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S. M. Reza Nasserzadeh, Ph.D.

Assistant Professor, Marketing

S. M. Reza Nasserzadeh, Ph.D.
Availability: By Appointment

Dr. Nasserzadeh has over 10 years of experience in teaching to undergraduate and graduate level students in the University of Tehran as a teacher assistant during and after his masters, as a lecturer during his Ph.D. program and as an assistant professor after obtaining his degree with distinction. He taught courses such as Marketing,  Management Information Systems, Strategic Information Systems, e-Marketing and e-Business. His teaching strategy for the Masters and MBA students mainly focused on case studies abreast of lecturing and a main project which was steered by him and his teaching assistants. The project was a starting point for establishing an electronic startup for MBAs and an organizational plan for the master’s students. In addition, he prepared e-Learning courses content both for synchronized and a-synchronized virtual classes. He was selected by the students as the top professor for two consecutive years in 2012 and 2013.

During his academic career, Dr. Nasserzadeh's research centered on interdisciplinary fields of Information Technology and Marketing. The interface of IT and Marketing is the essence of his research. He specifically worked on investigating and modeling the Consumer Behavior and Consumption in Offline and Online Environments. For instance, two of his research papers focused using Cognitive Maps as an artificial intelligence tool for modeling the consumer satisfaction and consumption. Furthermore, both of the book chapters which were published by Butterworth-Heinemann and Morgan-Kaufmann (the imprints of Elsevier) centered on the individual behavior in online environments.

As the head of the Information Technology Management Department in the University of Tehran - Farabi Campus, Dr. Nasserzadeh was responsible for organizing the curricula for masters of Information Technology Management. Coordinating the professors, both faculty members and invited lecturers, meeting the research requirements of the University of Tehran and absorbing governmental research budget were among my main tasks.


  • Consumer Behavior
  • Consumption Phenomenology
  • e-Marketing
  • Strategic Information Systems (SIS)

Teaching activities


Cross-Cultural Communications & Management


International Marketing


Environment of World Business

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