Entrepreneurship Graduate Certificate Courses

Description:

This course provides students with essential business knowledge. It covers the basic principles of self-employment and management of a micro-enterprise such as an artist-run studio, design firm, or a professional practice. Students learn how to organize and finance their new venture, set up basic accounting structures, understand tax implications, and protect their intellectual property. Pedagogical methods include lectures and case studies.

Component(s):

Lecture

Prerequisite/Corequisite:

The following course must be completed previously or concurrently: GCE 511.

Description:

This course focuses on entrepreneurial marketing for the micro-enterprise. Students learn how to strategize, plan and implement marketing programs in both online and offline environments. They also learn how to tailor these programs to address the needs of their audiences and customers and how to align their business accordingly. Topics include opportunity identification, demand generation, value pricing, promotion, channel decisions, and developing a marketing mindset. Pedagogical methods include lectures, case studies, class discussions and the development of a marketing plan.

Component(s):

Lecture

Prerequisite/Corequisite:

The following course must be completed previously or concurrently GCE 511.

Description:

This course adds to the knowledge acquired in GCE 511. It covers the issues that will arise as a micro-enterprise grows. Topics include strategies for achieving and sustaining growth, hiring and supervising staff, selecting software applications and protecting sensitive information. Pedagogical methods include lectures and case studies.

Prerequisite/Corequisite:

The following courses must be completed previously or concurrently: GCE 511; GCE 512, GCE 513.

Description:

This capstone course is designed to guide students in conducting a market study and developing their complete business plan including their operational and financial plans and integrating the marketing plan. Topics include: transforming their idea into a business, analyzing the market and competition, and planning operations and finances for the next three to five years. Pedagogical methods include lectures, case studies, and the development of the business plan.

Component(s):

Lecture

Notes:

• Students who have received credit for this topic under GDBA 595 may not take this course for credit.

Description:

Special topics for this course are stated in the Class Schedule.