Sabrina Castonguay

Academic degrees:

• Bachelor of Commerce – Major in Marketing & Minor in Entrepreneurship, Concordia University (2016–2019)

• Graduate Diploma in Sports Management, HEC Montréal (2019–2020)

• Master of Arts in Organizational Communication, University of Ottawa (2020–2021)

• Doctor of Philosophy in Business Administration - Marketing, Concordia University (2022–present)
  

Courses taught:

• Part-time Lecturer – MARK 201 (Introduction to Marketing), Summer 2025

Publications and conference presentations:

• Castonguay, S., & Lowes, M. (2023). Situational Crisis Communication Theory and the National Football League: A Case Study of the NFL’s Response Strategies to Its Concussion Crisis. International Journal of Sport Communication, 15(4), 366-376. https://doi.org/10.1123/ijsc.2022-0075