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Marketing Elective Group for Non-Business Students

Requirements

Marketing Elective Group for Non-Business Students (15 credits)

9

credits:

• MARK 201 Introduction to Marketing (3.00)
• MARK 302 Marketing Research (3.00)
• MARK 305 Consumer Behaviour (3.00)

6

credits chosen from:

• MARK 451 Service Marketing (3.00)
• MARK 452 Digital Marketing (3.00)
• MARK 453 Integrated Marketing Communications (3.00)
• MARK 454 Personal Selling (3.00)
• MARK 460 Integrated Marketing Communications Practicum (3.00)
• MARK 463 Strategic Retail Management (3.00)
• MARK 485 Business‑to‑Business Marketing (3.00)
• MARK 486 Product Strategy and Innovation (3.00)

Notes

  • This 15-credit elective group is available to students registered in undergraduate programs outside the John Molson School of Business. Students choosing this elective group have the opportunity to add a business-oriented marketing component to their arts, science, engineering, or fine arts degrees.
  • Since non‑business students can only register for a maximum of 30 credits within the John Molson School of Business, students registered in the Minor in Business Studies cannot register for this elective group.