Marketing Elective Group for Non-Business Students

Requirements

Marketing Elective Group for Non-Business Students (15 credits)

9

credits:

MARK 201 Introduction to Marketing (3.00)
MARK 302 Marketing Research (3.00)
MARK 305 Consumer Behaviour (3.00)

6

credits chosen from:

MARK 451 Marketing of Services (3.00)
MARK 452 e‑Marketing (3.00)
MARK 453 Marketing Communications (3.00)
MARK 454 Personal Selling (3.00)
MARK 460 Integrated Marketing Communications Practicum (3.00)
MARK 463 Retailing (3.00)
MARK 485 Business‑to‑Business Marketing (3.00)
MARK 486 Product Strategy and Innovation (3.00)

Notes

  • This 15-credit elective group is available to students registered in undergraduate programs outside the John Molson School of Business. Students choosing this elective group have the opportunity to add a business-oriented marketing component to their arts, science, engineering, or fine arts degrees.
  • Since non‑business students can only register for a maximum of 30 credits within the John Molson School of Business, students registered in the Minor in Business Studies cannot register for this elective group.

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