Description:
This course integrates the core functional disciplines of business within a strategic perspective and introduces several strategic management concepts, including industry analysis and dynamics, the organizational resource audit, strategic typologies, the role of the general manager, and the management of strategic transformations. The principal goal is to develop and enhance student ability in problem identification, environmental and organizational analysis, strategic alternative formulation, and action implementation. The pedagogy of the course is based upon comprehensive case studies that deal with strategic issues in a variety of contemporary business contexts.
Component(s):
Lecture