Concordia University

https://www.concordia.ca/content/concordia/en/faculty.html

Zeynep Arsel

Associate Professor, Marketing
Concordia University Research Chair in Consumption and Markets
Program Director, MSc Marketing at John Molson School of Business

Office: S-MB 11109 
John Molson Building,
1450 Guy
Phone: (514) 848-2424 ext. 2956
Email: zeynep.arsel@concordia.ca
Availability: Available by appointment

Zeynep Arsel received her PhD in Marketing from University of Wisconsin-Madison with minors in Sociology and Cultural Anthropology. She also holds a MBA degree from Middle East Technical University and a BSc in Management from Bilkent University. Zeynep’s work broadly explores sociology of consumption. 

Zeynep is an Associate Editor at the Journal of Consumer Research and Consumption Markets and Culture and is in the editorial Board of Journal of Marketing and Journal of Marketing Management. 

Zeynep was the 2011 recipient of Petro Canada Young Innovator Award in the Strategic Research Cluster “The Person and Society,” 2012 Sidney J. Levy Award, and Outstanding Reviewer Award for Journal of Consumer Research, in 2014 and then 2017.

Zeynep’s work has been funded by Social Sciences and Humanities Research Council of Canada, Fonds Québécois de la Recherche sur la Société et la Culture, Association for Consumer Research, Marketing Science Institute, and was featured in Wall Street Journal, Globe and Mail, WIRED, Psychology Today, Vice, Harper’s Magazine, Montreal Gazette, L’Actualite, Vancouver Sun, Ottawa Citizen, Calgary Herald, The Star Phoenix, Canada.com, Le Devoir, La Presse, Miller Mc-Cune, Wisconsin Public Radio, CBC Radio, Profit Magazine, Flavorwire, Isthmus Magazine, Yahoo News, LiveScience and numerous blogs.

Education

PhD (University of Wisconsin-Madison)
MBA (Middle East Technical University)
BSc (Bilkent University)

Areas of Expertise

  • Taste
  • Brands
  • Gender
  • Value and valuation
  • Spaces of consumption

Graduate student supervision

Zeynep is interested in supervising MSc and PhD students on topics of branding, social media, value, exchanges, taste, commercial and domestic spaces and gender

Letters of Recommendation

Former and current students: If you would like to ask for a letter of recommendation, I strongly suggest you to check this website before sending me a request.


Publications

Edited Books

Taste, Consumption and Markets (2018), eds. Zeynep Arsel and Jonathan Bean, Routledge, NY 

Gendering Theory in Marketing and Consumer Research (2017), eds. Zeynep Arsel, Kirsi Eräranta, Johanna Moisander, Routledge, NY (Originally published as a special issue of the Journal of Marketing Management)

Refereed Journal Articles

Arsel, Zeynep (2017), “Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews,” Journal of Consumer Research (also translated to Brazilian Portuguese as “Fazendo Perguntas Com Um Foco Reflexivo: Um Guia Para o Planejamento e Condução de Entrevistas” in Revista Interdisciplinar de Marketing, Vol 8, No 2 (2018))
      
Martineau, Eric and Zeynep Arsel (2017) “Managing Communities of Co-Creation around Consumer Engagement Styles,” Journal of the Association for Consumer Research

Debenedetti, Alain, Harmen Oppewal and Zeynep Arsel (2014), “Place Attachment in Commercial Settings: A Gift Economy Perspective, ” Journal of Consumer Research, 40 (February), 904-923.

Arsel, Zeynep and Jonathan Bean (2013) “Taste Regimes and Market-Mediated Practice,” Journal of Consumer Research, 39 (February), 899-917 (lead article).

Arsel, Zeynep and Craig J. Thompson (2011) “Demythologizing Consumption Practices: How Consumers Protect their Field-Dependent Identity Investments From Devaluing Marketplace Myths,” Journal of Consumer Research, 37 (February), 791-806.

Thompson, Craig J., Aric Rindfleisch and Zeynep Arsel (2006) “Emotional Branding and the Strategic Value of the Doppelgänger Brand Image”, Journal of Marketing, 1(January), 50-64.

Thompson, Craig J. and Zeynep Arsel, (2004) “The Starbucks Brandscape and Consumers’ (Anti-Corporate) Experiences of Glocalization”, Journal of Consumer Research, 31 (December), 631-643.

Book Chapters

Arsel, Zeynep and Jonathan Bean (2018), “Social Distinction and Practices of Taste,” in Consumer Culture Theory, eds. Eric Arnould and Craig Thompson, Sage.

Pomiès Anissa and Zeynep Arsel (2018), “Retracing the History of the Concept of Taste,” in Taste Consumption and Markets: An Interdisciplinary Volume eds. Zeynep Arsel and Jonathan Bean, New York, Routledge. 

Arsel, Zeynep (2015), “Assembling Markets and Value,” in Assembling Consumption: The Handbook of Assemblage Theories in Marketing and Consumer Research , eds. Robin Canniford and Domen Bajde, New York, Routledge.

