Lea Prevel Katsanis, PhD

Areas of Expertise

• Branding
• Brand Management
• Pharmaceutical Marketing
• Advertising

Education

AB (Vassar College), MBA (New York University), PhD (George Washington)

Biography

Lea Prevel Katsanis is a Full Professor in the Department of Marketing.  Prior to joining Concordia, she obtained significant marketing experience in the pharmaceutical industry and held various positions in market research, sales, product management, strategic planning, and licensing and acquisition for three major US and global corporations.  She earned an AB from Vassar College, an MBA from New York University, and a PhD from George Washington University. 

Her research focuses on pharmaceutical marketing, advertising, branding and brand management.  Dr. Katsanis has written numerous articles in publications including: International Journal of Pharmaceutical Marketing and Healthcare Marketing, Health Marketing Quarterly, the Journal of Pharmaceutical Marketing and Management, the Journal of Consumer Marketing, and the Journal of Product and Brand Management.  She is the author of the book, Global Issues in Pharmaceutical Marketing, an Amazon "hot new read" in Industrial and Global Marketing when it was launched.  She teaches MBA Pharmaceutical Marketing and Product Innovation. 

She has served the Univeristy in two administrative roles:  MBA Director (1998-2000) and Department Chair, Marketing (2006-2012). She has served on many committees, including the University Senate.  She is currently a Grievance Officer for the Concordia University Faculty Association (CUFA).

Is your company competent, interpersonal or community focused? The effect of values and brand portfolio on pharmaceutical company reputation

Katsanis, Lea P., Williams, A., and K. Srirangan (2023). International Journal of Pharmaceutical and Healthcare Marketing DOI 10.1108/IJPHM-11-2021-0106.

Patient centricity: lip service or genuine commitment? A qualitative examination of the pharmaceutical industry

Katsanis, Lea P., Pitta, D. and A. Morinville (2021). International Journal of Pharmaceutical and Healthcare Marketing, DOI 10.1108/IJPHM-02-2020-0010