Department of Marketing

Website

For the complete list of faculty members, please consult the Department website:

concordia.ca/jmsb/about/departments/marketing.html

Department Objectives

The Marketing Department seeks to cultivate in each student the skills and perspectives essential for effective and responsible marketing. Emphasis is on creating marketing strategies and plans based on a thorough understanding of consumer and industrial buying behavior.

The Department is committed to fostering a dynamic entrepreneurial orientation together with an appreciation of the essence, importance, and potential power of marketing.