A caption is a description that accompanies a photo on social media. Captions can include text, hashtags, @ mentions, and emojis. Captions are an important part of telling your photo’s story on social media and a key driver of engagement.
A chat is an online conversation with one or more people. Whether one-on-one or in a group, chats are usually private and text-based, although they may incorporate GIFS, photos, and even audio recordings. Common chat platforms include WhatsApp and Facebook Messenger.
“Chat” can also be used to mean a moderated public conversation on social media, organized around a hashtag.
See also Direct message
A chatbot is a type of bot that uses artificial intelligence to answer questions and perform simple tasks in messaging apps such as Facebook Messenger. A chatbot can be used for customer service, data and lead collection, shopping recommendations, and more.
A check-in is a way of location tagging a social media post to indicate where the user is, or where the content in the post was created. It’s a way of showing followers that you have physically visited a geographical location or event. It can be particularly useful to check in at large, high-profile events, since it can help people connect in the real world while also providing credibility and demonstrating that you’re an insider in your industry.
Click-through rate (CTR)*
Click-through rate, abbreviated CTR, is a measure of how many people who view a social post, ad, or other piece of content click through to read more, buy, or take some other action. It’s a useful metric because it measures how effectively your social content drives people to your owned web properties. The formula to calculate CTR is number of clicks divided by total impressions. CTR is usually expressed as a percentage.
A comment is a form of engagement in which a user replies to your social media post. Comments can offer praise, ask a question, express disagreement, and otherwise contribute to the online conversation about your social content. Comments can include text, hashtags, @ mentions, and emojis. A large number of comments shows that your post is engaging and may boost its position in the newsfeed based on a social network’s algorithm.
A community manager/facilitator is a social media professional who nurtures relationships among a group of social media users so that the community acts on behalf of the common interest. Community managers help develop professional and brand-focused social relationships by monitoring and engaging with fans and followers.
A connection is someone you or your brand is connected with on social media. LinkedIn specifically uses the term “connections” to refer to professional social relationships—LinkedIn connections are the equivalent of Facebook friends.
Content curation involves collecting relevant content from credible sources and then sharing it with your social followers by linking to the original post. It’s a way to create value for your audience beyond sharing your own original content. Sharing resources can also be a good way to build relationships with thought leaders in your field.
Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Consistently providing valuable content gives followers a reason to stay tuned to your social channels while building rapport and establishing your industry expertise.
A conversion occurs when a social media user or visitor to your website takes a specific, desired action. Making a purchase is often the desired conversion, but it is not the only one. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.
See Conversion rate
Conversion rate is the number of conversions divided by the number of visitors. It’s a social media metric that allows you to measure how well your social media efforts are working to achieve specific business goals.
Cost per click (CPC)*
Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Cost-per-click and pay-per-click are sometimes used interchangeably, but they’re actually two sides of the same coin. Pay-per-click is the type of ad model, and cost-per-click is the fee per click.
Creative Commons is a non-profit organization that provides licenses and other legal tools to allow photographers and other content creators to share their work. There are more than 1.6 billion works in the Commons, which can be shared in various ways. The six levels of Creative Commons licenses restrict how an image or other content can be used, and whether attribution is required.
Learn more: Can I Use This Photo on Social Media? Understanding Image Copyright
To “creep” is essentially to stalk a person or a brand on social media, especially without engaging with any of their posts. Despite the negative word, it’s not always a negative thing. Creeping can also be a form of online research, for instance, when screening potential new employees.
Crisis management is the art of addressing a crisis to minimize the amount of damage caused and get things back on track as quickly as possible. Every organization should have a social media crisis management in place to manage social media risk and be prepared to respond quickly if crisis strikes.
Crowdsourcing involves tapping into your online community for new ideas, suggestions, information, or content. User-generated content is a prime example of crowdsourcing. Asking for ideas through interactive features like polls is another.
Cyberbullying or cyberharassment is a form of bullying or harassment using electronic means. Cyberbullying and cyberharassment are also known as online bullying. It has become increasingly common, especially among teenagers, as the digital sphere has expanded and technology has advanced.
READ: Cyberbullying at an all time high: A guide to get involved and end it on Concordia's #CUpublicscholar #blog
Need help? Contact Concordia's Sexual Assault Resource Centre (SARC) for Confidential and non-judgemental support. SARC provides support services to Concordia students, staff and faculty who have been affected by sexual violence. Through education and raising awareness SARC is committed to preventing sexual violence on campus and beyond.