marketing and Finance (Gold Medalist; Lahore School of Economics)

Teaching assistant positions:

• COMM 205: Business Communication (Sections F, G, N, and O) 
• COMM 223: Marketing Management

Publications and conference presentations:

PUBLICATIONS

• Afzal, A., & Gauhar, A. A. (2020). The dark side of financial innovation: Deterrent for economic growth. Academy of Accounting and Financial Studies Journal, 24(5), 1–11.

CONFERENCE PRESENTATIONS

• Gauhar, A. A., & Arsel, Z. (Forthcoming, September 2026). Home at work: Exploring how families manage domestic practices and family relationships in an era of remote work. Association for Consumer Research Annual Conference.
• Gauhar, A. A., & Arsel, Z. (2026, July). Home at work: Exploring how families manage domestic practices and family relationships in an era of remote work. Poster presented at the AMA Summer Academic Conference.
• Gauhar, A. A., & Arsel, Z. (2026, June 30–July 3). Home at work: Exploring how families manage domestic practices and family relationships in an era of remote work. Poster presented at the Consumer Culture Theory Conference 2026, Kyoto University, Kyoto, Japan.
• Gauhar, A. A. (2026, May). Home at work: Exploring how families manage domestic practices and family relationships in an era of remote work. Roundtable presentation at the 2026 Junior Scholar Workshop, Marketing and Public Policy Conference, Telfer School of Management, Ottawa, ON.
• Gauhar, A. A. (2026, March). The working home: Reconfiguring domestic spaces and family relationships. Poster presented at the Annual Graduate Research Exposition (AGRE), Concordia University, Montréal, QC.
• Gauhar, A. A. (2026, March). Home at work: Exploring how families manage domestic practices and family relationships in an era of remote work. Roundtable presentation at the PhD Annual Symposium 2026, HEC Montréal, Montréal, QC.