Arsel, Zeynep and Scott Stewart (2015), “Identity Degrading Brands,” in Strong Brands, Strong Relationships,  eds. Susan Fournier, Michael Breazeale, and Jill Avery, New York, Routledge

Arsel, Zeynep and Xin Zhao (2013), “Blogs,” in The Routledge Companion to Digital Consumption, eds. Russell Belk and Rosa Llamas, New York: Routledge.


Teaching activities

Introduction to Marketing, Undergraduate
Consumer Behavior, Undergraduate
Strategic Brand Management, MBA
Qualitative Research Methods, MSc and PhD


Participation activities

Refereed Conference Proceedings


Aboelenien, Aya and Zeynep Arsel (forthcoming), " My Vegan Journey: How My New Morality Shaped My Relationship with my Family, Friends and the Market,” Association for Consumer Research Conference, Atlanta, Oct 2019

Dolbec, Pierre-Yann, Zeynep Arsel and Aya Aboelenien (forthcoming), “Market Aestheticization: How Markets Grow through Value Chain Complexification,” Association for Consumer Research Conference, Atlanta, Oct 2019

Aboelenien, Aya and Zeynep Arsel (forthcoming), “How Adopting New Moralized Consumption Practices Shapes Social and Market Relations,” Consumer Culture Theory Conference, Montreal, July 2019

Dolbec, Pierre-Yann, Zeynep Arsel and Aya Aboelenien (forthcoming), “Market Aestheticization: How Commodities Are Transformed into Valuable Aesthetic Products,” Consumer Culture Theory Conference, Montreal, July 2019

Arsel, Zeynep and Jonathan Bean (2018) “Palatial Domesticities: The Material Practices of the Very Wealthy”, Consumer Culture Theory Conference, Odense, July 2018

Pomiés, Anissa and Zeynep Arsel (2018), “Performative Market Interactions and the Shaping of Taste Regimes”, Consumer Culture Theory Conference, Odense Denmark, July 2018

Pomiès Anissa and Zeynep Arsel (2016), “There is Disputing about Taste: Genealogy of a Contested Concept”, Consumer Culture Theory Conference, July 2016, Lille, France (Winner, Best Special Session Award)

Linnet, Jeppe Trolle and Zeynep Arsel (2014) “"The Moment of Entry: A Phenomenological Exploration of the Experience of Social Buzz," Consumer Culture Theory Conference, June 2014, Helsinki, Finland 

Bean, Jonathan and Zeynep Arsel (2013), “Understanding Mediated Practices: Combining Ethnographic Methods with Blog Data to Develop Insights,” Ethnography in Praxis Conference, Sept 2013, London UK.

Arsel, Zeynep (2013), “Collaborative Redistribution Systems and Value Creation,” European Marketing Academy 2013 Conference, June 2013, Istanbul, Turkey (accepted, however not presented).

Stewart, Scott and Zeynep Arsel (2013), “Degrading Brands and Consumer Brand Relationships,” Consumer Brand Relationships Conference, May 2013, Boston, MA.

Mérigot, Philippe, Alain Debenedetti, and Zeynep Arsel (2013) “The Porous Nature of Places: An Economies of Worth Perspective," 7th Workshop On Interpretive Consumer Research, April 2013, Brussels, Belgium.

Arsel, Zeynep, Alain Debenedetti and Philippe Mérigot (2012), “The Dynamics and Continuity of Place Attachment: Cues from a Parisian Wine Bar,” Association for Consumer Research 2012 Conference, October 2012, Vancouver, Canada.

Martineau, Eric and Zeynep Arsel (2012) “A Typology of Crowdsourcing Participation Styles”, Association for Consumer Research 2012 Conference, October 2012, Vancouver, Canada.

Debenedetti, Alain, Philippe Mérigot and Zeynep Arsel (2012) “Continuity and Transfer of Place Attachment: An Ethnographic Exploration, "European Marketing Academy 2012 Conference, May 2012, Lisbon, Portugal.

Arsel, Zeynep and Susan Dobscha (2011), “Hybrid Pro-social Exchange Systems: The Case of Freecycle,” Association for Consumer Research Conference, October 2011, St Louis, MO, USA.

Zhao, Xin and Zeynep Arsel (2011) “Food Blogs and Consumer Culture," 2011 Asia-Pacific Conference of Association for Consumer Research Conference, June 2011, Beijing, China.

Debenedetti, Alain, Philippe Mérigot and Zeynep Arsel (2011) “The Continuation of Place Attachment Experience Through Time and Space: The “Coin De Verre” Case," 6th Workshop On Interpretive Consumer Research, May 2011, Odense, Denmark.

Arsel, Zeynep and Jonathan Bean (2010) “Networked Styles and Normalizing Taste Narratives,” Association for Consumer Research Conference, October 2010, Jacksonville, FL, USA.

