Basmah Ali, MSc

Pronouns: She/Her

Lecturer, Management

Research areas: Strategy - Management

Contact information

Email:

basmah.ali@concordia.ca

Biography

Profile:

A talent and career development expert with over 20 years of extensive experience across the GCC in areas of talent and career counseling & coaching, youth employment programs, career assessment centers, nationalization initiatives, learning & development, onboarding and professional development programs, and business partnerships.

Certified by the BPS in Psychometric Testing Level A & B, as a Coach by the Centre for Coaching in UK, as an assessment facilitator in Myers-Briggs Type Indicator (MBTI) personality assessment, and as an Educational and Vocational Guidance Counselor (EVGP).

Expertise:

- Career Counseling and Coaching

- Nationalization & Onboarding programs

- Training, Learning & Development

- Professional development programs

- Professional Coaching and Mentoring

- Psychometric and Personality Assessments (Aptitude tests, Personality Dimensions, Myers-Briggs Type Indicator (MBTI), Behavioral Styles Profile, 15FQ , Occupational Personality Profile (OPP), Jung Type Indicator (JTI), Occupational Interest Profile (OIP),...)

- Women and Youth Leadership Development & Empowerment

- Stakeholders relationship development and management.

Education & Training:

2001: Master of Science in Management: Specialized in Strategy Management

John Molson School of Business, Concordia University, Canada (AACSB Accredited)

2023: edX Verified Certificate for The Future of Work: Preparing for Disruption

2022: Stanford Center for Health Education

Positive Psychology and Well-Being: The Psychological, Biological, and Social Aspects of Happiness

2021: Korn Ferry

Certificate in Emotional Intelligence

2017: Educational & Vocational Guidance Practitioner, Counselor Education/School Counseling and Guidance Services

International Association for Educational & Vocational Guidance (IAEVG)International Association for Educational & Vocational Guidance (IAEVG)

2010: British Psychological Society Certificates of Competence in Occupational Testing/Assessment Levels A & B

Arabian Assessment & Development Centre (AADC)

2008: Certificate in Coaching (Accredited by Middlesex University)

Centre for Coaching, UK

Teaching activities

Teaching Credits

Sept 2016 - Dec 2016: Taught Comm-210 (9 credits)
Sept 2023 - Dec 2023: Taught Comm-210 (6 credits)
Sept 2024 - Dec 2024: Taught Comm-227 (3 credits)
Jan 2025 - April 2025: Taught Comm-227 (6 credits)
August 2025- July 2026: LTA - Full-time (21 credits)

Participation activities

2026: Mentor withConcordia Connect Mentorship Program:

The program connects student Menteeswith a Concordia Mentor to explore professional life, learn about theirmentor’s career paths, and experience a real-life work environment.

2025: Member of the EDIB and Career Pathways Committee in JMSB:

The role of the committee is to promote equity, diversity, inclusion, and belonging within the JMSB community, review the procedures and policies in place at JMSB and recommend new policies, changes to existing practices or policies as well as training and education to our community, with a commitment to continuous improvement.

Publications

Turcotte, Marie-France & Ali, Basmah, ‘The Case of a BrokenPartnership’. In Bruijn, Theo J.N.M.and Arnold Tukker (eds.), Partnership and Leadership - Building Alliancesfor a Sustainable Future, Kluwer Academic Publishers, Dordrecht, 2002

Research activities

Turcotte, MF., Ali, B. (2002). Lessons from a Broken Partnership. In: de Bruijn, T.J.N.M., Tukker, A. (eds) Partnership and Leadership. Eco-Efficiency in Industry and Science, vol 8. Springer, Dordrecht. https://doi.org/10.1007/978-94-017-2545-3_13