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Lea Prevel Katsanis, PhD

Professor, Marketing


Lea Prevel Katsanis, PhD

Education

PhD (George Washington)

Lea Prevel Katsanis is a Professor in the Department of Marketing. Prior to joining Concordia in 1992, she obtained significant marketing experience in the pharmaceutical industry and held various positions in market research, sales, product management, strategic planning, and licensing and acquisition for three Fortune 500 corporations. She earned an BA from Vassar College, an MBA from New York University and a PhD from George Washington University.

Her research focuses on three areas of the marketing discipline: pharmaceutical marketing and advertising, branding and brand management; and social marketing/public policy. Katsanis has written numerous articles in publications including the Journal of Consumer Marketing, Health Marketing Quarterly, the International Journal of Pharmaceutical Marketing and Management, Journal of Product and Brand Management, and International Marketing Review. She has also presented papers at key marketing conferences such as the AMA Public Policy Conference, in addition to many invited presentations and workshops.  Several of her works were selected as the Lead Article for their respective issues. She has received both external and internal funding for her research.  She is on the Editorial Boards for the Journal of Consumer Marketing, the Journal of Product and Brand Management, and the International Journal of Pharmaceutical and Healthcare Marketing. She is the author of the book Global Issues in Pharmaceutical Marketing. The book was an Amazon "hot new read" in the areas of Industrial Marketing and Global Marketing when it was launched. 

Katsanis has received recognition from her students for her high quality teaching. She teaches in the BComm, the MBA and the MSc Programs. She has taught a variety of courses including Advertising, Marketing Strategy, Marketing Management, Sales Management and currently, Pharmaceutical Marketing, Personal Selling, and Product Strategy and Innovation. 

She supervises many MSc and MBA students on their research papers and theses. Her MSc students have won awards that include the Uma Sharma Award for Best MSc Thesis in 2011 and 2020, the Best Paper Award at the John Molson Graduate Research Symposium in 2012 and an Honorable Mention at the John Molson Graduate Research Symposium in 2010 and 2020.

She has also served the University in two key administrative capacities: MBA Director (1998-2000) and Chair, Department of Marketing (2006-2012), and served as a member of the University Senate.  She currently sits on the Concordia University Faculty Association (CUFA) as the Member at Large and also serves as a Grievance Officer.  

She often appears in the media representing the University as an expert in marketing and provides expertise to pharmaceutical, food and retail firms. She also acts as an expert in the areas of trademarks and patents.

Areas of Expertise

  • Branding
  • Brand Management
  • Pharmaceutical Marketing
  • Advertising


Publications

Is your company competent, interpersonal or community focused? The effect of values and brand portfolio on pharmaceutical company reputation

Katsanis, Lea P., Williams, A., and K. Srirangan (2023). International Journal of Pharmaceutical and Healthcare Marketing DOI 10.1108/IJPHM-11-2021-0106.

Patient centricity: lip service or genuine commitment? A qualitative examination of the pharmaceutical industry

Katsanis, Lea P., Pitta, D. and A. Morinville (2021). International Journal of Pharmaceutical and Healthcare Marketing, DOI 10.1108/IJPHM-02-2020-0010

 

 

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