Arsel, Zeynep and Xin Zhao (2010) “Personal Blogging, Performance and the Quest for Fame,” Association for Consumer Research Conference, October 2010, Jacksonville, FL, USA.

Arsel, Zeynep and Susan Dobscha (2010) “Local Acts, Global Impacts?: Examining the Pro-Social, Non-Reciprocal Nature of Freecyclers, ” European Association for Consumer Research Conference, July 2010, London, UK.

Arsel, Zeynep and Jonathan Bean (2010) “Collective Taste Making: Analyzing Apartment Therapy Narrative,” Consumer Culture Theory Conference, June 2010, Madison, WI, USA.

Arsel, Zeynep (2009) “Exploring the Social Dynamics of Online Bartering,” Association for Consumer Research Conference, October 2009, Pittsburgh, PA, USA.

Arsel, Zeynep and Craig J. Thompson (2008) “I Might Consume Like a Hipster, but I am not a Hipster: Myth Markets and Consumer Reflexivity,” Consumer Culture Theory Conference, June 2008, Suffolk University, Boston, MA, USA.

Arsel, Zeynep and Craig J. Thompson (2005) “Consuming It Cool: Status Multiplicity and Contextualized Cultural Capital,” European Association for Consumer Research Conference, June 2005, Göteborg, Sweden.
Thompson, Craig J and Zeynep Arsel (2003) “Consumers’ Experiences of Glocalization in a Hegemonic Brandscape: The Case of Starbucks and Local Coffee Shop Culture,” Association for Consumer Research Conference, October 2003, Toronto, Canada.

Arsel, Zeynep (2002), “Consuming ‘by’ taste or consuming taste: A Revisit to Bourdieu’s Distinction,“ Association for Consumer Research Conference, Oct 2002, Atlanta, GA.

Invited Talks and Workshops

Invited Colloquiums and Workshops

Doctoral Seminar on Consumption Markets Culture Theorization, Turkey (2019)

Invited Faculty Mentor, ACR Doctoral Symposium, (2015, 2017)

Invited Faculty Mentor, CCTC Qualitative Data Analysis Workshop, (2013, 2015)

Invited Faculty Mentor, Society for Consumer Psychology Doctoral Symposium (2013)

 

Invited Presentations

2019

University of Birmingham, October 2019

Northwestern University, April 2019

2018

University of Wisconsin-Madison Marketing Camp, September 2018

Wilfrid Laurier University, Feb 2018

Lisle & Roslyn Payne Research Symposium, University of Arizona, Jan 2018

2017

Association for ConsumerResearch Doctoral Consortium, San Diego, Oct 2017

Universite Paris Est,June 2017

York University, April 2017

2016

Stockholm Business School, June 2016

2015

Consumer Culture Theory Qualitative Data Analysis Workshop, June 2015

The Walrus Talks- Being Human, Ottawa, 29 April 2015

2014

ANZMAC Doctoral Colloquium, Brisbane, Dec 2014

ACR Doctoral Symposium,Baltimore, Oct 2014

Universite Paris-Est, April 2014

Chicago Consumer Culture Community, Chicago, April 2014

York University, April 2014

2013

University of Melbourne, Nov 2013

Cass School of Business, Sept 2013

University of Southern Denmark, Aug 2013

Anthropology of Markets and Consumption Conference, University of California at Irvine, March 2013

2012

Rochester Institute of Technology, Dec 2012

HEC Lausanne, Sept 2012

2011

Concordia University Faculty Research Excellence Showcase, Oct 2011

Universite Paris-Est, May 2011

2006

Concordia University

University of South Carolina

University of Warwick


Research activities

External Grants

Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Grant (2014-2019) - $106,884

Fond Québécois de Recherche Sur la Société et Culture (FQRSC) Establishment of New Researchers Grant (2010-2013) - $38,300

Social Sciences and Humanities Research Council of Canada (SSHRC) Standard Research Grant (2009-2012) - $53, 625

Association for Consumer Research Transformative Consumer Research Grant (2008) - $500

Guest Editor

Special Issue on Taste, in Consumption, Markets & Culture (2019)

Special Issue on Theorising Gender and Gendering Theory in Marketing and Consumer Research (2015)

Associate Editor

Journal of Consumer Research
Consumption, Markets & Culture

Editorial Review Board Memberships

Journal of Marketing
Journal of Consumer Research
Journal of Marketing Management

Honours and Awards

Outstanding Reviewer Award, Journal of Consumer Research (2014 and 2017)

The Sidney J. Levy Award, Best Article Based on a Consumer Culture Theory Dissertation (2012)

Petro Canada Young Innovator Award in the Strategic Research Cluster “The Person and Society’,” (2011)

MSI Alden G. Clayton Doctoral Dissertation Proposal Competition Honorable Mention (2005)

AMA Sheth Doctoral Consortium Fellow (2003)

Indiana University Annual Haring Symposium Fellow (2001 and 2002)


Peer Reviewing and Editorial Service


News & Press releases

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