Prerequisite/Corequisite:
The following course must be completed previously or concurrently: GCE 511.
Description:
This course focuses on entrepreneurial marketing for the micro-enterprise. Students learn how to strategize, plan and implement marketing programs in both online and offline environments. They also learn how to tailor these programs to address the needs of their audiences and customers and how to align their business accordingly. Topics include opportunity identification, demand generation, value pricing, promotion, channel decisions, and developing a marketing mindset. Pedagogical methods include lectures, case studies, class discussions and the development of a marketing plan.
Component(s):
Lecture